Telling stories is a great way to connect with your audience, and for life coaches, business stories illustrate the struggles and successes we all share.
It doesn’t matter if you are on stage, teaching a class, writing an email to your list, recording a podcast or writing a blog post. Business storytelling could and should should play a big part of your content creation and marketing strategies. But how do you come up with those stories in the first place? Here are seven tips to help you keep the business story ideas flowing so you can find just the right one for just about any situation.
Share A Recent Encounter
Often the best story are happening to you and all around you. Think about a client who is successful in her achievements? Can you tell her story as an example to newbies? What is the best coaching conversation you ever had? Or which complement from a client meant the most to you? And why was that story most meaningful?
Recall A Conversation
Conversations offer great story ideas. Without going into too many details or sharing too much information about the person you were talking to, what was the underlying message of the conversation in your storytelling. Example: One parent, who called me, was frustrated her their three-year-old daughter was always singing, dancing, and seemed “overly” playful. The daughter was a total contrast to their eldest daughter, aged ten, who mom described as most like the parents. Parents and older daughter liked to read, study the stars, read science-type magazines. The younger child shared few, if any, interests with the parents and older sister. I shared with the parents how there are different temperaments, and because the older sister was an intellectual, didn’t mean that the second child would be of the same temperament. No, the younger child was the talkative, creative, dancing ballerina.. They got it, and I didn’t hear from them until ten years later. Now older daughter is thirteen and younger daughter is six. Mom called to share how the knowledge of temperaments changed their lives. They started offering the younger child outlets for her dancing body and creative brain, as they offered the older child classes and experiences in which her strengths could flower.
Dig Deep and Share A Childhood Memory
Childhood memories are another great source of story ideas. The memories that stick with us from way back when are often the ones that taught us a valuable lesson or had a significant impact on who we are today. Think back to what you remember from your childhood and how you can tie those memories into what you’re doing today.
Pay Attention To Your Surroundings
Stories are going on all around us. Pay attention to the situations and conversations people have around you. You’ll be pleasantly surprised how many story ideas you’ll get just by paying attention your surroundings. Example: I went to the hospital when I felt sharp pains crackle cross my chest. Heart attack? Not sure! Go to bed or go to the emergency room? Go to the hospital. Over five hours, I was admitted, assigned a bed, tested, and the doctor finally arrived in the early morning to tell me the news.
“You have a pulmonary embolism.”
“And that is….?”
“You have a blood clot in your lungs.”
Carry A Little Notebook
We’ve established that there are conversations around us from which we draw a story theme. as you observe those stories, which are memorable that would be a good fit with the content or product. Stick a little notebook and pen in your purse, briefcase or jacket. Keep it with you and jot down short notes about ideas, thoughts, conversations and situations that have storytelling potential.
Listen To Your Family and Friends
Pay attention to your loved ones. They are sharing stories with you on a regular basis. Listen to your kids when they come home from school. Sit down for an after-school snack, and ask them about their day. You’ll have an almost never-ending supply of storytelling material. Listen with rapt attention to feel their emotions and exemplify those feelings in your story, as they are genuine and believable. Keep looking for new ideas and keep telling those stories to grow your business, connect with you readers and make the sale.
Parent coaching has all the right stuff. As a career, it offers flexibility, personal satisfaction, and unlimited earning potential. It is also one of the fastest growing home based businesses today. This makes it ideal for parents, career switchers, and retirees, but is it right for you?
Parent coaches come from all walks of life. They are teachers and therapists. They are mothers, fathers, and grandparents. They are former corporate leaders and nine-to-five refugees. They have in common an intense desire to help parents get the most out of family life. “Coaching is solution-oriented,” says seasoned parent and lifestyle coach Natalie Gahrmann. “It is not someone just guessing. It is, ´Tell me about the problem, then tell me what you are going to do about it.´ If you don´t know what to do about it, I can help you with that, but don´t tell me there is nothing you can do about it and you are stuck here as a victim.”
Characteristics of a Good Parent Coaching
A successful coach/client partnership is built from the ground up and is essential to the entire coaching process. To help parents reach their personal or family goals, a coach must be able to develop a trusting and respectful relationship with the client. It is at this point that she can begin to chip away at the parent´s insecurity, which gives parents the confidence to handle problems and reach their desired goals. “A parent coach is someone who partners with you to help you remove all your fears of parenting,” says veteran parent coach Peggy Alvarado. “They help you gain the confidence to raise the type of children you always wished them to be.” Alvarado, a former software technology executive, believes that even though each person has a unique coaching style, there are certain characteristics all good parent coaches share. They include: Inquisitiveness. Parent coaches must have an inquisitive nature. They need to be able to ask thoughtful questions that require action-oriented answers. “It isn´t just about listening,” says Gahrmann. “It is also about being provocative and helping people get to a new place. I help people find their solutions, and together we come up with the action to do that.” Objectivity. Parent coaching is about maintaining objectivity when it comes to clients and their situations. Coaches are not friends who are called upon for unconditional support. They are people who you enlist to help you define your goals and help you devise an action plan to meet those goals. They are someone you depend on to see all the picture and support you in the decisions you make. Assertiveness. Parent coaches must be assertive enough to challenge their clients and ask questions that demand answers. “There is a synergy that happens between people that helps come up with other solutions,” says Gahrmann. “Some people say I can do A or B, and they are often opposite ends of the spectrum, but if I say well what if you do this, the next thing you know, they have ten choices in front of them.” Openness. Having an open nature is one of the greatest attributes any parent coach can have. Coaches are open-minded in regards to people, situations, and themselves. Coaches must be open to all people in all stages of life, but they also are aware of their strengths and weaknesses. They must realize that no one person can ever know everything or be the most non-judgmental or objective you can be. Curiosity. Parent coaches are curious people and are interested in learning about their clients, their situations, and what resources and information are available to them. Coaches are continually working to find new approaches and solutions for their clients and themselves. They are always learning and interested in learning because parent coaching is a continuing education field. There are still ways to develop yourself and learn. If you feel a calling to start a new profession as a trained and certified Parent Coach, visit parent-family coaching course page to understand how you can achieve this goal in six to nine months.
Can you see the one attribute critical for personal and professional success? What makes coaches so credible with clients and successful in business? Charisma, experience, and expertise are at the top of the list.
It’s true. In every action your take in business or life, your mindset is the determining factor which influences your success. Your coaching mindset and plans require the same foundation, a fresh viewpoint about people, money, and solutions.
Here are examples of how a stressed or unconscious mindset could influence your decisions.
1. You think that helping everybody would be great for business. The solution would be to define your audience by temperament, income level, and initial problems you could solve. By defining a narrow path for your ideal client, you earn more and have more.
2. You set a sliding scale in good-hearted effort to turn away no one that you could help. While deserving and lovely, these clients are less than your ideal when it comes to their ability to pay. Can you meet your budget with a lower-end scale? Yes, possibly with a group program or class. Then, would this client enter into private coaching? Did they value your work and you?
Before you can realize your dreams of four-or-five-figure clients, you have internal work to upgrade. Perhaps these changes in the coaching mindset help you be open minded, focused, compassionate, playful or personal?
If you are a caring, heart-oriented supporter, your coaching strengths are:
- Being able to re-frame other’s doubts,
Listening to one’s story,
Modeling the best conversation for the positive parenting with your client’s kids.
If you are a charismatic influencer, you inspire those who admire you because
- Your nature is gregarious
You enjoy people, and they appreciate your friendliness
You are an excellent example of creativity in action and brainstorming.
If you are an achiever-type coach, your coaching could challenge others
- To tackle the project they’ve ignored
To commit to the exercise routine they need
To manage finances better
To plan the product launch sooner than later
If you are the kind of coach who strategizes, your primary strength is solving people’s problems This makes you an excellent consultant. In coaching, you can ask the right questions to help a client strategize:
- What is the result you want?
What is the first step you would take to get there?
Can you outline the process?
What resources will you need?
In coaching, you are often the cheerleader for your clients, and gratitude will be a quality that you want your clients to have.
In coaching, you expend energy being with your client. If you find yourself complaining or fatigued, what will you do to better care for you?
Growing Your Coaching Mindset Confidence
Here’s something else top-end coaches have in common: confidence. They believe in what they do. They believe in their ability to help others achieve the same thing. They walk on stage or join a webinar filled with the knowledge that what they are about to say will change the lives of those who are listening. That is confidence!!
When you feel confident, you radiate confidence.
Just like how the person you’re talking to on the phone can hear a smile in your voice, your potential clients can sense your mindset. If your mindset is not up to par with those you admire and mimic, you’ll struggle to make the sale. Work on your attitude and confidence levels, and watch your income soar.