Stories work in marketing, and especially in coaching. Each parent you coach has their personal story and their parent story. You will find the different story themes in commercials and in the way brands present themselves. Storytelling is especially helpful in parent coaching and family coaching. Each person has their story, their version of how they happened.
Sharing and telling stories work well for online marketers.
The hardest part of telling a story is figuring out what to say. It’s not easy to come up with a good storyline when you’re staring at a blank screen. The solution is to stick with one of the tried and true basic story plots and tweak from there. Here are three of the most popular ones.
1. Good Vs. Evil
1. Let’s start with the big good vs. evil theme. Most fairy tales use this storyline as do fiction books like Harry Potter series. You’ll also see in television programs that the story line follows a pattern.
You accept a challenge
You face adversity In coaching, the adversary may be a quality in a client to name and tame, or perhaps you have had a personal problem with procrastination that you want to reprogram for better business success.
2. A second pattern is a transformation. Similar to the previous, this plot features an inner change, instead of changing the outer form. You may find this theme often in your clients. You may have your personal transformation story.
Here is an example of my conversion story:
I had waited too long to seek treatment for a growing, painful condition with my right ovary. I thought I could handle it, but I had no clear understanding of the problem. My new, young, inexperienced gynecologist explained to me that the ovary had turned in on itself and was necrotic, in short, dead. She scheduled my surgery immediately with her professor, also a surgeon.
After surgery, I died in the clinical sense. I had closed my eyes and instantly opened my eyes in brilliant white light in which I floated. I was delighted to be there, experiencing the transition with consciousness. The experience made evident that I was to “take on a new task,” explained the voice. The result was my formulation of the Academy for Coaching Parents International which took about three years to get off the ground.
2. The Reluctant Hero Returns
This storyline should sound familiar too. The boy leaves home, builds his fortune while he’s away, or learns something important. Then the hero comes back to share the discovered wealth or knowledge. Along the way, he might just save the day. Does that sound like a Western or romantic comedy you’ve seen lately?
With this storyline, you can share your personal story of how you discovered your chosen niche. Maybe you’re the gluten-free expert because your child was diagnosed with Celiac Disease, and you and your family had to find a way to live with it.
3. Rags To Riches
This storyline also shouldn’t come as a surprise. You’ve seen it in a million forms from Cinderella to Shark Tank. The idea is to share how you went from nothing to where you’re at today. It’s the quintessential American story.
This storyline works well when you’re sharing how you’ve made your money online. If you’re marketing to marketers or business to business, this is the storyline you’ll use more than any other. The story line is not limited to the “making money'” market. Tweak the same storyline and share:
1. how you found more time in your day,
2. how you organize your office or your writing,
3. how you found your faith, your courage, or your self-esteem.
Any journey of growth could become a “rags to riches storyline.
What is your story? Which category for storytelling best suits you? Please answer in the comments below so I can learn what stories you would like to read.