How to Market Your Coaching or Consulting Practice

Here are several examples to help market your coaching or consulting practice. These examples will help you master your marketing skills while others will simply grow your network, with the potential for additional revenue-enhancing techniques.

Personal Marketing
Create an advanced and broad network.

• Do your homework – find an online network that meets your needs.
• Meet other top coaches and form an alliance.
• Help others as often as possible and ask for help yourself. 
• Become a person that others want to know.

Public Relations
Become locally or nationally known.

• Create a press kit.
• Offer a free session to high-profile clients.
• Get in the news or on TV – offer to comment on relevant issues.
• Send out consistent press releases.
• Become a known expert in your field.
• Appear on a talk or radio show.
• Write a column on a blog or in a newspaper.

Electronic Marketing
The Internet is the advanced form of spreading the news about your business.

• Create or develop a professional website.
• Get links from other sites to your site.
• Create daily, useful content on your website.
• Add meta tags for search engine spiders.
• Create a scheduled newsletter to share information.

Creating Credibility
Become respected in your field.

• Create a niche in the business by finding a specialty.
• Find an “edge” and become certified as a coach with credentialing.
• Speak with other coaches and offer to teach for them.
• Write a book or ebook and compose articles, blogs, etc.

Becoming an Expert
As a professional, take the time to become an expert at your craft.

• Develop better listening and diagnostic skills.
• Speak in simple terms with potential clients. Don't over-explain!
• Understand and master your coaching skills.
• Read books to enhance your skills and knowledge level
• Consider attending a coaching conference.

Sell Yourself
Learn how to sell your product or service and yourself.

• Create an elevator pitch - a one-sentence introduction.
• Know what you’re selling and why you’re selling it.
• Take time to serve every potential buyer.
• In sales, be absolutely fearless.
• Ask open-ended questions rather than yes or no.

Earning Referrals
By always delivering more than a promise, referrals can be endless.

• Know your strengths and understand your weaknesses.
• Identify your target audience and clients.
• Learn to pass on clients that do not align with your skills.
• Consider offering free introductory discovery calls.
• Do not be afraid to ask for referrals—casual or otherwise.

Delivering Products/Services
Know what you are selling and give everyone something to buy.

• Offer the chance for group coaching.
• License all of your programs and work.
Offer or sell mp3 or audio tapes to potential clients.
• Take the time to launch a virtual university.

How to Understand Children through Temperaments Traits

One sensitive issue parents contend with is their child's temperament. Understanding children's inborn traits is a key to better parenting and happier children, especially in the development years.

Before my daughter was born, I imagined her to be a specific type of a good-natured child. As she grew up, I realized my always viewing her as good-natured was a pre-conceived idea I had. Her childhood moods meandered through creative, sensitive, emotional, and even defiant in the early teen years. And she was good natured about most events in her life.

Understanding her temperament enabled me not to blame my self for her situations. Instead, I learned strategies to deal with difficult circumstances or conditions. One point of discipline I followed was to diffuse challenging situation so as not to escalate into major conflicts that might cause harm.

Temperament information helps you see how your child learns, responds, reacts, and behaves. Through the earlier years of development, you see reactions begin to form into a pattern of values, needs, and fears:

+++++ One child needs closeness, touch, and assurance from parents.Thus, he values following his parents, climbing in their laps and being cuddled or held.
His fear of not having the needs met, or when his needs are not met, he feels, hurt, lost, or angry.

+++++ Another youngster values being by herself--independence.
She plays with her dolls and likes doing so by herself.
Her need to learn through trial an error means that she pushes parents away sometimes with the familiar, "I can do it."

+++++ Children, who readily and quickly shift, show adaptive temperaments. They learn more by doing and practicing.

+++++ Children, who have slower-to-warm temperaments, learn by watching and rehearsing internally.

+++++ Children's challenging temperaments cause us to regroup:

  1. Ask what is the child going through?
  2. Is this a temperament trait or learned behavior that needs to change?
  3. Are the child's needs being met?
  4. Are fears causing issues?
  5. Has the child's value been diminished in any way?

Easy/Flexible Temperament

This child views the world through optimistic eyes, adapts quickly and maintains positivity well. He is a natural learner, eats and sleeps regularly (has no trouble sleeping), is pleasant and cheerful, and displays a low-intensity mood.

Because this child feels deeply in certain situations, he has few significant emotional outbursts. This type comprises about 40% of all people.

Feisty/Difficult/Spirited

The Feisty/Difficult/Spirited group of children comprises about 10% of the population. This grouping is the opposite of the flexible children. Feisty children are slow to adapt to the routines: napping, eating, homework, quiet time. Moreover, bowel movements are not regular. The spirited child has preferences for parents to discover and manage. On the hand, the child shows his mastery for specific tasks.

The feisty child has tantrums, is fussy, and can be unpleasant in disagreements. With high energy, this child explores with intensity and can get into mischief, On the other hand, he or she is bursting with energy and explores the surrounding and people intensely.

Slow-To-Warm Types

The third general temperament type is aptly called Slow-To-Warm, and 15% of the population belongs to this category. Slow to warm types are shy or highly-sensitive persons (which they sometimes are. They watch their world and usually observe on the outside of things before joining. Their internal clock is disrupted easily and shows up in irregular sleeping, feeding and other personal habits. This child seems to be always enjoying things or doing them at his own sweet pace.

The rest of the 35% of the population are combinations of several temperaments. They exhibit traits of all three temperament types and cannot be categorized into a single trait pattern. The feature they share is that they have characteristics of all three temperaments.

In all these temperament types, you will also find yours. Understanding children and their temperaments include understanding your own. Doing so will open your eyes to the many areas where you can connect to that of your children, or whether you are compatible with each other or not.

The Profession of Coaching Parents

A Certified Parenting Coach is a trained professional who works with parents to solve problems, clarify goals, or find solutions to issues relating to parenting and family.

Parenting has never been easy. Among the children, their schooling, your spouse and other engagements, parenting could get complicated or overwhelming. The good news is you can make the best of parenting with the right assistance from a professional parenting coach.

A Certified Parenting Coach has completed professional training in the dynamics of coaching parents through coaching techniques, listening, as well as how to approach problem solving and structuring new situations for success.  A parenting coach is not a therapist. He/she is a trained and experienced professional who uses strategy to assist parents in raising their children and maintaining balance in the family.

The bold difference between a parenting coach and a therapist is the status of parents or clients involved. Parents make a conscious and informed decision to receive assistance from a parenting coach. The aim is not to heal any broken spirits of the past, but to work together to develop more suitable parenting style, responses to daily dealings or solve problems in behavior, communication, or issues that arise.

How Does It Work?

The essence of coaching parents is to offer working solutions to families or parents experiencing some frustration. As children mature and become involved in different social circles, most parents experience frustrating times when the old rules or skills no longer work.

Most parenting problems include variations on these themes:

 Parents with a short temper
 Children who are disrespectful
 Children who are stubborn or defiant
 Homework struggles
 Bedtime struggles
 Sibling rivalry
 Lack of responsibility
 Lack of discipline
 Dealing with a divorce, separation or loss of a loved one
 Low esteem
 Whining or throwing tantrums, and so on

The challenges one could encounter as a parent are endless and sometimes take different forms as children grow up.

A parenting coach is a fast and effective way to manage and eliminate these issues. It all begins when you contact a certified parenting coach. Meetings or consultation can take place either through a detailed phone call conversation or a visit to your home to assess the situation.

During this time a parenting coach does two things for a parent in distress:

1. Listens effectively
The solution to every problem begins when shared. Being able to share your challenges with a kind and compassionate listener is the first step to getting rid of the problem. At this time the parent will feel relieved and supported.

2. Offer personalized solutions
After receiving a full brief of the issue, the parenting coach will be able to identify the problem and brainstorm possible solutions and strategies. This process also involves a series of steps.

First, the parenting coach will ask all necessary questions and provide insight into causes, effects and characteristics of the issue.

The next step can be to equip you with new information that will give you a deeper understanding and view a different perspective on the problem. Now, the once confused parents can begin to see new possibilities and solutions.

Finally, both parent and parenting coach collaborate to come up with ideas and strategies that are peculiar to your family and parenting issue.

Typical parent coaching methodology pays particular attention to helping parents regain confidence and authority in their parenting skills.
Within a few weeks of implementing new strategies and suggestions from your parenting coach, you will see some positive results.

In the end, parents become better equipped to perform their role, while children become accountable and responsible for their actions and life choices.

Benefits of a parenting coach

 It is an effective way to seek assistance and discuss your parenting problems within a professional framework that eliminates the stigma of psychotherapy.
 It is the best option for working or busy parents
 It is an opportunity to broaden your knowledge of parenting.
 It is an excellent career choice.

Why Does It Work?

Parent coaching is useful because its approach is constructive and personalized.

Remember that parent coaching is a team effort. A parent must be open to discussing the full length of the issue and trying new ideas.

Who Needs a Parenting Coach?

Some think that perhaps this option of a parenting coach is for parents who are failing in their role, and this is untrue.

Parent coaching is a choice made my parents, who know how vital their roles are in the lives of their children. It is for parents who are bold enough to seek help when they meet a roadblock in parenting.

It is for those who desire a focused and strategic means to solve various problems that parents often encounter with their child.

Who Can Be a Parenting Coach?

The thing about parenting is that it belongs to everyone. Professionals who feel called to serve parents and families respond to their calling. Parenting coaches share certain traits like enjoying working with children, youth and parents, crafting conversations, finding answers,  and discussing discipline solutions

Also, if you are a parent or a child care provider, you can equally learn how to be more effective in your role.I have always believed in the full benefits of the profession of a parenting coach. The process of learning, practicing or consulting with a parenting coach presents equal opportunities for each of us to gain something profound easily.

 

Your Branding is Personal 2

How can you, a coach or consultant, form a connection with your target audience? One that makes them feel fierce loyalty to you where they spread good word of mouth and help you achieve your goals.

 

What Your Branding Is and Isn’t

Other seasoned marketers will teach you technical strategies like video marketing, blogging, podcasting and more. They’re great at teaching the technical steps and talking about how your content can help you with search engine optimization (SEO).

However, these technical steps are not what attraction brand marketing is about. Anyone can release a video. Anyone can slap content on a blog or website. And anyone can record an audio file.

You are a special person to be able to embrace the concept of branding for yourself, a true leader who isn’t afraid to command the clout you need online to draw the very best clients. You can leverage the attraction brand marketing system to draw people to you, not drive them to you.

What does attraction branding mean? Branding to attract clients is not hype and not hard selling. Attraction means you present yourself online--as a brand--in a way that has people clamoring for more from you.

You make them addicted to you over time. They love your personality. They love your insight, and they love how real you are with them. Branding with an attraction element helps make you visible to those wouldn’t otherwise find your site online.

Word of mouth is a powerful thing. When there’s a buzz created about you specifically – people flock to you like moths attracted to a light. They feel warmth and comfort in your message,  and people respond to that and want to be around it.

Live Your Tag Line

A tagline is a kind of brand motto. When ACPI was formed, two pilot groups produced two different tags lines for ACPI to test.

  • Take on the role of a lifetime.
  • Make a difference

ACPI still uses both in different marketing venues, and since we chose those taglines, I  have noticed other online businesses copy them. That means ACPI did its homework successfully.

What is your branding about? What do you want to be known for?  Do you want to be the marketer who:

  • …has a sympathetic nature?
  • …is very blunt and honest with people?
  • …over-delivers in value?
  • …carefully scrutinizes everything before you recommend it?

Whatever you want people to think about you is what your brand’s tagline should be created around. Many marketers use a simple, “To your success” closing tagline at the end of every email and blog post.

This is generic marketing, and it does work.  Yet, how much better would it be if you could come up with something that people remembered and associated with you?

What businesses are you drawn to?  Think of those who you yourself are attracted to in the world of online business. What drew you to them.  What elements are they using to capture people’s interest and turn them into loyal fans!

 

 

 

Behavioral Regulation-3-Choose Successful Play Activities

Play Activities Contribute to Bonding & Regulation 

  • Coach, clinician, and parents choose an activity the parent believes will be most successful. 

That is, the parent believes they have the ability, skills and presence to initiate the activity, invite and prepare the child and family for positive interaction, and equally include each family member. The parenting coach and parent join in accessing and reinforcing abilities. For instance: Help the parent gauge stress levels and practice self-calming breathing before the activity.

Parent and Coach Role Play Words

  • Gathering the family, (“As soon as you complete your homework and Dad walks the dog, we will begin game night! You can make the popcorn!”)
  • Eliciting the child’s cooperation, (“Where do you want to sit so you will feel safe and comfortable? Do you want to sit near Mommy?”)
  • Words or phrases that convey inclusion, affection, or safety. (“We are glad you can join with us and play rather than stay alone in your room.”)

The parent must also be able to arrange the environment to facilitate their child’s success according to their child’s particular needs. For instance: Perhaps cell phones need to be turned off so as not to draw any family member away from the play activity. Kindles, tablets, gaming systems or other technology need to be put away to limit distraction. Positive ground rules or guidelines are established prior to beginning. This is what you, as a coach, will discuss with the parents before they introduce new activities to the family. You might ask them; “Looking ahead - What can you do to orchestrate success and help prevent a catastrophe?”

  • Can the parent pull from their resources and strategies to adjust the environment to help insure greater success?
  • What can the parent do to create safety?
  • Can the coach and parent pace an enjoyable game and then escalate the skills for a child over activities?

For example, if the parent knows their child has difficulty with close physical proximity to other family members, or, that their anxiety levels rise with increased expectations (even when they are positive in nature) resulting in undesirable behavior.

Attend to the Environment

  • Do lights need lowering?
  • Will soft music or deep breathing help with the regulation of excitement the child feels?
  • Does the child need to participate while sitting on a balance ball, or handling a fidget toy?
  • Does the child or family need a slower paced activity to begin, or one that will appropriately help release the child’s pent up energy?
  • Encourage parents to think like a kid!
  • Ask whether the parent is able to share a game or activity they remember loving when they were their child’s age. Again, this will be a challenge for some parents.
  • The coach encourages a parent to examine the roadblocks they experience preventing them from moving into a playful relationship with their child, rather than a blaming, grudging, and resentful relationship.

I mentioned earlier that some parent’s just don’t feel like participating. Fun! Bah, humbug! Consider this a normal reaction. It is the culmination of so much internal pain, hurt feelings and disappointment. It is part and parcel of the confusion and rejection the parent feels from the child, and perhaps, disappointment in themselves.

  • What is holding you back?
  • Where do your fears linger?
  • What could be the result when you decide to do this?
  • What will happen if you don’t do anything?

Regulate the parent first. Coaches help parents apply and practice self-calming, stress management and grounding or centering strategies by asking: What can you do right now, to organize and regulate your inner body and mind so you can make a clear decision you feel good about, and help your family to enjoy this time together?

Consistency and accountability affords greater success for parents.

See also: Behavioral Regulation 1 and Behavioral Regulation 2

Enroll Now in Coaching Families With Special Needs in Behavioral Regulation