Telling stories is a great way to connect with your audience, and for life coaches, business stories illustrate the struggles and successes we all share.
It doesn’t matter if you are on stage, teaching a class, writing an email to your list, recording a podcast or writing a blog post. Business storytelling could and should should play a big part of your content creation and marketing strategies. But how do you come up with those stories in the first place? Here are seven tips to help you keep the business story ideas flowing so you can find just the right one for just about any situation.
Share A Recent Encounter
Often the best story are happening to you and all around you. Think about a client who is successful in her achievements? Can you tell her story as an example to newbies? What is the best coaching conversation you ever had? Or which complement from a client meant the most to you? And why was that story most meaningful?
Recall A Conversation
Conversations offer great story ideas. Without going into too many details or sharing too much information about the person you were talking to, what was the underlying message of the conversation in your storytelling. Example: One parent, who called me, was frustrated her their three-year-old daughter was always singing, dancing, and seemed “overly” playful. The daughter was a total contrast to their eldest daughter, aged ten, who mom described as most like the parents. Parents and older daughter liked to read, study the stars, read science-type magazines. The younger child shared few, if any, interests with the parents and older sister. I shared with the parents how there are different temperaments, and because the older sister was an intellectual, didn’t mean that the second child would be of the same temperament. No, the younger child was the talkative, creative, dancing ballerina.. They got it, and I didn’t hear from them until ten years later. Now older daughter is thirteen and younger daughter is six. Mom called to share how the knowledge of temperaments changed their lives. They started offering the younger child outlets for her dancing body and creative brain, as they offered the older child classes and experiences in which her strengths could flower.
Dig Deep and Share A Childhood Memory
Childhood memories are another great source of story ideas. The memories that stick with us from way back when are often the ones that taught us a valuable lesson or had a significant impact on who we are today. Think back to what you remember from your childhood and how you can tie those memories into what you’re doing today.
Pay Attention To Your Surroundings
Stories are going on all around us. Pay attention to the situations and conversations people have around you. You’ll be pleasantly surprised how many story ideas you’ll get just by paying attention your surroundings. Example: I went to the hospital when I felt sharp pains crackle cross my chest. Heart attack? Not sure! Go to bed or go to the emergency room? Go to the hospital. Over five hours, I was admitted, assigned a bed, tested, and the doctor finally arrived in the early morning to tell me the news.
“You have a pulmonary embolism.”
“And that is….?”
“You have a blood clot in your lungs.”
Carry A Little Notebook
We’ve established that there are conversations around us from which we draw a story theme. as you observe those stories, which are memorable that would be a good fit with the content or product. Stick a little notebook and pen in your purse, briefcase or jacket. Keep it with you and jot down short notes about ideas, thoughts, conversations and situations that have storytelling potential.
Listen To Your Family and Friends
Pay attention to your loved ones. They are sharing stories with you on a regular basis. Listen to your kids when they come home from school. Sit down for an after-school snack, and ask them about their day. You’ll have an almost never-ending supply of storytelling material. Listen with rapt attention to feel their emotions and exemplify those feelings in your story, as they are genuine and believable. Keep looking for new ideas and keep telling those stories to grow your business, connect with you readers and make the sale.
We have all fallen victim to erroneous thinking. Sometimes we use it on purpose to make ourselves feel better about making a bad choice. Well, defiant children know how to use them to. However, if the errors in thinking are not challenged, the pattern can be detrimental later in life.
Children don’t see things the same way that parents do. Without the benefit of years of experience, they act on emotion and instinct. In particular, defiant children want what they want and don’t mind using negative tactics to get it from parents. It is all about them. Instead of evaluating a situation to see all sides, they only consider how they feel. Children with mental disorders like Oppositional Defiant Disorder can get caught in a bad cycle. They start acting on these thinking errors and things spiral out of control from there. As long as you feed into their way of thinking with your behavior or responses, they will continue to manipulate, yell, scream, and terrorize others. The solution is to get help.
Thinking Errors Defiant Children Use
All of us have experienced erroneous thinking. Sometimes we use it on purpose to make ourselves feel better after making a wrong choice. However, one habit of defiant children is using such thinking errors as excuses or reasons for their desires or behaviors. As parents and parenting coaches, our role would be to challenge the error-prone thinking, lest it becomes habitual.
The Mind of a Child
Children and parents don’t often see eye-to-eye. Children act on instinct and emotion. Parents respond from their years of experience. Children want what they want, and defiant kids and may use negative tactics to get what they want from you. Defiant children are absorbed in their needs. They are capable of knowing only how they feel at that moment, and they don’t evaluate a situation to see all sides. They haven’t matured to that point yet. Children, diagnosed with a mental health issue, can get caught in a negative cycle. They start acting on these thinking errors, and a situation can quickly spiral out of control. If you feed into the thinking errors, then you also get caught up in their behavior. They could continue manipulation through yelling and screaming.They could terrorize everyone around them. The solution is to get help.
Parents Know These Four Thinking Errors
- The road to healing could be long; the first step is to understand your children.
- The second phase is to know how they think.
- The third step is to observe and understand how they get their way.
Injustice stance: This is the thought that the entire world is against the defiant child. When things don’t go their way, then nothing is fair, and they shouldn’ have to comply. This thinking translates into this kind of logic in your child’s head: “School sucks. Therefore, I don’t have to go.” A defiant child can also be passive-aggressive. If not heard, then moving too slowly in the morning means they get their way and stay home from school.
Pride in Negativity Stance: Defiant kids can convince themselves that they know more than their parents. Defiant kids are perfect for making their point in statements of which their parents aren’t aware. They could say a lot of hurtful words. They learned how to steal something, or how to take drugs, or how to play mature video games they shouldn’t be watching. Telling you that they don’t know what you are talking about is to make you feel stupid, or to feel hurt that they have one up on you.
Dishonesty Stance: Kids do lie and will continue if parents don’t catch them in the act and deal with the situation immediately. Any delay would be considered a victory scored by the defiant child. Defiant kids use lying, telling half-truths, and keeping secrets to deny that their bad behavior.
Victim Stance: As the last victim, a rebellious child blames someone else for what happens to them or for what they do. Even if they are the aggressor, the “other” person ís at fault always for what they had to say or what they did to victimize the defiant child. Recognize the methods that rebellious kids use to justify their behavior. Teach them and help them to change their way of thinking.
Life Coaches and Certified Parenting Coaches deal often with two primary issues: time and energy. The classic secret to time management for an entrepreneur is to show the client how to manage their personal organization and not time. Whereas, managing your energy relates to Full-Wave-breathing, exercise, and movement.
Just as electrical equipment functions best when receiving a solid surge of electricity, so do you. In your case, the power you need is energy, which gives you stamina for the day and the ability to kick into high gear when necessary to deal with a problem. It’s not that you have to be perky all day or load up on four shot espresso coffees to get focused. Yet, you do need to know your energy is at its highest and lowest as the entrepreneur working from home.
When you understand how your personal energy patterns ebb and flow, you use that knowledge to support your time management strategy. Are you a night person, who works late but starts slow in the mornings? Are you an early bird who can get up before dawn, exercise, arrive early at your desk to get organized for the day? Then you are a lark!
Or are you a mid-day entrepreneur who starts slow, picks up speed then tapers off in the late afternoon? These patterns relate to your natural energy flow also called bio-rhythms. Some people chart these patterns weekly and monthly and use them to make their schedule, work, or travel commitments.
Or, you can observe yourself and note which hours are your prime working hours–the hours when you can be highly productive with the least effort or tiredness. Just make a simple chart of the day on graph paper or on a spreadsheet-based graph.
List your waking hours on the bottom and a high, medium, low rating along the side. Then make an “X” for your energy level at each hour of the day. As you connect the dots, you’ll notice a pattern of energy highs and lows. Do this for several days and see how consistent the pattern is.
Knowing your prime working hours (early bird, midday, evening) is extremely helpful in how you schedule the complicated tasks in your workday. If you have a choice in scheduling the time to make a presentation at a conference, and you are a midday person, ask for a time between 11 am to 3 pm.
Don’t say yes to the 8am presentation time. You will wake up sluggish and not be sharp even though you know the material. The same is true for dividing tasks. With a large project, divide the elements so that you plan to work on the creative writing or material calculations during the prime energy time of your workday. Your mind will be more alert and you will have the energy to focus on complicated work.
During your off-peak energy times, gather related materials or do some aspect of the project that is less detailed and does not require a high level of creative energy or decision-making. After using this approach for a few weeks, you’ll see what happened on those days when your time management plan seemed to derail even though you were motivated to do the work.
You simply scheduled the wrong task for your lower energy times and so your output was less than anticipated. As with electrical power, peak periods are more expensive. Peak periods in your workday, as an entrepreneur are more valuable, so allocate them wisely and use that high-energy surge to get the work done faster and better.
Here are several examples to help market your coaching or consulting practice. These examples will help you master your marketing skills while others will simply grow your network, with the potential for additional revenue-enhancing techniques.
Create an advanced and broad network.
• Do your homework – find an online network that meets your needs.
• Meet other top coaches and form an alliance.
• Help others as often as possible and ask for help yourself.
• Become a person that others want to know.
Become locally or nationally known.
• Create a press kit.
• Offer a free session to high-profile clients.
• Get in the news or on TV – offer to comment on relevant issues.
• Send out consistent press releases.
• Become a known expert in your field.
• Appear on a talk or radio show.
• Write a column on a blog or in a newspaper.
The Internet is the advanced form of spreading the news about your business.
• Create or develop a professional website.
• Get links from other sites to your site.
• Create daily, useful content on your website.
• Add meta tags for search engine spiders.
• Create a scheduled newsletter to share information.
Become respected in your field.
• Create a niche in the business by finding a specialty.
• Find an “edge” and become certified as a coach with credentialing.
• Speak with other coaches and offer to teach for them.
• Write a book or ebook and compose articles, blogs, etc.
Becoming an Expert
As a professional, take the time to become an expert at your craft.
• Develop better listening and diagnostic skills.
• Speak in simple terms with potential clients. Don’t over-explain!
• Understand and master your coaching skills.
• Read books to enhance your skills and knowledge level
• Consider attending a coaching conference.
Learn how to sell your product or service and yourself.
• Create an elevator pitch – a one-sentence introduction.
• Know what you’re selling and why you’re selling it.
• Take time to serve every potential buyer.
• In sales, be absolutely fearless.
• Ask open-ended questions rather than yes or no.
By always delivering more than a promise, referrals can be endless.
• Know your strengths and understand your weaknesses.
• Identify your target audience and clients.
• Learn to pass on clients that do not align with your skills.
• Consider offering free introductory discovery calls.
• Do not be afraid to ask for referrals—casual or otherwise.
Know what you are selling and give everyone something to buy.
• Offer the chance for group coaching.
• License all of your programs and work.
• Offer or sell mp3 or audio tapes to potential clients.
• Take the time to launch a virtual university.
My ideal client is between 35 and 65. She may be married or divorced with one or two children. She is middle class, educated, and lives in a middle-to-upper class neighborhood.
She has always been financially independent. She owns her own business or would like to have a part time business of her own. She is discerning with money, though will rarely spend it on herself unless it’s for a practical reason.
She makes lists and likes to be able to cross everything off her list, even though there is often more there than she can achieve. She compares her achievements to others as a way of gauging her worth. She often is overcritical of herself and lacks compassion for herself, though finds it for others.
She grew up in an environment where she had to take on responsibilities too early, which forced her to put aside her creative, spontaneous side and lose touch with her own needs and intuition. As a result, she is an over-responsible, independent, strong adult. She is dependable and tries to be there for others, whether it is in her best interest or not. She is overly loyal and often takes care of others because she feels like she should because nice people do that.
She follows the rules. She lives a lot in her own head and is afraid of making the wrong decision. She is a thinker and analyzer. As a result, she has lost touch with her own feelings and needs.
She has difficulty setting boundaries with others until circumstances become extreme. When she does set a boundary, she feels guilty and often softens the boundary or changes it to suit the other person. She says “yes” when she doesn’t want to, then feels resentful. She doesn’t have a good sense of self-worth and therefore has difficulty honoring herself.
She’s unaware of her own values and using them as a way of navigating life or making decisions. She makes decisions out of fear or guilt. Only when she feels she’s been pushed too far will she get angry and lash out or finally give herself what she wants.
She is a busy person who experiences free floating anxiety in quiet moments. She tries to get out of these feelings through staying busy, eating, or distracting herself with Internet activities. She is afraid to feel “negative” feelings for fear they will lead to something bad or shut her down completely. She is knowledgeable about positive thinking and feels guilty or fearful if she isn’t thinking constructively.
She has a spiritual reference (God, the Universe, Spirit, Higher Self) and may engage in a spiritual practice. She has trouble with meditation because her mind is constantly busy. She loves self-help books, psychology, and spirituality (especially relationship books, Law of Attraction, and codependency). She loves to read or learn about these things so she can fix her problems. When an issue arises, a book or self-help source soothes her. She feels in control of the problem.
She is afraid to let go of control. She has difficulty relaxing and will often need to eat, drink, or distract herself with Internet use to relax.
She is constantly thinking about the future and the next moment. She’d like to have more fun or nurturing activities, but can’t give herself permission or justify them. She often feels overwhelmed and drained. Her feelings seem to vacillate between anxious and depressed.
She can be found working on her computer either from home or at coffee shops, running errands, and taking care of the people in her life. She enjoys bookstores and self-growth classes. She has a creative side, though it is undeveloped and not given priority. She has a worldly cause she believes in that she may or may not be aware of yet. She enjoys people and has friends, but doesn’t make relationships a priority – this can be because of lack of time or lack of energy.
She has difficulty trusting or being intimate with men. She often attracts untrustworthy or needy men. (Or this could describe her relationship to a husband.)
Her greatest desire is to learn to love herself. She realizes she doesn’t treat herself well and wants to change. Yet she feels caught in shame or guilt when taking steps toward this.
She is tired of feeling anxious and depressed. She wants to feel better about herself and her relationships, but does not know how, despite the self-help books.
She is attracted to my sense of self-acceptance, non-judgment, safety, optimism, and trust in myself and a Higher Power for my safety and future.
She is ready to work with me because she sees my story and wants the balance and security I’ve achieved within myself. She feels seen and safe.
I offer her a place to begin to get to know her own feelings and emotions without fear. I show her how to feel her feelings in a way that will allow, heal them, and lead her to hear her own Inner Voice. She feels encouraged to listen to and take action toward her own needs and self-care. She experiences more self-love, self-compassion, and self-trust.
She feels more settled in her body and is able to feel good about herself and her decisions. When she makes a mistake, she sees the growth and good without shame. Though life may present her challenges, she feels more confident in herself and in life to take care of her. She is able to be with others in a way that allows her to be real and unafraid. She is able to lovingly set boundaries. Her relationship with herself and others are healthier because she is different inside. She now honors herself and is able to present with others in a way that honors them.
New ideas and desires arise in her as a result. She is more in touch with her body, needs, and emotions. She knows more of what she needs and where her limits are. She knows herself and how to take care of herself under stress. She has the resources, tools, and knowledge to handle her life. She can hear own Inner Voice and feels empowered to take risks towards what she desires.