Formulate Your Coaching Procedures

Do you have a plan for coaching procedures for your business? The most efficient ways to deliver new business strategies and increase your coaching income are the goals for this blog course.

  • Do you have a stand-alone coach training program?
  • Do you have a group coaching program you offer weekly or monthly?

If you already have these types of programs, then your clients might be ready for the in-depth one-to-one coaching program. The package is a "top of the funnel" offer when establishing coaching procedures. 

Your clients would have read your free blog articles, perhaps participated in a group program, or enjoyed an online course. They know you and recognize your work. They know your value, and they'll be more than willing to pay for continued access to you. Moreover, your business experiences make you the perfect person to work with other emerging, talented business women. Your next step is to formalize the coaching package and make it available for sale.

The real value of private coaching is the influence you have and the impact you make on the lives of those you coach.
With group coaching or self-study programs, it's difficult to know how many people are putting your expertise to work for them.

In a private coaching program, you'll be connecting with clients one-on-one, and you'll see what's providing the most useful results.
Private coaching offers a highly rewarding relationship for both you and your customers.

STEP ONE -->

"Get Clear on the Problem You Solve"

As with every aspect of your business, your private coaching package must be highly targeted to be successful. You cannot just hang out your virtual shingle, call yourself a coach, and expect clients to line up for an appointment. Rather, to position yourself as the expert you are, become crystal clear on exactly:

• WHAT you do
• WHO you do it for
• HOW you want to do it
• WHICH emotional results and tangible changes can you offer and guarantee.

When you can articulate the exact problems, you solve and who you work with, it will be much easier to find your tribe and attract buyers for your program. For example, business coaches might focus on solving:

• Money mindset issues for women entrepreneurs
• Brand development for health and wellness coaches
• Marketing help for information product sellers
• Outsourcing problems for online businesses
• Life coaches solve different issues.
• Dating coaches have their particular area of expertise. Executive coaches focus on C-level employees.

You have your sweet spot, too, and it’s probably easy to identify.

Specialized Niche: You already know your general area of expertise, whether it's business, life, health, finance, parenting or personal growth.

Target Client Persona: Now think about who your favorite clients are. And if you don’t yet have clients, think about those you’ve helped in the past in any way—even if it’s through email or on social media.

• With whom did you most enjoy working?
• What problems were you happiest to solve?
• Which issues (and people) left you feeling frustrated and stressed out?
• Those questions belong in your coaching package.
• Who are your tribe members?These are the people for whom you're building your 1:1 package.

Next, consider what this client's biggest issue is. It's your ideal client's most pressing problem, the one she most needs to solve, and the one she will gladly pay to fix. Maybe her blog doesn’t get enough traffic. Perhaps her online dating profiles aren’t attracting her dream man. Or maybe her finances are out of control. Whatever the problem is, you have the answer and can help her find her answer. When you can craft a coaching package that gets results for your ideal client, you'll have a winning program. People will line up to enroll.

EXERCISE: DESCRIBE YOUR IDEAL CLIENT

If you haven't already done this exercise, spend some time defining your ideal customer. This exercise finalizes the coaching procedures you will put in place for automation. Explain everything you know about her, including her experience level, her dreams, her family life, her frustrations, her income, and anything else that will set her apart from millions of other potential clients. (Use additional sheets if needed.)

EXERCISE: STATE HER BIGGEST PROBLEM

Now that you've identified who your client is, the next steps are:

• Define her big issue concisely as possible, like
• Struggles with self-esteem
• Lacks confidence
• Struggles to lose weight
• Desires to explore relations

 

Your Coaching Mindset Matters Series

What makes coaches so credible with clients and successful in business? Charisma, experience, and expertise are at the top of the list. However, the one attribute which is critical to personal relationships and professional success is mindset.

 

MINDSET: the established set of attitudes a person holds 

 

Mindset - A Way To Foresee and Plan Your Financial and Big Goals

It's true. In every action you take in business or life, your mindset is a pervasive determining factor which influences your success. Your coaching plans require the same foundation, a fresh viewpoint and about people, money, and solutions. 

Here are examples of how a stressed or unconscious mindset could work.

1. You know that helping everybody would be great for business. The solution would be to define your audience by temperament, income level, and initial problems you could solve. This allows you to plan for the right ideal customer and learn how to market to their needs and values. 

2. You set a sliding scale in a good-hearted effort to turn away no one that you could help.

While deserving and lovely, clients are less than your ideal persona when it comes to their ability to pay. You plan for your successful business first, and you create a financial plan to meet your goals, and your planning for your clients' needs.]

  • Will you scale your financial levels  so you earn more than what you need.
  • Can you meet your budget with a lower-end scale? Yes, possibly with a group program or class.
  • Would this client enter into private coaching? Did they value your work and you?

Before you realize your dreams of four-or-five-figure clients, insure that your mindset helps you be open, focused, compassionate, or playful and personal, depending on your temperament.

  • If you are a caring, heart-oriented supporter, your coaching strengths are:
    Being able to reframe other's doubts,
    Listening to one's story,
    Modeling the best conversation for the positive parenting with your client's kids.
  • If you are a charismatic influencer, you inspire those who admire you because
    Your nature is gregarious
    You enjoy people, and they appreciate your friendliness
    You are an excellent example of creativity in action and brainstorming.
  • If you are an achiever-type coach, your coaching could challenge others
    To tackle the project they've ignored
    To commit to the exercise routine they need
    To manage finances better
    To plan the product launch sooner than later
  • If you are the kind of coach who strategizes, your primary strength is solving people's problems This makes you an excellent consultant. In coaching, you can ask the right questions to help a client strategize:

What is the result you want?
What is the first step you would take to get there?
Can you outline the process?
What resources will you need?

In coaching, you are often the cheerleader for your clients, and gratitude will be a quality that you want your customers to have. In coaching, you expend energy being with your customer. If you find yourself complaining or fatigued, what will you do to better care for you?

Growing Your Confidence

What top-end coaches have in common is confidence. They believe in what they do. They believe in their ability to help others achieve the same thing. They walk on stage or join a webinar filled with the knowledge that what they are about to say will change the lives of those who are listening.

That is confidence!

When you feel confident, you radiate knowing and strengths. Just like how the person you're talking to on the phone can hear a smile in your voice, your potential clients can sense your mindset. 

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Tool–Defining Your Ideal Client 1

Why would a parent coach or a family coach take particular care in defining the type of person who would be their best customer or client?

Influencing Factors

1: Relationship research suggests that if we are relatively healthy in mindset and emotionality, we attract people, who are similar to us in Emotional patterns, Cultural preferences, Levels of empathy

2. Also, core temperaments influence whom we meet with and coach. Are you the personality type that can be authentic with all four temperaments? Can you work with the types of person who

  • Make excuses
  • Cancel appointments
  • Want to talk about it, and not do much about it
  • Becomes angry at you rather than the issue

3. Likewise, our values influence the decisions we make about our business and ideal clients.
This values of your ideal client affects everything you do from setting fees to determining your coaching programs, which will offer solutions to their problems and value to living an inspired life.

4. Spend your time on the most valuable task to make your business successful by defining your ideal client.

  • Age group
  • Income
  • Family status
  • Education
  • Lifestyle goals
  • Location

To make this list real, a clever trick of successful authors is to write a story. Authors write about their ideal reader, and you write about the client who is most compatible with you. You give her a name, a couple of kids, a husband who just doesn't get it, and a load of student loans. You know quite a bit about her, you think.
If you stop there, you may be missing a huge piece of the puzzle—and losing out on the best clients because of temperament incompatibility.

Temperament Style Mismatch

The topic is rarely considered in the "ideal client" equation, and it's arguably the most important part: core temperament style.

If you're bossy, sarcastic, fun-loving and loud, then a quiet, middle-aged mom who spends her time volunteering at the church is probably not a good fit for you. WHY?

  • Natural exuberance may overwhelm the person.
  • If a client needs to start with small steps, and you whiz to the finish line, you've left the client in the dust.
  • Either he will be uncomfortable with your style, or you'll be miserable trying to reign in your natural exuberance.

Drive Determines Success

Check in with your client about their drive to success.

Adaptive Supporter type clients are slower to take the initiative, although they always meet their goal.  An achiever may be internally motivated but could move too fast and fail to plan adequately for meeting his goals. Both clients can be frustrating to coach unless you understand the core temperaments and what motivates each person to succeed.

Review your current and past coaching clients, and you'll identify the disposition patterns of those you attract. Review:
What characteristics did your most enjoyable client bring to the table?
What time frame do you expect a customer to meet their goals?
Which client behavioral patterns are those you do not want to deal with?
How do you handle your disappointment?
How do you celebrate your client's successes?

Compare your new potential clients to this ideal profile, and you'll never again sign on with a less-than-perfect client.