Your coaching clients are out there, and they are looking for you! In my training as a therapist, counselor, and coach, I’ve heard this phrase often and always wondered at its veracity.
A dozen years later of online experience and building the Academy for Coaching Parents experiences, I can again state: That potential clients want you is true. Clients are out there whether you are a life coach for parents, health coach for seniors, a dating coach for men in mid-life, or a business coach for creative people.
The mindset to hold for successful coaching clients is you have a large audience, and they are eagerly anticipating the help only you can provide.
Check the list below to see if you are missing the mark in important areas. Doing so may cause potential clients to turn away for another coach.
Make it Easy for Them
When selling your products and services online, you have to make it easy for your customers to buy. The process sounds easy, but customer connections is in how you organize the information. You might be shocked at how often coaches (and others) miss
- The distinct steps are clear and obvious on your web site or on other social media platforms. The days of reading content are over. Invite visitors to download a syllabus of courses, an ebooks, take a quiz, listen to a free podcast, or watch a video that tells a visitor in three minutes abut the site and provide three options to take the next step. Would they enjoy a blog article, or would they download affirmations to stay calmer?
- The “buy” buttons are not obvious. The primary color for my websites is blue and variant shades. The buttons to link a potential client to the next page or product should stand out – bright green, cherry red, and orange are popular colors that attract attention.
- They don’t make contact information easy to find. This should be obvious to you while it may not be obvious on the website. Most websites have a contact page, which is obvious in the menu on top of the site.Here are a few more ideas: At the end of each blog, have a contact form. It could also serve to sign a new client for blog traffic, as well as to contact you with any questions, no matter how small.
- They don’t provide clear calls to action on their website. By calls to action, it means you provide instructions: click here, download this, go to the posts in children’s category, review this book chapter, buy this book. In my reviews of coach’s sites, I have seen a leading report on the page. A sample of content and the book cover populate a page. The button reads “Learn More.” The button may lead to another page of content, a blog article, and such. The button should be much more precise: Buy this. Download the Ebook now, Read the post sample from the book, and leave a comment ti my questions: Can I email this book to you? Can you see a yes answer is more likely to be forthcoming than just learning more.
- They don’t create easy website navigation so readers can quickly find what they need. In the ideal world, you would list the pages you wanted your clients to visit in order like first, second, third etc.. Too often web builders put the basic pages up and add them to the menu with no specific navigation instruction.
The list goes on, but the bottom line is this: make it easy for your customers to buy from you. Not only will you make more money, but your clients will be singing your praises.
Court the Potential Coaching Clients
Even if your ideal market is established as business owners, you will still create your site navigation for up and coming new clients. While they might not be ready for you yet, and they’ll remember you if you treat them well and have organized-easy-to-find content and giveaways.
Some ideas for helping the new coaching clients learn to trust you and your offerings are:
- Low-cost self-study products. Could you offer a short, free course, a video, or an audio file?
- E-books or guides – An ebook that you give away is called a Lead Magnet – an ebook which magnetizes a new to you? Man sure the topic is one that your clients would want to read.
- Email courses – This is a safe bet for those who don’t mind leaving their email address, because they can read what they are interested in as well as learn about you also.
- Membership sites and forums should be your business model with new offers, products, or services at regular intervals.
- Facebook groups can serve as memberships also, and you have the option of making your presentations live on Facebook Live.
In every crowded niche, your personality is what sets you a part from every other coach out there. Don’t be afraid to shine. Stand out brightly in your image, what you write and how you present your materials. That’s how your potential customers will get to know, like and trust you. You cannot stop to worry if your efforts are working. You have to assume that your efforts work, and whether you are shy, non-techie, ora private person, you must shine online and in social media if that is where you are building a business.
- Share personal updates on social media so that potential customers can see the “real” you.
- Post photos of your life outside of business on Instagram and Facebook.
- Take a stand for what you believe in, whether or not it is controversial and unpopular.
- Be available to answer questions and stay on top of the most popular social media that you use.
To make money online as a parent-family coach or an ACPI Trainer, you need to market your business online. The following marketing tips and ideas will guide your marketing efforts.
- When you decide who you want to work with, keep narrowing down your ideal client to a specific niche or group. Don’t send a marketing message to a general group. Specifically target the demographic you want to work with.
Narrow it down like this example: Dads….of teens….preparing to graduate from high school….who need a Core Temperament Inventory…..to consider career choices.
2. Talk about your business everywhere. Network with prospective clients. Give speeches at conferences. Clearly articulate your value when talking about your business in a video presentation for online viewing.
3. Write about your business in blog posts, newsletters, magazines and newspapers. A case study presents your strengths in helping a client. You could also discuss group coaching and when and how you offer services. Sell value! Send out a press release when you add a new service or you are just starting your business.
4. Be active on social media. Participate by answering questions, providing helpful information and being authentic. Over the last three years and the changes made to social media offering, Facebook still remain primary. Facebook also bought Instagram, and placing an ad on both sites bring traffic to you and your web site.
5. Create a professional looking website. Include your services, testimonials and an about you page as well as the home page.
6. While I do not advocate free sessions, you will notice in reading blogs that it is a popular way to meet new possible clients. Give away a free coaching session and see which prospective clients go on to purchase a bigger package.
7. Build a strong client list. Keep in contact with them, asking for referrals and testimonials.
8. Send out a regular newsletter and update your blog regularly.
9. Comment on other blogs and social media channels with relevant information. These types of connections, formed through social media, are reciprocated when you support others and ask for the same.
10. Get interviewed by a well-known person in your niche. Promote your coaching services during the interview.
11. Create YouTube videos with helpful information. Include links to your coaching services.
12. Include a link to your website on everything, including your email signature.
Marketing is a necessity in any business for making money online. It is how clients will find you.
The Next Step
Making money online with your coaching business can be done in many ways. It’s about how you package yourself as an expert, the marketing plan you create to get the word out about your services and the different types of services and products you offer. Your next step is to decide on your market, plan out your marketing, determine how you are going to make money, and begin attracting clients.
For parenting and family coaches, building a sales funnel offers a method for planning your monthly income, especially if your income bounces from high to low. The erratic approach can drive you nuts. Welcome to the series on funnels – sales, product, or client.
What Is A Funnel?
For an online business owner, sales occur after a series of steps, which is the funnel. A sales funnel is a fundamental marketing tool. However, many new and experienced entrepreneurs have no clear understanding of what a funnel is or how it works. Read on…you’ll see how necessary a sales funnel is for a stable income and business growth.Imagine: You want a client to purchase a parenting book – that is the end goal. You start by inviting the site visitor to read any content on the blog, or a landing page on your web site associated with the book topic. The funnel refers to the how you lead a customer through the buying process.
A Simple Sales Funnel
- The basic sales funnel starts with free content. This typically begins with blog posts, videos, or social media content from Facebook or Instagram, and other information readers can access at no cost. This is the “top” of your funnel.
- Next, you’ll have an attractive offer that requires a very small exchange: trust me with your email, and you receive this offer. You’ve seen this type of offer all over the internet, and likely signed up for some. The offer might the free ebook or guide, video series, checklist, class, workbook, or other valuable content.
Once on your mailing list, you’ll then present your readers with a series of low-cost offers. Perhaps you have a low-priced ebook or a trial membership.
Customers who purchase your low-priced product move further down the funnel, and are presented with more, higher priced products. As they continue to buy, they move closer and closer to your top-end offers, which make up the bottom of your funnel.
How Your Funnel Works
- If you imagine a funnel, you can see that free content—at the top—is consumed by the largest number of readers. Below that, your extreme low-cost item (available only for the cost of an email address) attracts a smaller subset of the true freebie seekers. Next, your low-priced products bring in yet a smaller group.
- Finally, as you near the tip of the funnel, only the loyalest of fans and customers will purchase your highest priced offers.
Your job, as the business owner, is to ensure that your funnel leads buyers naturally from the top, free offers all the way to the bottom. The more buyers you can keep in your funnel, the more money you will make.
Most new—and even established—business owners can easily envision the top of the funnel, but if you truly want your business to grow, you must master the entire process, and that starts with understanding what a funnel really is and how it works.
As a savvy certified parent coach, you need more marketing strategies to boost your coaching business. The Business Training provides the basics, all of which are your first touchpoints for your clients:
- Website? Check
- Great sales copy? Check.
- A variety of available products? Check.
You have the basics of a coaching business, but what do you do next to drive traffic and insure clients?. Marketing strategies enhance your success. Maybe you don’t know where to begin, or perhaps you’re afraid of putting yourself out there, or maybe consistency is your biggest problem. Listen to woman who thought she could do tasks more consistently, but life just keeps happening. Sound like you too?
Whatever the case, if you want to grow your engagement and successful business, you must master marketing. Start with these proven strategies, and you’ll be well on your way to coaching stardom.
Nail Your Brand
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Here’s the single most important part of any marketing plan for a coaching business—and one of the most difficult to pin down. Branding more than just a logo and the colors on your site. It’s not about your font choices or your “voice.” But it IS about all of those things and more.
Branding a coaching business encompasses everything from who you are to who is your ideal client. A reliable brand will instantly identify you no matter where you are. The way you write and speak and the language you use will resonate only with your ideal client. Your personal style will shine through, and make it impossible for anyone to mistake your content, graphics, ads and other materials for anyone else’s.[emaillocker id=”34169″] Download This Ebook[/emaillocker]
Host Free Webinars
Before a potential client becomes a paying customer, they must
- Know who you are
- Like what you do or offer
- Trust your authenticity and genuineness.
Solid branding, helps establish credibility, but one of the fastest methods is creating and hosting free webinars.
- Your ability to build rapport.
- Your presentation skills as the capacity to communicate clearly.
- Your ability to provide and discuss actionable steps with genuinely interesting content.
Attendees will know in just a short time that you do know what you’re talking about, and they’ll want to learn more from you. Not only that, but live webinars give you the opportunity to show off your personality, but be very deliberate in telling potential clients how you can help them
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Make Good Use of Paid Traffic:
How will you entice people to register for your event, coaching business webinar, or blog article? Through your website and newsletter, of course, but those are people who already know you.
If you’re looking to grow your reach, then it’s time to break into paid advertising.
Facebook is one of the easiest and most cost effective advertising networks. Not only does it have incredible reach (nearly everyone has a Facebook account) but it also allows you to narrowly target your market so that you can reach your perfect customer.
When you create and post a Facebook ad, you have the option of also advertising on Instagram. One ad and two positions on social media. Add a retargeting component, and you’ll find that paid traffic is quite cost effective.
You don’t have to have a degree in marketing to make it as a coach, but you do have to take steps to get in front of your audience. Start with the basics, and build from there, and soon your coaching practice will grow and thrive.