Your first step before you start gathering names and emails for your client list is to identify your target market.
Only by describing your target market in detail can you give them the useful content and recommend offers they need. You create a target market profile that perfectly fits your client’s profile.
1. Basic Demographics. Gather necessary demographic information such as age, gender, location, income level, and education level.
2. Interests and Hobbies. Identify how the people in your target market spend their free time. What do they get excited about and what do they like to do?
3. Perceptions and Opinions. How your customers see themselves and the world around them is essential for you to know. Identify the types of things they think are interesting, amusing, annoying, frustrating, etc.
4. Values. Along with what they like and don’t like, identify what is relevant to your audience. They might value family, hard work, saving money, safety, individual expression, and such.
5. Shopping Behavior. What do your customers buy and how much money do they spend on the items? The critical fact helps identify their priority, and it enables you to understand what products to offer, how often, and at what prices.
6. Groups and Associations. To which groups, organizations, and associations do your list members belong? This fact corresponds to how they see themselves and define their interests and hobbies.
7. Lists To Which They Subscribe. Identify what other listings your subscribers have joined. It’s also good to know from what other companies they buy. Where do they go when they need information on a particular topic?
8. Language Considerations. Identify the tone of your audience’s language. Do they use slang or idiomatic speech patterns, or are they more professional and formal in their language use? Do they stick to just the facts, or are they like to hear your personal stories?
9. Problems, Pains, and Fears. The trio of topics is the most critical bit of information you need to know about your target market. Identify areas where they have problems, pain, fear, worries, or questions. What are they missing but badly needing? You will aim to offer products and services that address these deficits.
10. Where Your Market Spends Time. Where does your target market hang out both online and offline? That is where you’ll go to find and connect with them.
There are some ways to locate all this information. You can use social media, online forums, or Facebook to find and listen to your potential clients’ conversations. Or, you can come right out and ask them. Research your competition and other companies in your niche. Look at critical influencers in your niche and review their followers.
Develop the Final Target Market Profile
• Research your target market and fill out all of the above information on your Target Market Profile Worksheet.
• Identify at least two different segments of your market and create a profile of an individual in each segment that’s a perfect fit for your