Use this checklist to ensure you do not miss any valuable steps in planning a successful business. Your niche research gives you a solid foundation, and your market can grow exponentially.
Choosing your niche is one of the most important decisions you ever make in your business. Remember to take plenty of time to conduct thorough niche research in this area. Here are some things to keep in mind:
The niche research I’ve chosen:
- Is interesting
- Is something I’m passionate about
- Is profitable
- Is evergreen (it has year-round interest)
- It has a sense of urgency with lots of customers looking for real solutions to their problems.
I’ve considered my goals for this business, and I know:
- What I want to achieve with this business.
- How much money I want to earn.
I’ve determined my marketing strategy, and I have to decide:
- Will I be targeting the global market?
- Will I be targeting the local market?
- Which countries have the most interest in the niche and related topics?
- What are the top problems people in this niche have?
- Which solutions are people seeking?
I also have prepared in this way:
- A list of related search suggestions to help me plan future content and possible ads
- A list of trending hot topics
- A list of existing tried-and-true products (solutions) that stand the test of time as well as rising/trendy products
- My list of keywords
- Information on pay-per-click ads to help me generate marketing and ad ideas.
- Details on how widespread the niche is with advertisers
To achieve significant results, coaching clients needs a focused, step-by-step coaching action plan. You design your best personal coaching programs that guides the client logically through each step in the process.
Big breakthroughs don’t happen overnight, and they don’t happen by chance—as your clients have no doubt discovered by now. In fact, your ideal client has probably been struggling for a while. She’s read blog posts on the topic, watched dozens of webinars, attended conferences, read books, listened to podcasts, and still, her problem is right there–in front of her all the time.
For example, a coaching action plan designed to help freelancers get started online might include:
- Developing service offerings
- Ideal client discovers
- Pricing packages
- Creating a website
- Keywords and SEO
- Developing a sales funnel
- Creating contracts
- Marketing methods
- Sales calls
Each step in the coaching action plan is necessary, and also are dependent on one another. You cannot market your website if it doesn’t exist yet. You can’t work out pricing if you don’t know what services you offer.
Your coaching action plan, as well, will benefit from a logical flow of steps. Keeping your desired outcome as well as your ideal client in mind, think about
- Where is she right now in business and life?
- Where is she going with the help of your coaching?
- Next draw the mind map to get her there, and this becomes the steps of your coaching program.
- How long your program will last?
.One-to-one coaching programs range from a few weeks to a year or more, depending on the depth of the information and the outcome clients will achieve.
Realistically, how long will it take for your customers to work through the steps of the coaching action plan?
Be sure to consider outside influences such as:
- Day jobs—if your customers are building a business while still working outside the home, it will reduce the amount of time they have available
- Family obligations—toddlers in the house, summer vacations, elderly parents and a host of other life events can limit the time a client can dedicate to your program.
If your program includes elements that take time, consider extending the length of your coaching to accommodate them.
In step five, we’ll talk more about contact access and frequency, but for now, only start considering how long your overall program will be, and what the steps to completion include.
Exercise: Brainstorm Your Coaching Action Plan Steps
What do your clients need to learn so that they can achieve your desired outcome? Spend a few minutes creating a list, and then organize it in a logical order.
In what order should your clients cover the topics listed above?
Exercise: Plan Your Program Duration
How long will it take your clients to work through all the steps above?
“Design Your Coaching Tools”