Key to Financially Successful Parent Coaches

Are you struggling with a decision to become a parent coach? Do you wonder how to succeed with business training?  

Entrepreneurship calls to the restless souls who want to serve as financially successful parent coaches. Like you might have questions, I questioned my own decision to start the Academy for Coaching Parents International.

I thoroughly grasp the hesitance in starting a new business and committing to its success--your success. However, one fact will always be sincere....

...In economic tough times, entrepreneurs flourish. Focusing that same worry about time and energy on developing a new service or filling a need in a community is worth your time and effort. You can become a financially successful entrepreneur in a relevant coaching business.

A recent news article stated that in times of economic downturn, the time and energy any person spent looking for another job can be exhausting. And not finding one can cause a sense of hopelessness. I get that too, as I applied for 300 different counseling jobs at the time I received my doctorate. The timing was honestly the worst as government funding had been cut to all major institutions for higher education.

That made sense to me. I understood hopelessness. Major surgery in 2000 left me feeling like attempting anything more than getting well was overwhelming. Then, after the events of 9/11, my seminar business ground to a halt quickly. I refused to give up finding a passion that could also make me financially successful. I had to keep asking myself, "What's Next?" every time I wanted to quit.

What Next to Be Financially Successful?

If people could not come to us, we would go to the people, and the Academy for Coaching Parents International forged ahead to offer other entrepreneurs and nurturers the chance to work at home and be available to their children. Many have become financially successful entrepreneurs.

I had cultivated optimism well, and I would need it.

In January of 2013, all of the fifteen websites associated with my books, coach training and wellness crashed when the hosting server ignored my pleas to examine my site. I asked myself a hundred times if throwing in the towel was the right move.

One of my mentors for the Academy whose book I was ghostwriting was a self-made multimillionaire. When I asked how he went from being a physical education teacher to a millionaire, he encouraged me to focus one hour a day on the marketing of the Academy for Coaching Parents. He explained that focused attention on an object has an exponential effect - in short, what you focus on manifests. That was his secret and soon became mine also. Focusing on the act of creating something new provides a different perspective from those around you.

Focus on the formation of a financially successful business like the Academy brought out strengths that were waiting to be used again. Resilience surfaced and opened the door to passion, which fueled more focus. That kind of discussion moves helplessness out of the way, making room for hope, creativity, and of course, more focus, and eventually financially success in the role!

By now if you have decided to become a financially successful parent coach, but you want to explore the possibilities, we might have something for you.

Explore the coach training programs and decide for yourself, the best training course which aligns with your passion.

 

 

What Is Parent Coaching?

   "I'll tell you about Parent Coaching. You have to have a plan and it has to be a plan that works.  You should not settle for the mediocre in life.  Coaching helps you set goals.  I collaborate with my clients.  I am on their side.  As a coach, I help and strategize with my clients so they can achieve their goals.  Coaching is about personal evolution, vision, what’s next, what’s now, and moving forward. It’s about having standards, not settling for the mediocre in life, but looking and feeling your best.  ~ Annemarie Brown~

Parent Coaching

Parent Coaching focuses on listening, empathizing, asking questions and sharing the love. Imagine how relieved frustrated parents will be to have someone listen and clarify the problem they feel.
The feeling is very personal, very individual. Some parents want to "teach" their children. Other want to "discipline" their children. These words become confusing and don't realize...
How empowered they are or how powerful they appear to their children.
People can turn their problems around.  They can be whatever they want.  They can have whatever they want. Coaching is about that process.  You help them, and it is an incredible job.
Coaches review a client’s strengths and focus on them. The medical/psychological establishment focuses on problems and pathology.
We look at wellness and not what is broken.  If a coach finds an actual pathology, the coach refers that person to a psychologist or other appropriate specialist.  Troubled persons with long-standing problems may not think rationally, and that is why coaches refer them to appropriate professionals for their healing. 
In coaching, the model is that the client is whole and wants to achieve goals. The parent is open to advice, and discussion, and looking to the future, not the past.
The clients who employ coaches are healthy and happy people who want to improve their lives. They want to go from good parents to better parents.
Are you ready to help families going through a difficult time?
Or help people be competent and make parents happy?
Then enroll in the parent-family coaching program and receive two certificates for coaching parents and for coaching families. 

Where Are Your Potential Coaching Clients For Business?

Your coaching clients are out there, and they are looking for you! In my training as a therapist, counselor, and coach, I've heard this phrase often and always wondered at its veracity.

A dozen years later of online experience and building the Academy for Coaching Parents experiences, I can again state: That potential clients want you is true. Clients are out there whether you are a life coach for parents, health coach for seniors, a dating coach for men in mid-life, or a business coach for creative people.

The mindset to hold for successful coaching clients  is you have a large audience, and they are eagerly anticipating the help only you can provide.

Check the list below to see if you are missing the mark in important areas. Doing so may cause potential clients to turn away for another coach.

Make it Easy for Them

When selling your products and services online, you have to make it easy for your customers to buy. The process sounds easy, but customer connections is in how you organize the information.   You might be shocked at how often coaches (and others) miss

  • The distinct steps are clear and obvious on your web site or on other social media platforms. The days of reading content are over. Invite visitors to download a syllabus of courses, an ebooks, take a quiz, listen to a free podcast, or watch a video that tells a visitor in three minutes abut the site and provide three options to take the next step. Would they enjoy a blog article, or would they download affirmations to stay calmer?
  • The "buy" buttons are not obvious. The primary color for my websites is blue and variant shades. The buttons to link  a potential client to the next page or product should stand out - bright green, cherry red, and orange are popular colors that attract attention.
  • They don’t make contact information easy to find. This should be obvious to you while it may not be obvious on the website. Most websites have a contact page, which is obvious in the menu on top of the site.Here are a few more ideas:  At the end of each blog, have a contact form. It could also serve to sign a new client for blog traffic, as well as to contact you with any questions, no matter how small.
  • They don’t provide clear calls to action on their website. By calls to action, it means you provide instructions: click here, download this, go to the posts in children's category, review this book chapter, buy this book. In my reviews of coach's sites, I have seen a leading report on the page. A sample of content and the book cover populate a page. The button reads "Learn More." The button may lead to another page of content, a blog article, and such. The button should be much more precise: Buy this. Download the Ebook now, Read the post sample from the book, and leave a comment ti my questions: Can I email this book to you? Can you see a yes answer is more likely to be forthcoming than just learning more.
  • They don’t create easy website navigation so readers can quickly find what they need. In the ideal world, you would list the pages you wanted your clients to visit in order like first, second, third etc.. Too often web builders put the basic pages up and add them to the menu with no specific navigation instruction.

The list goes on, but the bottom line is this: make it easy for your customers to buy from you. Not only will you make more money, but your clients will be singing your praises.

Court the Potential Coaching Clients

Even if your ideal market is established as business owners, you will still create your site navigation for up and coming new clients. While they might not be ready for you yet, and they'll remember you if you treat them well and have organized-easy-to-find content and giveaways.

Some ideas for helping the new coaching clients learn to trust you and your offerings are:

  • Low-cost self-study products. Could you offer a short, free course, a video, or an audio file?
  • E-books or guides - An ebook that you give away is called a Lead Magnet - an ebook which magnetizes  a new to you? Man sure the topic is one that your clients would want to read.
  • Email courses - This is a safe bet for those who don't mind leaving their email address, because they can read what they are interested in as well as learn about you also.
  • Membership sites and forums should be your business model with new offers, products, or services at regular intervals.
  • Facebook groups can serve as memberships also,  and you have the option of making your presentations live on Facebook Live.

Get Personal

In every crowded niche, your personality is what sets you a part from every other coach out there. Don't be afraid to shine. Stand out brightly in your image, what you write and how you present your materials.  That's how your potential customers will get to know, like and trust you. You cannot stop to worry if your efforts are working. You have to assume that your efforts work, and whether you are shy, non-techie, ora private person, you must shine online and in social media if that is where you are building a business.

  • Share personal updates on social media so that potential customers can see the "real" you.
  • Post photos of your life outside of business on Instagram and Facebook.
  • Take a stand for what you believe in, whether or not it is controversial and unpopular.
  • Be available to answer questions and stay on top of the most popular social media that you use.

 

1. Parent Coaching

Does Parent Coaching interest you as a profession or an extra source of income? This series about coaching parents provides all you need to know about what is involved in the real profession of coaching. You have a story to tell which defines your interest and happiness in helping people.

People pay coaches to help them reach their goals by encouraging, celebrating, and listening to them on a regularly scheduled basis.  Sessions might be for individuals or for groups.. A coach is an empowerment expert who challenges, stimulates, questions, and holds the client in positive regard. A coach takes the side of the clients and helps them set long and short-term goals, and holds them accountable to take necessary steps to achieve the goals from week to week. The coaching process enables people to lead more effective lives,  and to achieve what they want more quickly. Here is what two top coaches say about their field:

   "You have to have a plan and it has to be a plan that works.  You should not settle for the mediocre in life.  Coaching helps you set goals.  I collaborate with my clients.  I am on their side.  As a coach, I help and strategize with my clients so they can achieve their goals. [bctt tweet="Coaching is about personal evolution, vision, what’s next, what’s now, and moving forward. It’s about having standards, not settling for the mediocre in life, but looking and feeling your best." …Annemarie Brown" username="parent_coach"]

"Coaching is about listening, empathizing, asking questions and sharing love. It is very personal, very individual and case-by-case. People can turn their problems around.  They can be whatever they want.  They can have whatever they want. Coaching is about that process.  You help them and it is an incredible job."    Peggy Alvarado

Coaching Started In Business

Coaching as a profession started in corporate businesses, but also takes its models from counseling and psychotherapy. Business managers have always been “coaches” in that they helped people clarify their goals and choose roles in the corporation that best suited their talents and strengths.  Many life coaches, if they do not come from a background in psychotherapy or counseling, originally worked in business.

   I worked in management for thirteen years in a Fortune 500 company. Human resource management is very similar to coaching.  I didn’t know I was coaching back then, but I was!  … Peggy Alvarado

Businesses paid the first coaches to guide new hires as they climbed the corporate ladder.  A coach could be internal, someone who works for the same business as the client; or external like someone who is hired by the business as an outside consultant.  These first coaches were called business mentors. A coach or mentor is an older person with a lot of experience in the same field of the beginner.  The coach guides the new hire to set career goals, interact with other people, and choose the right projects to advance themselves. In the 1980s, businesses started routinely to hire and pay for more outside coaches.

Today, a business coach at the top of his field can earn as much as $700 tp $1000 per hour, or well into six figures per year.  Some large corporations keep coaches on retainer, paying them so much a month to mentor a constant stream of new hires.  A new trend is to hire a coach for a specific job, such as “Improve morale in the accounting department within a three- month-time period.”

Because business coaches work with each person on a one-to-one basis and take into consideration each individual’s personality and style, they are very successful in helping people achieve goals and move up in their careers quickly. A coach expert listens within, has only the best interest of that particular client in mind. The relationship is confidential and trustworthy.

The coaching model was so successful on a business level that a demand arose for personal “life coaches” as well.  A life coach or personal coach is a person who helps a client set goals for his or her future, determine steps to reach each goal, and cheer the person as he or she moved toward his or her definition of success. The goals do not have to be about money or career, but can be goals like “To become closer to my husband,” “To make time for painting,” or simply “To have more fun.”

Unlike business coaches, a life coach for parents could work over the telephone instead of face-to-face in an office setting.

The average personal coach charges above $100 per hour, but the range of fees is from a low of $25 to a high of $300 or more. A personal coach at the top of the field can make in the range of six to seven figures per year range, but the vast majority of coaches earn about $40,000 to $80,000 annually, depending on their part-time or full-time focus in the coaching field.

Coaching Moved away From The Medical Model

In 1992, Thomas Leonard started the first training institute for coaches.  His “Coach University” trained people through teleconferences.  In the same year, Laura Whitworth founded The Coaches Training Institute in San Francisco, which provided training through weekend universities.  Whitworth’s association, the Personal and Professional Coaches Association, merged with Leonard’s International Coach Federation (ICF) in 1997. The ICF organization developed standards of ethics and practices for the profession.

Yet from the beginning of the coaching profession, there was a lot of overlap between psychotherapy and coaching.  For one thing, many people entering the new field of coaching had backgrounds as therapists or business. Yet in time, coaching has moved away from the medical model.

Isn’t it great that you don’t have to be a psychologist or a medical professional to be a parent coach? Let’s take a look at our parent coaching certifications and get going on the way to success:

Parent-Family Coaching Programs

Dr. Caron Goode

Dr. Caron Goode

Founder of the Academy for Coaching Parents

CHECK OUT THIS NEW ONLINE COACHING PROGRAM

FOR PARENTING AND FAMILIES

Biz Tips–Types of Coaching Online

" Parent Coach, Life Coach, Family Coach.....people will call you. Because at some point in a person’s life, they find they are in need of guidance on a personal, business, family, or a spiritual level. You can help!"

Parents and professionals face difficult decisions every day around problem solving, managing time, dealing with emotions, or dealing with children's discipline. This is where you, as a coach, come in. Coaches are trained to help people through specific strategies like asking questions. 

certified parent-family coach

Coaching breakthroughs in Negative Emotions

Coaching through self-discovery allows a client to find their personal truth and internal answers. The process doesn't rip off another's learning experience. You would offer your services to help others move forward."

 

 

 

[tweetshare tweet="Coaching through self-discovery allows a client to find their personal truth and internal answers. The process doesn't rip off another's learning experience. You would offer your services to help others move forward." username="*o^KFS8%4g)$b0mBBZ5JennOLFVF7X$J:1:0"]

But, you don’t want to just give away your services. You want to learn how to make money offering coaching online because it is a huge industry that encourages every type of coaching to be successful online.

Types of Coaching

The type of coaching you can offer depends on your training, specialty, interests and niche. ACPI specifically offers you training as a parent coach, family coach, temperament coach, life coach for parents, or parent-family coaching dual certification. For example you could train to be a:

  • Life coach – This type of coach focuses on their clients’ life decisions and self-fulfillment, which includes all aspects of their life: personal, professional, health and relationships.
  • Personal coach – This can be a life/career coach, or personal coaching within an organization by a mentor or manager.
  • Parenting coach – This highly trained and knowledgeable professional’s main role is to provide support and guidance to parents and caregivers in the challenges of raising healthy, happy and successful children.
  • Family Coach - A coach for families could coach online groups, offer courses, or coach specific family members about temperaments, communication, managing arguments, restitution for misbehavior, and more. 
  • Executive coach – This type of coach helps top-level management improve their decision making and leadership abilities. An executive coach has considerable experience in their field.
  • Business coach - Business coaches guide people in their professional lives. This type of coach helps business owners by supporting them, holding them accountable and encouraging their goals and happiness..
  • Confidence coach – This type helps clients build their self-esteem and confidence, helping them learn what is holding them back.
    There are many types of coaching you can pursue. The niche you choose depends on your training, your goals and your passion.