Telling stories is a great way to connect with your audience, and for life coaches, business stories illustrate the struggles and successes we all share.
It doesn’t matter if you are on stage, teaching a class, writing an email to your list, recording a podcast or writing a blog post. Business storytelling could and should should play a big part of your content creation and marketing strategies. But how do you come up with those stories in the first place? Here are seven tips to help you keep the business story ideas flowing so you can find just the right one for just about any situation.
Share A Recent Encounter
Often the best story are happening to you and all around you. Think about a client who is successful in her achievements? Can you tell her story as an example to newbies? What is the best coaching conversation you ever had? Or which complement from a client meant the most to you? And why was that story most meaningful?
Recall A Conversation
Conversations offer great story ideas. Without going into too many details or sharing too much information about the person you were talking to, what was the underlying message of the conversation in your storytelling. Example: One parent, who called me, was frustrated her their three-year-old daughter was always singing, dancing, and seemed “overly” playful. The daughter was a total contrast to their eldest daughter, aged ten, who mom described as most like the parents. Parents and older daughter liked to read, study the stars, read science-type magazines. The younger child shared few, if any, interests with the parents and older sister. I shared with the parents how there are different temperaments, and because the older sister was an intellectual, didn’t mean that the second child would be of the same temperament. No, the younger child was the talkative, creative, dancing ballerina.. They got it, and I didn’t hear from them until ten years later. Now older daughter is thirteen and younger daughter is six. Mom called to share how the knowledge of temperaments changed their lives. They started offering the younger child outlets for her dancing body and creative brain, as they offered the older child classes and experiences in which her strengths could flower.
Dig Deep and Share A Childhood Memory
Childhood memories are another great source of story ideas. The memories that stick with us from way back when are often the ones that taught us a valuable lesson or had a significant impact on who we are today. Think back to what you remember from your childhood and how you can tie those memories into what you’re doing today.
Pay Attention To Your Surroundings
Stories are going on all around us. Pay attention to the situations and conversations people have around you. You’ll be pleasantly surprised how many story ideas you’ll get just by paying attention your surroundings. Example: I went to the hospital when I felt sharp pains crackle cross my chest. Heart attack? Not sure! Go to bed or go to the emergency room? Go to the hospital. Over five hours, I was admitted, assigned a bed, tested, and the doctor finally arrived in the early morning to tell me the news.
“You have a pulmonary embolism.”
“And that is….?”
“You have a blood clot in your lungs.”
Carry A Little Notebook
We’ve established that there are conversations around us from which we draw a story theme. as you observe those stories, which are memorable that would be a good fit with the content or product. Stick a little notebook and pen in your purse, briefcase or jacket. Keep it with you and jot down short notes about ideas, thoughts, conversations and situations that have storytelling potential.
Listen To Your Family and Friends
Pay attention to your loved ones. They are sharing stories with you on a regular basis. Listen to your kids when they come home from school. Sit down for an after-school snack, and ask them about their day. You’ll have an almost never-ending supply of storytelling material. Listen with rapt attention to feel their emotions and exemplify those feelings in your story, as they are genuine and believable. Keep looking for new ideas and keep telling those stories to grow your business, connect with you readers and make the sale.
Do you need to start business planning or take a second look at the steps to success? As a supportive coach or helping professional in business, planning your success requires a clear action plan.
Reasons and Mindset for Thorough Planning
- You will hold yourself accountable, which is the flourishing mindset.
- You will define the steps to the destination.
- You will complete each step or goal and track your progress so you reinforce your enthusiasm and get the resources you need.
Determine Goals Through Visualization
Where will you begin? Start at the result as opposed to the first planning stage. Close your eyes and imagine where you want your business to be in five years? You are assuming that the business is wildly successful and you have the income you desire and more.Then, answer the following questions to fill in the content of your business plan.
- How many and what kind of income streams have you developed?
- How much income did the business achieve the first year? The third year? The fifth-year?
- To how many clients have you sold products, services, or training? What is the overall sum of products or services sold?
- What kind of training(s) have you designed? How many courses do you offer? How have you priced these?
- How do you personally interact, coach or advise your customers? How much time does that take in one given week of your schedule?
This phase is complete when you have defined what you want to achieve and how it will be done. You have established the basics. Next, determine what products or services to set up to be ready to market your website or product.
For example, if you are creating an ebook, what are the steps to its creation, writing proofreading, and setting up for sales?
- Define topic.
- Establish the context of the topic.
- Research content and create an outline of the ebook.
- Complete the writing and formatting.
- Find and insert images or types of graphics
The ebook is a good example of your steps to complete any product or service. You follow these steps once you establish any new product and its timeline for completion. Set aside a section of time each day or week and make sure you complete your tasks. If this means setting up a blog on Monday and then writing an article per day the rest of the week, then commit to getting that done.
Implement Your First Marketing Campaign
If you have your site or product set up and ready to promote, the next step is marketing. Get the word out about your great offer. Even if you don’t think your product or site is perfect, don’t worry about it. You’ll probably be tweaking and editing it over time anyway.
Just as you would with a product, plan each step you will follow to instigate your marketing campaign. Be specific about the tasks, responsibilities, and deadlines. For example, if you want to promote your info product, you might need to
- Create a free offer,
- Connect with joint venture partners,
- Write or purchase your sales page copy,
- Get the word out in relevant forums,
- Follow through on any tasks that are crucial to the marketing strategy
Don’t forget to also put your measures in place. Hopefully, you identified how you’ll measure your campaign’s success when you created your marketing plan. If not, figure them out now and keep track on a regular basis so you can tweak your tactics as needed.
For example, if you have more than one giveaway to offer to get people on an email list, check the sign-ups and conversion rates on each one on a daily basis. If one is converting higher than the other, try to figure out why. Then rinse and repeat.
Additional Marketing Strategies
When do you know it’s time to add more marketing strategies to the mix? The marketing is based on the results you are already achieving, along with your timeline and budget constraints. If you are already having great success with one strategy, such as joint ventures, stick with that. If you have extra time on your hands, then go right ahead and start implementing another promotional effort in your arsenal.
At this point in your planning, You should have identified about three strategies when you created your marketing plan. One strategy could include a free giveaway for which people sign up and are added to your email list? Another strategy could be a series of emails that you send to your subscribers about an informative blog article like this one. A third strategy could include other offers like listening to a podcast, selecting clients to interview, or promoting through Facebook ads.
The broader the mix of marketing strategies you have, the more complicated your business will become. Make sure you map out each of your strategies step-by-step to keep track of them. If feasible, outsource as much as possible. If you want to keep your business simple, you’ll have to focus on whichever strategy produces the best results. Leave the rest for marketers who don’t mind a little extra complication in their lives.
You can guarantee the success of your business and marketing plans by putting in place and following detailed action plans. This is where many people fail. They don’t get success immediately and decide to try something else. Stick with your plan, reap the rewards, rinse and repeat for ultimate success.
Every online business today should have a strong online presence. You then personalize your online marketing strategy. This will allow you to potentially reach out to more customers than you would with regular marketing methods. A solid online strategy will allow you to increase your business image, send more traffic to your site and promote customer awareness.
There are various marketing strategies that you should implement to achieve this. Use the following tips to help you plan a strategy that will give you results.
Develop a Marketing Message
You should work on creating methods that clearly project your marketing message. This needs to be done in such a way that your audience clearly knows what message you are sending. Work on understanding what your message is first, then practice writing it out so that it becomes super clear.
Who is Your Target Market?
This aspect is vital and should not be overlooked. Take the time to research who it is your products or services are targeting. It is not always the group that you first had in mind. Learn how they operate, how they think, their wants and desires. By doing this you will discover ways that you can easily market to them. Without this knowledge your marketing strategy will not be as successful as it could be.
Discovering Your Options
Any good business will know what their options are and how to put them into play. No matter how great your online marketing strategy is, it will eventually come to a standstill. By having options in place, you can simply move on to the next thing.
A good marketing strategy will offer consistency. This includes ensuring that your branding and any promotional materials are all consistent. This way your potential customers will know who is sending the message. Use the same image and logo across all of your social sites. Keep the branding in place on your website or blog. Eventually customers will associate this look with your business name.
Always Follow Up
As well as following up with your customers you need to follow up with your online marketing strategies. This way you can identify which methods were successful or not. You will then know what areas of your business need tweaking or changing completely, and what methods to keep in place.
If you take the time to include all of these points into your marketing strategy, you will have a well thought out plan in place. You will know how to communicate with your audience and you will know who it is you are targeting with your messages.
By having a good marketing strategy in place your business will prosper and grow. So take the time to put yours into place today.
As a savvy certified parent coach, you need more marketing strategies to boost your coaching business. The Business Training provides the basics, all of which are your first touchpoints for your clients:
- Website? Check
- Great sales copy? Check.
- A variety of available products? Check.
You have the basics of a coaching business, but what do you do next to drive traffic and insure clients?. Marketing strategies enhance your success. Maybe you don’t know where to begin, or perhaps you’re afraid of putting yourself out there, or maybe consistency is your biggest problem. Listen to woman who thought she could do tasks more consistently, but life just keeps happening. Sound like you too?
Whatever the case, if you want to grow your engagement and successful business, you must master marketing. Start with these proven strategies, and you’ll be well on your way to coaching stardom.
Nail Your Brand
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Here’s the single most important part of any marketing plan for a coaching business—and one of the most difficult to pin down. Branding more than just a logo and the colors on your site. It’s not about your font choices or your “voice.” But it IS about all of those things and more.
Branding a coaching business encompasses everything from who you are to who is your ideal client. A reliable brand will instantly identify you no matter where you are. The way you write and speak and the language you use will resonate only with your ideal client. Your personal style will shine through, and make it impossible for anyone to mistake your content, graphics, ads and other materials for anyone else’s.[emaillocker id=”34169″] Download This Ebook[/emaillocker]
Host Free Webinars
Before a potential client becomes a paying customer, they must
- Know who you are
- Like what you do or offer
- Trust your authenticity and genuineness.
Solid branding, helps establish credibility, but one of the fastest methods is creating and hosting free webinars.
- Your ability to build rapport.
- Your presentation skills as the capacity to communicate clearly.
- Your ability to provide and discuss actionable steps with genuinely interesting content.
Attendees will know in just a short time that you do know what you’re talking about, and they’ll want to learn more from you. Not only that, but live webinars give you the opportunity to show off your personality, but be very deliberate in telling potential clients how you can help them
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Make Good Use of Paid Traffic:
How will you entice people to register for your event, coaching business webinar, or blog article? Through your website and newsletter, of course, but those are people who already know you.
If you’re looking to grow your reach, then it’s time to break into paid advertising.
Facebook is one of the easiest and most cost effective advertising networks. Not only does it have incredible reach (nearly everyone has a Facebook account) but it also allows you to narrowly target your market so that you can reach your perfect customer.
When you create and post a Facebook ad, you have the option of also advertising on Instagram. One ad and two positions on social media. Add a retargeting component, and you’ll find that paid traffic is quite cost effective.
You don’t have to have a degree in marketing to make it as a coach, but you do have to take steps to get in front of your audience. Start with the basics, and build from there, and soon your coaching practice will grow and thrive.
Do you have an online business plan or are you flying by the seat of your pants? A yearly planning document that reflects your values and goals is the most useful tool in your business arsenal.
Your mission statement and your business objectives provide a road map that keeps your successful business moving in the right direction. However, the map is not enough. You also need a compass to stay the course and realize you are on track. Your values and vision comprise the compass.
A statement of values is a set of principles that guide the way you operate your business. For example, whenever you have an important decision to make, like setting a price for your services or for a product you sell, you would review your decision according to your values. The values and decision are congruent, not at odds. This process means you won’t question your decisions or wonder if you are doing the right thing. You operate your business from a core of integrity.
A vision statement is a precise set of words that tells people what your successful online business does and how you do it. The vision defines what you hope to achieve.
The planning I suggest is a simple blueprint for how you intend to establish or grow your business. Use your business
plan to map out your goals, action plans, and financials while significantly increasing your chances for success.
Business Planning Benefits
1. A yearly business plan organizes you to take stock of your progress, examine what is working, and coordinate goals and actions for the upcoming year. Almost all of the very successful business owners will tell you that they create business goals and action plans on a regular basis like each month.
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2. A business plan reflects your most profitable path.
3. A plan shows you where are making mistakes or losing profits.
Planning a business includes these sections:
1. Description of your business model
2. Who are your customers, the target market?
3. What do you offer? How is different from others who offer the same thing?
4. What are your specific, measurable goals that you want to achieve and when?
5. What marketing strategies will you put in place and what is their timeline?
6. What are the tasks you need to complete and when?
7. How much is all of this going to cost on a monthly basis, and what kind of revenue will you expect? How long will it take to break even and make a profit?
A business plan is a living, breathing document that will grow and change along with your business. When first starting a new business, determine if you have a financially viable idea.
At the beginning of each year, it helps you to plan out your goals and strategies. Of course, if you need to raise money, people will want to see a detailed plan.
You need to revisit your business plan regularly. Why? Market conditions change. Laws or regulations change. Technology changes your results too, and this should be reflected in your plan.
Your business plan serves as your blueprint for success. Write it and live it for your best results.
What If you have a great business idea but still wondering about how to create a viable business plan?
Register for Successful Coaching Business Set-Up In Systemized Steps. This course will not only help you make a plan of activities, but it will take you step by step from planning, designing, marketing and making money out of your business.
Successful Coaching Business Set-Up In Systemized Steps