How to Market Your Coaching or Consulting Practice

Here are several examples to help market your coaching or consulting practice. These examples will help you master your marketing skills while others will simply grow your network, with the potential for additional revenue-enhancing techniques.

Personal Marketing
Create an advanced and broad network.

• Do your homework – find an online network that meets your needs.
• Meet other top coaches and form an alliance.
• Help others as often as possible and ask for help yourself. 
• Become a person that others want to know.

Public Relations
Become locally or nationally known.

• Create a press kit.
• Offer a free session to high-profile clients.
• Get in the news or on TV – offer to comment on relevant issues.
• Send out consistent press releases.
• Become a known expert in your field.
• Appear on a talk or radio show.
• Write a column on a blog or in a newspaper.

Electronic Marketing
The Internet is the advanced form of spreading the news about your business.

• Create or develop a professional website.
• Get links from other sites to your site.
• Create daily, useful content on your website.
• Add meta tags for search engine spiders.
• Create a scheduled newsletter to share information.

Creating Credibility
Become respected in your field.

• Create a niche in the business by finding a specialty.
• Find an “edge” and become certified as a coach with credentialing.
• Speak with other coaches and offer to teach for them.
• Write a book or ebook and compose articles, blogs, etc.

Becoming an Expert
As a professional, take the time to become an expert at your craft.

• Develop better listening and diagnostic skills.
• Speak in simple terms with potential clients. Don't over-explain!
• Understand and master your coaching skills.
• Read books to enhance your skills and knowledge level
• Consider attending a coaching conference.

Sell Yourself
Learn how to sell your product or service and yourself.

• Create an elevator pitch - a one-sentence introduction.
• Know what you’re selling and why you’re selling it.
• Take time to serve every potential buyer.
• In sales, be absolutely fearless.
• Ask open-ended questions rather than yes or no.

Earning Referrals
By always delivering more than a promise, referrals can be endless.

• Know your strengths and understand your weaknesses.
• Identify your target audience and clients.
• Learn to pass on clients that do not align with your skills.
• Consider offering free introductory discovery calls.
• Do not be afraid to ask for referrals—casual or otherwise.

Delivering Products/Services
Know what you are selling and give everyone something to buy.

• Offer the chance for group coaching.
• License all of your programs and work.
Offer or sell mp3 or audio tapes to potential clients.
• Take the time to launch a virtual university.

Key to Financially Successful Parent Coaches

Are you struggling with a decision to become a parent coach? Do you wonder how to succeed with business training?  

Entrepreneurship calls to the restless souls who want to serve as financially successful parent coaches. Like you might have questions, I questioned my own decision to start the Academy for Coaching Parents International.

I thoroughly grasp the hesitance in starting a new business and committing to its success--your success. However, one fact will always be sincere....

...In economic tough times, entrepreneurs flourish. Focusing that same worry about time and energy on developing a new service or filling a need in a community is worth your time and effort. You can become a financially successful entrepreneur in a relevant coaching business.

A recent news article stated that in times of economic downturn, the time and energy any person spent looking for another job can be exhausting. And not finding one can cause a sense of hopelessness. I get that too, as I applied for 300 different counseling jobs at the time I received my doctorate. The timing was honestly the worst as government funding had been cut to all major institutions for higher education.

That made sense to me. I understood hopelessness. Major surgery in 2000 left me feeling like attempting anything more than getting well was overwhelming. Then, after the events of 9/11, my seminar business ground to a halt quickly. I refused to give up finding a passion that could also make me financially successful. I had to keep asking myself, "What's Next?" every time I wanted to quit.

What Next to Be Financially Successful?

If people could not come to us, we would go to the people, and the Academy for Coaching Parents International forged ahead to offer other entrepreneurs and nurturers the chance to work at home and be available to their children. Many have become financially successful entrepreneurs.

I had cultivated optimism well, and I would need it.

In January of 2013, all of the fifteen websites associated with my books, coach training and wellness crashed when the hosting server ignored my pleas to examine my site. I asked myself a hundred times if throwing in the towel was the right move.

One of my mentors for the Academy whose book I was ghostwriting was a self-made multimillionaire. When I asked how he went from being a physical education teacher to a millionaire, he encouraged me to focus one hour a day on the marketing of the Academy for Coaching Parents. He explained that focused attention on an object has an exponential effect - in short, what you focus on manifests. That was his secret and soon became mine also. Focusing on the act of creating something new provides a different perspective from those around you.

Focus on the formation of a financially successful business like the Academy brought out strengths that were waiting to be used again. Resilience surfaced and opened the door to passion, which fueled more focus. That kind of discussion moves helplessness out of the way, making room for hope, creativity, and of course, more focus, and eventually financially success in the role!

By now if you have decided to become a financially successful parent coach, but you want to explore the possibilities, we might have something for you.

Explore the coach training programs and decide for yourself, the best training course which aligns with your passion.

 

 

Series: Build-Your-List-for-Newbies

List building is your magic key to business success, whether online or offline. Your business and making sales happens because you have a flow of leads to your business.

 

For leads, several systems need to be put in place so that harnessing people’s emails become automatic. Your list doesn’t need to be huge to make sales. However, you do want to attract your ideal customer to your site and email list.

Joint Ventrure giveaways, where you join others in offering to give away your product, haven’t changed much. To participate in giveaways, you can go to newjvgiveaways.com anytime and participate.

Private giveaways have also been popular in recent years. You invite five to fifteen people to participate in your private giveaway. The contributors offer their online tool, ebook, advice, course, for example. The contributors are responsible for generating all the traffic to the giveaway, and you host this giveaway through your website using a WordPress plugin called  WP Venture.  People who come and join the giveaway as members are going to opt-in to different giveaways and this will add subscribers to your list.

Exit Popups add about 10% opt-in rate to any website y adding an exit pop up script. Mostlikely, you have seen ads or an enrollment form pop up when you scroll through a website page or start to leave the page. This can add 10% more opt-in rate to your website. You can get one at exitsplash.com.    Depending on how aggressive you want to be, you can have multiple exit pop ups that lead to different squeeze pages. Becuase pop-ups could be annoying, save their use for the special pages, like landing or sales pages) where you want to drive web traffic. 

Another way to generate leads virally is by using a Tell-A-Friend script. The best practice for using a Tell-A-Friend script is to offer the script as a free giveaway, and people sign in to your site to go to a download page. The copy on your download page is I’ll give you this extra bonus if you tell (5 or 10 friends about this.

For eaxmple, the page allows space for the site visitor to fill out five different email addresses, and when they click a submit button, their message to visit this squeeze page for a free gift goes out to the friends. In  sense, they are endorsing you. Seaarch Google.com to find examples of Tell-A-Friend-Script.  On the other hand, you can also add a Tell-A-Friend button on your website. 

 

 

 

 

 

 

Ten Tips for Social Media Marketing

Do you design or plan your social media marketing campaigns to help gain more social following? The following tips help guide and increase brand visibility and drive traffic to your website, especially when rolling out your next social media campaign.

 

1. Reserve the same username across platforms

Reserve all your usernames across all the social media marketing platforms even if you don’t use them right away. As your business and online activity grows, you will need those usernames.

2. Decide which social media platforms suit your needs.

Not all social media platforms are suitable for your kind of marketing campaign. Building a presence and staying active on all available social media marketing platforms can be time-consuming. Identify platforms that bring the best results and focus on them. Initial research indicates that Facebook has the best advertising venues, but your ultimate question to answer is where does your audience hang out?

3. Optimize your social media platforms

Once you’ve decided on the platform you intend to use, focus on optimizing your profiles to get more followers. Consider using a real profile picture. Write a clear and comprehensive About page for each profile and include a link to your website.

4. Connect your social media marketing accounts to your site

Having all your active accounts connected to your websites helps to keep the conversation going. Visitors to your website can link to any of the listed accounts, and your followers on social media can find out more about your offer.

5. Find and follow leaders in your niche.

Find the most influential people in your niche and follow them to find inspiration. The chances are high that they share useful information about your niche or share their progress about a specific project.  Look over their shoulders for inspiration.

6. Don’t forget the hashtags

Yes, it’s not just a pretty function to make your phrase turn into a link and look cool. Most people use hashtags to search for topics on social media. The practice puts your article, product, ebook, or training in front of your audiences.

7. Stay social

Whether you are running a personal profile or company/brand’s social media account, you need to actually stay social and interactive. Follow other users, send friend requests, comment on people’s posts, and update your status regularly.

8. Stay out of trouble

Each social media platform has its own sets of rules, and some regulations cut across all the networks. For instance, Twitter has a limit on how many people you can follow per day. Facebook has a restriction on friend-requesting people you don’t know and so on.

9. Track mentions

By tracking when and how you or your website are mentioned every day, across platforms, is how you regulate your public relations. Use available tools to track every mention of your brand across all platforms. Discover what people are saying about you or your brand. Don’t miss a chance to neutralize any negative talk and re-post the positive aspects.

10. Post as many times per day but again, don’t overdo it.

The number of times to post per day for social media marketing will depend on the media network, the numbers of your followers, and how interactive your audience is.

What Are Your Best Social Networking Sites?

With 200+ opportunities for social networking online, what is right for your business? You gain authority and leads, but you might take a closer look at the top five social networking opportunities.

You may find that some of those networks fit perfectly in with what youíre doing, but for the most part, youíll probably focus your efforts into the some of the five big systems we're discussing in this post. My goal is to help you understand what these networks are about and how they might fit in with your marketing plan.

Facebook

Was launched in 2004 and reported as of the first quarter of 2018, Facebook has 2.19 billion monthly users who are active. Facebook social networking reaches by far a wide audience and age ranges.

Facebook could serve you in two ways:

(1) You create your account page and start networking with people who fit your client or buyer persona.

(2) Facebook offers marketing through ads directed to your well-defined audience. Facebook has become a more visual network of companies and individuals sharing higher numbers of photos and videos. Your ads, then, are visually appealing. In summary, businesses advertise cost-effectively to grow their following and Facebook provides insights and also analytics to help understand the effectiveness of posts.

Having a Facebook group provides you with an interactive network that allows for content sharing, and the commenting system offers a stronger or cohesive connection. Interestingly enough, Facebook is a closed format, more so than networks like Twitter and Pinterest. Still, with a large number of people on Facebook, you can build a strategic presence and monetize that.

Twitter

Launching in 2006, Twitter now has over 500 million active users and receives over 1.6 billion search queries daily. Twitter also reaches a broad demographic as Facebook does.

Twitterí's uniqueness comes from the 280-character limit on tweet updates. Can you create concise tweets for your business that interest and entertain the users.  While you can upload photos to Twitter, the text-based social networking serves some businesses well.

While twitter updates are private, any user can search the content of people they follow. Can you imagine 6000 tweets go into cyberspace every SECOND? That amounts to "200 billion tweets per year." (www.internetlivestats.com/twitter-statistics)

LinkedIn

Linkedin, the oldest of these five social networking opportunities,  was launched in 2003. By design, the network was for professionals making professional connections. You will find that searching for professionals by the job, skill set, or interests is easy. Linkedin is smaller than Twitter and Facebook, but it is a focused network. With a claim of over 500 million users, the networking professionals can also purview the job market, which has increased since the recent change in ownership to Microsoft Corporation.

Service providers do very well on LinkedIn, but most businesses can benefit from a LinkedIn presence. The site is a source for not only finding employment and clients but also allows like-minded business people to share ideas, advice, connect to work on projects and more through groups.

Google+

Google, a relative newcomer in comparison, launched this network in 2010: http://plus.google.com-- Of 2.2 billion users, the active ones amount roughly to 111 million. Google+ attracts an audience with technical minds and offers interesting possible connections with Google's other products, including the search engine.

Google+ allows for the sharing of lengthy content, creating discussions, and sharing photos. And while Google+ does not necessarily reach the average social media user, the strength in Google+ comes from some important sources:

The +1 button -  On the network and throughout the web, Google users can show appreciation for content by giving it a +1. The +1 can help grow word-of-mouth audiences, but also have an impact on traffic through search engines.

Google Hangouts - Sophisticated video / audio conferencing software is built into Google, allowing businesses to make more meaningful connections with their audience. Even the President of the United States and other public figures have held their personal Hangouts.

The bottom line is if your audience is on Google+ (it may or may not be), you should explore the possibilities.

Pinterest

Currently, Pinterest is social media popular destination. They officially launched in 2012 and according to Comscore, by January 2012, had 11.7 million users. While on the surface, it seems like they have a tiny audience, it ís a unique network that many business strategists are keeping an eye on and businesses are tapping into the image extravaganza.

This network is the most visual by far, as its focus is on sharing photos (videos can be shared too) of things that interest users. These shares are called pins and allow users to create virtual pinboards in a variety of categories. The site also attracts considerably more men than women, giving you something to consider in your participation.

If your web content tends to be visual or your product photos are visually appealing, there could be a place for you on Pinterest. Like Twitter, Pinterest is a very open network, and you will find that your Pinterest content is readily seen and shared by people who don't directly follow you.

Parting Thoughts

Where you put your focus is where you will succeed. It is always better to do one or two things well, instead of a bunch of tasks haphazardly. If you are just getting started with social media, pick one in which to get your feet wet. If you're already involved, consider if you are putting your attention into the right areas and perhaps make a plan to explore new areas or dig deeper into existing ones.