by Dr. Caron Goode | Oct 23, 2018 | Branding to Define Your Business
Here are several examples to help market your coaching or consulting practice. These examples will help you master your marketing skills while others will simply grow your network, with the potential for additional revenue-enhancing techniques.
Personal Marketing
Create an advanced and broad network.
• Do your homework – find an online network that meets your needs.
• Meet other top coaches and form an alliance.
• Help others as often as possible and ask for help yourself.
• Become a person that others want to know.
Public Relations
Become locally or nationally known.
• Create a press kit.
• Offer a free session to high-profile clients.
• Get in the news or on TV – offer to comment on relevant issues.
• Send out consistent press releases.
• Become a known expert in your field.
• Appear on a talk or radio show.
• Write a column on a blog or in a newspaper.
Electronic Marketing
The Internet is the advanced form of spreading the news about your business.
• Create or develop a professional website.
• Get links from other sites to your site.
• Create daily, useful content on your website.
• Add meta tags for search engine spiders.
• Create a scheduled newsletter to share information.
Creating Credibility
Become respected in your field.
• Create a niche in the business by finding a specialty.
• Find an “edge” and become certified as a coach with credentialing.
• Speak with other coaches and offer to teach for them.
• Write a book or ebook and compose articles, blogs, etc.
Becoming an Expert
As a professional, take the time to become an expert at your craft.
• Develop better listening and diagnostic skills.
• Speak in simple terms with potential clients. Don't over-explain!
• Understand and master your coaching skills.
• Read books to enhance your skills and knowledge level
• Consider attending a coaching conference.
Sell Yourself
Learn how to sell your product or service and yourself.
• Create an elevator pitch - a one-sentence introduction.
• Know what you’re selling and why you’re selling it.
• Take time to serve every potential buyer.
• In sales, be absolutely fearless.
• Ask open-ended questions rather than yes or no.
Earning Referrals
By always delivering more than a promise, referrals can be endless.
• Know your strengths and understand your weaknesses.
• Identify your target audience and clients.
• Learn to pass on clients that do not align with your skills.
• Consider offering free introductory discovery calls.
• Do not be afraid to ask for referrals—casual or otherwise.
Delivering Products/Services
Know what you are selling and give everyone something to buy.
• Offer the chance for group coaching.
• License all of your programs and work.
• Offer or sell mp3 or audio tapes to potential clients.
• Take the time to launch a virtual university.
by Dr. Caron Goode | Oct 19, 2018 | Business Training & Marketing Courses
Are you struggling with a decision to become a parent coach? Do you wonder how to succeed with business training?
Entrepreneurship calls to the restless souls who want to serve as financially successful parent coaches. Like you might have questions, I questioned my own decision to start the Academy for Coaching Parents International.
I thoroughly grasp the hesitance in starting a new business and committing to its success--your success. However, one fact will always be sincere....
...In economic tough times, entrepreneurs flourish. Focusing that same worry about time and energy on developing a new service or filling a need in a community is worth your time and effort. You can become a financially successful entrepreneur in a relevant coaching business.
A recent news article stated that in times of economic downturn, the time and energy any person spent looking for another job can be exhausting. And not finding one can cause a sense of hopelessness. I get that too, as I applied for 300 different counseling jobs at the time I received my doctorate. The timing was honestly the worst as government funding had been cut to all major institutions for higher education.
That made sense to me. I understood hopelessness. Major surgery in 2000 left me feeling like attempting anything more than getting well was overwhelming. Then, after the events of 9/11, my seminar business ground to a halt quickly. I refused to give up finding a passion that could also make me financially successful. I had to keep asking myself, "What's Next?" every time I wanted to quit.
What Next to Be Financially Successful?
If people could not come to us, we would go to the people, and the Academy for Coaching Parents International forged ahead to offer other entrepreneurs and nurturers the chance to work at home and be available to their children. Many have become financially successful entrepreneurs.
I had cultivated optimism well, and I would need it.
In January of 2013, all of the fifteen websites associated with my books, coach training and wellness crashed when the hosting server ignored my pleas to examine my site. I asked myself a hundred times if throwing in the towel was the right move.
One of my mentors for the Academy whose book I was ghostwriting was a self-made multimillionaire. When I asked how he went from being a physical education teacher to a millionaire, he encouraged me to focus one hour a day on the marketing of the Academy for Coaching Parents. He explained that focused attention on an object has an exponential effect - in short, what you focus on manifests. That was his secret and soon became mine also. Focusing on the act of creating something new provides a different perspective from those around you.
Focus on the formation of a financially successful business like the Academy brought out strengths that were waiting to be used again. Resilience surfaced and opened the door to passion, which fueled more focus. That kind of discussion moves helplessness out of the way, making room for hope, creativity, and of course, more focus, and eventually financially success in the role!
By now if you have decided to become a financially successful parent coach, but you want to explore the possibilities, we might have something for you.
Explore the coach training programs and decide for yourself, the best training course which aligns with your passion.
by Dr. Caron Goode | Jun 3, 2018 | Certified-Parent-Coach
A Certified Parenting Coach is a trained professional who works with parents to solve problems, clarify goals, or find solutions to issues relating to parenting and family.
Parenting has never been easy. Among the children, their schooling, your spouse and other engagements, parenting could get complicated or overwhelming. The good news is you can make the best of parenting with the right assistance from a professional parenting coach.
A Certified Parenting Coach has completed professional training in the dynamics of coaching parents through coaching techniques, listening, as well as how to approach problem solving and structuring new situations for success. A parenting coach is not a therapist. He/she is a trained and experienced professional who uses strategy to assist parents in raising their children and maintaining balance in the family.
The bold difference between a parenting coach and a therapist is the status of parents or clients involved. Parents make a conscious and informed decision to receive assistance from a parenting coach. The aim is not to heal any broken spirits of the past, but to work together to develop more suitable parenting style, responses to daily dealings or solve problems in behavior, communication, or issues that arise.
How Does It Work?
The essence of coaching parents is to offer working solutions to families or parents experiencing some frustration. As children mature and become involved in different social circles, most parents experience frustrating times when the old rules or skills no longer work.
Most parenting problems include variations on these themes:
Parents with a short temper
Children who are disrespectful
Children who are stubborn or defiant
Homework struggles
Bedtime struggles
Sibling rivalry
Lack of responsibility
Lack of discipline
Dealing with a divorce, separation or loss of a loved one
Low esteem
Whining or throwing tantrums, and so on
The challenges one could encounter as a parent are endless and sometimes take different forms as children grow up.
A parenting coach is a fast and effective way to manage and eliminate these issues. It all begins when you contact a certified parenting coach. Meetings or consultation can take place either through a detailed phone call conversation or a visit to your home to assess the situation.
During this time a parenting coach does two things for a parent in distress:
1. Listens effectively
The solution to every problem begins when shared. Being able to share your challenges with a kind and compassionate listener is the first step to getting rid of the problem. At this time the parent will feel relieved and supported.
2. Offer personalized solutions
After receiving a full brief of the issue, the parenting coach will be able to identify the problem and brainstorm possible solutions and strategies. This process also involves a series of steps.
First, the parenting coach will ask all necessary questions and provide insight into causes, effects and characteristics of the issue.
The next step can be to equip you with new information that will give you a deeper understanding and view a different perspective on the problem. Now, the once confused parents can begin to see new possibilities and solutions.
Finally, both parent and parenting coach collaborate to come up with ideas and strategies that are peculiar to your family and parenting issue.
Typical parent coaching methodology pays particular attention to helping parents regain confidence and authority in their parenting skills.
Within a few weeks of implementing new strategies and suggestions from your parenting coach, you will see some positive results.
In the end, parents become better equipped to perform their role, while children become accountable and responsible for their actions and life choices.
Benefits of a parenting coach
It is an effective way to seek assistance and discuss your parenting problems within a professional framework that eliminates the stigma of psychotherapy.
It is the best option for working or busy parents
It is an opportunity to broaden your knowledge of parenting.
It is an excellent career choice.
Why Does It Work?
Parent coaching is useful because its approach is constructive and personalized.
Remember that parent coaching is a team effort. A parent must be open to discussing the full length of the issue and trying new ideas.
Who Needs a Parenting Coach?
Some think that perhaps this option of a parenting coach is for parents who are failing in their role, and this is untrue.
Parent coaching is a choice made my parents, who know how vital their roles are in the lives of their children. It is for parents who are bold enough to seek help when they meet a roadblock in parenting.
It is for those who desire a focused and strategic means to solve various problems that parents often encounter with their child.
Who Can Be a Parenting Coach?
The thing about parenting is that it belongs to everyone. Professionals who feel called to serve parents and families respond to their calling. Parenting coaches share certain traits like enjoying working with children, youth and parents, crafting conversations, finding answers, and discussing discipline solutions
Also, if you are a parent or a child care provider, you can equally learn how to be more effective in your role.I have always believed in the full benefits of the profession of a parenting coach. The process of learning, practicing or consulting with a parenting coach presents equal opportunities for each of us to gain something profound easily.
by Dr. Caron Goode | May 20, 2017 | Storytelling in Your Business
Telling stories is a great way to connect with your audience, and for life coaches, business stories illustrate the struggles and successes we all share.
It doesn't matter if you are on stage, teaching a class, writing an email to your list, recording a podcast or writing a blog post. Business storytelling could and should should play a big part of your content creation and marketing strategies.
But how do you come up with those stories in the first place? Here are seven tips to help you keep the business story ideas flowing so you can find just the right one for just about any situation.
Share A Recent Encounter
Often the best stories are things that are happening to you and all around you. Think about a client who is successful in her achievements? Can you tell her story as an example to newbies? What is the best coaching conversation you ever had? Or which complement from a client meant the most to you? And why was that story most meaningful?
Recall A Conversation
Conversations offer great story ideas. Without going into too many details or sharing too much information about the person you were talking to, what was the underlying message of the conversation in your storytelling.
Example: One parent, who called me, was frustrated her their three-year-old daughter was always singing, dancing, and seemed "overly" playful. The daughter was a total contrast to their eldest daughter, aged ten, who mom described as most like the parents. Parents and older daughter liked to read, study the stars, read science-type magazines. The younger child shared few, if any, interests with the parents and older sister.
I shared with the parents how there are different temperaments, and because the older sister was an intellectual, didn't mean that the second child would be of the same temperament. No, the younger child was the talkative, creative, dancing ballerina.. They got it, and I didn't hear from them until ten years later. Now older daughter is thirteen and younger daughter is six. Mom called to share how the knowledge of temperaments changed their lives. They started offering the younger child outlets for her dancing body and creative brain, as they offered the older child classes and experiences in which her strengths could flower.
Dig Deep and Share A Childhood Memory
Childhood memories are another great source of story ideas. The memories that stick with us from way back when are often the ones that taught us a valuable lesson or had a significant impact on who we are today. Think back to what you remember from your childhood and how you can tie those memories into what you're doing today.
Pay Attention To Your Surroundings
Stories are going on all around us. Pay attention to the situations and conversations people have around you. You'll be pleasantly surprised how many story ideas you'll get just by paying attention your surroundings.
Example: I went to the hospital when I felt sharp pains crackle cross my chest. Heart attack? Not sure! Go to bed or go to the emergency room? Go to the hospital. Over five hours, I was admitted, assigned a bed, tested, and the doctor finally arrived in the early morning to tell me the news.
"You have a pulmonary embolism."
"And that is....?"
"You have a blood clot in your lungs."
"Shit?"
Carry A Little Notebook
We've established that there are conversations around us from which we draw a story theme. as you observe those stories, which are memorable that would be a good fit with the content or product. Stick a little notebook and pen in your purse, briefcase or jacket. Keep it with you and jot down short notes about ideas, thoughts, conversations and situations that have storytelling potential.
Listen To Your Family and Friends
Pay attention to your loved ones. They are sharing stories with you on a regular basis. Listen to your kids when they come home from school. Sit down for an after-school snack, and ask them about their day. You'll have an almost never-ending supply of storytelling material. Listen with rapt attention to feel their emotions and exemplify those feelings in your story, as they are genuine and believable. Keep looking for new ideas and keep telling those stories to grow your business, connect with you readers and make the sale.
by Dr. Caron Goode | Apr 4, 2017 | You are an Entrepreneur
Does the title Certified Parent Coach show up in your mind? Do you play the role of mentoring families in your head? Here is why you do, and it is good news.
People go into entrepreneurship for the freedom of managing their own time and resources. It is a good reason, but they need to plan their entrepreneurial journey.
3. Envisioning: To see in your mind the steps to business success are clues that depict two facts:
You can manifest the vision.
The steps will make themselves known to you. Your job is to watch for the positive (or negative) clues.
I see this quite often when professionals call ACPI about being a parenting coach. They think about it, and suddenly see the term online, and click through to the site. They have a dream about it. They've expressed interest in parent coaching and then meet a parent coach. You can call it synchronous, but I call it manifesting one's intention.
Th result is a clear vision of the plan or objectives of the business.
Planning gives the entrepreneur the ability of foresight enabling allocation of resources for any outcomes.
4. Being Determined
After the creation of the action plan, entrepreneurs decide to commit and maintain a high level of determination to attain success. Believe it or not, the determining and planning keep you interested and motivated enough to commit for the long term.
Sustaining is an extension of determination.
Business involves a commitment to the workload. Will you accept that the buck stops there with you? This challenge is enough to discourage an entrepreneur.
Before you embark on the journey, you must be fully determined to see the business through, and this will prop you up even when the pressure of the market mounts.
Learn from failures
Sustain determination
Envision and plan for strong profits.
You have to start over again if a failure should happen. Claim the tenacity of building a better business
5. Be Passionate
Passion is the fuel that drives commitment and determination necessary to succeed on the entrepreneurial journey. As an entrepreneur, you have to appreciate what you do, and it starts with knowing why you went into the business.
Passion based on your business’s particular mission is an intrinsic drive that carries you through the long days and the long nights that consume your energy for life. Without passion, you will quickly cave into the stress, and the pressure and your entrepreneurial journey will be a short lived one. Passion provides the entrepreneur with an internal reward that sustains them between paydays.
