Your Unbeatable Offer for Opt-ins

Your Unbeatable Offer for Opt-ins

Bland opt-in offers don’t address the visitor’s problems with any urgency – and they don’t entice people enough to fork over the name and email details. So what can you offer that sets you apart from other marketers in the same niche?

 

Find Out What Your People in Your Niche Needs

One of the worst offenses to your visitors is to offer them something they don’t  need. When you think of need, dig down deep. Dig into why a client feels desperate, or curious, or thoughtful. Or determine what a prospective client needs by asking questions or asking them to fill out a survey intended to discover needs. Then you can supply the solutions.

Instead of of selling How to Have Pretty Skin, instead, touch on the concept of shame and beauty with a report called, “7 Ways to Clear Up Acne Overnight.”

  • Be specific about the problem.
  • Add a sense of urgency to get the solution.
  • Don’t offer a report on how to make your first $100 online, but offer it on how to make that first $100 today.

If you don’t have a list yet and you don’t know what your audience might need, start researching. Where do you look? Where do people routinely go when they need advice from others in the same predicament?

  • Online forums
  • A specific Facebook group
  • Asking on Facebook for your friends to respond to your questions.

You can go to Google, type in the niche, and the word forum. (parenting forum). Choose from Google’s menu of  forums to see what people need. Here’s a great example: http://www.psychforums.com/insomnia. You don’t have to go into the conversational threads to get some great opt-in report ideas for insomnia. Examples could include:

• Natural Insomnia Remedies
• How to Fix a Messed Up Sleep Schedule
• How to Sleep When You Don’t Feel Tired
• A Beginner’s Guide to Curing Insomnia

Another place you can visit for ideas on what consumers need is the comment section of other blogs. Whenever you see a blog with a thriving community, people often comment and discuss their needs – especially if the post doesn’t answer all of their questions.

Look at these blog comments, for example: http://sleepstarved.org/2010/08/25/unexpected-help/#comments – reading through that, you can get some ideas for niche reports for your opt in offer.

For instance, one comment talks about the difference between insomniacs and perpetual thinkers. That could spark the idea for you to create a report called “Do You Really Have Insomnia?” The report  differentiates between someone having sleep problems and someone whose mind won’t shut off.

Another place to see what people need in any niche is through keyword tools. There are both free and paid also tools. Ubersuggest.org is a free option. Just type in your niche and you can see what people want to know.

Using this tool, if I type in “insomnia” first, one of the top 10 listings is “insomnia cures.” Click on it and go one step further, and you see report ideas such as:

• Insomnia cures for depression
• Insomnia cures during pregnancy
• Natural insomnia cures

Deliver Value They Would Pay For

For many marketers, their big mistake isn’t in coming up with an idea. The mistake is failing to provide value. This is your very first impression with a potential new subscriber.

You want to go above and beyond and wow your audience with what you over-deliver to them. When you start planning your opt- in offer, think of it as a paid offer.

For example, you want to give away a whole course–where they download it or access it and can’t believe you just gave that away. In this example, new members to your audience will be sharing it with others.

The next step is to price your opt-in offer. In that way, you can show more value by saying, “My FREE Gift to You: Download My Insomnia Kit Now (Regularly $27)!”

Your subscribers want true value. You could increase conversions whenever you put a product in the marketplace. Your readers will be thinking, “Wow, if she gives this much value away for FREE, I can’t begin to imagine what great information s/he’s charging for!”

Make your opt in offer longer, meatier, and more informative than the competition. Another way to do it better to be very cutting edge with your information.

So take your niche and go to Google and type it in. Then click on the News tab. So here’s an article I just pulled from the recent news about insomnia:

http://www.foxnews.com/health/2014/06/25/no-link-between-insomnia-and-hypertension-study-finds

You can add that to your report. This up-to-date research might give someone a huge relief from their worry – or it might alert them to urgent information they need to know now.

Offer Multiple Formats for Your Prospective Subscribers

Many marketers just offer updates on a product or information product. That’s the worst type of opt-in offer to have. Anyone can go to your blog through their bookmarks, or choose to use an RSS feed to check for new content. Here are some of the formats you can choose to offer for your new subscribers:

Email Series:  These can be done in a variety of ways. Usually it’s a timing slant. So for instance, you could offer:

• 7 Day Diet Plan
• 2 Week Sleep Improvement Course
• 365 Day Stress Relief Tips

Short Report: You can create a short PDF file for your subscribers to download and devour. Extra points if you encourage them to share it virally with their friends!

Membership Access – Give someone access to something exclusive – a membership site. You can have a free level where users get in and get to see inside, and then they can level up to a gold or silver membership.

Audio File – Not everyone likes text. Some people like to learn on the go. You can create a podcast that subscribers love. It can be you talking or you interviewing someone – or even you being interviewed by someone else!

Video File – A video course is a great opt in freebie. Not everyone has fast Internet, so if you go this route, give them the download files to watch on their desktop so they don’t have to worry about streaming speed.

Split Test Your Offers – Make sure that whatever option you choose when creating an unbeatable opt in offer, you test and tweak throughout the year. Set up a split test so that you have different offers.

See what people like best. Test different formats for the same information. Test different offers completely. Test different ways of saying what it is you’re offering them as a freebie.

Premium: How to Market Your Coaching or Consulting Practice

Here are several examples to help market your coaching or consulting practice. These examples will help you master your marketing skills while others will simply grow your network, with the potential for additional revenue-enhancing techniques.

Personal Marketing
Create an advanced and broad network.

• Do your homework – find an online network that meets your needs.
• Meet other top coaches and form an alliance.
• Help others as often as possible and ask for help yourself. 
• Become a person that others want to know.

Public Relations
Become locally or nationally known.

• Create a press kit.
• Offer a free session to high-profile clients.
• Get in the news or on TV – offer to comment on relevant issues.
• Send out consistent press releases.
• Become a known expert in your field.
• Appear on a talk or radio show.
• Write a column on a blog or in a newspaper.

Electronic Marketing
The Internet is the advanced form of spreading the news about your business.

• Create or develop a professional website.
• Get links from other sites to your site.
• Create daily, useful content on your website.
• Add meta tags for search engine spiders.
• Create a scheduled newsletter to share information.

Creating Credibility
Become respected in your field.

• Create a niche in the business by finding a specialty.
• Find an “edge” and become certified as a coach with credentialing.
• Speak with other coaches and offer to teach for them.
• Write a book or ebook and compose articles, blogs, etc.

Becoming an Expert
As a professional, take the time to become an expert at your craft.

• Develop better listening and diagnostic skills.
• Speak in simple terms with potential clients. Don’t over-explain!
• Understand and master your coaching skills.
• Read books to enhance your skills and knowledge level
• Consider attending a coaching conference.

Sell Yourself
Learn how to sell your product or service and yourself.

• Create an elevator pitch – a one-sentence introduction.
• Know what you’re selling and why you’re selling it.
• Take time to serve every potential buyer.
• In sales, be absolutely fearless.
• Ask open-ended questions rather than yes or no.

Earning Referrals
By always delivering more than a promise, referrals can be endless.

• Know your strengths and understand your weaknesses.
• Identify your target audience and clients.
• Learn to pass on clients that do not align with your skills.
• Consider offering free introductory discovery calls.
• Do not be afraid to ask for referrals—casual or otherwise.

Delivering Products/Services
Know what you are selling and give everyone something to buy.

• Offer the chance for group coaching.
• License all of your programs and work.
Offer or sell mp3 or audio tapes to potential clients.
• Take the time to launch a virtual university.

Ten Tips for Social Media Marketing

Ten Tips for Social Media Marketing

Do you design or plan your social media marketing campaigns to help gain more social following? The following tips help guide and increase brand visibility and drive traffic to your website, especially when rolling out your next social media campaign.

 

1. Reserve the same username across platforms

Reserve all your usernames across all the social media marketing platforms even if you don’t use them right away. As your business and online activity grows, you will need those usernames.

2. Decide which social media platforms suit your needs.

Not all social media platforms are suitable for your kind of marketing campaign. Building a presence and staying active on all available social media marketing platforms can be time-consuming. Identify platforms that bring the best results and focus on them. Initial research indicates that Facebook has the best advertising venues, but your ultimate question to answer is where does your audience hang out?

3. Optimize your social media platforms

Once you’ve decided on the platform you intend to use, focus on optimizing your profiles to get more followers. Consider using a real profile picture. Write a clear and comprehensive About page for each profile and include a link to your website.

4. Connect your social media marketing accounts to your site

Having all your active accounts connected to your websites helps to keep the conversation going. Visitors to your website can link to any of the listed accounts, and your followers on social media can find out more about your offer.

5. Find and follow leaders in your niche.

Find the most influential people in your niche and follow them to find inspiration. The chances are high that they share useful information about your niche or share their progress about a specific project.  Look over their shoulders for inspiration.

6. Don’t forget the hashtags

Yes, it’s not just a pretty function to make your phrase turn into a link and look cool. Most people use hashtags to search for topics on social media. The practice puts your article, product, ebook, or training in front of your audiences.

7. Stay social

Whether you are running a personal profile or company/brand’s social media account, you need to actually stay social and interactive. Follow other users, send friend requests, comment on people’s posts, and update your status regularly.

8. Stay out of trouble

Each social media platform has its own sets of rules, and some regulations cut across all the networks. For instance, Twitter has a limit on how many people you can follow per day. Facebook has a restriction on friend-requesting people you don’t know and so on.

9. Track mentions

By tracking when and how you or your website are mentioned every day, across platforms, is how you regulate your public relations. Use available tools to track every mention of your brand across all platforms. Discover what people are saying about you or your brand. Don’t miss a chance to neutralize any negative talk and re-post the positive aspects.

10. Post as many times per day but again, don’t overdo it.

The number of times to post per day for social media marketing will depend on the media network, the numbers of your followers, and how interactive your audience is.

Host a Giveaway Event With Other Marketers

Host a Giveaway Event With Other Marketers

Host a Giveaway Event With Other Marketers

A giveaway event startles some newcomers to online marketing. First, they don’t like the idea of giving away anything and not being compensated for it. That’s just a part of developing loyalty and good branding so you have to think of it like you’re walking through Sam’s Club for groceries and someone hands you a bite-sized taste. You appreciate that, right? The second that worries them is the thought of sharing their up and coming list with others. If you join a giveaway event with 5 other marketers, it’s not just you sending your list to them – it’s them sending their list to you, so you have the potential to increase your list five-fold! You have to eliminate your stingy mindset and think in terms of providing your list with a value opportunity. You’re going to share your audience. You probably already do that anyway if you’re an affiliate marketer (or plan to be). It’s no different.

Research Other Thought Leaders in Your Night

So once you decide you want to host a giveaway event with other marketers, yo have to find who you want to line up with. If you don’t already have a group of people in mind, you have to start finding them. Spy on other marketers who are on Twitter, Facebook, and Google Plus. Look for the people your followers follow and see if you see any candidates. See who is talking about the same topics and who are the leaders who have people sharing their content. Look on Amazon to see which Kindle self published authors are on there using Kindle to attract a new audience. Look inside their book to see if you like what and how they teach and look for ways to contact them. SEO (search engine optimization) rank is another way to find thought leaders in your niche. If you are a leader, chances are you have stability in the search engines, and people are sharing your links and helping fortify your position, so reach out to those people who have earned that ranking. You want to see what the size of their following is. Ideally, you’ll be hooking up with other marketers at or above your level of list strength so that you pull in more people to your own list. Sign up to list to see what they offer and how they operate. You want people similar to what you do. You definitely don’t want to align yourself with any scammers or unethical individuals. Reach out for JV giveaway partners on threads in marketing forums. The Warrior Forum, for example, has a JV section where you could post your opportunity, but make sure you filter the people instead of allowing it to be a free for all. If your audience exists, and you already have a list going to some extent, then ask them who they align you with. You’ll usually have people responding to tell you that they know of 1-2 other people similar to you who they respect. Contact each person you vet for viability and then ask if they’d be interested in forming a joint giveaway with you. Gauge general interest at first or, go ahead to the next step and create your guidelines and email your prospects the guidelines along with your initial request.

Create Guidelines for the Giveaway

After you contact the others (or even before), create a list of guidelines for the participants. There are several things you can include, or leave out what doesn’t matter. Size (like number of pages) might be a consideration for you. For instance, it might be a 50+ page eBook or 5 page short report. Maybe it’s an article pack or even five hours of video or audio tutorials. Maybe you’ll want to put a dollar limit on it and make it value based. For example, “Must be something you normally sell for at least $27.” You’ll want to put the value on the offers to show the visitors everything they’re getting free. Topics might be a consideration, too. You’ll already be honing in on people who are in the same niche, but you might want to go one step further. For example, let’s say you are in the diet niche. Your giveaway event might be built around one topic, like nutrition. So everyone has to submit a product for the event about nutrition. They can’t focus on diet drugs or exercise. Themes are similar to this concept, and you might want to create a theme for your giveaway event. Using the diet niche as an example again, you might use something like this: • 7 Ways to Kickstart Your Diet • Eliminating the Quitter Mindset • 14-Days to a Trimmer Waist So everyone who submits for a certain theme must produce something that helps back up that concept. You also want to detail the time until the event for your prospective participants. They need time to create something unique for the giveaway. The less time you give them to prepare, the fewer people who will join in and the worse the quality will be. So plan well in advance of your event. Figure out how people will get each offer. Will they go to a squeeze page and opt in to the person’s list to receive their download? Or will you not make opt ins a requirement, but instead add promotions to the download area or zip files? You might also want to set guidelines on whether the submission has to be something 100% brand new or if it can be older products that they already have on the market.

Set Up the Page for the Giveaway Event

Like sales copy, the giveaway event should have copy that promotes the offer. You want to inform, educate and excite your audience about what they’re about to receive. You’ll want to include some simple instructions for what they need to do to get their free downloads. The more complex you make it, the worse off your event will be. Terms and rights will need to be included in some instances. For example, if you’re hosting a private label rights giveaway event. Each marketer might have different terms, so those should be listed with each offer. Start with a catchy headline and maybe a subheadline before launching into a bit of storyline for the sale. Beside each offer name, include a picture of the marketer, tell what their offer is, give the specifications or details of their offer, and provide the link to where they grab it. The promotion should have some sort of time scarcity. You don’t want to leave it wide open forever. If you have plenty of advanced notice and build a lot of buzz, then you should be fine doing a 24 hour to 7 day giveaway event, max. Create graphics for the sale just as if you were launching an info product. That means a minisite feel, ecovers for the offers if applicable, and even promo banners for the event. You might want to create a set of swipe files for the event too. This makes it easy for the participants to either use it as is or as springboard content that they can tweak and blast out to their list.

Promote the Event

You can’t just make the event go live and expect people to find it via the search engines. Your page would need time to get indexed and ranked for domination. So you need to manually promote it. Building a buzz should take place shortly before the event and every day thereafter by every member who is onboard for the special giveaway event, not just by one person. Come up with a daily promo idea such as asking people (your list, your social networking followers), “Who’s your favorite?” Discuss the various participants and get their feedback on which offer blew them away. Share that feedback with your audience online and bill that favorite as a “can’t miss” free download to drive more traffic to the giveaway. Discuss specific offers in more depth like a review – or offer a tutorial for them. So for instance, if you were in a PLR giveaway event, and there was one pack for a 35-page eBook, you might do a lesson on how to repurpose that person’s giveaway freebie. You’re showing your people (your blog readers, etc.) how to get more mileage out of this event, and that will hook the people who heard about the offer but passed over it because they were unsure how to put it to good use. Social networking sites will need to have a buzz about your event. Whip up posts for Twitter, Google Plus, and Facebook (as well as Pinterest). Make sure you provide a call to action that says they should visit the event and share the post with others! Host a webinar with the participants of the giveaway. Invite everyone’s list to the event and then have each person do a short presentation. If you want to up the ante a bit, do a Q&A afterwards. Have everyone in the event blog about it. Each person should email their list a link to their blog to read about the event and get more details, in addition to linking directly to the event itself.

Choosing a Cross Promo Instead of a Giveaway Event

Picking one marketer to cross promo with is another option. You don’t have to have a big group of individuals initially. Sometimes it’s hard when you’re relatively unknown with a small list (or no list at all) to get people to agree to be part of your event. So if this happens, just try getting one person to agree to an event. If you have a list yourself, and are trying to grow it, choose someone with a list approximately the same size as yours. If you have no list, then choose someone with a bigger list and make an unbelievable free offer just for their list. Why would anyone want to come onboard for this type of exchange? Because your offer is going to be so awesome, they’ll be providing something great for their list. What you’ll have to do is explain this to the potential joint venture partner and go above and beyond in what you create for their list. In fact, try to tailor it to their subscribers’ needs. The JV partner will probably also want to know what kind of marketer you are. If they’re established, then they probably get requests all the time for promotions and other deals. They’re looking for someone ethical. Why is this important? Because they’re about to put their own reputation on the line and recommend that their subscribers sign up with you. If they send them to the jaws of a scammer, they’ll be the one blamed. So somehow, prove to the prospective JV partner that you’re on the up and up and that it’s safe to engage in a cross promotion with you. You can do a free event, or if the prospective partner won’t go for that, see if he or she will possibly entertain the thought of letting you give their list a different kind of perk – a discount on a paid product. Coupons are also special and show a list that you’re working on their behalf to get them good deals. Make it a special offer so that it’s not just the same discount everyone else online gets. Giveaway and cross-promo events can be a great list building activity. It forces you to give it your all and showcase the best that you have to offer to the paying public and they’ll be more loyal from that point on.

Formulate Your Coaching Procedures

Formulate Your Coaching Procedures

Do you have a plan for coaching procedures for your business? The most efficient ways to deliver new business strategies and increase your coaching income are the goals for this blog course.

  • Do you have a stand-alone coach training program?
  • Do you have a group coaching program you offer weekly or monthly?

If you already have these types of programs, then your clients might be ready for the in-depth one-to-one coaching program. The package is a “top of the funnel” offer when establishing coaching procedures. 

Your clients would have read your free blog articles, perhaps participated in a group program, or enjoyed an online course. They know you and recognize your work. They know your value, and they’ll be more than willing to pay for continued access to you. Moreover, your business experiences make you the perfect person to work with other emerging, talented business women. Your next step is to formalize the coaching package and make it available for sale.

The real value of private coaching is the influence you have and the impact you make on the lives of those you coach.
With group coaching or self-study programs, it’s difficult to know how many people are putting your expertise to work for them.

In a private coaching program, you’ll be connecting with clients one-on-one, and you’ll see what’s providing the most useful results.
Private coaching offers a highly rewarding relationship for both you and your customers.

STEP ONE –>

“Get Clear on the Problem You Solve”

As with every aspect of your business, your private coaching package must be highly targeted to be successful. You cannot just hang out your virtual shingle, call yourself a coach, and expect clients to line up for an appointment. Rather, to position yourself as the expert you are, become crystal clear on exactly:

• WHAT you do
• WHO you do it for
• HOW you want to do it
• WHICH emotional results and tangible changes can you offer and guarantee.

When you can articulate the exact problems, you solve and who you work with, it will be much easier to find your tribe and attract buyers for your program. For example, business coaches might focus on solving:

• Money mindset issues for women entrepreneurs
• Brand development for health and wellness coaches
• Marketing help for information product sellers
• Outsourcing problems for online businesses
• Life coaches solve different issues.
• Dating coaches have their particular area of expertise. Executive coaches focus on C-level employees.

You have your sweet spot, too, and it’s probably easy to identify.

Specialized Niche: You already know your general area of expertise, whether it’s business, life, health, finance, parenting or personal growth.

Target Client Persona: Now think about who your favorite clients are. And if you don’t yet have clients, think about those you’ve helped in the past in any way—even if it’s through email or on social media.

• With whom did you most enjoy working?
• What problems were you happiest to solve?
• Which issues (and people) left you feeling frustrated and stressed out?
• Those questions belong in your coaching package.
• Who are your tribe members?These are the people for whom you’re building your 1:1 package.

Next, consider what this client’s biggest issue is. It’s your ideal client’s most pressing problem, the one she most needs to solve, and the one she will gladly pay to fix. Maybe her blog doesn’t get enough traffic. Perhaps her online dating profiles aren’t attracting her dream man. Or maybe her finances are out of control. Whatever the problem is, you have the answer and can help her find her answer. When you can craft a coaching package that gets results for your ideal client, you’ll have a winning program. People will line up to enroll.

EXERCISE: DESCRIBE YOUR IDEAL CLIENT

If you haven’t already done this exercise, spend some time defining your ideal customer. This exercise finalizes the coaching procedures you will put in place for automation. Explain everything you know about her, including her experience level, her dreams, her family life, her frustrations, her income, and anything else that will set her apart from millions of other potential clients. (Use additional sheets if needed.)

EXERCISE: STATE HER BIGGEST PROBLEM

Now that you’ve identified who your client is, the next steps are:

• Define her big issue concisely as possible, like
• Struggles with self-esteem
• Lacks confidence
• Struggles to lose weight
• Desires to explore relations

 

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