My ideal client is between 35 and 65. She may be married or divorced with one or two children. She is middle class, educated, and lives in a middle-to-upper class neighborhood.
She has always been financially independent. She owns her own business or would like to have a part time business of her own. She is discerning with money, though will rarely spend it on herself unless it’s for a practical reason.
She makes lists and likes to be able to cross everything off her list, even though there is often more there than she can achieve. She compares her achievements to others as a way of gauging her worth. She often is overcritical of herself and lacks compassion for herself, though finds it for others.
She grew up in an environment where she had to take on responsibilities too early, which forced her to put aside her creative, spontaneous side and lose touch with her own needs and intuition. As a result, she is an over-responsible, independent, strong adult. She is dependable and tries to be there for others, whether it is in her best interest or not. She is overly loyal and often takes care of others because she feels like she should because nice people do that.
She follows the rules. She lives a lot in her own head and is afraid of making the wrong decision. She is a thinker and analyzer. As a result, she has lost touch with her own feelings and needs.
She has difficulty setting boundaries with others until circumstances become extreme. When she does set a boundary, she feels guilty and often softens the boundary or changes it to suit the other person. She says “yes” when she doesn’t want to, then feels resentful. She doesn’t have a good sense of self-worth and therefore has difficulty honoring herself.
She’s unaware of her own values and using them as a way of navigating life or making decisions. She makes decisions out of fear or guilt. Only when she feels she’s been pushed too far will she get angry and lash out or finally give herself what she wants.
She is a busy person who experiences free floating anxiety in quiet moments. She tries to get out of these feelings through staying busy, eating, or distracting herself with Internet activities. She is afraid to feel “negative” feelings for fear they will lead to something bad or shut her down completely. She is knowledgeable about positive thinking and feels guilty or fearful if she isn’t thinking constructively.
She has a spiritual reference (God, the Universe, Spirit, Higher Self) and may engage in a spiritual practice. She has trouble with meditation because her mind is constantly busy. She loves self-help books, psychology, and spirituality (especially relationship books, Law of Attraction, and codependency). She loves to read or learn about these things so she can fix her problems. When an issue arises, a book or self-help source soothes her. She feels in control of the problem.
She is afraid to let go of control. She has difficulty relaxing and will often need to eat, drink, or distract herself with Internet use to relax.
She is constantly thinking about the future and the next moment. She’d like to have more fun or nurturing activities, but can’t give herself permission or justify them. She often feels overwhelmed and drained. Her feelings seem to vacillate between anxious and depressed.
She can be found working on her computer either from home or at coffee shops, running errands, and taking care of the people in her life. She enjoys bookstores and self-growth classes. She has a creative side, though it is undeveloped and not given priority. She has a worldly cause she believes in that she may or may not be aware of yet. She enjoys people and has friends, but doesn’t make relationships a priority – this can be because of lack of time or lack of energy.
She has difficulty trusting or being intimate with men. She often attracts untrustworthy or needy men. (Or this could describe her relationship to a husband.)
Her greatest desire is to learn to love herself. She realizes she doesn’t treat herself well and wants to change. Yet she feels caught in shame or guilt when taking steps toward this.
She is tired of feeling anxious and depressed. She wants to feel better about herself and her relationships, but does not know how, despite the self-help books.
She is attracted to my sense of self-acceptance, non-judgment, safety, optimism, and trust in myself and a Higher Power for my safety and future.
She is ready to work with me because she sees my story and wants the balance and security I’ve achieved within myself. She feels seen and safe.
I offer her a place to begin to get to know her own feelings and emotions without fear. I show her how to feel her feelings in a way that will allow, heal them, and lead her to hear her own Inner Voice. She feels encouraged to listen to and take action toward her own needs and self-care. She experiences more self-love, self-compassion, and self-trust.
She feels more settled in her body and is able to feel good about herself and her decisions. When she makes a mistake, she sees the growth and good without shame. Though life may present her challenges, she feels more confident in herself and in life to take care of her. She is able to be with others in a way that allows her to be real and unafraid. She is able to lovingly set boundaries. Her relationship with herself and others are healthier because she is different inside. She now honors herself and is able to present with others in a way that honors them.
New ideas and desires arise in her as a result. She is more in touch with her body, needs, and emotions. She knows more of what she needs and where her limits are. She knows herself and how to take care of herself under stress. She has the resources, tools, and knowledge to handle her life. She can hear own Inner Voice and feels empowered to take risks towards what she desires.
List building is your magic key to business success, whether online or offline. Your business and making sales happens because you have a flow of leads to your business.
For leads, several systems need to be put in place so that harnessing people’s emails become automatic. Your list doesn’t need to be huge to make sales. However, you do want to attract your ideal customer to your site and email list.
Joint Ventrure giveaways, where you join others in offering to give away your product, haven’t changed much. To participate in giveaways, you can go to newjvgiveaways.com anytime and participate.
Private giveaways have also been popular in recent years. You invite five to fifteen people to participate in your private giveaway. The contributors offer their online tool, ebook, advice, course, for example. The contributors are responsible for generating all the traffic to the giveaway, and you host this giveaway through your website using a WordPress plugin called WP Venture. People who come and join the giveaway as members are going to opt-in to different giveaways and this will add subscribers to your list.
Exit Popups add about 10% opt-in rate to any website y adding an exit pop up script. Mostlikely, you have seen ads or an enrollment form pop up when you scroll through a website page or start to leave the page. This can add 10% more opt-in rate to your website. You can get one at exitsplash.com. Depending on how aggressive you want to be, you can have multiple exit pop ups that lead to different squeeze pages. Becuase pop-ups could be annoying, save their use for the special pages, like landing or sales pages) where you want to drive web traffic.
Another way to generate leads virally is by using a Tell-A-Friend script. The best practice for using a Tell-A-Friend script is to offer the script as a free giveaway, and people sign in to your site to go to a download page. The copy on your download page is I’ll give you this extra bonus if you tell (5 or 10 friends about this.
For eaxmple, the page allows space for the site visitor to fill out five different email addresses, and when they click a submit button, their message to visit this squeeze page for a free gift goes out to the friends. In sense, they are endorsing you. Seaarch Google.com to find examples of Tell-A-Friend-Script. On the other hand, you can also add a Tell-A-Friend button on your website.
When you see a successful online entrepreneur like a parenting coach, how do you respond?
Are you jealous because you want to be that person?
Are you wishful and feel like the success couldn’t happen to you?
Are you scared and back away because it hurts too much to be who you are and not that successful entrepreneur?
When you feel bogged down in your personal or professional ruts, take note of your wish or longing to be in your own online business. After all, running a successful online business looks comfortable from the outsider’s viewpoint.
What is the online entrepreneur doing that is different?
How does he seem to have a great life without working that hard?
What you don’t see is the slow, yet persistent, process of long hours at the computer, tedious tasks, and focused time on these key elements:
Wearing the beginner’s mindset
Focusing on the intention, not the goal at first.
Recognizing and using leverage.
Building a set of useful contacts.
Hiring a valuable mentor
All of the elements are crucial to the success of your online business. Let’s take a closer look.
Wearing the Beginner’s Mindset
The success of any brick-and-mortar or online business needs the best personal mindset from the beginning.
A healthy mindset doesn’t guarantee success, but it is the best step of strength in the right directions.
[ctt template=”5″ link=”upfNV” via=”yes” ]Healthy, prosperous thinking is a foundation stone for an online business success. @parent_coach[/ctt]
What Is A Heathy Mindset?
1. The willingness to focus on the task as long as is necessary to achieve your goals, even if you set only one goal per day.
2. Start with a sound business plan from the beginning and don’t fly by the seat of your pants. Don’t believe that you can learn and earn as you go along.
3. Don’t hope for the best. Rather, make the best happen through your intentions and goals and get help when you need it.
Recognizing and Using Leverage
Stretch your time and dollars far as you learn to use the power of the Internet to make your online business successful.
Your first temptation may be to do everything first. That isn’t possible. Building your foundation first is more realistic.
The foundation is your base of operations:
Intentions and values that guide your business
Determine your brand and how you want to represent yourself or your business.
Website – leverage search engine optimization
Gain page rank on Google through content like blogging, a course, or through articles on blogs or videos on vlogs.
These steps leverage your becoming indexed and available in the search engines. Leveraging also includes branding yourself, your website and your products.
Your reputation and credibility are everything on the internet. Don’t take any shortcuts.
Want to start a successful online business but don’t know where to start? Does all the steps for making a business successful seems dreadful to you?
Have a look at our course Successful Business Set-up in systemized steps and join us for a journey to take your business from a startup to a success.
Successful Business Set-up in systemized steps
I went against the advice of my mentors. As a family coach or parenting consultant, you build your brand by deciding who you want to be as a business person. Can you envision the person you will be in the future and make that your goal, while following your own heart?
In the process of developing a personal brand, most entrepreneurs set goals around time, or earnings, or marketing methods. Their profile or persona is the first step.
Decide who you want to be. When I founded the Academy for Coaching Parents International, both of my mentors told me up front to hire an assistant to handle email, answer queries, and keep up with the enrolled students. They explained the purpose for this was to give me a lot of free time. Wow! The advice was not what I expected.
In deciding who I wanted to be, I chose this description: A professional mentor with heart, who supports ACPI students through compassionate guidance and coaching to succeed in their business goals in becoming a certified parenting coach. Not only am I personally involved in my business, but I also answer phone calls, emails, and make personal queries to each student and support them through weekly phone calls.
When you build your brand, the best choice is to be yourself. There is only one, unique you, and the vision of who you are in business refers to who you want to be in the future.
- Where do you want to live?
- How do you see yourself?
- What do you see yourself doing?
- What are your goals?
Dream about different futures to choose from the possibilities. Try on potentialities to see which ones fit best. It’s a necessary process. Decide through the dreaming to build your brand that’s right for you and take affirmative steps to turn that dream into reality. The process involves a certain amount of decisionmaking, some mental toughness and the ability to look at your goals realistically.
- You see, there is a difference between a dream and a goal.
- The dream is tentative. The goal is firm.
- The dream is a possibility. The goal should be a probability.
- The dream is subject to change. The goal is not.
These are important differences. They are also differences that many people don’t recognize or, even worse, choose to ignore. Take a cold, hard look at the dream that you’ve selected to be your goal. Look at the ins and outs. Don’t avoid looking at the bad. If you don’t weigh the good points against the bad, you’re going to be in for either a rude awakening when you reach your goal or disappointment when you don’t.
When you set firm goals as the final step, you have accomplished the first three steps to build your brand.
- Envision possibilities or your role or who you will be as a business owner.
- Choose your persona and write it out for reference when you lose focus.
- Accept that you are the brand and build your brand products and services on that foundation.
The confidence of knowing where you’re going translates into personal stability. Your personal security, in turn, translates into higher acceptance of your brand over time. When your customers trust you, they also believe in your brand. After all, you are your brand.
How can you, a coach or consultant, form a connection with your target audience? One that makes them feel fierce loyalty to you where they spread good word of mouth and help you achieve your goals.
What Your Branding Is and Isn’t
Other seasoned marketers will teach you technical strategies like video marketing, blogging, podcasting and more. They’re great at teaching the technical steps and talking about how your content can help you with search engine optimization (SEO).
However, these technical steps are not what attraction brand marketing is about. Anyone can release a video. Anyone can slap content on a blog or website. And anyone can record an audio file.
You are a special person to be able to embrace the concept of branding for yourself, a true leader who isn’t afraid to command the clout you need online to draw the very best clients. You can leverage the attraction brand marketing system to draw people to you, not drive them to you.
What does attraction branding mean? Branding to attract clients is not hype and not hard selling. Attraction means you present yourself online–as a brand–in a way that has people clamoring for more from you.
You make them addicted to you over time. They love your personality. They love your insight, and they love how real you are with them. Branding with an attraction element helps make you visible to those wouldn’t otherwise find your site online.
Word of mouth is a powerful thing. When there’s a buzz created about you specifically – people flock to you like moths attracted to a light. They feel warmth and comfort in your message, and people respond to that and want to be around it.
Live Your Tag Line
A tagline is a kind of brand motto. When ACPI was formed, two pilot groups produced two different tags lines for ACPI to test.
- Take on the role of a lifetime.
- Make a difference
ACPI still uses both in different marketing venues, and since we chose those taglines, I have noticed other online businesses copy them. That means ACPI did its homework successfully.
What is your branding about? What do you want to be known for? Do you want to be the marketer who:
- …has a sympathetic nature?
- …is very blunt and honest with people?
- …over-delivers in value?
- …carefully scrutinizes everything before you recommend it?
Whatever you want people to think about you is what your brand’s tagline should be created around. Many marketers use a simple, “To your success” closing tagline at the end of every email and blog post.
This is generic marketing, and it does work. Yet, how much better would it be if you could come up with something that people remembered and associated with you?
What businesses are you drawn to? Think of those who you yourself are attracted to in the world of online business. What drew you to them. What elements are they using to capture people’s interest and turn them into loyal fans!