Every online business today should have a strong online presence. You then personalize your online marketing strategy. This will allow you to potentially reach out to more customers than you would with regular marketing methods. A solid online strategy will allow you to increase your business image, send more traffic to your site and promote customer awareness.
There are various marketing strategies that you should implement to achieve this. Use the following tips to help you plan a strategy that will give you results.
Develop a Marketing Message
You should work on creating methods that clearly project your marketing message. This needs to be done in such a way that your audience clearly knows what message you are sending. Work on understanding what your message is first, then practice writing it out so that it becomes super clear.
Who is Your Target Market?
This aspect is vital and should not be overlooked. Take the time to research who it is your products or services are targeting. It is not always the group that you first had in mind. Learn how they operate, how they think, their wants and desires. By doing this you will discover ways that you can easily market to them. Without this knowledge your marketing strategy will not be as successful as it could be.
Discovering Your Options
Any good business will know what their options are and how to put them into play. No matter how great your online marketing strategy is, it will eventually come to a standstill. By having options in place, you can simply move on to the next thing.
A good marketing strategy will offer consistency. This includes ensuring that your branding and any promotional materials are all consistent. This way your potential customers will know who is sending the message. Use the same image and logo across all of your social sites. Keep the branding in place on your website or blog. Eventually customers will associate this look with your business name.
Always Follow Up
As well as following up with your customers you need to follow up with your online marketing strategies. This way you can identify which methods were successful or not. You will then know what areas of your business need tweaking or changing completely, and what methods to keep in place.
If you take the time to include all of these points into your marketing strategy, you will have a well thought out plan in place. You will know how to communicate with your audience and you will know who it is you are targeting with your messages.
By having a good marketing strategy in place your business will prosper and grow. So take the time to put yours into place today.
For parenting and family coaches, building a sales funnel offers a method for planning your monthly income, especially if your income bounces from high to low. The erratic approach can drive you nuts. Welcome to the series on funnels - sales, product, or client.
What Is A Funnel?
For an online business owner, sales occur after a series of steps, which is the funnel. A sales funnel is a fundamental marketing tool. However, many new and experienced entrepreneurs have no clear understanding of what a funnel is or how it works. Read on...you'll see how necessary a sales funnel is for a stable income and business growth.Imagine: You want a client to purchase a parenting book - that is the end goal. You start by inviting the site visitor to read any content on the blog, or a landing page on your web site associated with the book topic. The funnel refers to the how you lead a customer through the buying process.
- The basic sales funnel starts with free content. This typically begins with blog posts, videos, or social media content from Facebook or Instagram, and other information readers can access at no cost. This is the “top” of your funnel.
- Next, you’ll have an attractive offer that requires a very small exchange: trust me with your email, and you receive this offer. You’ve seen this type of offer all over the internet, and likely signed up for some. The offer might the free ebook or guide, video series, checklist, class, workbook, or other valuable content.
Once on your mailing list, you’ll then present your readers with a series of low-cost offers. Perhaps you have a low-priced ebook or a trial membership.
Customers who purchase your low-priced product move further down the funnel, and are presented with more, higher priced products. As they continue to buy, they move closer and closer to your top-end offers, which make up the bottom of your funnel.
How Your Funnel Works
- If you imagine a funnel, you can see that free content—at the top—is consumed by the largest number of readers. Below that, your extreme low-cost item (available only for the cost of an email address) attracts a smaller subset of the true freebie seekers. Next, your low-priced products bring in yet a smaller group.
- Finally, as you near the tip of the funnel, only the loyalest of fans and customers will purchase your highest priced offers.
Your job, as the business owner, is to ensure that your funnel leads buyers naturally from the top, free offers all the way to the bottom. The more buyers you can keep in your funnel, the more money you will make.
Most new—and even established—business owners can easily envision the top of the funnel, but if you truly want your business to grow, you must master the entire process, and that starts with understanding what a funnel really is and how it works.
Storytelling is a great way to connect with your audience. Professional speakers use it all the time, but it works just as well online. Take a look at five ways you can start to tell stories that will help you get closer to your readers, build a relationship with them and earn their trust.
On Your Blog
One of the easiest ways to get started is on your blog. Don't be afraid to get a little personal. Share what's going on in your life, or write stories from days gone by as they apply to your niche and your content.
- Why did I start my business? Share the story of how you wanted to be paid for your natural strengths like listening or planning.
- What unique office or service can I offer? She the story of your passion for helping others?
For example, if your brand and your online business are about personal finance and reducing consumer debt, share how you were able to pay off $15,000 in credit card debt in under two years. Talk about the sacrifices you and your family made or how it has made your life easier today .
- What interesting discovery did you make about yourself?
- What made you want to close your business, and you had to struggle to know the next step?.
Via Social Media
Social media is another great place for storytelling. Get social, be personal and don't be afraid to share what's going on with you and your life.When I started this blog over ten years ago, all article were business oriented. Today, you don't have to mind those rules. Personalization is practically required for you to stand out, stand up, be seen and flourish.
Going back to our previous example, you could post how much fun your family is having at a free concert in a local park. The tool here is to ASK...either ask your followers to share their best free entertainment tips or point them to a resource on your site where you share your top 5 tips to do on the weekend without spending a dime. The pint is ask for a response of some kind.
In Your Email Messages
Start with your core message and your CTA (Call to action) for your email. Then come up with a story you can tell them that goes along with the action you want your readers to take.
- Do you want them to click through to content on your website?
- Are you making them an offer for a new video course?
- Use the story to get them interested in the topic or show them how learning what you're teaching in your class can either help them or hurt them (if they don't know what's in the course).
- You can also use storytelling in an email to open a dialog with your audience. Open up and get a little personal and they will follow suit. It's a great way to get to know your target audience better.
On Your Sales Pages
Stories are a great way to hook your readers and get them to read about the product you have to offer. Turn to storytelling to come up with a strong headline and intro for your sales pages and sales videos.
In Your Products
Last but not least, let's talk about using storytelling in your digital products. It doesn't matter if you're writing eBooks, creating coaching programs, or recording video courses, stories are a great way to illustrate your point. They make it easier for your students, clients, and customers to understand concepts and make them more memorable.
Storytelling is a great tool when you're marketing online. You...
Connect with your audience.
Share a message without sounding too salesy.
Open your heart to allow your readers to know, like, and trust you.
Offer a product or service that fits your client profile.
Start With The End In Mind
Every story has a purpose or a moral if you will. Start by writing down the moral of your story. If a moral or purpose aren't clear yet, then start with a simple goal.
What is the purpose of your story?
What do you want your listeners to do after you've finished the story?
What action do you want them to take?
Once you know the goal, it's easier to craft the story.
Know Your Audience
You know what you want to accomplish with your story. Now think about your audience. You need a good grasp of patterns, habits, motivations, responses, preferences.
How do you do this? Through administering in your coaching session a Core Temperament Style Inventory. The purpose of this test is to discover your inherent traits, emotions, stress patterns, learning preferences and your orientation to living.
It doesn't matter if you'll use your story in a business presentation, a blog post, an email or a sales page. You need to have a good grasp on who your audience is to ensure you can tell a story that's meaningful to them. Think about what you share with your audience. Those are the experiences you want to pull from for your stories.
Make It Personal
Don't be afraid to make it personal. Once you find that connection, it should be relatively easy to come up with a story based on facts and events from your real life. Using real life stories helps you make a deeper connection with your audience. You'll sound more authentic and more believable.
Why is this important? It helps you build trust with your readers, and they will be more likely to take you up on any product recommendations you make.
Make It Memorable
The best stories are the ones we can hear and then remember well enough to share. To make a story memorable make it short and to the point, but also try to evoke emotion. We remember things better when our feelings get involved. Surprise your readers, make them laugh, or bring them to tears with your stories. Either scenario will make sure they remember the story along with you and your brand.
Practice, Practice, Practice
This last tip may be the most important. While we all have a little storyteller inside us, telling stories to market our business isn't something that comes naturally to us. The trick for getting good at it is to practice. Start writing and telling stories about anything and everything. Share your favorites with your audience and just keep at it.
The more you practice storytelling in your business, using the tips shared here, the better you'll get. It's a powerful tool to have and well worth the time and effort it takes to become an effective storyteller.
Do you have an online business plan or are you flying by the seat of your pants? A yearly planning document that reflects your values and goals is the most useful tool in your business arsenal.
Your mission statement and your business objectives provide a road map that keeps your successful business moving in the right direction. However, the map is not enough. You also need a compass to stay the course and realize you are on track. Your values and vision comprise the compass.
A statement of values is a set of principles that guide the way you operate your business. For example, whenever you have an important decision to make, like setting a price for your services or for a product you sell, you would review your decision according to your values. The values and decision are congruent, not at odds. This process means you won't question your decisions or wonder if you are doing the right thing. You operate your business from a core of integrity.
A vision statement is a precise set of words that tells people what your successful online business does and how you do it. The vision defines what you hope to achieve.
The planning I suggest is a simple blueprint for how you intend to establish or grow your business. Use your business
plan to map out your goals, action plans, and financials while significantly increasing your chances for success.
Business Planning Benefits
1. A yearly business plan organizes you to take stock of your progress, examine what is working, and coordinate goals and actions for the upcoming year. Almost all of the very successful business owners will tell you that they create business goals and action plans on a regular basis like each month.
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2. A business plan reflects your most profitable path.
3. A plan shows you where are making mistakes or losing profits.
Planning a business includes these sections:
1. Description of your business model
2. Who are your customers, the target market?
3. What do you offer? How is different from others who offer the same thing?
4. What are your specific, measurable goals that you want to achieve and when?
5. What marketing strategies will you put in place and what is their timeline?
6. What are the tasks you need to complete and when?
7. How much is all of this going to cost on a monthly basis, and what kind of revenue will you expect? How long will it take to break even and make a profit?
A business plan is a living, breathing document that will grow and change along with your business. When first starting a new business, determine if you have a financially viable idea.
At the beginning of each year, it helps you to plan out your goals and strategies. Of course, if you need to raise money, people will want to see a detailed plan.
You need to revisit your business plan regularly. Why? Market conditions change. Laws or regulations change. Technology changes your results too, and this should be reflected in your plan.
Your business plan serves as your blueprint for success. Write it and live it for your best results.
What If you have a great business idea but still wondering about how to create a viable business plan?
Register for Successful Coaching Business Set-Up In Systemized Steps. This course will not only help you make a plan of activities, but it will take you step by step from planning, designing, marketing and making money out of your business.
Successful Coaching Business Set-Up In Systemized Steps