What Are Your Best Social Networking Sites?

With 200+ opportunities for social networking online, what is right for your business? You gain authority and leads, but you might take a closer look at the top five social networking opportunities.

You may find that some of those networks fit perfectly in with what youíre doing, but for the most part, youíll probably focus your efforts into the some of the five big systems we're discussing in this post. My goal is to help you understand what these networks are about and how they might fit in with your marketing plan.

Facebook

Was launched in 2004 and reported as of the first quarter of 2018, Facebook has 2.19 billion monthly users who are active. Facebook social networking reaches by far a wide audience and age ranges.

Facebook could serve you in two ways:

(1) You create your account page and start networking with people who fit your client or buyer persona.

(2) Facebook offers marketing through ads directed to your well-defined audience. Facebook has become a more visual network of companies and individuals sharing higher numbers of photos and videos. Your ads, then, are visually appealing. In summary, businesses advertise cost-effectively to grow their following and Facebook provides insights and also analytics to help understand the effectiveness of posts.

Having a Facebook group provides you with an interactive network that allows for content sharing, and the commenting system offers a stronger or cohesive connection. Interestingly enough, Facebook is a closed format, more so than networks like Twitter and Pinterest. Still, with a large number of people on Facebook, you can build a strategic presence and monetize that.

Twitter

Launching in 2006, Twitter now has over 500 million active users and receives over 1.6 billion search queries daily. Twitter also reaches a broad demographic as Facebook does.

Twitterí's uniqueness comes from the 280-character limit on tweet updates. Can you create concise tweets for your business that interest and entertain the users.  While you can upload photos to Twitter, the text-based social networking serves some businesses well.

While twitter updates are private, any user can search the content of people they follow. Can you imagine 6000 tweets go into cyberspace every SECOND? That amounts to "200 billion tweets per year." (www.internetlivestats.com/twitter-statistics)

LinkedIn

Linkedin, the oldest of these five social networking opportunities,  was launched in 2003. By design, the network was for professionals making professional connections. You will find that searching for professionals by the job, skill set, or interests is easy. Linkedin is smaller than Twitter and Facebook, but it is a focused network. With a claim of over 500 million users, the networking professionals can also purview the job market, which has increased since the recent change in ownership to Microsoft Corporation.

Service providers do very well on LinkedIn, but most businesses can benefit from a LinkedIn presence. The site is a source for not only finding employment and clients but also allows like-minded business people to share ideas, advice, connect to work on projects and more through groups.

Google+

Google, a relative newcomer in comparison, launched this network in 2010: http://plus.google.com-- Of 2.2 billion users, the active ones amount roughly to 111 million. Google+ attracts an audience with technical minds and offers interesting possible connections with Google's other products, including the search engine.

Google+ allows for the sharing of lengthy content, creating discussions, and sharing photos. And while Google+ does not necessarily reach the average social media user, the strength in Google+ comes from some important sources:

The +1 button -  On the network and throughout the web, Google users can show appreciation for content by giving it a +1. The +1 can help grow word-of-mouth audiences, but also have an impact on traffic through search engines.

Google Hangouts - Sophisticated video / audio conferencing software is built into Google, allowing businesses to make more meaningful connections with their audience. Even the President of the United States and other public figures have held their personal Hangouts.

The bottom line is if your audience is on Google+ (it may or may not be), you should explore the possibilities.

Pinterest

Currently, Pinterest is social media popular destination. They officially launched in 2012 and according to Comscore, by January 2012, had 11.7 million users. While on the surface, it seems like they have a tiny audience, it ís a unique network that many business strategists are keeping an eye on and businesses are tapping into the image extravaganza.

This network is the most visual by far, as its focus is on sharing photos (videos can be shared too) of things that interest users. These shares are called pins and allow users to create virtual pinboards in a variety of categories. The site also attracts considerably more men than women, giving you something to consider in your participation.

If your web content tends to be visual or your product photos are visually appealing, there could be a place for you on Pinterest. Like Twitter, Pinterest is a very open network, and you will find that your Pinterest content is readily seen and shared by people who don't directly follow you.

Parting Thoughts

Where you put your focus is where you will succeed. It is always better to do one or two things well, instead of a bunch of tasks haphazardly. If you are just getting started with social media, pick one in which to get your feet wet. If you're already involved, consider if you are putting your attention into the right areas and perhaps make a plan to explore new areas or dig deeper into existing ones.

Formulate Your Coaching Procedures

Do you have a plan for coaching procedures for your business? The most efficient ways to deliver new business strategies and increase your coaching income are the goals for this blog course.

  • Do you have a stand-alone coach training program?
  • Do you have a group coaching program you offer weekly or monthly?

If you already have these types of programs, then your clients might be ready for the in-depth one-to-one coaching program. The package is a "top of the funnel" offer when establishing coaching procedures. 

Your clients would have read your free blog articles, perhaps participated in a group program, or enjoyed an online course. They know you and recognize your work. They know your value, and they'll be more than willing to pay for continued access to you. Moreover, your business experiences make you the perfect person to work with other emerging, talented business women. Your next step is to formalize the coaching package and make it available for sale.

The real value of private coaching is the influence you have and the impact you make on the lives of those you coach.
With group coaching or self-study programs, it's difficult to know how many people are putting your expertise to work for them.

In a private coaching program, you'll be connecting with clients one-on-one, and you'll see what's providing the most useful results.
Private coaching offers a highly rewarding relationship for both you and your customers.

STEP ONE -->

"Get Clear on the Problem You Solve"

As with every aspect of your business, your private coaching package must be highly targeted to be successful. You cannot just hang out your virtual shingle, call yourself a coach, and expect clients to line up for an appointment. Rather, to position yourself as the expert you are, become crystal clear on exactly:

• WHAT you do
• WHO you do it for
• HOW you want to do it
• WHICH emotional results and tangible changes can you offer and guarantee.

When you can articulate the exact problems, you solve and who you work with, it will be much easier to find your tribe and attract buyers for your program. For example, business coaches might focus on solving:

• Money mindset issues for women entrepreneurs
• Brand development for health and wellness coaches
• Marketing help for information product sellers
• Outsourcing problems for online businesses
• Life coaches solve different issues.
• Dating coaches have their particular area of expertise. Executive coaches focus on C-level employees.

You have your sweet spot, too, and it’s probably easy to identify.

Specialized Niche: You already know your general area of expertise, whether it's business, life, health, finance, parenting or personal growth.

Target Client Persona: Now think about who your favorite clients are. And if you don’t yet have clients, think about those you’ve helped in the past in any way—even if it’s through email or on social media.

• With whom did you most enjoy working?
• What problems were you happiest to solve?
• Which issues (and people) left you feeling frustrated and stressed out?
• Those questions belong in your coaching package.
• Who are your tribe members?These are the people for whom you're building your 1:1 package.

Next, consider what this client's biggest issue is. It's your ideal client's most pressing problem, the one she most needs to solve, and the one she will gladly pay to fix. Maybe her blog doesn’t get enough traffic. Perhaps her online dating profiles aren’t attracting her dream man. Or maybe her finances are out of control. Whatever the problem is, you have the answer and can help her find her answer. When you can craft a coaching package that gets results for your ideal client, you'll have a winning program. People will line up to enroll.

EXERCISE: DESCRIBE YOUR IDEAL CLIENT

If you haven't already done this exercise, spend some time defining your ideal customer. This exercise finalizes the coaching procedures you will put in place for automation. Explain everything you know about her, including her experience level, her dreams, her family life, her frustrations, her income, and anything else that will set her apart from millions of other potential clients. (Use additional sheets if needed.)

EXERCISE: STATE HER BIGGEST PROBLEM

Now that you've identified who your client is, the next steps are:

• Define her big issue concisely as possible, like
• Struggles with self-esteem
• Lacks confidence
• Struggles to lose weight
• Desires to explore relations

 

Imagine Your Future and Build Your Brand To Get There

I went against the advice of my mentors. As a  family coach or parenting consultant, you build your brand by deciding who you want to be as a business person. Can you envision the person you will be in the future and make that your goal, while following your own heart?

In the process of developing a personal brand, most entrepreneurs set goals around time, or earnings, or marketing methods. Their profile or persona is the first step.

Step One

Decide who you want to be. When I founded the Academy for Coaching Parents International, both of my mentors told me up front to hire an assistant to handle email, answer queries, and keep up with the enrolled students. They explained the purpose for this was to give me a lot of free time. Wow! The advice was not what I expected.

 In deciding who I wanted to be, I chose this description: A professional mentor with heart, who supports ACPI students through compassionate guidance and coaching to succeed in their business goals in becoming a certified parenting coach. Not only am I personally involved in my business, but I also answer phone calls, emails, and make personal queries to each student and support them through weekly phone calls.

When you build your brand, the best choice is to be yourself. There is only one, unique you, and the vision of who you are in business refers to who you want to be in the future.

  • Where do you want to live?
  • How do you see yourself?
  • What do you see yourself doing?
  • What are your goals?

Step Two

Dream about different futures to choose from the possibilities.  Try on potentialities to see which ones fit best. It's a necessary process. Decide through the dreaming to build your brand that's right for you and take affirmative steps to turn that dream into reality. The process involves a certain amount of decisionmaking, some mental toughness and the ability to look at your goals realistically.

  • You see, there is a difference between a dream and a goal.
  • The dream is tentative. The goal is firm.
  • The dream is a possibility. The goal should be a probability.
  • The dream is subject to change. The goal is not.

These are important differences. They are also differences that many people don't recognize or, even worse, choose to ignore. Take a cold, hard look at the dream that you've selected to be your goal. Look at the ins and outs. Don't avoid looking at the bad. If you don't weigh the good points against the bad, you're going to be in for either a rude awakening when you reach your goal or disappointment when you don't.

Step Three

When you set firm goals as the final step, you have accomplished the first three steps to build your brand.

  1. Envision possibilities or your role or who you will be as a business owner.
  2. Choose your persona and write it out for reference when you lose focus.
  3. Accept that you are the brand and build your brand products and services on that foundation.

The confidence of knowing where you're going translates into personal stability. Your personal security, in turn, translates into higher acceptance of your brand over time. When your customers trust you, they also believe in your brand. After all, you are your brand.