Top Ten Tips to Build Your List

Each of us, who works online, knows that you build your list of e-mail addresses for successful marketing on the Internet. Your compilation of email addresses is your single, most powerful tool.

Email Addresses

You already have the e-mail addresses of the people who may be interested in what you have to offer.  Why not sell items that are related to topics in your email messages. The person, who trusted you enough to provide their email automatically, gave you the consent to communicate.  The informative tips in this blog discuss how to build your list in successful ways.

Tip Number 1: Blogging is king.

More precisely, regular blog posting is king. Starting a blog can be easy or difficult, depending on how you approach the task. The easy way is to automate your blog as you establish it. WordPress (WP) is one such tool of choice. It works on plug-ins and templates.  You create a customized look without the problems using coding.

If you can post a blog entry once a day, then you are doing well. I chose to post a new article every 3rd day. The timing allowed me to market each piece for several days on my social media accounts with the idea of generating leads to build your list.

Tip Number 2: Stay relevant.

Whether you are posting blog entries or sending e-mails to the addresses on your list, you need to stay on topic. If a client sees your facebook post, and then receives an email with useful information on another aspect of the same issue, they can connect the dots between you, the topic, and the varied streams of information..  You then maintain focus on the very subject that got people interested in the first place.

When you move away from the topic of interest, people will start skipping over what you send them. If they lose interest, then next step is marking your messages as spam. To make a transition to a new or ancillary topic, state the reason to move from topic one to topic two Use proper paragraphing can achieve this effect of movement.

Tip Number 3: Make a proper squeeze page.

A squeeze page (no, I don’t know why it is called that!) is a straightforward webpage built with an offer for visitors in exchange for their e-mail addresses. Sometimes the email is a way to access an online course, download a free ebook, or gain access to a membership site.

Examples of squeeze page software are Clickfunnels and Leadpages”

Don’t confuse the squeeze page with a sales page. A squeeze page asks for an email in exchange for information or a gift of sorts. A sales page does sell your services and products that are displayed on the pages along with price points.  What you put on a squeeze page is the premise of your service and sales content and headlines.

Tip Number 4: Skip the video on squeeze pages, or people will skip it.

Video works for generating leads, verifying your expertise,  and convincing visitors to buy.  People who visit your squeeze page and opt-in are the impulsive personality type. They come to the squeeze page to download what you offer. Mostly, they aren’t the patient type, even with high-speed broadband, to watch a video.

By keeping your squeeze pages free of videos, you allow it to load quickly and cleanly. Your visitors get to read the salient points right away, and they will opt-in during that magic moment when they decide they like what you do and represent.

Tip Number 5: No heavyweight effects on your squeeze page

In addition to not putting videos on your squeeze page,  also avoid media that consume high bandwidths. I have seen audio files, sparkling glitter, and falling raindrops on websites. The site was pretty, but…

Sounds and music slow down the loading time of the website. Ensure that images are compressed too.  Smarter Internet users block media from untrusted sources, so your special effects are just left out, and you do not lose your intended impact.

Tip Number 6: Use video in your posts!

YouTube has made publishing videos a breeze, and it is free, which means you can get a stronger emotional connection with your audience. Facebook Live offers a shorter video opportunity if you have a tribe or group with whom you teach and converse.

For awesome impact, add videos to blog posts. While some people prefer to read, higher numbers of people like to watch and listen. By including a video in your well-written blog posts, you can generate leads from the readers as well as the listeners.

Tip Number 7: Video responses are cool

Use videos in marketing blogs to respond to your clients’ essential questions. Your followers will know that you do care about what they think and ask because you take the time to create and post videos for them. Picking out the questions that matter most is the tricky part. Another tricky part is staying on topic as you discuss questions and answers. You can answer off-topic questions through email. Another way that videos work for you is that answers generate traffic and boost your popularity.

Tip Number 8: RSS is your friend

RSS refers to “Really Simple Syndication.”  The idea of using RSS to publish your blog posts is that it can publish your media to any RSS reader who is tuned in and signed up for your feed. When you post a blog entry, video, or an audio podcast, then those who chose to receive RSS data from you will get an update on their RSS readers. It’s like they get a personal notification every time you put something up online.

Tip Number 9: You can substitute audio for video

 If you are not confident about your appearance on video or want to keep your online footprint as small as you can, then using audio instead of a video is a perfect solution. The most important advantage of audio over a video is that it consumes less space and is downloaded quickly.

Tip Number 10: SEO

Search Engine Optimization, also called SEO, is a set of procedures that guide you to fix your web pages and their content, so search engines (like Google and Bing) feature it higher among results for relevant searches.

In practice, SEO is complicated because the rules change over time. Is it worth your time to learn and complete SEO for your site? Or, are you the type of business person who hires a support person to create SEO for your website? Unless you have a fast learning curve, hiring this task out might better serve your goals. At least, once I learned all about SEO, I did hire another person to complete my sites and I learned best practices also.

5. Help Your Customer Stories Be Told

This article focuses on customer stories. Let your customers do the storytelling for you at least some of the time.

Look at customer stories as a way to get powerful marketing materials. Your customers' stories and testimonials can be the most powerful tools in your marketing toolbox.

Start with compelling stories your clients already share with you - their testimonials. Share your customer's testimonials anywhere on your site.

  • Work them into your sales pages.
  • Set up a dedicated page for testimonials.
  • Add a testimonials at the bottom of your email.
  • Sharing customer stories on social media is another powerful strategy.

If you have a decent client base and your product is good, you'll likely see more and more testimonials as you start to use them. Current customers read them and decide whether to share a story of their own.

Pay attention to the emails you receive. If your readers are anything like mine, they'll write in explaining their situation and ask if the product or service is right for them. Use questions in your frequently asked questions emails and web page. Even if the situations aren't 100% the same, your target audience will be in similar situations and have the same issues.

Encourage your customers to talk about how they feel about what you have to offer.

  • Has the information been helpful?
  • Has that course on writing and publishing Kindle books inspired them to launch a series of how-to books?
  • Showcase how clients can use your products and services. They are some of the best stories you can share.
  • Share stories or articles that offer personal social proof.

Don't be afraid to ask your customers to share their stories. Is one successful client willing to share their success on your blog?  . As you start to publish some of these customer stories, share them with your customer base and ask if anyone else would like to share. Eventually, you'll have a nice little collection of stories submitted by your clients who will not only help you market your products and services, but also show that you're the genuine person that's making a difference in other people's lives.