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My ideal client is between 35 and 65. She may be married or divorced with one or two children. She is middle class, educated, and lives in a middle-to-upper class neighborhood.
She has always been financially independent. She owns her own business or would like to have a part-time business of her own. She is discerning with money, though will rarely spend it on herself unless it’s for a practical reason.
She makes lists and likes to be able to cross everything off her list, even though there is often more there than she can achieve. She compares her achievements to others as a way of gauging her worth. She often is overcritical of herself and lacks compassion for herself, though finds it for others.
She grew up in an environment where she had to take on responsibilities too early, which forced her to put aside her creative, spontaneous side and lose touch with her own needs and intuition. As a result, she is an over-responsible, independent, strong adult. She is dependable and tries to be there for others, whether it is in her best interest or not. She is overly loyal and often takes care of others because she feels like she should because nice people do that.
She follows the rules. She lives a lot in her own head and is afraid of making the wrong decision. She is a thinker and analyzer. As a result, she has lost touch with her own feelings and needs.
She has difficulty setting boundaries with others until circumstances become extreme. When she does set a boundary, she feels guilty and often softens the boundary or changes it to suit the other person. She says “yes” when she doesn’t want to, then feels resentful. She doesn’t have a good sense of self-worth and therefore has difficulty honoring herself.
She’s unaware of her own values and using them as a way of navigating life or making decisions. She makes decisions out of fear or guilt. Only when she feels she’s been pushed too far will she get angry and lash out or finally give herself what she wants.
She is a busy person who experiences free-floating anxiety during quiet moments. She tries to get out of these feelings by staying busy, eating, or distracting herself with Internet activities. She is afraid to feel “negative” feelings for fear they will lead to something bad or shut her down completely. She is knowledgeable about positive thinking and feels guilty or fearful if she isn't thinking constructively.
She has a spiritual reference (God, the Universe, Spirit, Higher Self) and may engage in a spiritual practice. She has trouble with meditation because her mind is constantly busy. She loves self-help books, psychology, and spirituality (especially relationship books, Law of Attraction, and codependency). She loves to read or learn about these things so she can fix her problems. When an issue arises, a book or self-help source soothes her. She feels in control of the problem.
She is afraid to let go of control. She has difficulty relaxing and will often need to eat, drink, or distract herself with Internet use to relax.
She is constantly thinking about the future and the next moment. She’d like to have more fun or nurturing activities, but can’t give herself permission or justify them. She often feels overwhelmed and drained. Her feelings seem to vacillate between anxious and depressed.
She can be found working on her computer either from home or at coffee shops, running errands, and taking care of the people in her life. She enjoys bookstores and self-growth classes. She has a creative side, though it is undeveloped and not given priority. She has a worldly cause she believes in that she may or may not be aware of yet. She enjoys people and has friends, but doesn’t make relationships a priority – this can be because of lack of time or lack of energy.
She has difficulty trusting or being intimate with men. She often attracts untrustworthy or needy men. (Or this could describe her relationship to a husband.)
Her greatest desire is to learn to love herself. She realizes she doesn’t treat herself well and wants to change. Yet she feels caught in shame or guilt when taking steps toward this.
She is tired of feeling anxious and depressed. She wants to feel better about herself and her relationships but does not know how, despite the self-help books.
She is attracted to my sense of self-acceptance, non-judgment, safety, optimism, and trust in myself and a Higher Power for my safety and future.
She is ready to work with me because she sees my story and wants the balance and security I’ve achieved within myself. She feels seen and safe.
I offer her a place to begin to get to know her own feelings and emotions without fear. I show her how to feel her feelings in a way that will allow, heal them, and lead her to hear her own Inner Voice. She feels encouraged to listen to and take action toward her own needs and self-care. She experiences more self-love, self-compassion, and self-trust.
She feels more settled in her body and is able to feel good about herself and her decisions. When she makes a mistake, she sees the growth and good without shame. Though life may present her challenges, she feels more confident in herself and in life to take care of her. She is able to be with others in a way that allows her to be real and unafraid. She is able to lovingly set boundaries. Her relationship with herself and others are healthier because she is different inside. She now honors herself and is able to present with others in a way that honors them.
New ideas and desires arise in her as a result. She is more in touch with her body, needs, and emotions. She knows more of what she needs and where her limits are. She knows herself and how to take care of herself under stress. She has the resources, tools, and knowledge to handle her life. She can hear own Inner Voice and feels empowered to take risks towards what she desires.
Here are several examples to help market your coaching or consulting practice. These examples will help you master your marketing skills while others will simply grow your network, with the potential for additional revenue-enhancing techniques.
Create an advanced and broad network.
• Do your homework – find an online network that meets your needs.
• Meet other top coaches and form an alliance.
• Help others as often as possible and ask for help yourself.
• Become a person that others want to know.
Become locally or nationally known.
• Create a press kit.
• Offer a free session to high-profile clients.
• Get in the news or on TV – offer to comment on relevant issues.
• Send out consistent press releases.
• Become a known expert in your field.
• Appear on a talk or radio show.
• Write a column on a blog or in a newspaper.
The Internet is the advanced form of spreading the news about your business.
• Create or develop a professional website.
• Get links from other sites to your site.
• Create daily, useful content on your website.
• Add meta tags for search engine spiders.
• Create a scheduled newsletter to share information.
Become respected in your field.
• Create a niche in the business by finding a specialty.
• Find an “edge” and become certified as a coach with credentialing.
• Speak with other coaches and offer to teach for them.
• Write a book or ebook and compose articles, blogs, etc.
Becoming an Expert
As a professional, take the time to become an expert at your craft.
• Develop better listening and diagnostic skills.
• Speak in simple terms with potential clients. Don't over-explain!
• Understand and master your coaching skills.
• Read books to enhance your skills and knowledge level
• Consider attending a coaching conference.
Learn how to sell your product or service and yourself.
• Create an elevator pitch - a one-sentence introduction.
• Know what you’re selling and why you’re selling it.
• Take time to serve every potential buyer.
• In sales, be absolutely fearless.
• Ask open-ended questions rather than yes or no.
By always delivering more than a promise, referrals can be endless.
• Know your strengths and understand your weaknesses.
• Identify your target audience and clients.
• Learn to pass on clients that do not align with your skills.
• Consider offering free introductory discovery calls.
• Do not be afraid to ask for referrals—casual or otherwise.
Know what you are selling and give everyone something to buy.
• Offer the chance for group coaching.
• License all of your programs and work.
• Offer or sell mp3 or audio tapes to potential clients.
• Take the time to launch a virtual university.
My Family Coach didn't have cliche, immediate answers to my questions about managing a toddler's outbursts. Instead, she asked me more questions about values and viewpoints. When we finished the discussion, i realized I was in complete harmony with my parenting values. Her viewpoint allowed me to talk through my fears of parenting too strictly.
Every day in your families, you may operate from the perspective of doing the best you know how to do in dealing with the challenges and opportunities. That is so true for everyone, even your coach, who probably came to her profession because of similar experiences. Would you choose to work with a coach If you knew you could and would be...
- More effective in relationships,
- More productive with your time.
- Better focused on your goals
- More successful in communication
If you knew you could accomplish your goal, then you would alter your behavior to correspond with these insights. Your family coach supports your breakthrough and speeds up your learning curve.
You Are Limited By What You Do and Don't Know
The only access you ordinarily have to change and to influence your family comes from these two areas:
1. What you know
2. What you don’t know
In efforts to achieve more or be a better person, you might learn to do something better, or try a different way you heard or read about. You try again a strategy that worked for you before. This is all good. The problem is that it doesn’t stick. The small increments of progress are just that….small, yet they can be powerful if they give you a new skill, relevant understanding, and a next step.
That is where the Family Coach enters the scenario. Few of us can make the changes personally we desire without help. We need feedback, another viewpoint, advice, a listener, a person who questions how we will get there and what will we have accomplished in our parenting.
Here is the success secret that few parents know:
Extraordinary growth comes from outside the area called “you don’t know” – your blind spots.
Imagine the big bubble right outside of your reach filled with a vast array of unusual, new ideas and advice you seek. However, you could be blind to the giant bubble of answers.
Very few family coaches will tell you what to do. In one sense, that rips off your self-discovery process for yourself and all the family members.
Instead, coaches listen, feel, observe, and ask to help you go to the inner bubble of personal knowing ---THAT is your unknown, unseen wisdom waiting to rise to the top.
You wouldn’t let your child climb on to a bike he doesn’t know how to ride without helping him balance, pedal and practice until he has a feel for the bike.
You stay balanced with a family coach until you feel the thrill of success just like your child careens downhill on his bike with hands in the air, “Wheeeeee.”
That is the thrill of accomplishment. Your child felt joyful at self-discovery, As a parent, you go through self-discovery too.
Parenting the whole child implies that we honor our children’s wholeness while we dissect and discuss the parts of the whole—physical body, mind, emotions and spirit. It may indeed be paradoxical, but it’s our way of understanding how the parts contribute to the whole and our job if we work with parents, families, and children.
We consider our children’s wholeness when we:
- Bear in mind the emotional and mental factors that contribute to strep throat.
- Look to a biochemical problem associated with a child’s temper
- Consider the negative self-talk and thoughts that can float around in the head of a depressed teen.
- Regard childhood patterns from a holistic perspective. These can include a child who falls down all the time, one who has allergies, one who is shy and sensitive, one who doesn’t want to be touched, and so on. We want to help, but do we help their biochemistry, their behavior or their spirit?
- Think about how children spend their time, and if their activities are balanced between stimulation and quiet.
Bundles of Energy
The foundation of whole-child parenting is understanding that our children are bundles of energy in the form of thoughts, physical activity, emotional expression and spirit. Rather than thinking about managing our children, think about managing their energy.
The energy of the body needs food, touch, air and water. The energy of the emotions needs positive input like optimism, smiles and support. The energy of thought needs inspiration and imagination, or it gets bored. The energy of the spirit needs connection, faith, compassion and quiet. It needs calm moments of awareness.
Most of us know these things and have our own intuitive ways of mothering and fathering our children. In fact, the joy of parenting the whole child is discovering how much you already know and do. The ease of whole-child parenting is that when one avenue doesn’t work, there is always another way. For example, because we know that the nature of emotional energy can be chaotic, we can find several ways to structure and channel positive emotional energy with our child. We might follow schedules, share meals, read books or see a heart-warming movie.
A Soul Living in a Child’s Body
Thinking of a child as an “energy bundle” helps us take our parenting less personally when a child screams, “I hate you.” What we want to take to heart is that this soul is living with us in a child’s body. We are responsible for helping this child to develop in the best, most fulfilling way possible.
Parenting is really about educating the mind and body so our children are happy, successful and healthy in body and soul. Working with the mind-body connection is the foundation for parenting the whole child.
If you read this post till the end, you probably are kind of person who wants to help folks live to their maximum potential. Your hunger for having an influence on people forced you to read this article and much more that you already read. It’s just the right time to take a step further and become a certified parent coach and give your purpose a meaning. Have a look at our coaching certification and decide which one suits your talents best..