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Parent Coaching is an empowerment model to support a parent's finding their answers and solving their problems through coaching questions and conversations. This is in contrast to the psychotherapy areas.
Within the psychotherapy and counseling domains, a client employs a professional with a degree in psychology, counseling, or medicine. Often the sessions are held at the therapist’s office. An insurance company may pay the invoice.
Often the sessions are held at the therapist’s office. An insurance company may pay the invoice. This is a medical model:
- The doctor or therapist has a “practice"”
- Is employed to treat people for their mental health issues or personality disorder.
- A third party like insurance may cover the cost of these services.
In psychotherapy, the assumption is to treat the symptoms and underlying causes. For example, a client may enter psychotherapy because he gets into fights at work with his supervisors. After a few sessions in which he brings up his past and talks about his possible causes that contribute to the fights, the client realizes that he is repeating problems he had with his parents with his boss. In fact, he realizes that he has deliberately chosen a boss who reminds him of his father.
The underlying assumption in a coaching session is that the client is well and resourceful and can handle his or her life.
If this same client were to hire a coach, the coach would ask empowering questions and challenge his thinking about handling the boss issues. A coach does not delve into a client’s past, but focuses on the present time, issue or goal and future steps.
I was a licensed therapist, and I like coaching better. In coaching, the client is whole, resourceful, and ready for change. Yet, the model in therapy is that the client is broken. As a therapist, I used to only listen and never give my opinion. Sometimes I felt as if I could be replaced by a mannequin.”
In coaching, the WHY is not as important! Coaches deal with the HOW. Parent Coaches listen to goals, problems, or issues and with encouragement and expertise partner in discovering solutions or supporting transformations.
Therapy is about looking backwards. Coaching is about working with today. We deal with what is now.
… Jill Herman
Coaches review a client’s strengths and focus on them. The medical/psychological establishment focuses on problems and pathology. We look at wellness and not what is broken. If a coach finds a true pathology, the coach refers that person to a psychologist or other appropriate specialist. Troubled persons with long-standing problems may not think rationally and require a different therapeutic approach.
In parent coaching, the model is that the client is whole, healthy, and wants to achieve goals. He is open to discussion, brainstorming, and looking to the future, not the past.
My ideal client is between 35 and 65. She may be married or divorced with one or two children. She is middle class, educated, and lives in a middle-to-upper class neighborhood.
She has always been financially independent. She owns her own business or would like to have a part-time business of her own. She is discerning with money, though will rarely spend it on herself unless it’s for a practical reason.
She makes lists and likes to be able to cross everything off her list, even though there is often more there than she can achieve. She compares her achievements to others as a way of gauging her worth. She often is overcritical of herself and lacks compassion for herself, though finds it for others.
She grew up in an environment where she had to take on responsibilities too early, which forced her to put aside her creative, spontaneous side and lose touch with her own needs and intuition. As a result, she is an over-responsible, independent, strong adult. She is dependable and tries to be there for others, whether it is in her best interest or not. She is overly loyal and often takes care of others because she feels like she should because nice people do that.
She follows the rules. She lives a lot in her own head and is afraid of making the wrong decision. She is a thinker and analyzer. As a result, she has lost touch with her own feelings and needs.
She has difficulty setting boundaries with others until circumstances become extreme. When she does set a boundary, she feels guilty and often softens the boundary or changes it to suit the other person. She says “yes” when she doesn’t want to, then feels resentful. She doesn’t have a good sense of self-worth and therefore has difficulty honoring herself.
She’s unaware of her own values and using them as a way of navigating life or making decisions. She makes decisions out of fear or guilt. Only when she feels she’s been pushed too far will she get angry and lash out or finally give herself what she wants.
She is a busy person who experiences free-floating anxiety during quiet moments. She tries to get out of these feelings by staying busy, eating, or distracting herself with Internet activities. She is afraid to feel “negative” feelings for fear they will lead to something bad or shut her down completely. She is knowledgeable about positive thinking and feels guilty or fearful if she isn't thinking constructively.
She has a spiritual reference (God, the Universe, Spirit, Higher Self) and may engage in a spiritual practice. She has trouble with meditation because her mind is constantly busy. She loves self-help books, psychology, and spirituality (especially relationship books, Law of Attraction, and codependency). She loves to read or learn about these things so she can fix her problems. When an issue arises, a book or self-help source soothes her. She feels in control of the problem.
She is afraid to let go of control. She has difficulty relaxing and will often need to eat, drink, or distract herself with Internet use to relax.
She is constantly thinking about the future and the next moment. She’d like to have more fun or nurturing activities, but can’t give herself permission or justify them. She often feels overwhelmed and drained. Her feelings seem to vacillate between anxious and depressed.
She can be found working on her computer either from home or at coffee shops, running errands, and taking care of the people in her life. She enjoys bookstores and self-growth classes. She has a creative side, though it is undeveloped and not given priority. She has a worldly cause she believes in that she may or may not be aware of yet. She enjoys people and has friends, but doesn’t make relationships a priority – this can be because of lack of time or lack of energy.
She has difficulty trusting or being intimate with men. She often attracts untrustworthy or needy men. (Or this could describe her relationship to a husband.)
Her greatest desire is to learn to love herself. She realizes she doesn’t treat herself well and wants to change. Yet she feels caught in shame or guilt when taking steps toward this.
She is tired of feeling anxious and depressed. She wants to feel better about herself and her relationships but does not know how, despite the self-help books.
She is attracted to my sense of self-acceptance, non-judgment, safety, optimism, and trust in myself and a Higher Power for my safety and future.
She is ready to work with me because she sees my story and wants the balance and security I’ve achieved within myself. She feels seen and safe.
I offer her a place to begin to get to know her own feelings and emotions without fear. I show her how to feel her feelings in a way that will allow, heal them, and lead her to hear her own Inner Voice. She feels encouraged to listen to and take action toward her own needs and self-care. She experiences more self-love, self-compassion, and self-trust.
She feels more settled in her body and is able to feel good about herself and her decisions. When she makes a mistake, she sees the growth and good without shame. Though life may present her challenges, she feels more confident in herself and in life to take care of her. She is able to be with others in a way that allows her to be real and unafraid. She is able to lovingly set boundaries. Her relationship with herself and others are healthier because she is different inside. She now honors herself and is able to present with others in a way that honors them.
New ideas and desires arise in her as a result. She is more in touch with her body, needs, and emotions. She knows more of what she needs and where her limits are. She knows herself and how to take care of herself under stress. She has the resources, tools, and knowledge to handle her life. She can hear own Inner Voice and feels empowered to take risks towards what she desires.
Do you have a plan for coaching procedures for your business? The most efficient ways to deliver new business strategies and increase your coaching income are the goals for this blog course.
- Do you have a stand-alone coach training program?
- Do you have a group coaching program you offer weekly or monthly?
If you already have these types of programs, then your clients might be ready for the in-depth one-to-one coaching program. The package is a "top of the funnel" offer when establishing coaching procedures.
Your clients would have read your free blog articles, perhaps participated in a group program, or enjoyed an online course. They know you and recognize your work. They know your value, and they'll be more than willing to pay for continued access to you. Moreover, your business experiences make you the perfect person to work with other emerging, talented business women. Your next step is to formalize the coaching package and make it available for sale.
The real value of private coaching is the influence you have and the impact you make on the lives of those you coach.
With group coaching or self-study programs, it's difficult to know how many people are putting your expertise to work for them.
In a private coaching program, you'll be connecting with clients one-on-one, and you'll see what's providing the most useful results.
Private coaching offers a highly rewarding relationship for both you and your customers.
STEP ONE -->
"Get Clear on the Problem You Solve"
As with every aspect of your business, your private coaching package must be highly targeted to be successful. You cannot just hang out your virtual shingle, call yourself a coach, and expect clients to line up for an appointment. Rather, to position yourself as the expert you are, become crystal clear on exactly:
• WHAT you do
• WHO you do it for
• HOW you want to do it
• WHICH emotional results and tangible changes can you offer and guarantee.
When you can articulate the exact problems, you solve and who you work with, it will be much easier to find your tribe and attract buyers for your program. For example, business coaches might focus on solving:
• Money mindset issues for women entrepreneurs
• Brand development for health and wellness coaches
• Marketing help for information product sellers
• Outsourcing problems for online businesses
• Life coaches solve different issues.
• Dating coaches have their particular area of expertise. Executive coaches focus on C-level employees.
You have your sweet spot, too, and it’s probably easy to identify.
Specialized Niche: You already know your general area of expertise, whether it's business, life, health, finance, parenting or personal growth.
Target Client Persona: Now think about who your favorite clients are. And if you don’t yet have clients, think about those you’ve helped in the past in any way—even if it’s through email or on social media.
• With whom did you most enjoy working?
• What problems were you happiest to solve?
• Which issues (and people) left you feeling frustrated and stressed out?
• Those questions belong in your coaching package.
• Who are your tribe members?These are the people for whom you're building your 1:1 package.
Next, consider what this client's biggest issue is. It's your ideal client's most pressing problem, the one she most needs to solve, and the one she will gladly pay to fix. Maybe her blog doesn’t get enough traffic. Perhaps her online dating profiles aren’t attracting her dream man. Or maybe her finances are out of control. Whatever the problem is, you have the answer and can help her find her answer. When you can craft a coaching package that gets results for your ideal client, you'll have a winning program. People will line up to enroll.
EXERCISE: DESCRIBE YOUR IDEAL CLIENT
If you haven't already done this exercise, spend some time defining your ideal customer. This exercise finalizes the coaching procedures you will put in place for automation. Explain everything you know about her, including her experience level, her dreams, her family life, her frustrations, her income, and anything else that will set her apart from millions of other potential clients. (Use additional sheets if needed.)
EXERCISE: STATE HER BIGGEST PROBLEM
Now that you've identified who your client is, the next steps are:
• Define her big issue concisely as possible, like
• Struggles with self-esteem
• Lacks confidence
• Struggles to lose weight
• Desires to explore relations
"I'll tell you about Parent Coaching. You have to have a plan and it has to be a plan that works. You should not settle for the mediocre in life. Coaching helps you set goals. I collaborate with my clients. I am on their side. As a coach, I help and strategize with my clients so they can achieve their goals. Coaching is about personal evolution, vision, what’s next, what’s now, and moving forward. It’s about having standards, not settling for the mediocre in life, but looking and feeling your best. ~ Annemarie Brown~
Parent Coaching focuses on listening, empathizing, asking questions and sharing the love. Imagine how relieved frustrated parents will be to have someone listen and clarify the problem they feel.
The feeling is very personal, very individual. Some parents want to "teach" their children. Other want to "discipline" their children. These words become confusing and don't realize...
How empowered they are or how powerful they appear to their children.