Tool-Focus on Ideal Clients 4

How does a certified parenting coach hold the right mindset for the ideal clients they envision?  Mindset: Focus on your client, not on you.

How You Think and Envision

When a new author writes a book, the author is filled with his or her personal story — it’s drama, it’s inspiration, and the need to have others learn from their experiences.

However, if the author wants to sell the book, he or she needs to know what the reader wants to read and ensure the book addresses that.

If a coach wants to sell services, the services or product must fulfill the client’s needs. The fulfillment is essential to demonstrate in your story, writing, advertising, and offerings. All of your marketing materials need to be client focused:

  1. About them — someone to listen to their story, not hear about yours
  2. About solving one of their issues — your book, story or brochure will tell how…
  3. About finding support — every word you write and every visual clue you use in a logo, color, design and copy reflects how you support them.

The New York Times best-read nonfiction books tend to be cookbooks, biographies of famous people, and how-to books on weight loss. If people are buying these books...

  1. Why are they doing so?
  2. What does a client want from a coach that is like a cookbook?
  3. A recipe, a formula, something that appeals to their appetites.

Remember who you are marketing to:

  1. A doer wants an achievement.
  2. A thinker wants the list of steps.
  3. The supporter who wants whatever is most practical, appealing and adaptable.
  4. The creative influencer wants to share the beauty with others and convince them of its benefits.

What does a coaching client want that is like a biography?

  1. The emotional connection to you.
  2. Small pieces of your life experience connect with their hearts and mind.

 What does a coaching client crave?

  1. the answers
  2. the steps
  3. the hope
  4. the promise
  5. the guarantee
  6. the formula… …to their dilemma and solutions or strategies for the issues they deal with every day - the issues that overwhelm them or make them tired and edgy.

 

Successful coaches respond to the needs of their targeted clients just like an author who is writing a book for them. You answer their needs, provide the soul food they crave, and develop a heart connection. Then, you’ve got it! !

 

Successful Parent-Coach Entrepreneur Mindset Traits (1-2-3)

 

Getting Into The Right Mindset

 

1. Practice Careful Optimism

Having a positive mind and positive outlook are crucial to being successful in business. Optimism is th mindset of those who are able to maintain less stress and more happiness.Confidence drives entrepreneurs to move forward. But there is danger in sheer and pure optimism. Excessive optimism can make one overlook risks and potential pitfalls. By all means, avoid pitfalls. While approaching business with an optimistic mindset, you also have to acknowledge that there are risks that you must exercise carefulness.

2. Optimizing Your Focus

If doing a particular task takes you four times as long as somebody else, it might be a simple lack of concentration. Find a mindset or affirmation you like, and repeat it mentally. That is one way to focus your mindset. If sales goals, for example, motivate you, then put pictures of what you will purchase with the money around your office. That is visual stimulation for your optimal mindset.

Are you an achiever and motivated by accomplishing tasks, than use a pie chart to illustrate the work that needs to be done. Then, at set intervals erase pieces of the pie until it is empty. It might just be a matter of distractions. Don’t play music while you work. Turn the ringer off the phones. Don’t sit in front a window if you are distracted easily. Working smarter, not harder, is aboutpeak performance and peak focus. When you are working at your peak, you get more done in less time. Leaving you time to do more of what you love.

3. Practice Healthy Pessimism

People will tell you that negative thinking will get you no where. Yes, depression does breed fear, which can stop you from taking the necessary steps to be successful. But there is use in having a little bit of healthy pessimism. Having healthy pessimism means that you are astute enough to recognize the pitfalls and risks involved in your venture. However, you are not pessimistic enough so as to allow those insights to stop you. Instead, you are driven to come up with solutions to every risk and difficulty that you encounter.That is a winning mindset!