Sales Funnel for Coaching 8: What To Send In Follow Up Emails

Parenting coaches and family coaches follow up through sales funnels for coaching and emails to keep in touch with your readers and clients.

Put Your Sales on Autopilot With this Follow-Up Sequence Summary

Once you get subscribers to your list, you need to market to them through email to build a relationship with them. The following summarized steps provide the sales funnel for coaching sequence.

Fulfilling Your Promises - Send them the content and offers that your squeeze page promised.

Keep Your Messages Relevant - Everything you send your list subscribers should be relevant to your initial offer.

Content vs. Promotions - For the most part, offer helpful content with occasional promotions thrown in.

Listen to Your List - Listen to your subscribers in order to discover what kind of content and offers they want.

Further Freebies - Keep sending your subscribers free offers periodically.

How Much Is Too Much? - Monitor email marketing stats to determine the optimal broadcast frequency.

You can map these plans on paper or create a digital mindmap or an Excel sheet to plan your follow up and put all of your message in sequence first. To truly encourage sales, you need to stay in contact with your readers through your email manager by sending periodic emails with various related offers. You can do this at each stage of your sales funnel for coaching.

Email 1: This is going to be the first email that goes out after they confirm. It should give the reader access to your free webinar, so that can be a link to the replay, or that instructions to join you for the live event. You will likely also want to include a couple of reminder emails if they event is live.

Email 2: This is the replay email for a live event, or the first follow-up if the original was a replay. In this email,  offer a few bullet points of what they learned, encouragement to watch the replay (if you can legitimately say it’s only available for the next XX days, even better), plus an offer to purchase the training program.

Email 3: A few days later, you’ll want to follow-up again. This time, consider including a case study of someone who used your training program. When combined with a great offer, reading about the results someone else achieved can be a powerful motivator.

Email 4: Use this follow-up message to remind readers that the replay is going away (if it is), and also to answer any objections. For example, you might list some FAQs or even questions you’ve received about your refund policy, who the program is for, or payment options. Remind them about the offer by having them follow a link to the sales funnel for coaching as a reminder for a sale, a giveaway, or a great blog article.

Email 5: This is your final reminder that the offer is going away soon. At this point, you may want to encourage the reader to email you with questions (if you have the systems in place to manage a lot of email, that is).

Email 6 and beyond: If your reader reaches this point without buying, then it may be that your product is just not right for her. From this point forward, you should continue to stay in contact by offering great information, case studies, tips and other interesting content, but also offer other products that might be of interest.

This kind of hand's off approach to email marketing is what will help you build a genuine sales funnel for coaching, product sales, or connecting with readers. Look for opportunities to use this system  for other offers you make as you build your business.

sales funnel for coaching

Course: Sales Funnel For Coaching 4-Three Pages

 Parent Coaches or Family Coaches who build a sales funnel for coaching businesses should include these three important pages.

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Every Funnel Must Have These 3 Pages & Content

If you are confused about how exactly sales funnels work, you’re not alone. This fact is the number one reason small business owners say they can’t get their funnels set up—they simply don’t know what to include where.

Here’s the easy answer: At the very least, your sales funnel for coaching needs three pages

A. Optin Sales Page

This Page for opting into your email list comes first. You might call it a landing page, a squeeze page, or a free opt-in page, or a squeeze page. The sales page serves one purpose—to get the reader to take action. That action to buy a product or offer up their email address in exchange for a free gift, this is the gateway into your sales funnel coaching. Everything that follows depends on this page, so you want to be sure you:

  1. Include a clear call to action—“Buy Now” or “Click here" to download this report for free”
  2. Eliminate distractions—that means no links to other websites or even a navigation bar
  3. Address the readers’ pain points and how your offer provides the solution

B. Confirmation Page

Here’s where you ask the reader to confirm their intent. For a sales funnel, this confirmation page might actually be your checkout page. It’s where they enter their payment details. For a free offer, it’s simply the page your email management system directs them to next. It’s a  holding page, if you will, while you wait for them to confirm their email address.

If you’re setting up a free funnel, this page has great power—and you don’t want to waste it!

Here is where you can offer an upsell or a new upload

  •  Remind people to follow you on social media
  • Give them a glance at your other products and services
  • Offer a digital product for sales

Remember that they will only see this page once, so don’t put anything here that they will need to refer back to. Instead, use the thank you page is that task.

C. Thank You Page

This Thank You page is where a site visitor actually collect their downloadable item, or get information about how your product will be delivered.

Like the confirmation page, this is valuable real estate, so you want to be sure you use it wisely. In addition to the downloadable item your customer just purchased (or opted in for) you also want to showcase your other offers—especially those at a slightly higher price point.

Here’s why: the person looking at this page is a hot prospect, and she has entered your sales funnel for coaching. He or she is in a buying mood. You want to be sure to take advantage of that by putting your most relevant offers on this page. To encourage buying, consider including:

A limited time offer—scarcity sells, so if you can legitimately limit sales to a few hours/days or number of units, then this is the place to do so.

A “no brainer” coupon offer—an insider’s only deal can be a powerful motivator, especially if it’s a fantastic price.

Extra bonuses—give them access to additional products/services if they buy through your link on that page. These should be bonuses that aren’t advertised on the public sales page for that product. Again—insider’s deals are motivating!

Putting together a sales funnel isn’t complicated—or at least it doesn’t have to be. As your business grows and you have more products to offer, you can expand your funnel to include more upsells and downsells, but for now, this simple setup is really all you need.