To achieve significant results, coaching clients needs a focused, step-by-step coaching action plan. You design your best personal coaching programs that guides the client logically through each step in the process.
Big breakthroughs don’t happen overnight, and they don’t happen by chance—as your clients have no doubt discovered by now. In fact, your ideal client has probably been struggling for a while. She's read blog posts on the topic, watched dozens of webinars, attended conferences, read books, listened to podcasts, and still, her problem is right there--in front of her all the time.
For example, a coaching action plan designed to help freelancers get started online might include:
- Developing service offerings
- Ideal client discovers
- Pricing packages
- Creating a website
- Keywords and SEO
- Developing a sales funnel
- Creating contracts
- Marketing methods
- Sales calls
Each step in the coaching action plan is necessary, and also are dependent on one another. You cannot market your website if it doesn't exist yet. You can't work out pricing if you don’t know what services you offer.
Your coaching action plan, as well, will benefit from a logical flow of steps. Keeping your desired outcome as well as your ideal client in mind, think about
- Where is she right now in business and life?
- Where is she going with the help of your coaching?
- Next draw the mind map to get her there, and this becomes the steps of your coaching program.
- How long your program will last?
.One-to-one coaching programs range from a few weeks to a year or more, depending on the depth of the information and the outcome clients will achieve.
Realistically, how long will it take for your customers to work through the steps of the coaching action plan?
Be sure to consider outside influences such as:
- Day jobs—if your customers are building a business while still working outside the home, it will reduce the amount of time they have available
- Family obligations—toddlers in the house, summer vacations, elderly parents and a host of other life events can limit the time a client can dedicate to your program.
If your program includes elements that take time, consider extending the length of your coaching to accommodate them.
In step five, we'll talk more about contact access and frequency, but for now, only start considering how long your overall program will be, and what the steps to completion include.
Exercise: Brainstorm Your Coaching Action Plan Steps
What do your clients need to learn so that they can achieve your desired outcome? Spend a few minutes creating a list, and then organize it in a logical order.
In what order should your clients cover the topics listed above?
Exercise: Plan Your Program Duration
How long will it take your clients to work through all the steps above?
"Design Your Coaching Tools"
Parenting coaches and family coaches follow up through sales funnels for coaching and emails to keep in touch with your readers and clients.
Put Your Sales on Autopilot With this Follow-Up Sequence Summary
Once you get subscribers to your list, you need to market to them through email to build a relationship with them. The following summarized steps provide the sales funnel for coaching sequence.
Fulfilling Your Promises - Send them the content and offers that your squeeze page promised.
Keep Your Messages Relevant - Everything you send your list subscribers should be relevant to your initial offer.
Content vs. Promotions - For the most part, offer helpful content with occasional promotions thrown in.
Listen to Your List - Listen to your subscribers in order to discover what kind of content and offers they want.
Further Freebies - Keep sending your subscribers free offers periodically.
How Much Is Too Much? - Monitor email marketing stats to determine the optimal broadcast frequency.
You can map these plans on paper or create a digital mindmap or an Excel sheet to plan your follow up and put all of your message in sequence first. To truly encourage sales, you need to stay in contact with your readers through your email manager by sending periodic emails with various related offers. You can do this at each stage of your sales funnel for coaching.
Email 1: This is going to be the first email that goes out after they confirm. It should give the reader access to your free webinar, so that can be a link to the replay, or that instructions to join you for the live event. You will likely also want to include a couple of reminder emails if they event is live.
Email 2: This is the replay email for a live event, or the first follow-up if the original was a replay. In this email, offer a few bullet points of what they learned, encouragement to watch the replay (if you can legitimately say it’s only available for the next XX days, even better), plus an offer to purchase the training program.
Email 3: A few days later, you’ll want to follow-up again. This time, consider including a case study of someone who used your training program. When combined with a great offer, reading about the results someone else achieved can be a powerful motivator.
Email 4: Use this follow-up message to remind readers that the replay is going away (if it is), and also to answer any objections. For example, you might list some FAQs or even questions you’ve received about your refund policy, who the program is for, or payment options. Remind them about the offer by having them follow a link to the sales funnel for coaching as a reminder for a sale, a giveaway, or a great blog article.
Email 5: This is your final reminder that the offer is going away soon. At this point, you may want to encourage the reader to email you with questions (if you have the systems in place to manage a lot of email, that is).
Email 6 and beyond: If your reader reaches this point without buying, then it may be that your product is just not right for her. From this point forward, you should continue to stay in contact by offering great information, case studies, tips and other interesting content, but also offer other products that might be of interest.
This kind of hand's off approach to email marketing is what will help you build a genuine sales funnel for coaching, product sales, or connecting with readers. Look for opportunities to use this system for other offers you make as you build your business.
What Is One-Time-Offer and How Does It Work?
A sales offer is made one time, and it expires as soon as the visitor leaves the website. While every squeeze page system is designed to grab an email address, your squeeze-page system could include a One-Time-Offer or OTO. They could appear on the Confirmation page or the Thank-You Page. The sales funnel or process goes like this:
- You sign up for the free ebook or video
- Then you're redirected to a thank you page which also has a one-time-offer.
- You will only see it once and the presentation looks like a great deal.
- Some marketers suggest that a sales offer is how you tell a new subscriber that you will sell them something from time to time.
Marketers could also provide several free bonuses to go along with the OTO. The only purpose for this page in your system is to add extra income to your original offer, which is proven to be successful. Once you receive the subscription or sale, your squeeze-page-system should re-route them to a thank you page, giving you an opportunity for an up sell. Since they have already followed your call to action by either subscribing or buying your product, you can add a few related graphics advertising your affiliate products or with links to your own products. Some include another OTO on this page, but that is your decision.
Why These Offers Work - They introduce urgency and scarcity.
The Mechanics of a One-Time Offer - Your offer can be used to convert prospects to customers immediately. This is a good way to further qualify them as serious buyers.
The Exit Pop-up - A window that pops up as a site visitor starts to leave the site, and it often gives another one-time-offer.
One-time-offers (OTOs) are good not only for opt-in pages but also for email messages.
Conclusion - The point of a one-time-offer isn't always to turn a profit. They can help you build a trusting relationship and qualify prospects.
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The Entrance to Your Sales Funnel is A Squeeze Page
Let's start with what a squeeze page actually is. Any search for an explanation of these critical marketing pages could easily confuse you since they are known by four different names:
- Squeeze page
- Capture page
- Lead capture page
- Opt-in page
Each of these pages serve a similar purpose. To simplify the functions of the squeeze page, its only purpose is to get website visitors to give you their name and email address. Through their desire to subscribe and through a double option process (email confirmation), you have received permission to market to them in return for a free gift.
The best squeeze pages are simple in format, but can be more active in content that converts a website visitor into an email registrants. Selling Your Freebie
Your squeeze page needs to 'sell' the freebie to visitors as if it were a paid product. Doing so demonstrates not only the value to the client, but also the emotional fanfare that you create around the topic.
The squeeze page should describe your free offer’s features and how these benefit your customers.
Social proof consists of comments, reviews and testimonials from others that have tried your product. See the following best squeeze pages example here: https://my.leadpages.net/marketplace/template/6113569959575552/preview/
Audio and video clips spice up a squeeze page and help to sell your free giveaway.
The call to action urges them to take action and sign up now. A call to action creates a sense of scarcity or "losing out" on a great deal. This could be a warning of "only 2 widgets available" or "Price increases to $__ in 3 days." Potential customers need a reason to buy or subscribe immediately. Without a strong, emotional call to action, potential customers will move on to another site. All buying decisions are emotional, and you need to have them sign up when they are interested and emotionally ready to do so.
The best squeeze pages are simple and clean. There's only one thing for the visitor to do on the site – sign up.
Your squeeze page should make bold claims about your offer but your offer needs to deliver.
As a parent coach or family coach, do you agree with Tony Robbins: "Engaging people is about meeting their needs – not yours.”
The opt-in offer is offered online and is a free giveaway that leads prospects into your sales funnel. The following offers that a customer receives are popular on Facebook.
EBooks and reports are PDF files full of content that can be text, resources, mind maps, or visual content.
A training course is a series of modules along with course materials such as worksheets and resources guides.
Software programs and mobile apps help make your prospect’s life easier.
Free trials allow limited-time access to membership sites or software programs.
- The Elements of an Excellent Opt-in Offer
Your opt-in offer should be helpful, unique and relevant to the needs and solutions of your customer base.
Create a landing page for your offer and use other online traffic sources to link back to it.