Course: Sales Funnel For Coaching 4-Three Pages

 Parent Coaches or Family Coaches who build a sales funnel for coaching businesses should include these three important pages.

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Every Funnel Must Have These 3 Pages & Content

If you are confused about how exactly sales funnels work, you’re not alone. This fact is the number one reason small business owners say they can’t get their funnels set up—they simply don’t know what to include where.

Here’s the easy answer: At the very least, your sales funnel for coaching needs three pages

A. Optin Sales Page

This Page for opting into your email list comes first. You might call it a landing page, a squeeze page, or a free opt-in page, or a squeeze page. The sales page serves one purpose—to get the reader to take action. That action to buy a product or offer up their email address in exchange for a free gift, this is the gateway into your sales funnel coaching. Everything that follows depends on this page, so you want to be sure you:

  1. Include a clear call to action—“Buy Now” or “Click here" to download this report for free”
  2. Eliminate distractions—that means no links to other websites or even a navigation bar
  3. Address the readers’ pain points and how your offer provides the solution

B. Confirmation Page

Here’s where you ask the reader to confirm their intent. For a sales funnel, this confirmation page might actually be your checkout page. It’s where they enter their payment details. For a free offer, it’s simply the page your email management system directs them to next. It’s a  holding page, if you will, while you wait for them to confirm their email address.

If you’re setting up a free funnel, this page has great power—and you don’t want to waste it!

Here is where you can offer an upsell or a new upload

  •  Remind people to follow you on social media
  • Give them a glance at your other products and services
  • Offer a digital product for sales

Remember that they will only see this page once, so don’t put anything here that they will need to refer back to. Instead, use the thank you page is that task.

C. Thank You Page

This Thank You page is where a site visitor actually collect their downloadable item, or get information about how your product will be delivered.

Like the confirmation page, this is valuable real estate, so you want to be sure you use it wisely. In addition to the downloadable item your customer just purchased (or opted in for) you also want to showcase your other offers—especially those at a slightly higher price point.

Here’s why: the person looking at this page is a hot prospect, and she has entered your sales funnel for coaching. He or she is in a buying mood. You want to be sure to take advantage of that by putting your most relevant offers on this page. To encourage buying, consider including:

A limited time offer—scarcity sells, so if you can legitimately limit sales to a few hours/days or number of units, then this is the place to do so.

A “no brainer” coupon offer—an insider’s only deal can be a powerful motivator, especially if it’s a fantastic price.

Extra bonuses—give them access to additional products/services if they buy through your link on that page. These should be bonuses that aren’t advertised on the public sales page for that product. Again—insider’s deals are motivating!

Putting together a sales funnel isn’t complicated—or at least it doesn’t have to be. As your business grows and you have more products to offer, you can expand your funnel to include more upsells and downsells, but for now, this simple setup is really all you need.

 

Course: Sales Funnels for Coaches 2

Several applications or tools help you build your sales funnel. Are you ready? Here are some of the most popular options when it comes to putting together both free and paid funnels.

Top Tools for Building Sales Funnels

Lead Pages—when it comes to building opt-in pages, LeadPages.net is one of the most powerful tools you have at your disposal. They’ve tracked and tested a variety of page styles to determine which ones convert best, and they make it easy for you to build similar pages for your funnel. It does come with a monthly fee, though, so before investing, you’ll want to be sure you can recoup your investment.

 Instabuilder--Similar to LeadPages, but without the monthly investment. Instabuilder is a plugin for WordPress that allows you to create your funnels. It includes several pipeline templates and a drag-and-drop page builder for the look you want and making it easy.

AWeber—Probably the most friendly email manager on the market today, AWeber is the choice for many small business owners, not only because it's simple to use, but because it's also economical. Starting at less than $20 per month for up to 500 subscribers, AWeber offers both autoresponders and broadcast emails, list automation, and segmenting emails, so you can send emails exactly when—and to whom—you want.

 AW Pro Tools—an add-on to AWeber, AW Pro Tools gives you added control over your list management by automatically removing unsubscribes, moving subscribers from one list to another based on the link they click, and other useful automation tools.

 PayPal—The simplest of all payment processors, PayPal allows you to take payments online for a very reasonable fee. It will also act as a simple shopping cart.

 Ontraport--Another email manager, Ontraport offers shopping cart functionality as well, so you can create powerful, fully-integrated funnels for your sales process. The benefit here is that you have a complete email system to sync with your shopping cart.

 Infusionsoft—Probably the top tool for any business model, Infusionsoft is an all-in-one solution for customer management, funnel setup, mailing list, and even membership sites. It's high-priced, but if you can (and will) use all its power, then Infusionsoft is well worth the investment.

You  have options when it comes to building out your sales funnels, but what are the must-have items? At the most basic level, you must have:

  1. A way to create web pages. A simple WordPress website will fill this need, with a little bit of work. LeadPages or Instabuilder are nice to have, but not essential, especially if you’re just getting started.

2. A shopping cart. PayPal is as easy as it gets when it comes to shopping carts, but other options include 1- Shopping Cart, Woo Commerce, and aMember.

I recommend you start small. Build the funnel framework using tools that don't cost a fortune. Once you have a few funnels up and running, you will be able to see where they can use improvement, and how the tools available to you can help make your funnels convert better and work more efficiently.