To make money online as a parent-family coach or an ACPI Trainer, you need to market your business online. The following marketing tips and ideas will guide your marketing efforts.
- When you decide who you want to work with, keep narrowing down your ideal client to a specific niche or group. Don’t send a marketing message to a general group. Specifically target the demographic you want to work with.
Narrow it down like this example: Dads....of teens....preparing to graduate from high school....who need a Core Temperament Inventory.....to consider career choices.
2. Talk about your business everywhere. Network with prospective clients. Give speeches at conferences. Clearly articulate your value when talking about your business in a video presentation for online viewing.
3. Write about your business in blog posts, newsletters, magazines and newspapers. A case study presents your strengths in helping a client. You could also discuss group coaching and when and how you offer services. Sell value! Send out a press release when you add a new service or you are just starting your business.
4. Be active on social media. Participate by answering questions, providing helpful information and being authentic. Over the last three years and the changes made to social media offering, Facebook still remain primary. Facebook also bought Instagram, and placing an ad on both sites bring traffic to you and your web site.
5. Create a professional looking website. Include your services, testimonials and an about you page as well as the home page.
6. While I do not advocate free sessions, you will notice in reading blogs that it is a popular way to meet new possible clients. Give away a free coaching session and see which prospective clients go on to purchase a bigger package.
7. Build a strong client list. Keep in contact with them, asking for referrals and testimonials.
8. Send out a regular newsletter and update your blog regularly.
9. Comment on other blogs and social media channels with relevant information. These types of connections, formed through social media, are reciprocated when you support others and ask for the same.
10. Get interviewed by a well-known person in your niche. Promote your coaching services during the interview.
11. Create YouTube videos with helpful information. Include links to your coaching services.
12. Include a link to your website on everything, including your email signature.
Marketing is a necessity in any business for making money online. It is how clients will find you.
The Next Step
Making money online with your coaching business can be done in many ways. It’s about how you package yourself as an expert, the marketing plan you create to get the word out about your services and the different types of services and products you offer. Your next step is to decide on your market, plan out your marketing, determine how you are going to make money, and begin attracting clients.
Making money online with your coaching business means you will need clients. Attracting those clients could be difficult, but with practice the process can become easier.
Step 1 – Know Your Target Market
Narrow down your target market. Don’t try to get just any client. Choose a specific group or area of expertise that fit those people you want to coach or work with. Shape your message to serve this specific segment. Use the words they use for emotional topics or soft skills, Talk about the specific benefits you offer that provides solutions to their challenges.
Examples of target markets:
- Realtors who are faced with a lot of competition in a slow market.
- Hair salon owners wanting to find a way to stand out among other salons or who are overwhelmed with their work.
- Parenting coaches choosing to work with a special needs segment of the school population.
- A Family Coach who want to coach mothers and children through the divorce process.
Can you begin to see how attracting clients is your task and focus most every day. An this process could be automated.
Step 2 – Have confidence in your coaching service
Show you believe in your services and value your time in everything you say and do. Clients will see your value as well. How do you act or speak with confidence? Do you speak about how you offer services? Then switch the discussion to the vapes and emotional benefits your clients feel and experience when they work with you.
Step 3 – Connect with prospects
When talking to prospects, really listen and connect with them. Let them that feel you understand. Take the time to let your prospective clients know you as a person. Become known as someone who is friendly, helpful and willing to go the extra mile.
Step 4 – Be where they gather
Go to the forums, meetings and social media outlets where your prospective clients are hanging out. Interact with them. Network with them at events.
Step 5 – Show yourself as the expert
Get your knowledge out among the crowd by answering questions and helping others in the places where your clients are gathering. Write articles and books on your niche. Use social media as a way to create a buzz around your coaching business. Use Twitter, Facebook and your own blog to help spread the word about your services.
Volunteer to speak at networking events and conferences to build your reputation as an expert. Choose Facebook Live as a venue for coaching or educating prospective clients. Ask for testimonials from current clients to build your authority. Form alliances with other coaches and people in your niche.
Step 6 – Ask for referrals
Ask your current and past clients for referrals. Everyone knows of a friend, colleague or family member who might be a good fit for your services.
Step 7 – Create a compelling marketing message
Your marketing message, tagline and elevator speech should grab the attention of prospects and make them want to call you.
Step 8 – Create your services package
Package your services, what you offer and what you know into courses and systems that make the prospective client take notice and want to work with you. Your coaching packages should be positioned so they sell themselves also apart from packaged programs.
Step 9 – Create a marketing plan
Create a specific plan to help you reach your prospective clients. Don’t put all your eggs in the same basket. Use several different types of marketing. For example, some methods that a parenting coach might use to become better known in their community would be to
- offer a free parenting talk at the local library
- write for a local parenting newspaper, to magazine
Step 10 – Learn to close the sale
Once you have attracted your ideal client, age next step is making a sale. To do that, learn how to close the sale properly so you don’t scare a person away or leave them hanging by not providing the next step.
Attracting your ideal client gets easier the more you do it. Spending time in the right places and using the right marketing plan can help.
Parent Coaches or Family Coaches who build a sales funnel for coaching businesses should include these three important pages.
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Every Funnel Must Have These 3 Pages & Content
If you are confused about how exactly sales funnels work, you’re not alone. This fact is the number one reason small business owners say they can’t get their funnels set up—they simply don’t know what to include where.
Here’s the easy answer: At the very least, your sales funnel for coaching needs three pages
A. Optin Sales Page
This Page for opting into your email list comes first. You might call it a landing page, a squeeze page, or a free opt-in page, or a squeeze page. The sales page serves one purpose—to get the reader to take action. That action to buy a product or offer up their email address in exchange for a free gift, this is the gateway into your sales funnel coaching. Everything that follows depends on this page, so you want to be sure you:
- Include a clear call to action—“Buy Now” or “Click here" to download this report for free”
- Eliminate distractions—that means no links to other websites or even a navigation bar
- Address the readers’ pain points and how your offer provides the solution
B. Confirmation Page
Here’s where you ask the reader to confirm their intent. For a sales funnel, this confirmation page might actually be your checkout page. It’s where they enter their payment details. For a free offer, it’s simply the page your email management system directs them to next. It’s a holding page, if you will, while you wait for them to confirm their email address.
If you’re setting up a free funnel, this page has great power—and you don’t want to waste it!
Here is where you can offer an upsell or a new upload
- Remind people to follow you on social media
- Give them a glance at your other products and services
- Offer a digital product for sales
Remember that they will only see this page once, so don’t put anything here that they will need to refer back to. Instead, use the thank you page is that task.
C. Thank You Page
This Thank You page is where a site visitor actually collect their downloadable item, or get information about how your product will be delivered.
Like the confirmation page, this is valuable real estate, so you want to be sure you use it wisely. In addition to the downloadable item your customer just purchased (or opted in for) you also want to showcase your other offers—especially those at a slightly higher price point.
Here’s why: the person looking at this page is a hot prospect, and she has entered your sales funnel for coaching. He or she is in a buying mood. You want to be sure to take advantage of that by putting your most relevant offers on this page. To encourage buying, consider including:
A limited time offer—scarcity sells, so if you can legitimately limit sales to a few hours/days or number of units, then this is the place to do so.
A “no brainer” coupon offer—an insider’s only deal can be a powerful motivator, especially if it’s a fantastic price.
Extra bonuses—give them access to additional products/services if they buy through your link on that page. These should be bonuses that aren’t advertised on the public sales page for that product. Again—insider’s deals are motivating!
Putting together a sales funnel isn’t complicated—or at least it doesn’t have to be. As your business grows and you have more products to offer, you can expand your funnel to include more upsells and downsells, but for now, this simple setup is really all you need.
For parenting and family coaches, building a sales funnel offers a method for planning your monthly income, especially if your income bounces from high to low. The erratic approach can drive you nuts. Welcome to the series on funnels - sales, product, or client.
What Is A Funnel?
For an online business owner, sales occur after a series of steps, which is the funnel. A sales funnel is a fundamental marketing tool. However, many new and experienced entrepreneurs have no clear understanding of what a funnel is or how it works. Read on...you'll see how necessary a sales funnel is for a stable income and business growth.Imagine: You want a client to purchase a parenting book - that is the end goal. You start by inviting the site visitor to read any content on the blog, or a landing page on your web site associated with the book topic. The funnel refers to the how you lead a customer through the buying process.
- The basic sales funnel starts with free content. This typically begins with blog posts, videos, or social media content from Facebook or Instagram, and other information readers can access at no cost. This is the “top” of your funnel.
- Next, you’ll have an attractive offer that requires a very small exchange: trust me with your email, and you receive this offer. You’ve seen this type of offer all over the internet, and likely signed up for some. The offer might the free ebook or guide, video series, checklist, class, workbook, or other valuable content.
Once on your mailing list, you’ll then present your readers with a series of low-cost offers. Perhaps you have a low-priced ebook or a trial membership.
Customers who purchase your low-priced product move further down the funnel, and are presented with more, higher priced products. As they continue to buy, they move closer and closer to your top-end offers, which make up the bottom of your funnel.
How Your Funnel Works
- If you imagine a funnel, you can see that free content—at the top—is consumed by the largest number of readers. Below that, your extreme low-cost item (available only for the cost of an email address) attracts a smaller subset of the true freebie seekers. Next, your low-priced products bring in yet a smaller group.
- Finally, as you near the tip of the funnel, only the loyalest of fans and customers will purchase your highest priced offers.
Your job, as the business owner, is to ensure that your funnel leads buyers naturally from the top, free offers all the way to the bottom. The more buyers you can keep in your funnel, the more money you will make.
Most new—and even established—business owners can easily envision the top of the funnel, but if you truly want your business to grow, you must master the entire process, and that starts with understanding what a funnel really is and how it works.
Managing the technology of a successful online biz for marketing, social media, and digital products confounds coaches. You might want to know:
- How an autoresponder connects to your website.
- Where do you send buyers to a "thank-you-purchase page.?"
- Which credit card processor should you use?
- Is Paypal enough? Do you need Stripe?
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Your website is your home base online, where you'll blog, post videos, maybe host a podcast, and create your sales and landing pages. People who read your blog could be potential clients who found answers to their issues.
It is not complicated, although it appears so. Here is what you need:
1. WordPress for a website or an online store. A virtual assistant could get your site established. You could start running a business in a day.
2. Email Manager is the next step to start building your mailing list. You'll need an autoresponder that serves the function exactly as named--an autoresponder service such as
3. To use your autoresponder, you'll create a series of follow-up emails that automatically get sent. You set the schedule for sending them out.
The autoresponders refer to and are part of your product funnel. Autoresponders are designed to promote your services like group coaching or your product like an Ebook or a checklist.
4. For the free downloaded ebook or list, you create an Opt-in Offer. Then place a form on your website to collect email addresses of everyone who wants your service or product.
Shopping Cart or Payment Processor
5. How will a customer pay you for your product or coaching services? The most convenient, and simple way to sell a product is through Paypal and your website. You will need a PayPal account set up in the business name or your name. Another payment option is Stripe.
Explore the Paypal payment plugins for your online biz web site. The way to set up PayPal payments on a website page is to...
- Create a PayPal button that generates a code.
- Then paste the code into a sales page. Paypal will notify you when a sale occurs, and you should be prepared to follow up each sale with a series of email autoresponders. Again this is automated through your Email program or your shopping cart solution.
I highly recommend an automated system because it is a massive time saver. Consider purchasing a shopping cart. These can be self-hosted or as a monthly service.
- The shopping cart will
- Take care of delivering the product.
- Adding the purchaser to the appropriate mailing list, And send follow up emails.
You can even choose a cart that tracks affiliate sales if you'd like to entice others to promote your online biz products and services.