Practicality Versus Passion
Your passion skills set is best recalled from enjoyable childhood moments. Do you remember moments in your childhood that felt freeing and fun? One that I remember was bike riding on a Saturday afternoon. The freedom to explore and wind around different neighborhoods cleared my mind and rejuvenated my body. The passion skills set of exploring neighborhoods and enjoying the outdoors is now my walking daily to clear my head and get a fresh perspective on business or a project.
Such childhood memories that we’re passionate about aren’t really the most practical things to do when we grow up and become "responsible." So we often put off when more pressing “responsible” concerns arise like taking the kids to extracurricular activities.
Truths About Passion Skills and Temperaments
If your passion feels obscure or far away, you may not think that the practical skills are worth exploring. However they are, and if you identify with even one of these three reasons, then do explore how to make your passion skills set practical.
- Fifty percent of our motivation to pursue a passion stems from our core temperament(s). From temperaments comes what we value, and our innate drive keeps pushing us toward using our strengths and putting talents to use. If you don't use your innate talents, you don't lose them. Quite the contrary happens. They rise up and get in your face!
- Thus you cannot squash your passion. It keeps nudging you, reminding you, trying to motivate you to a course of action.
- You will always feel out of sync when not aligned with values and using passion skills set. The best examples I can provide are the men and women who have pursued the careers of their parents or went for what they "thought" was the right thing, only to be disappointed later.
The solution to staying motivated is to bring your passion skills set into practical living and practical projects. It is possible to find the practical skills behind your passion. My passion has always been writing, and, eventually in my adult years, I followed these steps to embrace my passion. If I didn't, it hounded me.
“There is no passion to be found playing small – in settling for a life that is less than the one you are capable of living.”
Writing Short Stories
Let’ start with the more common one. There are many secret writers, who love to create poetry or prose, but we all know that most authors don’t end up on the best seller list. In fact, most writers never make a dime from their writings. They write and narrate because they feel the calling to do so. They enjoy writing because it motivates them and makes them happy. They are using their core strengths, which is a natural thing to do. The are building a skill set and making it better each time
The Creative Magic Sparks
When someone is following a normal talent or motivation or nudge, a spark of magic happens, and the door of creativity opens. Ideas pour into the writer's mind. A strange character for the novel introduces herself. The ending of the story took a new turn and recreated a new ending.
Like the old writer's joke says: How can I start writing? Answer: Sit down and start start writing. In the literal sense, when you practice your passion, even for fun and just for yourself, you are honing the creative skills.
“It’s your place in the world; it’s your life. Go on and do all you can with it, and make it the life you want to live.” —Mae Jemison
Here are more steps to discover these skills.
- Take an objective look at what you do as a writer.
When you sit down to write something, take a moment and jot down all of the things that you’re doing or are about to do. For example:
Create a story
Organize the idea
Research/describe the setting of the story
Commit to a project from start to finish
- Research the job descriptions of writer. Do a web search for “writer job description.” This will give you some great insight into the skills built through writing.
Make a list of the skills you find in a few of the job.
Go through the list and pull out skills that you feel apply best to you and add them to the first
- Research writers’ websites and look at the services they provide to give you some insight into skills you hadn’t considered. Add them to your list.
Now you ave created a real-life practical skills list for a passion that motivates your path. If you decide to take the next steps, they are mix, mingle, and learn.
Writers are often solitary souls who need a writer's group for support. Join one or start one.
Go to writing events and talk to other writers who love what they do as much as you do. There are conferences, festivals and networking events for a wide variety of topics.
Find local writing events by doing a web search. Not only will you learn about the skills that you have developed, you might meet some cool new writing friends to support you in following your passion..
You can use these same steps to find passion skills sets in any area, and start using them to follow the natural course of your motivating strengths.
Are you a type of person who is looking to get out of this rat race and work for yourself from home by being your own boss?
Have a look at our courses and get one step closer to your dream life.
Knowing what client problems you solve (and for whom) is the next step. You need to know what outcome your clients will achieve.
If you've ever written a sales page, then you're familiar with the concept of features vs. benefits. Features describe the product. Benefits are the outcome of purchasing and using the product.
- A feature of a showerhead is that it’s “low flow.” The benefit is that you save on your water bill.
- A feature of exploring relationship issues is to identify personal desires and develop a plan to meet those desire.
- A feature of your new curtains is that they block light. The benefit is that you can sleep in on the weekends.
- A feature of your coaching program is that you are an expert in a specialized niche. The benefit is the outcome your clients will experience.
When you're thinking about the result you provide, try to see it from your potential client's point of view. The client problems cause her to struggle to find a solution.
- What will her life or business look like once she's completed your program?
- Will she make more money? How much? In what time frame?
- Will she find her dream date? Get engaged? Married? How soon?
- Will she grow her email list? By how much?
This significant benefit—or desired outcome—is what will sell your coaching program, which solves client problems, and is the light at the end of the tunnel in which your client is stuck. Every aspect of your coaching program should lead in this direction.
You may feel challenged now, as you determine to create the desired outcome of your coaching package. Real case studies and testimonials—and even your own experiences—can help.
Look to your past clients and their achievements. What have they gained as a result of working with you? Chances are you have some testimonials you can turn to for details, but if not, don’t be afraid to reach out to them to ask about their results.
Pro Tip: Create an “exit interview” as a part of all your training programs—both group and 1:1—so you can find out about results, ask for testimonials, and make improvements to your programs as well.
Exercise: What Will Your Client Achieve?
As with your statement of the problem, write the desired outcome of your program. (Example: My clients learn to dramatically scale their marketing efforts to triple their income within a year.)
Parent Coaches or Family Coaches who build a sales funnel for coaching businesses should include these three important pages.
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Every Funnel Must Have These 3 Pages & Content
If you are confused about how exactly sales funnels work, you’re not alone. This fact is the number one reason small business owners say they can’t get their funnels set up—they simply don’t know what to include where.
Here’s the easy answer: At the very least, your sales funnel for coaching needs three pages
A. Optin Sales Page
This Page for opting into your email list comes first. You might call it a landing page, a squeeze page, or a free opt-in page, or a squeeze page. The sales page serves one purpose—to get the reader to take action. That action to buy a product or offer up their email address in exchange for a free gift, this is the gateway into your sales funnel coaching. Everything that follows depends on this page, so you want to be sure you:
- Include a clear call to action—“Buy Now” or “Click here" to download this report for free”
- Eliminate distractions—that means no links to other websites or even a navigation bar
- Address the readers’ pain points and how your offer provides the solution
B. Confirmation Page
Here’s where you ask the reader to confirm their intent. For a sales funnel, this confirmation page might actually be your checkout page. It’s where they enter their payment details. For a free offer, it’s simply the page your email management system directs them to next. It’s a holding page, if you will, while you wait for them to confirm their email address.
If you’re setting up a free funnel, this page has great power—and you don’t want to waste it!
Here is where you can offer an upsell or a new upload
- Remind people to follow you on social media
- Give them a glance at your other products and services
- Offer a digital product for sales
Remember that they will only see this page once, so don’t put anything here that they will need to refer back to. Instead, use the thank you page is that task.
C. Thank You Page
This Thank You page is where a site visitor actually collect their downloadable item, or get information about how your product will be delivered.
Like the confirmation page, this is valuable real estate, so you want to be sure you use it wisely. In addition to the downloadable item your customer just purchased (or opted in for) you also want to showcase your other offers—especially those at a slightly higher price point.
Here’s why: the person looking at this page is a hot prospect, and she has entered your sales funnel for coaching. He or she is in a buying mood. You want to be sure to take advantage of that by putting your most relevant offers on this page. To encourage buying, consider including:
A limited time offer—scarcity sells, so if you can legitimately limit sales to a few hours/days or number of units, then this is the place to do so.
A “no brainer” coupon offer—an insider’s only deal can be a powerful motivator, especially if it’s a fantastic price.
Extra bonuses—give them access to additional products/services if they buy through your link on that page. These should be bonuses that aren’t advertised on the public sales page for that product. Again—insider’s deals are motivating!
Putting together a sales funnel isn’t complicated—or at least it doesn’t have to be. As your business grows and you have more products to offer, you can expand your funnel to include more upsells and downsells, but for now, this simple setup is really all you need.
Several applications or tools help you build your sales funnel. Are you ready? Here are some of the most popular options when it comes to putting together both free and paid funnels.
Top Tools for Building Sales Funnels
Lead Pages—when it comes to building opt-in pages, LeadPages.net is one of the most powerful tools you have at your disposal. They’ve tracked and tested a variety of page styles to determine which ones convert best, and they make it easy for you to build similar pages for your funnel. It does come with a monthly fee, though, so before investing, you’ll want to be sure you can recoup your investment.
Instabuilder--Similar to LeadPages, but without the monthly investment. Instabuilder is a plugin for WordPress that allows you to create your funnels. It includes several pipeline templates and a drag-and-drop page builder for the look you want and making it easy.
AWeber—Probably the most friendly email manager on the market today, AWeber is the choice for many small business owners, not only because it's simple to use, but because it's also economical. Starting at less than $20 per month for up to 500 subscribers, AWeber offers both autoresponders and broadcast emails, list automation, and segmenting emails, so you can send emails exactly when—and to whom—you want.
AW Pro Tools—an add-on to AWeber, AW Pro Tools gives you added control over your list management by automatically removing unsubscribes, moving subscribers from one list to another based on the link they click, and other useful automation tools.
PayPal—The simplest of all payment processors, PayPal allows you to take payments online for a very reasonable fee. It will also act as a simple shopping cart.
Ontraport--Another email manager, Ontraport offers shopping cart functionality as well, so you can create powerful, fully-integrated funnels for your sales process. The benefit here is that you have a complete email system to sync with your shopping cart.
Infusionsoft—Probably the top tool for any business model, Infusionsoft is an all-in-one solution for customer management, funnel setup, mailing list, and even membership sites. It's high-priced, but if you can (and will) use all its power, then Infusionsoft is well worth the investment.
You have options when it comes to building out your sales funnels, but what are the must-have items? At the most basic level, you must have:
- A way to create web pages. A simple WordPress website will fill this need, with a little bit of work. LeadPages or Instabuilder are nice to have, but not essential, especially if you’re just getting started.
2. A shopping cart. PayPal is as easy as it gets when it comes to shopping carts, but other options include 1- Shopping Cart, Woo Commerce, and aMember.
I recommend you start small. Build the funnel framework using tools that don't cost a fortune. Once you have a few funnels up and running, you will be able to see where they can use improvement, and how the tools available to you can help make your funnels convert better and work more efficiently.