Host a Giveaway Event With Other Marketers
A giveaway event startles some newcomers to online marketing. First, they don’t like the idea of giving away anything and not being compensated for it. That’s just a part of developing loyalty and good branding so you have to think of it like you’re walking through Sam’s Club for groceries and someone hands you a bite-sized taste. You appreciate that, right? The second that worries them is the thought of sharing their up and coming list with others. If you join a giveaway event with 5 other marketers, it’s not just you sending your list to them – it’s them sending their list to you, so you have the potential to increase your list five-fold! You have to eliminate your stingy mindset and think in terms of providing your list with a value opportunity. You’re going to share your audience. You probably already do that anyway if you’re an affiliate marketer (or plan to be). It’s no different.
Research Other Thought Leaders in Your Night
So once you decide you want to host a giveaway event with other marketers, yo have to find who you want to line up with. If you don’t already have a group of people in mind, you have to start finding them. Spy on other marketers who are on Twitter, Facebook, and Google Plus. Look for the people your followers follow and see if you see any candidates. See who is talking about the same topics and who are the leaders who have people sharing their content. Look on Amazon to see which Kindle self published authors are on there using Kindle to attract a new audience. Look inside their book to see if you like what and how they teach and look for ways to contact them. SEO (search engine optimization) rank is another way to find thought leaders in your niche. If you are a leader, chances are you have stability in the search engines, and people are sharing your links and helping fortify your position, so reach out to those people who have earned that ranking. You want to see what the size of their following is. Ideally, you’ll be hooking up with other marketers at or above your level of list strength so that you pull in more people to your own list. Sign up to list to see what they offer and how they operate. You want people similar to what you do. You definitely don’t want to align yourself with any scammers or unethical individuals. Reach out for JV giveaway partners on threads in marketing forums. The Warrior Forum, for example, has a JV section where you could post your opportunity, but make sure you filter the people instead of allowing it to be a free for all. If your audience exists, and you already have a list going to some extent, then ask them who they align you with. You’ll usually have people responding to tell you that they know of 1-2 other people similar to you who they respect. Contact each person you vet for viability and then ask if they’d be interested in forming a joint giveaway with you. Gauge general interest at first or, go ahead to the next step and create your guidelines and email your prospects the guidelines along with your initial request.
Create Guidelines for the Giveaway
After you contact the others (or even before), create a list of guidelines for the participants. There are several things you can include, or leave out what doesn’t matter. Size (like number of pages) might be a consideration for you. For instance, it might be a 50+ page eBook or 5 page short report. Maybe it’s an article pack or even five hours of video or audio tutorials. Maybe you’ll want to put a dollar limit on it and make it value based. For example, “Must be something you normally sell for at least $27.” You’ll want to put the value on the offers to show the visitors everything they’re getting free. Topics might be a consideration, too. You’ll already be honing in on people who are in the same niche, but you might want to go one step further. For example, let’s say you are in the diet niche. Your giveaway event might be built around one topic, like nutrition. So everyone has to submit a product for the event about nutrition. They can’t focus on diet drugs or exercise. Themes are similar to this concept, and you might want to create a theme for your giveaway event. Using the diet niche as an example again, you might use something like this: • 7 Ways to Kickstart Your Diet • Eliminating the Quitter Mindset • 14-Days to a Trimmer Waist So everyone who submits for a certain theme must produce something that helps back up that concept. You also want to detail the time until the event for your prospective participants. They need time to create something unique for the giveaway. The less time you give them to prepare, the fewer people who will join in and the worse the quality will be. So plan well in advance of your event. Figure out how people will get each offer. Will they go to a squeeze page and opt in to the person’s list to receive their download? Or will you not make opt ins a requirement, but instead add promotions to the download area or zip files? You might also want to set guidelines on whether the submission has to be something 100% brand new or if it can be older products that they already have on the market.
Set Up the Page for the Giveaway Event
Like sales copy, the giveaway event should have copy that promotes the offer. You want to inform, educate and excite your audience about what they’re about to receive. You’ll want to include some simple instructions for what they need to do to get their free downloads. The more complex you make it, the worse off your event will be. Terms and rights will need to be included in some instances. For example, if you’re hosting a private label rights giveaway event. Each marketer might have different terms, so those should be listed with each offer. Start with a catchy headline and maybe a subheadline before launching into a bit of storyline for the sale. Beside each offer name, include a picture of the marketer, tell what their offer is, give the specifications or details of their offer, and provide the link to where they grab it. The promotion should have some sort of time scarcity. You don’t want to leave it wide open forever. If you have plenty of advanced notice and build a lot of buzz, then you should be fine doing a 24 hour to 7 day giveaway event, max. Create graphics for the sale just as if you were launching an info product. That means a minisite feel, ecovers for the offers if applicable, and even promo banners for the event. You might want to create a set of swipe files for the event too. This makes it easy for the participants to either use it as is or as springboard content that they can tweak and blast out to their list.
Promote the Event
You can’t just make the event go live and expect people to find it via the search engines. Your page would need time to get indexed and ranked for domination. So you need to manually promote it. Building a buzz should take place shortly before the event and every day thereafter by every member who is onboard for the special giveaway event, not just by one person. Come up with a daily promo idea such as asking people (your list, your social networking followers), “Who’s your favorite?” Discuss the various participants and get their feedback on which offer blew them away. Share that feedback with your audience online and bill that favorite as a “can’t miss” free download to drive more traffic to the giveaway. Discuss specific offers in more depth like a review – or offer a tutorial for them. So for instance, if you were in a PLR giveaway event, and there was one pack for a 35-page eBook, you might do a lesson on how to repurpose that person’s giveaway freebie. You’re showing your people (your blog readers, etc.) how to get more mileage out of this event, and that will hook the people who heard about the offer but passed over it because they were unsure how to put it to good use. Social networking sites will need to have a buzz about your event. Whip up posts for Twitter, Google Plus, and Facebook (as well as Pinterest). Make sure you provide a call to action that says they should visit the event and share the post with others! Host a webinar with the participants of the giveaway. Invite everyone’s list to the event and then have each person do a short presentation. If you want to up the ante a bit, do a Q&A afterwards. Have everyone in the event blog about it. Each person should email their list a link to their blog to read about the event and get more details, in addition to linking directly to the event itself.
Choosing a Cross Promo Instead of a Giveaway Event
Picking one marketer to cross promo with is another option. You don’t have to have a big group of individuals initially. Sometimes it’s hard when you’re relatively unknown with a small list (or no list at all) to get people to agree to be part of your event. So if this happens, just try getting one person to agree to an event. If you have a list yourself, and are trying to grow it, choose someone with a list approximately the same size as yours. If you have no list, then choose someone with a bigger list and make an unbelievable free offer just for their list. Why would anyone want to come onboard for this type of exchange? Because your offer is going to be so awesome, they’ll be providing something great for their list. What you’ll have to do is explain this to the potential joint venture partner and go above and beyond in what you create for their list. In fact, try to tailor it to their subscribers’ needs. The JV partner will probably also want to know what kind of marketer you are. If they’re established, then they probably get requests all the time for promotions and other deals. They’re looking for someone ethical. Why is this important? Because they’re about to put their own reputation on the line and recommend that their subscribers sign up with you. If they send them to the jaws of a scammer, they’ll be the one blamed. So somehow, prove to the prospective JV partner that you’re on the up and up and that it’s safe to engage in a cross promotion with you. You can do a free event, or if the prospective partner won’t go for that, see if he or she will possibly entertain the thought of letting you give their list a different kind of perk – a discount on a paid product. Coupons are also special and show a list that you’re working on their behalf to get them good deals. Make it a special offer so that it’s not just the same discount everyone else online gets. Giveaway and cross-promo events can be a great list building activity. It forces you to give it your all and showcase the best that you have to offer to the paying public and they’ll be more loyal from that point on.
Each of us, who works online, knows that you build your list of e-mail addresses for successful marketing on the Internet. Your compilation of email addresses is your single, most powerful tool.
You already have the e-mail addresses of the people who may be interested in what you have to offer. Why not sell items that are related to topics in your email messages. The person, who trusted you enough to provide their email automatically, gave you the consent to communicate. The informative tips in this blog discuss how to build your list in successful ways.
Tip Number 1: Blogging is king.
More precisely, regular blog posting is king. Starting a blog can be easy or difficult, depending on how you approach the task. The easy way is to automate your blog as you establish it. WordPress (WP) is one such tool of choice. It works on plug-ins and templates. You create a customized look without the problems using coding.
If you can post a blog entry once a day, then you are doing well. I chose to post a new article every 3rd day. The timing allowed me to market each piece for several days on my social media accounts with the idea of generating leads to build your list.
Tip Number 2: Stay relevant.
Whether you are posting blog entries or sending e-mails to the addresses on your list, you need to stay on topic. If a client sees your facebook post, and then receives an email with useful information on another aspect of the same issue, they can connect the dots between you, the topic, and the varied streams of information.. You then maintain focus on the very subject that got people interested in the first place.
When you move away from the topic of interest, people will start skipping over what you send them. If they lose interest, then next step is marking your messages as spam. To make a transition to a new or ancillary topic, state the reason to move from topic one to topic two Use proper paragraphing can achieve this effect of movement.
Tip Number 3: Make a proper squeeze page.
A squeeze page (no, I don’t know why it is called that!) is a straightforward webpage built with an offer for visitors in exchange for their e-mail addresses. Sometimes the email is a way to access an online course, download a free ebook, or gain access to a membership site.
Examples of squeeze page software are Clickfunnels and Leadpages”
Don’t confuse the squeeze page with a sales page. A squeeze page asks for an email in exchange for information or a gift of sorts. A sales page does sell your services and products that are displayed on the pages along with price points. What you put on a squeeze page is the premise of your service and sales content and headlines.
Tip Number 4: Skip the video on squeeze pages, or people will skip it.
Video works for generating leads, verifying your expertise, and convincing visitors to buy. People who visit your squeeze page and opt-in are the impulsive personality type. They come to the squeeze page to download what you offer. Mostly, they aren’t the patient type, even with high-speed broadband, to watch a video.
By keeping your squeeze pages free of videos, you allow it to load quickly and cleanly. Your visitors get to read the salient points right away, and they will opt-in during that magic moment when they decide they like what you do and represent.
Tip Number 5: No heavyweight effects on your squeeze page
In addition to not putting videos on your squeeze page, also avoid media that consume high bandwidths. I have seen audio files, sparkling glitter, and falling raindrops on websites. The site was pretty, but…
Sounds and music slow down the loading time of the website. Ensure that images are compressed too. Smarter Internet users block media from untrusted sources, so your special effects are just left out, and you do not lose your intended impact.
Tip Number 6: Use video in your posts!
YouTube has made publishing videos a breeze, and it is free, which means you can get a stronger emotional connection with your audience. Facebook Live offers a shorter video opportunity if you have a tribe or group with whom you teach and converse.
For awesome impact, add videos to blog posts. While some people prefer to read, higher numbers of people like to watch and listen. By including a video in your well-written blog posts, you can generate leads from the readers as well as the listeners.
Tip Number 7: Video responses are cool
Use videos in marketing blogs to respond to your clients’ essential questions. Your followers will know that you do care about what they think and ask because you take the time to create and post videos for them. Picking out the questions that matter most is the tricky part. Another tricky part is staying on topic as you discuss questions and answers. You can answer off-topic questions through email. Another way that videos work for you is that answers generate traffic and boost your popularity.
Tip Number 8: RSS is your friend
RSS refers to “Really Simple Syndication.” The idea of using RSS to publish your blog posts is that it can publish your media to any RSS reader who is tuned in and signed up for your feed. When you post a blog entry, video, or an audio podcast, then those who chose to receive RSS data from you will get an update on their RSS readers. It’s like they get a personal notification every time you put something up online.
Tip Number 9: You can substitute audio for video
If you are not confident about your appearance on video or want to keep your online footprint as small as you can, then using audio instead of a video is a perfect solution. The most important advantage of audio over a video is that it consumes less space and is downloaded quickly.
Tip Number 10: SEO
Search Engine Optimization, also called SEO, is a set of procedures that guide you to fix your web pages and their content, so search engines (like Google and Bing) feature it higher among results for relevant searches.
In practice, SEO is complicated because the rules change over time. Is it worth your time to learn and complete SEO for your site? Or, are you the type of business person who hires a support person to create SEO for your website? Unless you have a fast learning curve, hiring this task out might better serve your goals. At least, once I learned all about SEO, I did hire another person to complete my sites and I learned best practices also.
Parenting coaches and family coaches follow up through sales funnels for coaching and emails to keep in touch with your readers and clients.
Put Your Sales on Autopilot With this Follow-Up Sequence Summary
Once you get subscribers to your list, you need to market to them through email to build a relationship with them. The following summarized steps provide the sales funnel for coaching sequence.
Fulfilling Your Promises – Send them the content and offers that your squeeze page promised.
Keep Your Messages Relevant – Everything you send your list subscribers should be relevant to your initial offer.
Content vs. Promotions – For the most part, offer helpful content with occasional promotions thrown in.
Listen to Your List – Listen to your subscribers in order to discover what kind of content and offers they want.
Further Freebies – Keep sending your subscribers free offers periodically.
How Much Is Too Much? – Monitor email marketing stats to determine the optimal broadcast frequency.
You can map these plans on paper or create a digital mindmap or an Excel sheet to plan your follow up and put all of your message in sequence first. To truly encourage sales, you need to stay in contact with your readers through your email manager by sending periodic emails with various related offers. You can do this at each stage of your sales funnel for coaching.
Email 1: This is going to be the first email that goes out after they confirm. It should give the reader access to your free webinar, so that can be a link to the replay, or that instructions to join you for the live event. You will likely also want to include a couple of reminder emails if they event is live.
Email 2: This is the replay email for a live event, or the first follow-up if the original was a replay. In this email, offer a few bullet points of what they learned, encouragement to watch the replay (if you can legitimately say it’s only available for the next XX days, even better), plus an offer to purchase the training program.
Email 3: A few days later, you’ll want to follow-up again. This time, consider including a case study of someone who used your training program. When combined with a great offer, reading about the results someone else achieved can be a powerful motivator.
Email 4: Use this follow-up message to remind readers that the replay is going away (if it is), and also to answer any objections. For example, you might list some FAQs or even questions you’ve received about your refund policy, who the program is for, or payment options. Remind them about the offer by having them follow a link to the sales funnel for coaching as a reminder for a sale, a giveaway, or a great blog article.
Email 5: This is your final reminder that the offer is going away soon. At this point, you may want to encourage the reader to email you with questions (if you have the systems in place to manage a lot of email, that is).
Email 6 and beyond: If your reader reaches this point without buying, then it may be that your product is just not right for her. From this point forward, you should continue to stay in contact by offering great information, case studies, tips and other interesting content, but also offer other products that might be of interest.
This kind of hand’s off approach to email marketing is what will help you build a genuine sales funnel for coaching, product sales, or connecting with readers. Look for opportunities to use this system for other offers you make as you build your business.
What Is One-Time-Offer and How Does It Work?
A sales offer is made one time, and it expires as soon as the visitor leaves the website. While every squeeze page system is designed to grab an email address, your squeeze-page system could include a One-Time-Offer or OTO. They could appear on the Confirmation page or the Thank-You Page. The sales funnel or process goes like this:
- You sign up for the free ebook or video
- Then you’re redirected to a thank you page which also has a one-time-offer.
- You will only see it once and the presentation looks like a great deal.
- Some marketers suggest that a sales offer is how you tell a new subscriber that you will sell them something from time to time.
Marketers could also provide several free bonuses to go along with the OTO. The only purpose for this page in your system is to add extra income to your original offer, which is proven to be successful. Once you receive the subscription or sale, your squeeze-page-system should re-route them to a thank you page, giving you an opportunity for an up sell. Since they have already followed your call to action by either subscribing or buying your product, you can add a few related graphics advertising your affiliate products or with links to your own products. Some include another OTO on this page, but that is your decision.
Why These Offers Work – They introduce urgency and scarcity.
The Mechanics of a One-Time Offer – Your offer can be used to convert prospects to customers immediately. This is a good way to further qualify them as serious buyers.
The Exit Pop-up – A window that pops up as a site visitor starts to leave the site, and it often gives another one-time-offer.
One-time-offers (OTOs) are good not only for opt-in pages but also for email messages.
Conclusion – The point of a one-time-offer isn’t always to turn a profit. They can help you build a trusting relationship and qualify prospects.
[tweetshare tweet=”As an online entrepreneur or a coach, you must value the importance of the best squeeze pages as an entry point into your sales funnel. ” username=”parent_coach”]
The Entrance to Your Sales Funnel is A Squeeze Page
Let’s start with what a squeeze page actually is. Any search for an explanation of these critical marketing pages could easily confuse you since they are known by four different names:
- Squeeze page
- Capture page
- Lead capture page
- Opt-in page
Each of these pages serve a similar purpose. To simplify the functions of the squeeze page, its only purpose is to get website visitors to give you their name and email address. Through their desire to subscribe and through a double option process (email confirmation), you have received permission to market to them in return for a free gift.
The best squeeze pages are simple in format, but can be more active in content that converts a website visitor into an email registrants. Selling Your Freebie
Your squeeze page needs to ‘sell’ the freebie to visitors as if it were a paid product. Doing so demonstrates not only the value to the client, but also the emotional fanfare that you create around the topic.
The squeeze page should describe your free offer’s features and how these benefit your customers.
Social proof consists of comments, reviews and testimonials from others that have tried your product. See the following best squeeze pages example here: https://my.leadpages.net/marketplace/template/6113569959575552/preview/
Audio and video clips spice up a squeeze page and help to sell your free giveaway.
The call to action urges them to take action and sign up now. A call to action creates a sense of scarcity or “losing out” on a great deal. This could be a warning of “only 2 widgets available” or “Price increases to $__ in 3 days.” Potential customers need a reason to buy or subscribe immediately. Without a strong, emotional call to action, potential customers will move on to another site. All buying decisions are emotional, and you need to have them sign up when they are interested and emotionally ready to do so.
The best squeeze pages are simple and clean. There’s only one thing for the visitor to do on the site – sign up.
Your squeeze page should make bold claims about your offer but your offer needs to deliver.