Each of us, who works online, knows that you build your list of e-mail addresses for successful marketing on the Internet. Your compilation of email addresses is your single, most powerful tool.
You already have the e-mail addresses of the people who may be interested in what you have to offer. Why not sell items that are related to topics in your email messages. The person, who trusted you enough to provide their email automatically, gave you the consent to communicate. The informative tips in this blog discuss how to build your list in successful ways.
Tip Number 1: Blogging is king.
More precisely, regular blog posting is king. Starting a blog can be easy or difficult, depending on how you approach the task. The easy way is to automate your blog as you establish it. WordPress (WP) is one such tool of choice. It works on plug-ins and templates. You create a customized look without the problems using coding.
If you can post a blog entry once a day, then you are doing well. I chose to post a new article every 3rd day. The timing allowed me to market each piece for several days on my social media accounts with the idea of generating leads to build your list.
Tip Number 2: Stay relevant.
Whether you are posting blog entries or sending e-mails to the addresses on your list, you need to stay on topic. If a client sees your facebook post, and then receives an email with useful information on another aspect of the same issue, they can connect the dots between you, the topic, and the varied streams of information.. You then maintain focus on the very subject that got people interested in the first place.
When you move away from the topic of interest, people will start skipping over what you send them. If they lose interest, then next step is marking your messages as spam. To make a transition to a new or ancillary topic, state the reason to move from topic one to topic two Use proper paragraphing can achieve this effect of movement.
Tip Number 3: Make a proper squeeze page.
A squeeze page (no, I don't know why it is called that!) is a straightforward webpage built with an offer for visitors in exchange for their e-mail addresses. Sometimes the email is a way to access an online course, download a free ebook, or gain access to a membership site.
Examples of squeeze page software are Clickfunnels and Leadpages”
Don't confuse the squeeze page with a sales page. A squeeze page asks for an email in exchange for information or a gift of sorts. A sales page does sell your services and products that are displayed on the pages along with price points. What you put on a squeeze page is the premise of your service and sales content and headlines.
Tip Number 4: Skip the video on squeeze pages, or people will skip it.
Video works for generating leads, verifying your expertise, and convincing visitors to buy. People who visit your squeeze page and opt-in are the impulsive personality type. They come to the squeeze page to download what you offer. Mostly, they aren't the patient type, even with high-speed broadband, to watch a video.
By keeping your squeeze pages free of videos, you allow it to load quickly and cleanly. Your visitors get to read the salient points right away, and they will opt-in during that magic moment when they decide they like what you do and represent.
Tip Number 5: No heavyweight effects on your squeeze page
In addition to not putting videos on your squeeze page, also avoid media that consume high bandwidths. I have seen audio files, sparkling glitter, and falling raindrops on websites. The site was pretty, but...
Sounds and music slow down the loading time of the website. Ensure that images are compressed too. Smarter Internet users block media from untrusted sources, so your special effects are just left out, and you do not lose your intended impact.
Tip Number 6: Use video in your posts!
YouTube has made publishing videos a breeze, and it is free, which means you can get a stronger emotional connection with your audience. Facebook Live offers a shorter video opportunity if you have a tribe or group with whom you teach and converse.
For awesome impact, add videos to blog posts. While some people prefer to read, higher numbers of people like to watch and listen. By including a video in your well-written blog posts, you can generate leads from the readers as well as the listeners.
Tip Number 7: Video responses are cool
Use videos in marketing blogs to respond to your clients' essential questions. Your followers will know that you do care about what they think and ask because you take the time to create and post videos for them. Picking out the questions that matter most is the tricky part. Another tricky part is staying on topic as you discuss questions and answers. You can answer off-topic questions through email. Another way that videos work for you is that answers generate traffic and boost your popularity.
Tip Number 8: RSS is your friend
RSS refers to “Really Simple Syndication.” The idea of using RSS to publish your blog posts is that it can publish your media to any RSS reader who is tuned in and signed up for your feed. When you post a blog entry, video, or an audio podcast, then those who chose to receive RSS data from you will get an update on their RSS readers. It’s like they get a personal notification every time you put something up online.
Tip Number 9: You can substitute audio for video
If you are not confident about your appearance on video or want to keep your online footprint as small as you can, then using audio instead of a video is a perfect solution. The most important advantage of audio over a video is that it consumes less space and is downloaded quickly.
Tip Number 10: SEO
Search Engine Optimization, also called SEO, is a set of procedures that guide you to fix your web pages and their content, so search engines (like Google and Bing) feature it higher among results for relevant searches.
In practice, SEO is complicated because the rules change over time. Is it worth your time to learn and complete SEO for your site? Or, are you the type of business person who hires a support person to create SEO for your website? Unless you have a fast learning curve, hiring this task out might better serve your goals. At least, once I learned all about SEO, I did hire another person to complete my sites and I learned best practices also.
Parenting coaches and family coaches follow up through sales funnels for coaching and emails to keep in touch with your readers and clients.
Put Your Sales on Autopilot With this Follow-Up Sequence Summary
Once you get subscribers to your list, you need to market to them through email to build a relationship with them. The following summarized steps provide the sales funnel for coaching sequence.
Fulfilling Your Promises - Send them the content and offers that your squeeze page promised.
Keep Your Messages Relevant - Everything you send your list subscribers should be relevant to your initial offer.
Content vs. Promotions - For the most part, offer helpful content with occasional promotions thrown in.
Listen to Your List - Listen to your subscribers in order to discover what kind of content and offers they want.
Further Freebies - Keep sending your subscribers free offers periodically.
How Much Is Too Much? - Monitor email marketing stats to determine the optimal broadcast frequency.
You can map these plans on paper or create a digital mindmap or an Excel sheet to plan your follow up and put all of your message in sequence first. To truly encourage sales, you need to stay in contact with your readers through your email manager by sending periodic emails with various related offers. You can do this at each stage of your sales funnel for coaching.
Email 1: This is going to be the first email that goes out after they confirm. It should give the reader access to your free webinar, so that can be a link to the replay, or that instructions to join you for the live event. You will likely also want to include a couple of reminder emails if they event is live.
Email 2: This is the replay email for a live event, or the first follow-up if the original was a replay. In this email, offer a few bullet points of what they learned, encouragement to watch the replay (if you can legitimately say it’s only available for the next XX days, even better), plus an offer to purchase the training program.
Email 3: A few days later, you’ll want to follow-up again. This time, consider including a case study of someone who used your training program. When combined with a great offer, reading about the results someone else achieved can be a powerful motivator.
Email 4: Use this follow-up message to remind readers that the replay is going away (if it is), and also to answer any objections. For example, you might list some FAQs or even questions you’ve received about your refund policy, who the program is for, or payment options. Remind them about the offer by having them follow a link to the sales funnel for coaching as a reminder for a sale, a giveaway, or a great blog article.
Email 5: This is your final reminder that the offer is going away soon. At this point, you may want to encourage the reader to email you with questions (if you have the systems in place to manage a lot of email, that is).
Email 6 and beyond: If your reader reaches this point without buying, then it may be that your product is just not right for her. From this point forward, you should continue to stay in contact by offering great information, case studies, tips and other interesting content, but also offer other products that might be of interest.
This kind of hand's off approach to email marketing is what will help you build a genuine sales funnel for coaching, product sales, or connecting with readers. Look for opportunities to use this system for other offers you make as you build your business.
What Is One-Time-Offer and How Does It Work?
A sales offer is made one time, and it expires as soon as the visitor leaves the website. While every squeeze page system is designed to grab an email address, your squeeze-page system could include a One-Time-Offer or OTO. They could appear on the Confirmation page or the Thank-You Page. The sales funnel or process goes like this:
- You sign up for the free ebook or video
- Then you're redirected to a thank you page which also has a one-time-offer.
- You will only see it once and the presentation looks like a great deal.
- Some marketers suggest that a sales offer is how you tell a new subscriber that you will sell them something from time to time.
Marketers could also provide several free bonuses to go along with the OTO. The only purpose for this page in your system is to add extra income to your original offer, which is proven to be successful. Once you receive the subscription or sale, your squeeze-page-system should re-route them to a thank you page, giving you an opportunity for an up sell. Since they have already followed your call to action by either subscribing or buying your product, you can add a few related graphics advertising your affiliate products or with links to your own products. Some include another OTO on this page, but that is your decision.
Why These Offers Work - They introduce urgency and scarcity.
The Mechanics of a One-Time Offer - Your offer can be used to convert prospects to customers immediately. This is a good way to further qualify them as serious buyers.
The Exit Pop-up - A window that pops up as a site visitor starts to leave the site, and it often gives another one-time-offer.
One-time-offers (OTOs) are good not only for opt-in pages but also for email messages.
Conclusion - The point of a one-time-offer isn't always to turn a profit. They can help you build a trusting relationship and qualify prospects.
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The Entrance to Your Sales Funnel is A Squeeze Page
Let's start with what a squeeze page actually is. Any search for an explanation of these critical marketing pages could easily confuse you since they are known by four different names:
- Squeeze page
- Capture page
- Lead capture page
- Opt-in page
Each of these pages serve a similar purpose. To simplify the functions of the squeeze page, its only purpose is to get website visitors to give you their name and email address. Through their desire to subscribe and through a double option process (email confirmation), you have received permission to market to them in return for a free gift.
The best squeeze pages are simple in format, but can be more active in content that converts a website visitor into an email registrants. Selling Your Freebie
Your squeeze page needs to 'sell' the freebie to visitors as if it were a paid product. Doing so demonstrates not only the value to the client, but also the emotional fanfare that you create around the topic.
The squeeze page should describe your free offer’s features and how these benefit your customers.
Social proof consists of comments, reviews and testimonials from others that have tried your product. See the following best squeeze pages example here: https://my.leadpages.net/marketplace/template/6113569959575552/preview/
Audio and video clips spice up a squeeze page and help to sell your free giveaway.
The call to action urges them to take action and sign up now. A call to action creates a sense of scarcity or "losing out" on a great deal. This could be a warning of "only 2 widgets available" or "Price increases to $__ in 3 days." Potential customers need a reason to buy or subscribe immediately. Without a strong, emotional call to action, potential customers will move on to another site. All buying decisions are emotional, and you need to have them sign up when they are interested and emotionally ready to do so.
The best squeeze pages are simple and clean. There's only one thing for the visitor to do on the site – sign up.
Your squeeze page should make bold claims about your offer but your offer needs to deliver.
Parent Coaches or Family Coaches who build a sales funnel for coaching businesses should include these three important pages.
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Every Funnel Must Have These 3 Pages & Content
If you are confused about how exactly sales funnels work, you’re not alone. This fact is the number one reason small business owners say they can’t get their funnels set up—they simply don’t know what to include where.
Here’s the easy answer: At the very least, your sales funnel for coaching needs three pages
A. Optin Sales Page
This Page for opting into your email list comes first. You might call it a landing page, a squeeze page, or a free opt-in page, or a squeeze page. The sales page serves one purpose—to get the reader to take action. That action to buy a product or offer up their email address in exchange for a free gift, this is the gateway into your sales funnel coaching. Everything that follows depends on this page, so you want to be sure you:
- Include a clear call to action—“Buy Now” or “Click here" to download this report for free”
- Eliminate distractions—that means no links to other websites or even a navigation bar
- Address the readers’ pain points and how your offer provides the solution
B. Confirmation Page
Here’s where you ask the reader to confirm their intent. For a sales funnel, this confirmation page might actually be your checkout page. It’s where they enter their payment details. For a free offer, it’s simply the page your email management system directs them to next. It’s a holding page, if you will, while you wait for them to confirm their email address.
If you’re setting up a free funnel, this page has great power—and you don’t want to waste it!
Here is where you can offer an upsell or a new upload
- Remind people to follow you on social media
- Give them a glance at your other products and services
- Offer a digital product for sales
Remember that they will only see this page once, so don’t put anything here that they will need to refer back to. Instead, use the thank you page is that task.
C. Thank You Page
This Thank You page is where a site visitor actually collect their downloadable item, or get information about how your product will be delivered.
Like the confirmation page, this is valuable real estate, so you want to be sure you use it wisely. In addition to the downloadable item your customer just purchased (or opted in for) you also want to showcase your other offers—especially those at a slightly higher price point.
Here’s why: the person looking at this page is a hot prospect, and she has entered your sales funnel for coaching. He or she is in a buying mood. You want to be sure to take advantage of that by putting your most relevant offers on this page. To encourage buying, consider including:
A limited time offer—scarcity sells, so if you can legitimately limit sales to a few hours/days or number of units, then this is the place to do so.
A “no brainer” coupon offer—an insider’s only deal can be a powerful motivator, especially if it’s a fantastic price.
Extra bonuses—give them access to additional products/services if they buy through your link on that page. These should be bonuses that aren’t advertised on the public sales page for that product. Again—insider’s deals are motivating!
Putting together a sales funnel isn’t complicated—or at least it doesn’t have to be. As your business grows and you have more products to offer, you can expand your funnel to include more upsells and downsells, but for now, this simple setup is really all you need.