With 200+ opportunities for social networking online, what is right for your business? You gain authority and leads, but you might take a closer look at the top five social networking opportunities.
You may find that some of those networks fit perfectly in with what youíre doing, but for the most part, youíll probably focus your efforts into the some of the five big systems we're discussing in this post. My goal is to help you understand what these networks are about and how they might fit in with your marketing plan.
Was launched in 2004 and reported as of the first quarter of 2018, Facebook has 2.19 billion monthly users who are active. Facebook social networking reaches by far a wide audience and age ranges.
Facebook could serve you in two ways:
(1) You create your account page and start networking with people who fit your client or buyer persona.
(2) Facebook offers marketing through ads directed to your well-defined audience. Facebook has become a more visual network of companies and individuals sharing higher numbers of photos and videos. Your ads, then, are visually appealing. In summary, businesses advertise cost-effectively to grow their following and Facebook provides insights and also analytics to help understand the effectiveness of posts.
Having a Facebook group provides you with an interactive network that allows for content sharing, and the commenting system offers a stronger or cohesive connection. Interestingly enough, Facebook is a closed format, more so than networks like Twitter and Pinterest. Still, with a large number of people on Facebook, you can build a strategic presence and monetize that.
Launching in 2006, Twitter now has over 500 million active users and receives over 1.6 billion search queries daily. Twitter also reaches a broad demographic as Facebook does.
Twitterí's uniqueness comes from the 280-character limit on tweet updates. Can you create concise tweets for your business that interest and entertain the users. While you can upload photos to Twitter, the text-based social networking serves some businesses well.
While twitter updates are private, any user can search the content of people they follow. Can you imagine 6000 tweets go into cyberspace every SECOND? That amounts to "200 billion tweets per year." (www.internetlivestats.com/twitter-statistics)
Linkedin, the oldest of these five social networking opportunities, was launched in 2003. By design, the network was for professionals making professional connections. You will find that searching for professionals by the job, skill set, or interests is easy. Linkedin is smaller than Twitter and Facebook, but it is a focused network. With a claim of over 500 million users, the networking professionals can also purview the job market, which has increased since the recent change in ownership to Microsoft Corporation.
Service providers do very well on LinkedIn, but most businesses can benefit from a LinkedIn presence. The site is a source for not only finding employment and clients but also allows like-minded business people to share ideas, advice, connect to work on projects and more through groups.
Google, a relative newcomer in comparison, launched this network in 2010: http://plus.google.com-- Of 2.2 billion users, the active ones amount roughly to 111 million. Google+ attracts an audience with technical minds and offers interesting possible connections with Google's other products, including the search engine.
Google+ allows for the sharing of lengthy content, creating discussions, and sharing photos. And while Google+ does not necessarily reach the average social media user, the strength in Google+ comes from some important sources:
The +1 button - On the network and throughout the web, Google users can show appreciation for content by giving it a +1. The +1 can help grow word-of-mouth audiences, but also have an impact on traffic through search engines.
Google Hangouts - Sophisticated video / audio conferencing software is built into Google, allowing businesses to make more meaningful connections with their audience. Even the President of the United States and other public figures have held their personal Hangouts.
The bottom line is if your audience is on Google+ (it may or may not be), you should explore the possibilities.
Currently, Pinterest is social media popular destination. They officially launched in 2012 and according to Comscore, by January 2012, had 11.7 million users. While on the surface, it seems like they have a tiny audience, it ís a unique network that many business strategists are keeping an eye on and businesses are tapping into the image extravaganza.
This network is the most visual by far, as its focus is on sharing photos (videos can be shared too) of things that interest users. These shares are called pins and allow users to create virtual pinboards in a variety of categories. The site also attracts considerably more men than women, giving you something to consider in your participation.
If your web content tends to be visual or your product photos are visually appealing, there could be a place for you on Pinterest. Like Twitter, Pinterest is a very open network, and you will find that your Pinterest content is readily seen and shared by people who don't directly follow you.
Where you put your focus is where you will succeed. It is always better to do one or two things well, instead of a bunch of tasks haphazardly. If you are just getting started with social media, pick one in which to get your feet wet. If you're already involved, consider if you are putting your attention into the right areas and perhaps make a plan to explore new areas or dig deeper into existing ones.
If you feel like something in miising in life, you are not alone. I felt that way until 2000 when I died in the hospital after receiving an overdose of pain medication the doctor administered.. The brief death was a sacred experience. Moreover, returning to life brought me strength and resolve to get on with "my work."
Have you discovered your life purpose yet?
If you haven't, don't feel alone.
I didn't know what my work, my calling, or my choices were around "working with parents and families." I had already been a teacher, a counselor, a therapist, and an author with parenting books.I expected my purpose to manifest easily as if someone walked through my door and presented me with options. You are right if you guessed that it didn't happen that way.
Don't feel alone if you have not yet discovered your purpose. The reason is likely due to the fast pace of everyday life. When do you have time for yourself...to think about changing jobs, or even going it on your own and working from home? It can be easy to find yourself going to a job that you don't like and feel meaningless at times.
The first step to discovering your purpose is taking some time for yourself. When you turn inward and take time to ponder, write, meditate, or review your options, you open feelings associated with passion. One technique I used was to state my intention aloud:
I want to know without reservation how I can best earn a living by loving what I do!
Living your life in a way that serves your purpose is extremely important if you wish to be happy. There are several ways you can attempt to discover the meaning of your life:
- Describe your ideal day. Project yourself several years into the future and imagine that your life is virtually perfect. How would your life look? Are you working? What type of work are you doing? What do you do all day? Who is in your life?
Now that you know what the end looks like, what can you do today to take the first step in that direction?
2. Try austerity. Go camping in a remote place. Take time to enjoy nature and sit with yourself. When you’re alone and have clear intention, sometimes the answer become apparent.
3. Volunteer. Find an organization in your community that interests you. Doing something worthwhile can be an excellent way to discover your purpose. Even if you come up short, at least you’ll have done something significant.
4. Assume you can do the impossible. When anything is possible, what would you do? Take action to bring your dreams to life.
5. Write. Perhaps the most efficient way to discover your life’s purpose is to spend an hour writing. At the top of your paper write, “My life’s purpose.” Now spend the next 60 minutes writing whatever pops into your mind.
I did this exercise and wrote from a stream of consciousness as opposed to focused topic. I learned that my purpose hasn't changed from my twenties. I still like to teach as well as learn. I love to care about others and offer counsel. This stirs up positive feelings. Moreover, I can see myself doing it.
6, Investigate a new hobby. We all have at least one activity we’ve been putting off until a more convenient time. Doing something new exposes you to new ideas and thoughts. Now is the time to jump in and get started. You might be surprised what you discover.
7. Do something that terrifies you. Skydiving? Public speaking? You might find your life’s purpose during the process of conquering this fear.
8. Spend a day inspired. From the time you wake up until the time you go to bed, attempt to spend every moment inspired. The right books, music, and movies can help you maintain an inspired mental state.You’ll believe you can do anything. What would you do?
9. Ask yourself what you would do if you had $10 million. How would you spend your time? Can you figure out a way to make a living doing one of the activities you would be willing to do for free if you had the time?
Keep revisiting these tips until you’ve found something that really excites you. When you see your purpose, there will be no doubt. Avoid spending all of your life thinking and planning. Get busy living.
Finding your life’s purpose adds meaning to your living.
The great gift of human beings is that we have the power of empathy, we can all sense a mysterious connection to each other." ~ Meryl Streep
Get Paid For Your Talents
The ability to resonate with another person on a deep level is the talent of a parenting coach, and all coaches for that matter. Such resonance is achieved through empathy, the ability to feel with her client, not to feel for them or about them. Resonating with clients is a striking intuitive knowing which enables you, as a parenting coach, to predict their needs and provide an unprecedented quality of caring.
The ability to resonate with others is the character strength of a person whose core temperament is Interpersonal, adaptive, or supporting. You are a natural in being supportive and caring in your responses to others. The mottos of the Academy for Coaching Parents International are focused around this concept of empathy:
"To empower and sustain loving relationships" and
“To make a difference.”
The first thing a coach does is establish a loving relationship with the client, who may be a parent, grandparent, caregiver or anyone who has hired a coach to help them better parent or serve as a more effective guardian or caregiver to children.
Parent coaches assist, help, inform, inspire, and educate. They provide clarity, reflection, and reality checks for parental illusion, and support a parent's intuition. They are responsive and responsible as they provide frameworks and structures for conversations around sensitive issues.
A parent coach may serve as a coach for a parent’s personal confidence, or is involved with family relationships and parent/child issues. A parent coach is a mentor, not a doctor, minister or therapist. A coach is a friendly person a parent can call with everyday problems. A coach provides encouragement and expertise, coaching and challenges, all with the foundation of empathy. Through empathy the connection is made.
Are We Born With Empathy?
- Empathy is more than feeling pain; it is also connecting to one’s struggle, emotional intention, as well as feelings of joy and celebration.
- Babies demonstrate empathy in a global sense. If other babies cry, then babies respond with crying.
- By the time a child is 2 ½ years old, he or she has developed a self-identity and understands the feelings of distress belong to his playmate or parent or sibling.
- You will see preschool children empathize by reaching out to alleviate another’s distress through words or touch.
- By age 8, a child understands the human plight of birth, death and vulnerability.
Children depend upon the demonstrations of responsiveness, warmth and empathy from the people in their world to continue cultivating connection and empathy within themselves… or their ability to remain empathic is up for grabs.
A parent coach is the model for empathy, helping a parent to learn the use of empathy through modeling. In turn, a parent who feels successful will model responsiveness with their children. AND…we will have succeeded in making a difference – the truer mission of a parenting coach.
Let your genome make you successful:
Now you think have an empathy gene? Would you like to use it for making a difference in the world and at the same time get out of this rat race and be financially successful at the same time?
Mindset is about how you think and use your mental focus. The term emotions refer to your feelings, and each affects the other. -Emotion intertwines with mood, temperament, personality, disposition, and motivation.
Emotions and Strength
Want strength, then rile up your emotions like Norse warriors of long ago. The warriors were so called because they created fist of anger before entering the battlefield. They caused adrenaline to pump to prepare to win a war. In this agitated state, they felt invulnerable and accomplished feats of incredible strength.
Under extreme stress or emotional overwhelm, your body produces excess amounts of testosterone, adrenaline and cortisol. These hormones increase you heart rate, focus, awareness and muscle tone for the extra strength.
Use Your Emotional Strength for Calm, Collected Focus
Calm, collected focus is about creating and being in a "flow state."
We also call flow by several descriptors:
- Being in the zone or fully immersed mental state.
- Feeling of energized focus
- Full involvement
- Complete absorption of in what one does
- Results that are focused, engaged, maybe losing track of time.
A flow state is a feeling of calm, focused bliss, like in extreme sports when athletes persofrm effortlessly.Or like in music where the melody or the rhythm moves a person to sing or to dance.
No fear. No doubt. No bursts of anger or unwanted emotion.
You do your best work in a flow state. This is when we are happiest.
Do you try to live your life as much as possible. The problem is that you may have anxiety or stay overly busy with chores and things we need to do. These limitations leave you stressed, anxious or busy and they take you out of the moment. You face a challenge when your body and mind cannot possibly be in-sync when you are worrying.
Entering flow means being in the moment which not only makes you happy and confident, it also makes you unstoppable. You take control over your emotions.
So how do you take back control over your emotions?
- Check into how you feel, especially if your energy is low, or you you are distracted or even in a bad mood.
- To change your mood, I suggest Full-Wave Breathing to change your physiology in the literal sense.
- If you learn to breathe correctly (using belly breathing to fill the lower portion of the lungs, then the upper portion). If you use slow, controlled breaths, then you will be able to lower your heart rate, blood pressure, and calm your entire body.
- This will change your parasympathetic tone, taking you out of ‘fight or flight’ and into ‘rest and digest’. Try it the next time you feel overly stressed, overly competitive or worked up after an intense workout – your heart rate will slow and your mind will grow calmer.
- For your mental framework, another tool to use is called CBT---‘Cognitive Behavioral Therapy’ and this is a popular form of psychotherapeutic intervention used to treat phobias and other anxiety disorders.Take the intention of CBT strategies to look at the content of your thoughts. The self-talk that you give yourself to work yourself into a panic, or to calm yourself down. If you are thinking things like “I’m worried I might fall off that ledge” then of course you are going to be scared. If you think things like “I’m grateful for my friends” then you will be less likely to feel unhappy with where you are in life. You can use CBT to challenge long-held beliefs and to break negative self-talk habits by challenging your thoughts and testing your hypotheses. This is called ‘cognitive restructuring’.
- In the short term, you can use CBT techniques in order to more honestly assess your state of mind and your emotions and to then change the way you feel about a situation.So if you were stressed that you had a deadline you couldn’t meet and it was ruining your evening, then you might use cognitive restructuring in order to assess the thoughts making you stressed and replace them with more productive ones.For example, you might consider:
- What is the point of being stressed? Will it make matters better?
- What’s the worst case scenario? Would it really be that bad to tell the boss you can’t finish work on time? Are they expecting too much of you anyway?
- When was the last time you did this?
- Are there other ways you could lessen the blow?
- What would you rather pay attention to right now?
Combine this with controlled breathing and bring your focus to the thing that is most useful to you right now.
In the long term, you can use CBT in order to bridge the gap between your thoughts and your physiology. You see, your physiology and your emotions are designed to drive you toward desirable states: sex, food, shelter, love, success, social acceptance.
What makes coaches so credible with clients and successful in business? Charisma, experience, and expertise are at the top of the list. However, the one attribute which is critical to personal relationships and professional success is mindset.
MINDSET: the established set of attitudes a person holds
Mindset - A Way To Foresee and Plan Your Financial and Big Goals
It's true. In every action you take in business or life, your mindset is a pervasive determining factor which influences your success. Your coaching plans require the same foundation, a fresh viewpoint and about people, money, and solutions.
Here are examples of how a stressed or unconscious mindset could work.
1. You know that helping everybody would be great for business. The solution would be to define your audience by temperament, income level, and initial problems you could solve. This allows you to plan for the right ideal customer and learn how to market to their needs and values.
2. You set a sliding scale in a good-hearted effort to turn away no one that you could help.
While deserving and lovely, clients are less than your ideal persona when it comes to their ability to pay. You plan for your successful business first, and you create a financial plan to meet your goals, and your planning for your clients' needs.]
- Will you scale your financial levels so you earn more than what you need.
- Can you meet your budget with a lower-end scale? Yes, possibly with a group program or class.
- Would this client enter into private coaching? Did they value your work and you?
Before you realize your dreams of four-or-five-figure clients, insure that your mindset helps you be open, focused, compassionate, or playful and personal, depending on your temperament.
- If you are a caring, heart-oriented supporter, your coaching strengths are:
Being able to reframe other's doubts,
Listening to one's story,
Modeling the best conversation for the positive parenting with your client's kids.
- If you are a charismatic influencer, you inspire those who admire you because
Your nature is gregarious
You enjoy people, and they appreciate your friendliness
You are an excellent example of creativity in action and brainstorming.
- If you are an achiever-type coach, your coaching could challenge others
To tackle the project they've ignored
To commit to the exercise routine they need
To manage finances better
To plan the product launch sooner than later
- If you are the kind of coach who strategizes, your primary strength is solving people's problems This makes you an excellent consultant. In coaching, you can ask the right questions to help a client strategize:
What is the result you want?
What is the first step you would take to get there?
Can you outline the process?
What resources will you need?
In coaching, you are often the cheerleader for your clients, and gratitude will be a quality that you want your customers to have. In coaching, you expend energy being with your customer. If you find yourself complaining or fatigued, what will you do to better care for you?
Growing Your Confidence
What top-end coaches have in common is confidence. They believe in what they do. They believe in their ability to help others achieve the same thing. They walk on stage or join a webinar filled with the knowledge that what they are about to say will change the lives of those who are listening.
That is confidence!
When you feel confident, you radiate knowing and strengths. Just like how the person you're talking to on the phone can hear a smile in your voice, your potential clients can sense your mindset.