How to Market Your Coaching or Consulting Practice

Here are several examples to help market your coaching or consulting practice. These examples will help you master your marketing skills while others will simply grow your network, with the potential for additional revenue-enhancing techniques.

Personal Marketing
Create an advanced and broad network.

• Do your homework – find an online network that meets your needs.
• Meet other top coaches and form an alliance.
• Help others as often as possible and ask for help yourself. 
• Become a person that others want to know.

Public Relations
Become locally or nationally known.

• Create a press kit.
• Offer a free session to high-profile clients.
• Get in the news or on TV – offer to comment on relevant issues.
• Send out consistent press releases.
• Become a known expert in your field.
• Appear on a talk or radio show.
• Write a column on a blog or in a newspaper.

Electronic Marketing
The Internet is the advanced form of spreading the news about your business.

• Create or develop a professional website.
• Get links from other sites to your site.
• Create daily, useful content on your website.
• Add meta tags for search engine spiders.
• Create a scheduled newsletter to share information.

Creating Credibility
Become respected in your field.

• Create a niche in the business by finding a specialty.
• Find an “edge” and become certified as a coach with credentialing.
• Speak with other coaches and offer to teach for them.
• Write a book or ebook and compose articles, blogs, etc.

Becoming an Expert
As a professional, take the time to become an expert at your craft.

• Develop better listening and diagnostic skills.
• Speak in simple terms with potential clients. Don't over-explain!
• Understand and master your coaching skills.
• Read books to enhance your skills and knowledge level
• Consider attending a coaching conference.

Sell Yourself
Learn how to sell your product or service and yourself.

• Create an elevator pitch - a one-sentence introduction.
• Know what you’re selling and why you’re selling it.
• Take time to serve every potential buyer.
• In sales, be absolutely fearless.
• Ask open-ended questions rather than yes or no.

Earning Referrals
By always delivering more than a promise, referrals can be endless.

• Know your strengths and understand your weaknesses.
• Identify your target audience and clients.
• Learn to pass on clients that do not align with your skills.
• Consider offering free introductory discovery calls.
• Do not be afraid to ask for referrals—casual or otherwise.

Delivering Products/Services
Know what you are selling and give everyone something to buy.

• Offer the chance for group coaching.
• License all of your programs and work.
Offer or sell mp3 or audio tapes to potential clients.
• Take the time to launch a virtual university.

Groundwork: Coaching Families with Special Needs-Guest Post

Early Behavioral Theories

By Deborah Beasley

The groundwork that laid the early theories for our current understanding of treating, and parenting children with emotional, psychological, and developmental disorders is about 60 years old. [ctt template="5" link="9SWqh" via="yes" ]In the last thirty years, research in the areas of trauma, stress, PTSD, and the child’s developing brain has intensified through the dedication of the superstars of the world of trauma, children, and affect-regulation @parent_coach[/ctt]

Noteworthy names include:

John Bowlby and Mary Ainsworth, for their work in early parent child attachment. (Download John-Bowlby link for PDF.)

Allen Shore for his extensive contemporary work in affect-regulation

Peter Levine, Bruce Perry, and Bessel van der Kolk for their unstoppable research and discovery in the effects of trauma on the neurobiological and social-emotional development of children.

Their collective, groundbreaking, work is the sound philosophy of this training, backed by the science of neurobiology and neuropsychology.

[ctt template="5" link="RK_37" via="yes" ]We now know that the healing path for children and families with emotional and behavioral difficulties rests on the firm foundation of these principles: @parent_coach[/ctt]

 

1. Healthy relationship and attachment between the parent and child as its pivotal point.

2. Understanding affect-regulation and brain development as the fulcrum of healing in the family.

Our relationship-focused model combines the best strategies and methods of all other approaches. The results we seek in this coaching/parenting model are

• To support and maintain a healthy relationship between the parent and child and unity in the family.

• To respect the unique cultural differences in family composition, and

• To identify and build upon the individual strengths and qualities of parent and child.

This model uses the best practices of current behavioral, cognitive, sensorimotor and interpersonal approaches, as well as traditional wisdom and related modern science, to create a path to healing which best fits the circumstances and behavioral needs of individual families. We use what is usable within the context of a healing relationship and discard the rest.

Are you a kind of person who wants to help families with special needs by becoming a parent coach but you don’t know how to become a parent coach?

Register for our coaching families with special needs course and become a certified parent coach.

coaching families with special needs course

 

Key to Financially Successful Parent Coaches


Are you struggling with a decision to become a parent coach? Do you wonder how to succeed with business training?  

Entrepreneurship calls to the restless souls who want to serve as financially successful parent coaches. Like you might have questions, I questioned my own decision to start the Academy for Coaching Parents International.

I thoroughly grasp the hesitance in starting a new business and committing to its success--your success. However, one fact will always be sincere....

...In economic tough times, entrepreneurs flourish. Focusing that same worry about time and energy on developing a new service or filling a need in a community is worth your time and effort. You can become a financially successful entrepreneur in a relevant coaching business.

A recent news article stated that in times of economic downturn, the time and energy any person spent looking for another job can be exhausting. And not finding one can cause a sense of hopelessness. I get that too, as I applied for 300 different counseling jobs at the time I received my doctorate. The timing was honestly the worst as government funding had been cut to all major institutions for higher education.

That made sense to me. I understood hopelessness. Major surgery in 2000 left me feeling like attempting anything more than getting well was overwhelming. Then, after the events of 9/11, my seminar business ground to a halt quickly. I refused to give up finding a passion that could also make me financially successful. I had to keep asking myself, "What's Next?" every time I wanted to quit.

What Next to Be Financially Successful?

If people could not come to us, we would go to the people, and the Academy for Coaching Parents International forged ahead to offer other entrepreneurs and nurturers the chance to work at home and be available to their children. Many have become financially successful entrepreneurs.

I had cultivated optimism well, and I would need it.

In January of 2013, all of the fifteen websites associated with my books, coach training and wellness crashed when the hosting server ignored my pleas to examine my site. I asked myself a hundred times if throwing in the towel was the right move.

One of my mentors for the Academy whose book I was ghostwriting was a self-made multimillionaire. When I asked how he went from being a physical education teacher to a millionaire, he encouraged me to focus one hour a day on the marketing of the Academy for Coaching Parents. He explained that focused attention on an object has an exponential effect - in short, what you focus on manifests. That was his secret and soon became mine also. Focusing on the act of creating something new provides a different perspective from those around you.

Focus on the formation of a financially successful business like the Academy brought out strengths that were waiting to be used again. Resilience surfaced and opened the door to passion, which fueled more focus. That kind of discussion moves helplessness out of the way, making room for hope, creativity, and of course, more focus, and eventually financially success in the role!

By now if you have decided to become a financially successful parent coach, but you want to explore the possibilities, we might have something for you.

Explore the coach training programs and decide for yourself, the best training course which aligns with your passion.

 

 


Why Success Habits Must Evolve

Success habits should not be set in stone because you constantly evolve. As you grow and change so do your habits because you will be redefining your goals and plans.

To create success habits, one essential is that you know what you want to achieve and why you want it. When you feel confident in your “why,” then you can make your commitment to creating it. This requires you to understand how you will change and how this affects your daily life.

You create a plan and there is an end goal.

You evaluate your plan every day to ensure that you are on the right path.

Following these two steps are prime examples of successive steps. Success habits require commitment and focus. To maintain these, you need a positive mindset and to be emotionally invested in achieving your goal. Without these, you could lose interest and momentum. Eventually, you might allow negative self-talk and behaviors to interfere with your practice and plans.

If your end goal changes then put the new goal into your plan and re-check every step to ensure that you remain committed and able to achieve the goal.

It may be that your original goal was to wake at 6.00 am every day as this would give you 2 extra hours before the start of your normal working day’s routine. Waking early is a success habit adopted by the majority of successful people as they understand the importance of time and routine. You may find that 2 hours is not enough time to complete the tasks that you feel are essential for reaching your goal and that you feel stressed and inefficient instead of positive and well planned.

You could re-plan and go to bed slightly earlier so that you can get up at 5.00 am. This would give you an extra hour in the morning to complete the tasks you feel are essential for a successful start to your day. Looking at these small changes in routines and not hesitating to make necessary shifts truly serves to strengthen your habits.

Your day can start in a positive way. This sets you up for success from the start.  Develop a morning routine that works for you. It should include a healthy nutritious breakfast, as well as activity that will provide positive motivation for the day ahead. This will probably involve Planning different activities such as exercise, reading, listening to audio recordings, studying, yoga, self-hypnosis, visualization or using positive affirmations.

What works for you? Success routines take trial and error and also involve using different methods depending on the habit you are trying to create and the end goal. Being flexible is crucial. Flexibility ensures that when a change occurs, you view it in a positive light, accept it and go with it.

As you change and your business evolves, your routines may also change. You will want to evaluate which success habits you need. Don’t be afraid to change them, as the changes will create more commitment and focus. For your ultimate goal to be achieved you need to undertake the constant evaluation of your mindset, your habits, strengths, weaknesses, motivation, and goal. This constant re-evaluation will help you create success habits that work for you and not against you.

Success habits should not be set in stone. In fact, they constantly evolve because you will be redefining your goals and plans.

For you to be successful in creating habits, know what you want to achieve and why you want it. You need to committed to creating it and this requires you to understand why it is important to you. How it you change as a result? How will your life evolve?

Success habits require commitment and focus. To maintain both, create a positive mindset and to be emotionally invested in achieving your goal. It is too easy to lose interest and momentum without those goals lingering in your thoughts. If your end goal changes then put the new goal into your plan and re-check every step to ensure that you remain committed and able to achieve the goal.

It may be that your original goal was to wake at 6.00 am every day as this would give you two extra hours before the start of your normal working routine. Waking early is a success habit adopted by the majority of successful people as they understand the importance of time and routine. You may find that 2 hours is not enough time to complete the tasks that you feel are essential for reaching your goal and that you feel stressed and inefficient instead of positive and well planned.

Success Planning

You could re-plan and go to bed slightly earlier so that you can get up at 5.00 am. This would give you an extra hour in the morning to complete the tasks you feel are essential for a successful start to your day.

Start your day in a positive way! This sets you up for success from the start. Developing a morning routine will work for you.

Do you a healthy nutritious breakfast?

Do you have an exercise routine?

Do you read inspiring affirmation for your positive mindset?

Do you hold a specific goal in your mind that represents the day’s accomplishments?

Do you have life activities for reducing stress and promoting positivity, such as exercise, reading, listening to audio recordings, yoga, self-hypnosis, visualization or using positive affirmations?

It is important that you find what works for you depending on the habit you are trying to create and the end goal. Being flexible is crucial. Flexibility ensures that when change occurs you view it in a positive light, accept it and go with it.

As you change and grow, creating the success is so deeply satisfying. For your ultimate goal to be achieved, continue to evaluate your mindset,  habits, strengths, motivation, and goal. This constant re-evaluation will help you create success habits that work for you and not against you.

Let’s Start With Defining Your Success

How do you define SUCCESS?  One defnition is success is achieving your financial goals through your online coachinfg or consulting business.

Not a Destination

The problem is, success isn’t a destination. Success is a journey with stops along the way.  Being successful is moving toward your goals, this the way to achieve it is to be constantly moving forward with the goals in the distance.  Your happiness isn’t dependent upon actually reaching that goal, however.  Your success is based on the sense of accomplishment you derived from having closed the distance and achieved that goal.

The bottom line is that your definition of success is on the path to get the things that you want, one at a time, and to continue to improve yourself and to inspire yourself to reach the next level.

That brings us to the framework for those goals that you want to achieve – your habits for success. The practices that you cultivate will result in the success you desire. Habits for success are clearly defined, well thought out and designed to take you to the goals that you have set for yourself. To understand what a pattern for success is, set some goals first. But for demonstration purposes, here are three different examples because it can be difficult to know how to identify the successful habit.

The reason that people have problems becoming successful is that they have not figured out exactly what it means to be a success!  Defining it for yourself is the first step in achieving it. AT ACPI, we have varied goals for reaching our audience as well as monthly financial goals to tell us we are on target.

Defining Success

The problem is...success isn’t really a destination. Success is a journey with stops along the way. Those stops are the destinations where you want to arrive, but there is no final destination.  Being successful and happy is moving toward your goals, and the only way to achieve it is to be constantly moving forward.

You are going to want more, and that’s okay. You set another goal – a higher purpose – of being able to attend charity dinners where the price of a plate is over $1000 for example. Your happiness isn’t dependent upon the actual goal achievement. It is based upon your hard work and your sense of accomplishment derived from having achieved that goal

The bottom line is that your definition of success is never a specific destination. Preferably, your destiny is being on the path to get the things that you want and continue to improve yourself and inspire yourself to reach more and more goals.

That brings us to the framework for those goals that you want to achieve – your habits for success. The practices that you will be teaching yourself result in the success you desire. Habits for success are clearly defined, well thought out and designed to take you to the goals that you have set for yourself. To understand what a pattern for success is complete, you set some goals first.

Five Lessons from Warren Buffet

You might be wondering what super-investor Warren Buffett can teach you about life. You might be thinking that he knows a lot about money, but that has little to do with being an expert on life. You might be surprised. Warren is famous for his simple lifestyle and love of his work. Let these lessons in life be a guide for contentment in your own life:

1. Focus on what you love. Warren has a beautiful, modest home, and drives a $40,000 car. He could own the most expensive house and vehicles in the world, but he doesn’t. He drinks Coke, buys what he likes, and enjoys a relatively simple life.

Enjoy your life and the things you have. Avoid being concerned about what everyone else has or about what you could have. It’s more satisfying to own one perfect painting than to own ten that don’t thrill you. Seek out the things you love and avoid wasting your time on the rest.

2. Quality is more important than quantity. You only need to make a few right decisions to be incredibly successful. Warren Buffett has hundreds of billions of dollars to invest for himself and others, yet he frequently only owns 20 or so stocks. Be picky. Be happy with a smaller quantity.

Warren has a very famous line that states, “Your financial wealth would be much greater if you could only make 20 investments in your lifetime. You would make sure they were great if you had only 20 chances.”

3. Do what you love.  Warren has said that the essential part of success and contentment is doing what you love every day. That’s why he’s never stopped investing and making money. If you’re spending your time doing what you love, you continue doing the same thing regardless of how much money you have.

You might not enjoy the career you have right now. But are you doing anything to change that? Do you have a plan? Imagine how much more content you would be if you enjoyed going into work each day.

4. Mind your own business. You needn’t be concerned with what the competition is doing. Avoid being influenced by everyone else. If you do what everyone else is doing, you’ll simply be average. Avoid comparing yourself to everyone else. Follow your intuition. Most of us are overly concerned with others. We’re worried about how we compare. We’re concerned about their opinions of us. They’re probably thinking the same things. Get yourself out of that loop and do your job.

5. Stick to your talents. Warren is famous for shunning high-tech investments, even when they were practically a sure thing. He has stated that he doesn’t understand them well enough to invest in them. Stay in your areas of strength. You don’t need to do everything. Focus on what you know well.

We usually enjoy doing the things that showcase our strengths. That’s human nature. It also makes life easier. Work on your weaknesses, but leverage your strengths.

You might be thinking, “Yeah, anyone could be content with $50 billion.” But that’s not true. Studies have shown that happiness and income correlate to $75,000. Above that income level, happiness does not increase.

Super wealthy people became wealthy mainly because they were comfortable living a particular way and kept moving forward to those goals or achievements they had scheduled into life. You can be just as content, even if you never amass a mega-fortune. Aim to increase the amount of contentment in your life. It might not be an issue of money, possessions, or the other things that most people think to lead to happiness.