3. How to Come Up With A Business Story

Telling stories is a great way to connect with your audience, and for life coaches, business stories illustrate the struggles and successes we all share.

It doesn’t matter if you are on stage, teaching a class, writing an email to your list, recording a podcast or writing a blog post. Business storytelling could and should should play a big part of your content creation and marketing strategies. But how do you come up with those stories in the first place? Here are seven tips to help you keep the business story ideas flowing so you can find just the right one for just about any situation.

Share A Recent Encounter

Often the best story are happening to you and all around you. Think about a client who is successful in her achievements? Can you tell her story as an example to newbies? What is the best coaching conversation you ever had? Or which complement from a client meant the most to you? And why was that story most meaningful?

Recall A Conversation

storyConversations offer great story ideas. Without going into too many details or sharing too much information about the person you were talking to, what was the underlying message of the conversation in your storytelling. Example: One parent, who called me, was frustrated her their three-year-old daughter was always singing, dancing, and seemed “overly” playful. The daughter was a total contrast to their eldest daughter, aged ten, who mom described as most like the parents. Parents and older daughter liked to read, study the stars, read science-type magazines. The younger child shared  few, if any, interests with the parents and older sister. I shared with the parents how there are different temperaments, and because the older sister was an intellectual, didn’t mean that the second child would be of the same temperament. No, the younger child was the talkative, creative, dancing ballerina.. They got it, and I didn’t hear from them until ten years later. Now older daughter is thirteen and younger daughter is six. Mom called to share how the knowledge of temperaments changed their lives. They started offering the younger child outlets for her dancing body and creative brain, as they offered the older child classes and experiences in which her strengths could flower.

Dig Deep and Share A Childhood Memory

Childhood memories are another great source of story ideas. The memories that stick with us from way back when are often the ones that taught us a valuable lesson or had a significant impact on who we are today. Think back to what you remember from your childhood and how you can tie those memories into what you’re doing today.

Pay Attention To Your Surroundings

Stories are going on all around us. Pay attention to the situations and conversations people have around you. You’ll be pleasantly surprised how many story ideas you’ll get just by paying attention your surroundings. Example: I went to the hospital when I felt sharp pains crackle cross my chest. Heart attack? Not sure! Go to bed or go to the emergency room? Go to the hospital. Over five hours, I was admitted, assigned a bed, tested, and the doctor finally arrived in the early morning to tell me the news.

“You have a pulmonary embolism.”

“And that is….?”

“You have a blood clot in your lungs.”

“Shit?”

Carry A Little Notebook

We’ve established that there are conversations around us from which we draw a story theme. as you observe those stories, which are memorable that would be a good fit with the content or product.  Stick a little notebook and pen in your purse, briefcase or jacket. Keep it with you and jot down short notes about ideas, thoughts, conversations and situations that have storytelling potential.

Listen To Your Family and Friends

Pay attention to your loved ones. They are sharing stories with you on a regular basis. Listen to your kids when they come home from school. Sit down for an after-school snack, and ask them about their day. You’ll have an almost never-ending supply of storytelling material. Listen with rapt attention to feel their emotions and exemplify those feelings in your story, as they are genuine and believable. Keep looking for new ideas and keep telling those stories to grow your business, connect with you readers and make the sale.

Certified Consultant vs. Certified Coach

Certified Consultant vs. Certified Coach

NEW: Why does ACPI now offer Certified Professional Consultant Training after a dozen years of providing only Professional Coach Certifications? 

The answer is to specify and encourage skills for the specific temperament types and blends of people dedicated to serving and helping others. The roles that each temperament type might look very different. 

For example, what each temperament type might offer is not so black and white, as much as, it depends on the preferences of the blended temperaments and motivation. For example, 

  • Thinkers have advice to give and problem-solving skills to offer in an organized fashion. 
  • Supporters often share emotional support and offer hands-on practical advice.
  • Creative Influencers remind us of the motivation to create and the allowance to unfold and manifest those innovations. 

The coaching model for self-growth maximizes a person’s performance by unlocking one’s potential through a series of questions, choices, and determining how results rate.

Rather than teaching, coaching is akin to guiding, checking in with questions and reviewing progress toward goals or outcomes on a set schedule. The coach has graduated from a course or training that signifies expertise in the coaching model. 

Consulting, on the other hand, involves giving advice. Also, the one giving advice is an astute expert in a particular field. A Professional Parenting Consultant, for example, demonstrates knowledge and solutions for advising in a specific area: for example; sleep, tantrums, school performance, adolescents, or babies.  

Getting babies to sleep, 
Managing a toddler’s tantrums
Helping a five-year-old learn to focus and complete a task. 
Helping a school-age child learn discipline through study skills, play skills, or focusing skills. 

A Certified Professional Parenting Coach might ask more questions about the situation: 

What is the bedtime routine?
What instructions, if any, does the parent give the child? 
How strictly is the child monitored, depending on the child’s age?
What schedule has the parent set for the child? 
What resistance or behavior does the child exhibit?
What role is more comfortable for you? 

The bottom line about training in coaching or consulting is best determined by idetifying your temperament and motivation

.

What Money Myths Are Burned Into Your Brain?

What Money Myths Are Burned Into Your Brain?

You are a savvy coach who wants to earn more and have premium clients who honor what you do and want to be part of your tribe.

I find that people believe the following money myths, mostly on an unconscious level, yet the unconscious can run our daily lives. Coaches are savvy on self-awareness, so take these money myths to heart.  It’s troublesome to form sound financial ideas once you’ve supported false beliefs over time. Wow, they do become burned into our brains. Change limiting beliefs and you’ll strengthen your foundation for making sound monetary choices.

  1. Money myths equates with being happy. Actually, a study done at Princeton University showed there is a correlation between financial gain and happiness, to a point. Happiness and emotional well-being improve with a rise in pay, up to $75,000. On the far side that, however, any increase failed to offer further benefits or enhancements.Other analysis shows that the amount of respect and social influence someone receives is the most valued asset. Of course, Money has some influence on these two things
  2. A disproportionate number of very successful individuals come from poor backgrounds. It’s staggering what number of extremely successful individuals never finished high school because adversity can build resilience. Average individuals tend to be predictive of average results. If a person learns from their experiences, their resilience seems to naturally carry them forward. Move beyond average.
  3. There will be enough time later to retire, save money, or pay for the kids’ college education. This is a because conditions don’t always get better, as this last economic crunch proves. However now is always a great time for saving.
  4. Additional education means more cash. There is a difference in lifetime earnings between those with high school educations and those with college degrees. However, skill sets vary for earning income when the economic cycle fluctuates. In some fields, those with graduate degrees really earn less.
  5. Budgeting is the best plan to tighten your belt. A home budget could be a nice plan, however, is there room in that budget for a larger purchase or an emergency item?

Do any of those money myths limit you in any way? Being real and recognizing and eliminating false beliefs is powerful in opening your mind to new possibilities. Continue learning and your monetary experience can still grow. Do you want to earn what you are worth?   Looking to start a business?? Have a look at our course Successful Coaching Business Set-Up In Systemized Steps and learn a step by step strategy from starting a business to making money out of it.  

Successful Coaching Business Set-Up In Systemized Steps 

Formulate Your Coaching Procedures

Formulate Your Coaching Procedures

Do you have a plan for coaching procedures for your business? The most efficient ways to deliver new business strategies and increase your coaching income are the goals for this blog course.

  • Do you have a stand-alone coach training program?
  • Do you have a group coaching program you offer weekly or monthly?

If you already have these types of programs, then your clients might be ready for the in-depth one-to-one coaching program. The package is a “top of the funnel” offer when establishing coaching procedures. 

Your clients would have read your free blog articles, perhaps participated in a group program, or enjoyed an online course. They know you and recognize your work. They know your value, and they’ll be more than willing to pay for continued access to you. Moreover, your business experiences make you the perfect person to work with other emerging, talented business women. Your next step is to formalize the coaching package and make it available for sale.

The real value of private coaching is the influence you have and the impact you make on the lives of those you coach.
With group coaching or self-study programs, it’s difficult to know how many people are putting your expertise to work for them.

In a private coaching program, you’ll be connecting with clients one-on-one, and you’ll see what’s providing the most useful results.
Private coaching offers a highly rewarding relationship for both you and your customers.

STEP ONE –>

“Get Clear on the Problem You Solve”

As with every aspect of your business, your private coaching package must be highly targeted to be successful. You cannot just hang out your virtual shingle, call yourself a coach, and expect clients to line up for an appointment. Rather, to position yourself as the expert you are, become crystal clear on exactly:

• WHAT you do
• WHO you do it for
• HOW you want to do it
• WHICH emotional results and tangible changes can you offer and guarantee.

When you can articulate the exact problems, you solve and who you work with, it will be much easier to find your tribe and attract buyers for your program. For example, business coaches might focus on solving:

• Money mindset issues for women entrepreneurs
• Brand development for health and wellness coaches
• Marketing help for information product sellers
• Outsourcing problems for online businesses
• Life coaches solve different issues.
• Dating coaches have their particular area of expertise. Executive coaches focus on C-level employees.

You have your sweet spot, too, and it’s probably easy to identify.

Specialized Niche: You already know your general area of expertise, whether it’s business, life, health, finance, parenting or personal growth.

Target Client Persona: Now think about who your favorite clients are. And if you don’t yet have clients, think about those you’ve helped in the past in any way—even if it’s through email or on social media.

• With whom did you most enjoy working?
• What problems were you happiest to solve?
• Which issues (and people) left you feeling frustrated and stressed out?
• Those questions belong in your coaching package.
• Who are your tribe members?These are the people for whom you’re building your 1:1 package.

Next, consider what this client’s biggest issue is. It’s your ideal client’s most pressing problem, the one she most needs to solve, and the one she will gladly pay to fix. Maybe her blog doesn’t get enough traffic. Perhaps her online dating profiles aren’t attracting her dream man. Or maybe her finances are out of control. Whatever the problem is, you have the answer and can help her find her answer. When you can craft a coaching package that gets results for your ideal client, you’ll have a winning program. People will line up to enroll.

EXERCISE: DESCRIBE YOUR IDEAL CLIENT

If you haven’t already done this exercise, spend some time defining your ideal customer. This exercise finalizes the coaching procedures you will put in place for automation. Explain everything you know about her, including her experience level, her dreams, her family life, her frustrations, her income, and anything else that will set her apart from millions of other potential clients. (Use additional sheets if needed.)

EXERCISE: STATE HER BIGGEST PROBLEM

Now that you’ve identified who your client is, the next steps are:

• Define her big issue concisely as possible, like
• Struggles with self-esteem
• Lacks confidence
• Struggles to lose weight
• Desires to explore relations

 

Where Are Your Potential Coaching Clients For Business?

Your coaching clients are out there, and they are looking for you! In my training as a therapist, counselor, and coach, I’ve heard this phrase often and always wondered at its veracity.

A dozen years later of online experience and building the Academy for Coaching Parents experiences, I can again state: That potential clients want you is true. Clients are out there whether you are a life coach for parents, health coach for seniors, a dating coach for men in mid-life, or a business coach for creative people.

The mindset to hold for successful coaching clients  is you have a large audience, and they are eagerly anticipating the help only you can provide.

Check the list below to see if you are missing the mark in important areas. Doing so may cause potential clients to turn away for another coach.

Make it Easy for Them

When selling your products and services online, you have to make it easy for your customers to buy. The process sounds easy, but customer connections is in how you organize the information.   You might be shocked at how often coaches (and others) miss

  • The distinct steps are clear and obvious on your web site or on other social media platforms. The days of reading content are over. Invite visitors to download a syllabus of courses, an ebooks, take a quiz, listen to a free podcast, or watch a video that tells a visitor in three minutes abut the site and provide three options to take the next step. Would they enjoy a blog article, or would they download affirmations to stay calmer?
  • The “buy” buttons are not obvious. The primary color for my websites is blue and variant shades. The buttons to link  a potential client to the next page or product should stand out – bright green, cherry red, and orange are popular colors that attract attention.
  • They don’t make contact information easy to find. This should be obvious to you while it may not be obvious on the website. Most websites have a contact page, which is obvious in the menu on top of the site.Here are a few more ideas:  At the end of each blog, have a contact form. It could also serve to sign a new client for blog traffic, as well as to contact you with any questions, no matter how small.
  • They don’t provide clear calls to action on their website. By calls to action, it means you provide instructions: click here, download this, go to the posts in children’s category, review this book chapter, buy this book. In my reviews of coach’s sites, I have seen a leading report on the page. A sample of content and the book cover populate a page. The button reads “Learn More.” The button may lead to another page of content, a blog article, and such. The button should be much more precise: Buy this. Download the Ebook now, Read the post sample from the book, and leave a comment ti my questions: Can I email this book to you? Can you see a yes answer is more likely to be forthcoming than just learning more.
  • They don’t create easy website navigation so readers can quickly find what they need. In the ideal world, you would list the pages you wanted your clients to visit in order like first, second, third etc.. Too often web builders put the basic pages up and add them to the menu with no specific navigation instruction.

The list goes on, but the bottom line is this: make it easy for your customers to buy from you. Not only will you make more money, but your clients will be singing your praises.

Court the Potential Coaching Clients

Even if your ideal market is established as business owners, you will still create your site navigation for up and coming new clients. While they might not be ready for you yet, and they’ll remember you if you treat them well and have organized-easy-to-find content and giveaways.

Some ideas for helping the new coaching clients learn to trust you and your offerings are:

  • Low-cost self-study products. Could you offer a short, free course, a video, or an audio file?
  • E-books or guides – An ebook that you give away is called a Lead Magnet – an ebook which magnetizes  a new to you? Man sure the topic is one that your clients would want to read.
  • Email courses – This is a safe bet for those who don’t mind leaving their email address, because they can read what they are interested in as well as learn about you also.
  • Membership sites and forums should be your business model with new offers, products, or services at regular intervals.
  • Facebook groups can serve as memberships also,  and you have the option of making your presentations live on Facebook Live.

Get Personal

In every crowded niche, your personality is what sets you a part from every other coach out there. Don’t be afraid to shine. Stand out brightly in your image, what you write and how you present your materials.  That’s how your potential customers will get to know, like and trust you. You cannot stop to worry if your efforts are working. You have to assume that your efforts work, and whether you are shy, non-techie, ora private person, you must shine online and in social media if that is where you are building a business.

  • Share personal updates on social media so that potential customers can see the “real” you.
  • Post photos of your life outside of business on Instagram and Facebook.
  • Take a stand for what you believe in, whether or not it is controversial and unpopular.
  • Be available to answer questions and stay on top of the most popular social media that you use.