Telling stories is a great way to connect with your audience, and for life coaches, business stories illustrate the struggles and successes we all share.
It doesn’t matter if you are on stage, teaching a class, writing an email to your list, recording a podcast or writing a blog post. Business storytelling could and should should play a big part of your content creation and marketing strategies. But how do you come up with those stories in the first place? Here are seven tips to help you keep the business story ideas flowing so you can find just the right one for just about any situation.
Share A Recent Encounter
Often the best story are happening to you and all around you. Think about a client who is successful in her achievements? Can you tell her story as an example to newbies? What is the best coaching conversation you ever had? Or which complement from a client meant the most to you? And why was that story most meaningful?
Recall A Conversation
Conversations offer great story ideas. Without going into too many details or sharing too much information about the person you were talking to, what was the underlying message of the conversation in your storytelling. Example: One parent, who called me, was frustrated her their three-year-old daughter was always singing, dancing, and seemed “overly” playful. The daughter was a total contrast to their eldest daughter, aged ten, who mom described as most like the parents. Parents and older daughter liked to read, study the stars, read science-type magazines. The younger child shared few, if any, interests with the parents and older sister. I shared with the parents how there are different temperaments, and because the older sister was an intellectual, didn’t mean that the second child would be of the same temperament. No, the younger child was the talkative, creative, dancing ballerina.. They got it, and I didn’t hear from them until ten years later. Now older daughter is thirteen and younger daughter is six. Mom called to share how the knowledge of temperaments changed their lives. They started offering the younger child outlets for her dancing body and creative brain, as they offered the older child classes and experiences in which her strengths could flower.
Dig Deep and Share A Childhood Memory
Childhood memories are another great source of story ideas. The memories that stick with us from way back when are often the ones that taught us a valuable lesson or had a significant impact on who we are today. Think back to what you remember from your childhood and how you can tie those memories into what you’re doing today.
Pay Attention To Your Surroundings
Stories are going on all around us. Pay attention to the situations and conversations people have around you. You’ll be pleasantly surprised how many story ideas you’ll get just by paying attention your surroundings. Example: I went to the hospital when I felt sharp pains crackle cross my chest. Heart attack? Not sure! Go to bed or go to the emergency room? Go to the hospital. Over five hours, I was admitted, assigned a bed, tested, and the doctor finally arrived in the early morning to tell me the news.
“You have a pulmonary embolism.”
“And that is….?”
“You have a blood clot in your lungs.”
Carry A Little Notebook
We’ve established that there are conversations around us from which we draw a story theme. as you observe those stories, which are memorable that would be a good fit with the content or product. Stick a little notebook and pen in your purse, briefcase or jacket. Keep it with you and jot down short notes about ideas, thoughts, conversations and situations that have storytelling potential.
Listen To Your Family and Friends
Pay attention to your loved ones. They are sharing stories with you on a regular basis. Listen to your kids when they come home from school. Sit down for an after-school snack, and ask them about their day. You’ll have an almost never-ending supply of storytelling material. Listen with rapt attention to feel their emotions and exemplify those feelings in your story, as they are genuine and believable. Keep looking for new ideas and keep telling those stories to grow your business, connect with you readers and make the sale.
If you hang out online at all, then most likely, you have heard that online coaching can be a lucrative business. Most business owners, who work a few hours each month in their online coaching business, earn above the average household income in the United States. If planned well, online coaching could be a lucrative business.
Why is it tough to succeed in an online coaching business? It does not matter if you are an expert. The fact that you are considering getting into online coaching reflects that you are an expert in one area of your life.
Your Coaching Expertise Is Not the Issue.
Instead, most people, who have coaching expertise, are not experts in building a business. The main problem is when a coach promotes an online coaching business in the wrong way.
The first common way people promote a coaching business is through press releases. A well-written press release could put your brand in front of the right eyeballs. You could have more clients over time.
Press releases are pieces of information that are supposed to help the press do their job. However, media specialists seek newsworthy developments that impact your business. They have little interest in promoting you or your business.
So how is your press release newsworthy? What is your hook to the story: a new coaching method? Provide an introduction to possible new clients? A checklist, booklet, or an ebook that helps a client change viewpoints?
Another method is to watch the news or media trends and write your media release about those topics. That’s how you play the press release game.
Example: Outline of Press Release
For Immediate Release
• Summary Bullet Point One
• Summary Bullet Point Two
• Summary Bullet Point Three
Location, State –
Emotionally healthy children do better in school, find more success as adults, and lead happier lives. They can be happy and fulfilled as they grow up.
Follow these strategies to increase your children’s emotional wellbeing:
1. Be open about your feelings. The world isn’t always positive, and you may have struggled. It helps your children understand your feelings if they see the reality of the world.
- Kids copy their parents, so they’ll mimic your emotions.
- As an emotionally healthy adult, you’ll show your kids that it’s normal to have both positive and negative feelings. If you’re open about them, they’ll be able to learn from you.
- You may be tempted to protect your children from your real emotions. However, you’ll miss a teaching opportunity.
2. Avoid judging feelings. Adults sometimes criticize others and their feelings. Your kids are always watching, so they learn to judge others too.
- When you judge and criticize the emotions of others, you show your kids that it’s normal to make fun of or mock other people.
- They can suffer emotional damage because they learn to criticize others or become scared to show their own feelings.
- It’s also important to avoid labeling feelings as good or bad. Sometimes you may be happy, and sometimes you may be sad, but both are normal. Help your children to accept and not to be ashamed of how they feel.
3. Avoid telling your kids how to feel. When you try to control a child’s emotions, the situation often gets worse and leads both of you down a dangerous path.
- You can’t control every aspect of your child’s life. If you try to tell children how to feel, they can become scared to show their true emotions. They learn that they can’t be honest about their feelings, so they stifle or hide them.
- When you tell your kids they have to be happy, you prevent them from figuring out why they don’t feel this way.
- Parents often feel that their kids are an extension of their personalities and expect them to act and feel the same way. However, each child is a unique individual. You can’t expect them to feel the same way as you.
4. Resolve your emotional wounds. You’ll find it difficult to teach your kids how to deal with their feelings when you’re struggling with your own. Kids naturally copy their parents, so they may pick up on your traumas.
- Take care to prevent the emotional wounds from your past or present from carrying over to your children.
5. Ask questions. Kids benefit from opportunities to discuss their emotions. Ask questions and find out how they feel, rather than assuming what they’re feeling.
- When you ask about their feelings, your kids will learn to articulate them. They’ll learn to express their thoughts and emotions.
Emotionally healthy children grow up to be successful and happy adults. They’ll also be able to use these skills when they get older and face challenges. The ability to be emotionally available and knowledgeable is a powerful tool. Your kids will enjoy great advantages from learning about their feelings.
My Family Coach didn’t have cliche, immediate answers to my questions about managing a toddler’s outbursts. Instead, she asked me more questions about values and viewpoints. When we finished the discussion, I realized I was in complete harmony with my parenting values. Her viewpoint allowed me to talk through my fears of parenting too strictly.
Every day in your families, you may operate from the perspective of doing the best you know how to do in dealing with the challenges and opportunities. That is so true for everyone, even your coach, who probably came to her profession because of similar experiences. Would you choose to work with a coach If you knew you could and would be…
- More effective in relationships,
- More productive with your time.
- Better focused on your goals
- More successful in communication
If you knew you could accomplish your goal, then you would alter your behavior to correspond with these insights. Your family coach supports your breakthrough and speeds up your learning curve.
You Are Limited By What You Do and Don’t Know
The only access you ordinarily have to change and to influence your family comes from these two areas: 1. What you know 2. What you don’t know In efforts to achieve more or be a better person, you might learn to do something better, or try a different way you heard or read about. You try again a strategy that worked for you before. This is all good. The problem is that it doesn’t stick. The small increments of progress are just that….small, yet they can be powerful if they give you a new skill, relevant understanding, and a next step. That is where the Family Coach enters the scenario. Few of us can make the changes personally we desire without help. We need feedback, another viewpoint, advice, a listener, a person who questions how we will get there and what will we have accomplished in our parenting. Here is the success secret that few parents know: Extraordinary growth comes from outside the area called “you don’t know” – your blind spots. Imagine the big bubble right outside of your reach filled with a vast array of unusual, new ideas and advice you seek. However, you could be blind to the giant bubble of answers. Very few family coaches will tell you what to do. In one sense, that rips off your self-discovery process for yourself and all the family members. Instead, coaches listen, feel, observe, and ask to help you go to the inner bubble of personal knowing —THAT is your unknown, unseen wisdom waiting to rise to the top. You wouldn’t let your child climb on to a bike he doesn’t know how to ride without helping him balance, pedal and practice until he has a feel for the bike. You stay balanced with a family coach until you feel the thrill of success just like your child careens downhill on his bike with hands in the air, “Wheeeeee.” That is the thrill of accomplishment. Your child felt joyful at self-discovery, As a parent, you go through self-discovery too.