How to Market Your Coaching or Consulting Practice

Here are several examples to help market your coaching or consulting practice. These examples will help you master your marketing skills while others will simply grow your network, with the potential for additional revenue-enhancing techniques.

Personal Marketing
Create an advanced and broad network.

• Do your homework – find an online network that meets your needs.
• Meet other top coaches and form an alliance.
• Help others as often as possible and ask for help yourself. 
• Become a person that others want to know.

Public Relations
Become locally or nationally known.

• Create a press kit.
• Offer a free session to high-profile clients.
• Get in the news or on TV – offer to comment on relevant issues.
• Send out consistent press releases.
• Become a known expert in your field.
• Appear on a talk or radio show.
• Write a column on a blog or in a newspaper.

Electronic Marketing
The Internet is the advanced form of spreading the news about your business.

• Create or develop a professional website.
• Get links from other sites to your site.
• Create daily, useful content on your website.
• Add meta tags for search engine spiders.
• Create a scheduled newsletter to share information.

Creating Credibility
Become respected in your field.

• Create a niche in the business by finding a specialty.
• Find an “edge” and become certified as a coach with credentialing.
• Speak with other coaches and offer to teach for them.
• Write a book or ebook and compose articles, blogs, etc.

Becoming an Expert
As a professional, take the time to become an expert at your craft.

• Develop better listening and diagnostic skills.
• Speak in simple terms with potential clients. Don't over-explain!
• Understand and master your coaching skills.
• Read books to enhance your skills and knowledge level
• Consider attending a coaching conference.

Sell Yourself
Learn how to sell your product or service and yourself.

• Create an elevator pitch - a one-sentence introduction.
• Know what you’re selling and why you’re selling it.
• Take time to serve every potential buyer.
• In sales, be absolutely fearless.
• Ask open-ended questions rather than yes or no.

Earning Referrals
By always delivering more than a promise, referrals can be endless.

• Know your strengths and understand your weaknesses.
• Identify your target audience and clients.
• Learn to pass on clients that do not align with your skills.
• Consider offering free introductory discovery calls.
• Do not be afraid to ask for referrals—casual or otherwise.

Delivering Products/Services
Know what you are selling and give everyone something to buy.

• Offer the chance for group coaching.
• License all of your programs and work.
Offer or sell mp3 or audio tapes to potential clients.
• Take the time to launch a virtual university.

Your Branding is Personal 2

How can you, a coach or consultant, form a connection with your target audience? One that makes them feel fierce loyalty to you where they spread good word of mouth and help you achieve your goals.

 

What Your Branding Is and Isn’t

Other seasoned marketers will teach you technical strategies like video marketing, blogging, podcasting and more. They’re great at teaching the technical steps and talking about how your content can help you with search engine optimization (SEO).

However, these technical steps are not what attraction brand marketing is about. Anyone can release a video. Anyone can slap content on a blog or website. And anyone can record an audio file.

You are a special person to be able to embrace the concept of branding for yourself, a true leader who isn’t afraid to command the clout you need online to draw the very best clients. You can leverage the attraction brand marketing system to draw people to you, not drive them to you.

What does attraction branding mean? Branding to attract clients is not hype and not hard selling. Attraction means you present yourself online--as a brand--in a way that has people clamoring for more from you.

You make them addicted to you over time. They love your personality. They love your insight, and they love how real you are with them. Branding with an attraction element helps make you visible to those wouldn’t otherwise find your site online.

Word of mouth is a powerful thing. When there’s a buzz created about you specifically – people flock to you like moths attracted to a light. They feel warmth and comfort in your message,  and people respond to that and want to be around it.

Live Your Tag Line

A tagline is a kind of brand motto. When ACPI was formed, two pilot groups produced two different tags lines for ACPI to test.

  • Take on the role of a lifetime.
  • Make a difference

ACPI still uses both in different marketing venues, and since we chose those taglines, I  have noticed other online businesses copy them. That means ACPI did its homework successfully.

What is your branding about? What do you want to be known for?  Do you want to be the marketer who:

  • …has a sympathetic nature?
  • …is very blunt and honest with people?
  • …over-delivers in value?
  • …carefully scrutinizes everything before you recommend it?

Whatever you want people to think about you is what your brand’s tagline should be created around. Many marketers use a simple, “To your success” closing tagline at the end of every email and blog post.

This is generic marketing, and it does work.  Yet, how much better would it be if you could come up with something that people remembered and associated with you?

What businesses are you drawn to?  Think of those who you yourself are attracted to in the world of online business. What drew you to them.  What elements are they using to capture people’s interest and turn them into loyal fans!

 

 

 

5. Help Your Customer Stories Be Told

This article focuses on customer stories. Let your customers do the storytelling for you at least some of the time.

Look at customer stories as a way to get powerful marketing materials. Your customers' stories and testimonials can be the most powerful tools in your marketing toolbox.

Start with compelling stories your clients already share with you - their testimonials. Share your customer's testimonials anywhere on your site.

  • Work them into your sales pages.
  • Set up a dedicated page for testimonials.
  • Add a testimonials at the bottom of your email.
  • Sharing customer stories on social media is another powerful strategy.

If you have a decent client base and your product is good, you'll likely see more and more testimonials as you start to use them. Current customers read them and decide whether to share a story of their own.

Pay attention to the emails you receive. If your readers are anything like mine, they'll write in explaining their situation and ask if the product or service is right for them. Use questions in your frequently asked questions emails and web page. Even if the situations aren't 100% the same, your target audience will be in similar situations and have the same issues.

Encourage your customers to talk about how they feel about what you have to offer.

  • Has the information been helpful?
  • Has that course on writing and publishing Kindle books inspired them to launch a series of how-to books?
  • Showcase how clients can use your products and services. They are some of the best stories you can share.
  • Share stories or articles that offer personal social proof.

Don't be afraid to ask your customers to share their stories. Is one successful client willing to share their success on your blog?  . As you start to publish some of these customer stories, share them with your customer base and ask if anyone else would like to share. Eventually, you'll have a nice little collection of stories submitted by your clients who will not only help you market your products and services, but also show that you're the genuine person that's making a difference in other people's lives.

4. Incorporate Storytelling Into Your Online Business

Storytelling is a great way to connect with your audience. Professional speakers use it all the time, but it works just as well online. Take a look at five ways you can start to tell stories that will help you get closer to your readers, build a relationship with them and earn their trust.

On Your Blog

One of the easiest ways to get started is on your blog. Don't be afraid to get a little personal. Share what's going on in your life, or write stories from days gone by as they apply to your niche and your content.

Topics

  • Why did I start my business? Share the story of how you wanted to be paid for your natural strengths like listening or planning.
  • What unique office or service can I offer? She the story of your passion for helping others?

For example, if your brand and your online business are about personal finance and reducing consumer debt, share how you were able to pay off $15,000 in credit card debt in under two years. Talk about the sacrifices you and your family made or how it has made your life easier today .

  • What  interesting discovery did you make about yourself?
  • What made you want to close your business, and you had to struggle to know the next step?.

Via Social Media

Social media is another great place for storytelling. Get social, be personal and don't be afraid to share what's going on with you and your life.When I started this blog over ten years ago, all article were business oriented. Today, you don't have to mind those rules. Personalization is practically required for you to stand out, stand up, be seen and flourish.

Going back to our previous example, you could post how much fun your family is having at a free concert in a local park. The tool here is to ASK...either ask your followers to share their best free entertainment tips or point them to a resource on your site where you share your top 5 tips to do on the weekend without spending a dime. The pint is ask for a response of some kind.

In Your Email Messages

Start with your core message and your CTA (Call to action) for your email. Then come up with a story you can tell them that goes along with the action you want your readers to take.

  • Do you want them to click through to content on your website?
  • Are you making them an offer for a new video course?
  • Use the story to get them interested in the topic or show them how learning what you're teaching in your class can either help them or hurt them (if they don't know what's in the course).
  • You can also use storytelling in an email to open a dialog with your audience. Open up and get a little personal and they will follow suit. It's a great way to get to know your target audience better.

On Your Sales Pages

Stories are a great way to hook your readers and get them to read about the product you have to offer. Turn to storytelling to come up with a strong headline and intro for your sales pages and sales videos.

In Your Products

Last but not least, let's talk about using storytelling in your digital products. It doesn't matter if you're writing eBooks, creating coaching programs, or recording video courses, stories are a great way to illustrate your point. They make it easier for your students, clients, and customers to understand concepts and make them more memorable.

Top-5-Secrets-for-Building-an-Entrepreneur’s Empire

Entrepreneurial Success:

Top 5 Secrets for Building an Empire

 

 Entrepreneurship is the way of the future! It may be the answer to the personal success that you've been looking for all along. Becoming an Coach or Consultant is an entrepreneur's role and the  most effective path to building an empire. And building an empire is a surefire way to achieve your dreams.

If that’s what you want, you have to start somewhere. Becoming an entrepreneur requires committed effort on your part. The Academy for Coaching Parents has been and is an entrepreneurial endeavor But you'll be beyond happy when you’re at the end of the road.

If you have limited entrepreneurial know-how, use this checklist to get on the correct path:

1.Buy into a business and commit wholeheartedly, and for the long haul. This doesn’t necessarily mean putting down financial capital. Make an emotional and educated investment into whatever the business concept may be. Researching your business idea is crucial to success. Is anybody else doing it? What’s the usual market response to similar ideas?

2. Identify a target audience. Who wants your product or service? Naturally, you'll need to be able to identify It's safe to say that a business without a target audience may not do very well! When you determine your target audience upfront, you can focus on building a marketing plan.

3.  Find ways to start It's exciting to have big ideas for your business. But it's also wise to start small. Start researching and designing launch plans, financing, and other key elements to get it going, with plans for expanding as profits allow. Some of today's biggest businesses started as tiny “hole-in-the-wall” operations. For example, Steve Jobs built computers in his garage. This may be the approach for you since it's your first entrepreneurship. Your bank might be offering you impressive financing. But do you really need all that startup capital? Keep your head on and only take what you really need. The less debt you have at the onset, the easier it is to see profits.

4. Think evolution. The businesses with the greatest success are the ones that constantly reinvent You'll need to have that eye of longevity in order to build a good business model. Your business idea might be for bottled water today. But who says it can't evolve to other bottled beverages tomorrow? This is the kind of thought to put into your startup business.

5. Get involved in the process. Getting involved in the process can mean a lot of things, depending on the type of entrepreneurship. Understand the numbers. The dollars and cents are the main determining factors in how well the business is doing. Stay on top of every aspect of the startup project. It's great to have experts on board, but it's an even better idea to know what they're doing! At this point, you’re probably already starting to feel excited! Getting your business idea off the ground is a challenging, but rewarding, experience. Once you stick to this general planning sequence, you'll likely pull it off successfully.

Nobody dreams bigger dreams for you than you do! Live those dreams out and create the empire you always wanted. It's yours for the taking.

Dr. Caron Goode

Dr. Caron Goode

Founder--Academy for Coaching Parents International