Example of Ideal Client Description

My ideal client is between 35 and 65. She may be married or divorced with one or two children. She is middle class, educated, and lives in a middle-to-upper class neighborhood.

She has always been financially independent. She owns her own business or would like to have a part-time business of her own. She is discerning with money, though will rarely spend it on herself unless it’s for a practical reason.

She makes lists and likes to be able to cross everything off her list, even though there is often more there than she can achieve. She compares her achievements to others as a way of gauging her worth. She often is overcritical of herself and lacks compassion for herself, though finds it for others.

She grew up in an environment where she had to take on responsibilities too early, which forced her to put aside her creative, spontaneous side and lose touch with her own needs and intuition. As a result, she is an over-responsible, independent, strong adult. She is dependable and tries to be there for others, whether it is in her best interest or not. She is overly loyal and often takes care of others because she feels like she should because nice people do that.

She follows the rules. She lives a lot in her own head and is afraid of making the wrong decision. She is a thinker and analyzer. As a result, she has lost touch with her own feelings and needs.

She has difficulty setting boundaries with others until circumstances become extreme. When she does set a boundary, she feels guilty and often softens the boundary or changes it to suit the other person. She says “yes” when she doesn’t want to, then feels resentful. She doesn’t have a good sense of self-worth and therefore has difficulty honoring herself.

She’s unaware of her own values and using them as a way of navigating life or making decisions. She makes decisions out of fear or guilt. Only when she feels she’s been pushed too far will she get angry and lash out or finally give herself what she wants.

She is a busy person who experiences free-floating anxiety during quiet moments. She tries to get out of these feelings by staying busy, eating, or distracting herself with Internet activities. She is afraid to feel “negative” feelings for fear they will lead to something bad or shut her down completely. She is knowledgeable about positive thinking and feels guilty or fearful if she isn't thinking constructively.
She has a spiritual reference (God, the Universe, Spirit, Higher Self) and may engage in a spiritual practice. She has trouble with meditation because her mind is constantly busy. She loves self-help books, psychology, and spirituality (especially relationship books, Law of Attraction, and codependency). She loves to read or learn about these things so she can fix her problems. When an issue arises, a book or self-help source soothes her. She feels in control of the problem.

She is afraid to let go of control. She has difficulty relaxing and will often need to eat, drink, or distract herself with Internet use to relax.
She is constantly thinking about the future and the next moment. She’d like to have more fun or nurturing activities, but can’t give herself permission or justify them. She often feels overwhelmed and drained. Her feelings seem to vacillate between anxious and depressed.
She can be found working on her computer either from home or at coffee shops, running errands, and taking care of the people in her life. She enjoys bookstores and self-growth classes. She has a creative side, though it is undeveloped and not given priority. She has a worldly cause she believes in that she may or may not be aware of yet. She enjoys people and has friends, but doesn’t make relationships a priority – this can be because of lack of time or lack of energy.

She has difficulty trusting or being intimate with men. She often attracts untrustworthy or needy men. (Or this could describe her relationship to a husband.)

Her greatest desire is to learn to love herself. She realizes she doesn’t treat herself well and wants to change. Yet she feels caught in shame or guilt when taking steps toward this.

She is tired of feeling anxious and depressed. She wants to feel better about herself and her relationships but does not know how, despite the self-help books.

She is attracted to my sense of self-acceptance, non-judgment, safety, optimism, and trust in myself and a Higher Power for my safety and future.

She is ready to work with me because she sees my story and wants the balance and security I’ve achieved within myself. She feels seen and safe.

I offer her a place to begin to get to know her own feelings and emotions without fear. I show her how to feel her feelings in a way that will allow, heal them, and lead her to hear her own Inner Voice. She feels encouraged to listen to and take action toward her own needs and self-care. She experiences more self-love, self-compassion, and self-trust.

She feels more settled in her body and is able to feel good about herself and her decisions. When she makes a mistake, she sees the growth and good without shame. Though life may present her challenges, she feels more confident in herself and in life to take care of her. She is able to be with others in a way that allows her to be real and unafraid. She is able to lovingly set boundaries. Her relationship with herself and others are healthier because she is different inside. She now honors herself and is able to present with others in a way that honors them.

New ideas and desires arise in her as a result. She is more in touch with her body, needs, and emotions. She knows more of what she needs and where her limits are. She knows herself and how to take care of herself under stress. She has the resources, tools, and knowledge to handle her life. She can hear own Inner Voice and feels empowered to take risks towards what she desires.

Parent Coach: Positively Improve Your Mind and Body

If you need a break or change of pace, use positive thinking to shift your attitude or mindset. As a Parent Coach, you could bring this method of focused positivity to people, who don’t know they have the power of to change.  If you truly want to lead a better life then it is extremely important to put positive thinking into action right now.

You can understand the positive thinking in the following way:

  1. Positive thinking is the ability in having the resources and the ability to stay positive in any type of crisis.
  2. A positive person recognizes a situation for what it is, but they will not panic and will not let the situation get them down.

As a positive person, you show the following traits:

1. You have the ability to remain focused. Instead of thinking negatively, you look at a situation in a positive manner and know how to deal with it.

2. You will be more in control.  As a positive person, you likely will not make impulsive decisions. Instead, you will think through the situations, and take the time to consider better judgment call.

3. You attract like-minded people. If you concentrate on seeing things positively, you magnetize to you those people who think the same way.

4.  Making an effort to shift your focus to positive, your mindset will change and your outlook will alter. Even if you are faced with a bad situation, you won’t be focusing on a negative result.  Instead, you can see the good which will ultimately come from the situation.

There are many benefits to becoming a positive thinker. Your overall health will improve and you will feel as though you have the energy and the motivation to get through each day. Your outlook on life will get better and you won’t automatically look at every obstacle in a negative manner. Instead, you will have learned how to handle any situation and to expect a good outcome no matter what.

The road to improving your mind and body will not always be easy. But if you take one positive step at a time, you make a significant difference in others lives. This is a smart trait of parenting coaches. 

Why a positive mindset is important

When you start thinking about positivity, your whole attitude changes. You will see your environment with a new light. A positive mind allows you to handle everyday situations far better, and this includes all the ups and downs. The act of positive thinking is a habit that will allow you to dream about your future and take actions to make things happen!

Here are a few ways to always keep your mind thinking positively:

  1. Always keep your sense of humor
    Don’t allow negative thoughts to intrude
    Be grateful for what you have and don’t dwell on what you don’t have
    Try to be surrounded by positive thinking people
    Don’t become a worrier

Yes, it is hard to always think with a positive mind, but once you start thinking this way, you will feel better in general. A positive mind generates positive energy and helps to you feel like a winner.

 

 

Tool-Focus on Ideal Clients 4

How does a certified parenting coach hold the right mindset for the ideal clients they envision?  Mindset: Focus on your client, not on you.

How You Think and Envision

When a new author writes a book, the author is filled with his or her personal story — it’s drama, it’s inspiration, and the need to have others learn from their experiences.

However, if the author wants to sell the book, he or she needs to know what the reader wants to read and ensure the book addresses that.

If a coach wants to sell services, the services or product must fulfill the client’s needs. The fulfillment is essential to demonstrate in your story, writing, advertising, and offerings. All of your marketing materials need to be client focused:

  1. About them — someone to listen to their story, not hear about yours
  2. About solving one of their issues — your book, story or brochure will tell how…
  3. About finding support — every word you write and every visual clue you use in a logo, color, design and copy reflects how you support them.

The New York Times best-read nonfiction books tend to be cookbooks, biographies of famous people, and how-to books on weight loss. If people are buying these books...

  1. Why are they doing so?
  2. What does a client want from a coach that is like a cookbook?
  3. A recipe, a formula, something that appeals to their appetites.

Remember who you are marketing to:

  1. A doer wants an achievement.
  2. A thinker wants the list of steps.
  3. The supporter who wants whatever is most practical, appealing and adaptable.
  4. The creative influencer wants to share the beauty with others and convince them of its benefits.

What does a coaching client want that is like a biography?

  1. The emotional connection to you.
  2. Small pieces of your life experience connect with their hearts and mind.

 What does a coaching client crave?

  1. the answers
  2. the steps
  3. the hope
  4. the promise
  5. the guarantee
  6. the formula… …to their dilemma and solutions or strategies for the issues they deal with every day - the issues that overwhelm them or make them tired and edgy.

 

Successful coaches respond to the needs of their targeted clients just like an author who is writing a book for them. You answer their needs, provide the soul food they crave, and develop a heart connection. Then, you’ve got it! !