Ten Tips for Social Media Marketing

Do you design or plan your social media marketing campaigns to help gain more social following? The following tips help guide and increase brand visibility and drive traffic to your website, especially when rolling out your next social media campaign.

 

1. Reserve the same username across platforms

Reserve all your usernames across all the social media marketing platforms even if you don’t use them right away. As your business and online activity grows, you will need those usernames.

2. Decide which social media platforms suit your needs.

Not all social media platforms are suitable for your kind of marketing campaign. Building a presence and staying active on all available social media marketing platforms can be time-consuming. Identify platforms that bring the best results and focus on them. Initial research indicates that Facebook has the best advertising venues, but your ultimate question to answer is where does your audience hang out?

3. Optimize your social media platforms

Once you’ve decided on the platform you intend to use, focus on optimizing your profiles to get more followers. Consider using a real profile picture. Write a clear and comprehensive About page for each profile and include a link to your website.

4. Connect your social media marketing accounts to your site

Having all your active accounts connected to your websites helps to keep the conversation going. Visitors to your website can link to any of the listed accounts, and your followers on social media can find out more about your offer.

5. Find and follow leaders in your niche.

Find the most influential people in your niche and follow them to find inspiration. The chances are high that they share useful information about your niche or share their progress about a specific project.  Look over their shoulders for inspiration.

6. Don’t forget the hashtags

Yes, it’s not just a pretty function to make your phrase turn into a link and look cool. Most people use hashtags to search for topics on social media. The practice puts your article, product, ebook, or training in front of your audiences.

7. Stay social

Whether you are running a personal profile or company/brand’s social media account, you need to actually stay social and interactive. Follow other users, send friend requests, comment on people’s posts, and update your status regularly.

8. Stay out of trouble

Each social media platform has its own sets of rules, and some regulations cut across all the networks. For instance, Twitter has a limit on how many people you can follow per day. Facebook has a restriction on friend-requesting people you don’t know and so on.

9. Track mentions

By tracking when and how you or your website are mentioned every day, across platforms, is how you regulate your public relations. Use available tools to track every mention of your brand across all platforms. Discover what people are saying about you or your brand. Don’t miss a chance to neutralize any negative talk and re-post the positive aspects.

10. Post as many times per day but again, don’t overdo it.

The number of times to post per day for social media marketing will depend on the media network, the numbers of your followers, and how interactive your audience is.

What Are Your Best Social Networking Sites?

With 200+ opportunities for social networking online, what is right for your business? You gain authority and leads, but you might take a closer look at the top five social networking opportunities.

You may find that some of those networks fit perfectly in with what youíre doing, but for the most part, youíll probably focus your efforts into the some of the five big systems we're discussing in this post. My goal is to help you understand what these networks are about and how they might fit in with your marketing plan.

Facebook

Was launched in 2004 and reported as of the first quarter of 2018, Facebook has 2.19 billion monthly users who are active. Facebook social networking reaches by far a wide audience and age ranges.

Facebook could serve you in two ways:

(1) You create your account page and start networking with people who fit your client or buyer persona.

(2) Facebook offers marketing through ads directed to your well-defined audience. Facebook has become a more visual network of companies and individuals sharing higher numbers of photos and videos. Your ads, then, are visually appealing. In summary, businesses advertise cost-effectively to grow their following and Facebook provides insights and also analytics to help understand the effectiveness of posts.

Having a Facebook group provides you with an interactive network that allows for content sharing, and the commenting system offers a stronger or cohesive connection. Interestingly enough, Facebook is a closed format, more so than networks like Twitter and Pinterest. Still, with a large number of people on Facebook, you can build a strategic presence and monetize that.

Twitter

Launching in 2006, Twitter now has over 500 million active users and receives over 1.6 billion search queries daily. Twitter also reaches a broad demographic as Facebook does.

Twitterí's uniqueness comes from the 280-character limit on tweet updates. Can you create concise tweets for your business that interest and entertain the users.  While you can upload photos to Twitter, the text-based social networking serves some businesses well.

While twitter updates are private, any user can search the content of people they follow. Can you imagine 6000 tweets go into cyberspace every SECOND? That amounts to "200 billion tweets per year." (www.internetlivestats.com/twitter-statistics)

LinkedIn

Linkedin, the oldest of these five social networking opportunities,  was launched in 2003. By design, the network was for professionals making professional connections. You will find that searching for professionals by the job, skill set, or interests is easy. Linkedin is smaller than Twitter and Facebook, but it is a focused network. With a claim of over 500 million users, the networking professionals can also purview the job market, which has increased since the recent change in ownership to Microsoft Corporation.

Service providers do very well on LinkedIn, but most businesses can benefit from a LinkedIn presence. The site is a source for not only finding employment and clients but also allows like-minded business people to share ideas, advice, connect to work on projects and more through groups.

Google+

Google, a relative newcomer in comparison, launched this network in 2010: http://plus.google.com-- Of 2.2 billion users, the active ones amount roughly to 111 million. Google+ attracts an audience with technical minds and offers interesting possible connections with Google's other products, including the search engine.

Google+ allows for the sharing of lengthy content, creating discussions, and sharing photos. And while Google+ does not necessarily reach the average social media user, the strength in Google+ comes from some important sources:

The +1 button -  On the network and throughout the web, Google users can show appreciation for content by giving it a +1. The +1 can help grow word-of-mouth audiences, but also have an impact on traffic through search engines.

Google Hangouts - Sophisticated video / audio conferencing software is built into Google, allowing businesses to make more meaningful connections with their audience. Even the President of the United States and other public figures have held their personal Hangouts.

The bottom line is if your audience is on Google+ (it may or may not be), you should explore the possibilities.

Pinterest

Currently, Pinterest is social media popular destination. They officially launched in 2012 and according to Comscore, by January 2012, had 11.7 million users. While on the surface, it seems like they have a tiny audience, it ís a unique network that many business strategists are keeping an eye on and businesses are tapping into the image extravaganza.

This network is the most visual by far, as its focus is on sharing photos (videos can be shared too) of things that interest users. These shares are called pins and allow users to create virtual pinboards in a variety of categories. The site also attracts considerably more men than women, giving you something to consider in your participation.

If your web content tends to be visual or your product photos are visually appealing, there could be a place for you on Pinterest. Like Twitter, Pinterest is a very open network, and you will find that your Pinterest content is readily seen and shared by people who don't directly follow you.

Parting Thoughts

Where you put your focus is where you will succeed. It is always better to do one or two things well, instead of a bunch of tasks haphazardly. If you are just getting started with social media, pick one in which to get your feet wet. If you're already involved, consider if you are putting your attention into the right areas and perhaps make a plan to explore new areas or dig deeper into existing ones.

When It’s More Than Teen Angst: Differentiating Between Situational and Clinical Depression

"Teenagers are known for their angst and moodiness. You really can’t blame them with all that’s going on in their lives from physical changes and peer pressure to academic expectations and the formation of relationships."  Tyler Jacobison (Twitter | Linkedin

Feeling moody and grouchy once in a while is normal. Trouble begins when these feelings become more intense, persisting for weeks, months or even longer. Teen depression is an uncomfortable reality in our society and it’s up to parents to support and help their affected teens.

Situational vs. Clinical Depression

You can help your child by first identifying the difference between situational and clinical depression, their causes and treatment methods.

Situational depression (also known as adjustment disorder) occurs in the aftermath of monumental or traumatic changes in an individual’s life. In teens, situational depression can be triggered by parents’ divorce, a breakup from a romantic relationship, death of a loved one, academic struggles or even moving to a new area. Keep in mind that situational depression is temporary and things should go back to normal once the stressors are removed or your teen learns to cope with them.

In the meantime though, their symptoms are very real and are similar to those of chronic depression. They include:

  1. Persistent feelings of sadness, anxiety, worthlessness or hopelessness.
  2. Changes in sleeping patterns –either difficulties in falling asleep or oversleeping.
  3.  Changes in eating patterns, loss of appetite and weight changes.
  4.  Loss of interest in hobbies, studies and life in general.
  5. Persistent lethargy and fatigue.
  6. Difficulties concentrating, making decisions or remembering tasks.
  7. Self-harming or suicide attempts.

 

Clinical depression, on the other hand, is more severe and is thought to be caused by a complex mix of brain chemical imbalances, genetic factors and social situations. It causes major long-term depressive symptoms that are pervasive enough to interfere with your teen’s daily life.

Different Treatment Approaches

The treatment your teen requires depends on the type of depression they have.

Managing Situational Depression

● Urge your teen to continue pursuing their hobbies and other leisure activities.
● Also, encourage them to eat a nutritionally well-balanced diet and get regular exercise to stimulate the production of dopamine to boost their mood.
● Joining a support group or talking out the situation with close friends and relatives can also help.
● If all else fails, seek the help of a trained psychotherapist.
Managing Clinical Depression
● Psychotherapy is a crucial part of helping your teen deal with clinical depression. Get feedback on their progress to ensure that the therapist you engage is the right fit.
● Appropriate medication in tandem with therapy will provide the best outcome for your teen. The medication might be for short or long-term use depending on the diagnosis.
● Hospitalization in a psychiatric facility might also be necessary especially if your teen is self-harming, suicidal or showing signs of delusion or psychosis.

With proper coaching, parents can learn responsive parenting skills that will help them discern behavioral issues that may predispose their teens to depression as well as learn how to assist their children to get over rough patches in their lives.

GUEST AUTHOR: Tyler Jacobson is a proud father, husband, writer and outreach specialist with experience helping parents and organizations that help troubled teen boys. Tyler has focused on helping through honest advice and humor on: modern day parenting, struggles in school, the impact of social media, addiction, mental disorders, and issues facing teenagers now. Follow Tyler on: Twitter | LinkedIn

 

Free Course–Step Seven–Setting Boundaries

Even with a clear communication plan and format in place, your client may push the limits. Setting boundaries is a primary task for your peach of mind and your client's best coaching experience.  

  • Clients may keep you on the phone longer than you intended
  • They will email you more than is allowed
  • They might text you for non-emergencies
  • They will send you messages on Facebook, on Twitter, on Voxer, or anywhere else that is convenient for them—regardless of your preferences

Does This Work Both Ways?

Are you tempted to reach out on the weekend to answer a question or schedule a call on a Sunday afternoon because that's when your client is available. You might think this is good business—after all, you're building a relationships.

The idea is not the best for you. The situation will lead to burn out because your boundaries are weak.  You'll always feel like you must do more for your clients. Sooner or later, you'll lose touch with your own health and personal space.

Setting boundaries is the answer for both you and your customers. Establish from the outset exactly what your coaching package includes, and be sure to include when contact takes place.

 For example, you might say:

Your coaching package includes one monthly, 50-minute phone call with me and one question by email each working day.

 My workdays are Monday through Thursday from 10 am to 4 pm Eastern, and I'll answer all calls and emails during that time.

With this format, you are setting boundaries and have included 

  • What the client gets (one phone call and once daily emails)
  • When she gets it (Monday through Thursday from 10 am to 4 pm)

You’ll also need to establish exactly how your clients should contact you, and what will happen if they do not follow the procedures. Setting boundaries includes  specific email addresses and phone numbers or conference lines exclusively for your client use.

Another step is to create “planned responses” to send out when a client attempts to contact you outside of your established boundaries.. For example, if you receive a Facebook message (and you don’t offer this as a form of contact) you might respond with:

Thank you for reaching out, and I'm happy to help you with this big issue. For better organization of my client files, though, I do ask that you send all your questions to my email address at yourname@yourdomain.com.

A gentle reminder for setting boundaries creates a better coaching relationship for both of you.

To keep phone calls shorter, use a simple kitchen timer. At the start of the call, tell your client, "We have XX minutes today, so I'm going to set a timer for YY minutes to remind us when it's almost time to end. That will help ensure I can answer all your questions."

Then set your timer for 5 minutes before the call is to end. When the timer goes off, let your client know you have 5 minutes remaining, and ask if she has any final questions before you hang up. Following this simple system will prevent those endless phone calls that trample all forms of boundaries. 

Resist the temptation to allow calls to be booked outside of your working hours, or to respond to questions on the weekend, or to book additional appointments "just this once." 

Doing so will make it appear to your client that your boundaries are flexible, and will invite them to push the limits as well. After all, if you email on the weekend, it must be ok, right?

 

Exercise: Map Your Work Hours

 

Sun Mon Tue Wed Thu Fri Sat

6am

 

Exercise: Craft Your Boundary Responses

How will you set the expectation at the start of a call, so it does not run too long?

How will you respond if a client contacts you outside your established system?

What will you tell yourself when you fail to respect your own boundaries?

 

Coaching Online–Attracting Clients

Making money online with your coaching business means you will need clients. Attracting those clients could be difficult, but with practice the process can become easier.

Attracting Clients

Step 1 – Know Your Target Market

Narrow down your target market. Don’t try to get just any client. Choose a specific group or area of expertise that fit those people you want to coach or work with.  Shape your message to serve this specific segment. Use the words they use for emotional topics or soft skills, Talk about the specific benefits you offer that provides solutions to their challenges.

Examples of target markets:

  • Realtors who are faced with a lot of competition in a slow market.
  • Hair salon owners wanting to find a way to stand out among other salons or who are overwhelmed with their work.
  • Parenting coaches choosing to work with a special needs segment of the school population.
  • A Family Coach who want to coach mothers and children through the divorce process.

Can you begin to see how attracting clients is your task and focus most every day. An this process could be automated. 

Step 2 – Have confidence in your coaching service

Show you believe in your services and value your time in everything you say and do. Clients will see your value as well. How do you act or speak with confidence? Do you speak about how you offer services? Then switch the discussion to the vapes and emotional benefits your clients feel and experience when they work with you. 

Step 3 – Connect with prospects    

When talking to prospects, really listen and connect with them. Let them that feel you understand. Take the time to let your prospective clients know you as a person. Become known as someone who is friendly, helpful and willing to go the extra mile.

Step 4 – Be where they gather

Go to the forums, meetings and social media outlets where your prospective clients are hanging out. Interact with them. Network with them at events.

Step 5 – Show yourself as the expert

Get your knowledge out among the crowd by answering questions and helping others in the places where your clients are gathering. Write articles and books on your niche. Use social media as a way to create a buzz around your coaching business. Use Twitter, Facebook and your own blog to help spread the word about your services. 

Volunteer to speak at networking events and conferences to build your reputation as an expert. Choose Facebook Live as a venue for coaching or educating prospective clients. Ask for testimonials from current clients to build your authority. Form alliances with other coaches and people in your niche.

Step 6 – Ask for referrals

Ask your current and past clients for referrals. Everyone knows of a friend, colleague or family member who might be a good fit for your services.

Step 7 – Create a compelling marketing message

Your marketing message, tagline and elevator speech should grab the attention of prospects and make them want to call you.

Step 8 – Create your services package

Package your services, what you offer and what you know into courses and systems that make the prospective client take notice and want to work with you. Your coaching packages should be positioned so they sell themselves also apart from packaged programs.

Step 9 – Create a marketing plancoach-training-global

Create a specific plan to help you reach your prospective clients. Don’t put all your eggs in the same basket. Use several different types of marketing. For example, some methods that a parenting coach might use to become better known in their community would be to

  • offer a free parenting talk at the local library
  • write for a local parenting newspaper, to magazine

 

Step 10 – Learn to close the sale

Once you have attracted your ideal client, age next step is making a sale. To do that, learn how to close the sale properly so you don’t scare a person away or leave them hanging by not providing the next step. 

Attracting your ideal client gets easier the more you do it. Spending time in the right places and using the right marketing plan can help.