With 200+ opportunities for social networking online, what is right for your business? You gain authority and leads, but you might take a closer look at the top five social networking opportunities.
You may find that some of those networks fit perfectly in with what youíre doing, but for the most part, youíll probably focus your efforts into the some of the five big systems we're discussing in this post. My goal is to help you understand what these networks are about and how they might fit in with your marketing plan.
Was launched in 2004 and reported as of the first quarter of 2018, Facebook has 2.19 billion monthly users who are active. Facebook social networking reaches by far a wide audience and age ranges.
Facebook could serve you in two ways:
(1) You create your account page and start networking with people who fit your client or buyer persona.
(2) Facebook offers marketing through ads directed to your well-defined audience. Facebook has become a more visual network of companies and individuals sharing higher numbers of photos and videos. Your ads, then, are visually appealing. In summary, businesses advertise cost-effectively to grow their following and Facebook provides insights and also analytics to help understand the effectiveness of posts.
Having a Facebook group provides you with an interactive network that allows for content sharing, and the commenting system offers a stronger or cohesive connection. Interestingly enough, Facebook is a closed format, more so than networks like Twitter and Pinterest. Still, with a large number of people on Facebook, you can build a strategic presence and monetize that.
Launching in 2006, Twitter now has over 500 million active users and receives over 1.6 billion search queries daily. Twitter also reaches a broad demographic as Facebook does.
Twitterí's uniqueness comes from the 280-character limit on tweet updates. Can you create concise tweets for your business that interest and entertain the users. While you can upload photos to Twitter, the text-based social networking serves some businesses well.
While twitter updates are private, any user can search the content of people they follow. Can you imagine 6000 tweets go into cyberspace every SECOND? That amounts to "200 billion tweets per year." (www.internetlivestats.com/twitter-statistics)
Linkedin, the oldest of these five social networking opportunities, was launched in 2003. By design, the network was for professionals making professional connections. You will find that searching for professionals by the job, skill set, or interests is easy. Linkedin is smaller than Twitter and Facebook, but it is a focused network. With a claim of over 500 million users, the networking professionals can also purview the job market, which has increased since the recent change in ownership to Microsoft Corporation.
Service providers do very well on LinkedIn, but most businesses can benefit from a LinkedIn presence. The site is a source for not only finding employment and clients but also allows like-minded business people to share ideas, advice, connect to work on projects and more through groups.
Google, a relative newcomer in comparison, launched this network in 2010: http://plus.google.com-- Of 2.2 billion users, the active ones amount roughly to 111 million. Google+ attracts an audience with technical minds and offers interesting possible connections with Google's other products, including the search engine.
Google+ allows for the sharing of lengthy content, creating discussions, and sharing photos. And while Google+ does not necessarily reach the average social media user, the strength in Google+ comes from some important sources:
The +1 button - On the network and throughout the web, Google users can show appreciation for content by giving it a +1. The +1 can help grow word-of-mouth audiences, but also have an impact on traffic through search engines.
Google Hangouts - Sophisticated video / audio conferencing software is built into Google, allowing businesses to make more meaningful connections with their audience. Even the President of the United States and other public figures have held their personal Hangouts.
The bottom line is if your audience is on Google+ (it may or may not be), you should explore the possibilities.
Currently, Pinterest is social media popular destination. They officially launched in 2012 and according to Comscore, by January 2012, had 11.7 million users. While on the surface, it seems like they have a tiny audience, it ís a unique network that many business strategists are keeping an eye on and businesses are tapping into the image extravaganza.
This network is the most visual by far, as its focus is on sharing photos (videos can be shared too) of things that interest users. These shares are called pins and allow users to create virtual pinboards in a variety of categories. The site also attracts considerably more men than women, giving you something to consider in your participation.
If your web content tends to be visual or your product photos are visually appealing, there could be a place for you on Pinterest. Like Twitter, Pinterest is a very open network, and you will find that your Pinterest content is readily seen and shared by people who don't directly follow you.
Where you put your focus is where you will succeed. It is always better to do one or two things well, instead of a bunch of tasks haphazardly. If you are just getting started with social media, pick one in which to get your feet wet. If you're already involved, consider if you are putting your attention into the right areas and perhaps make a plan to explore new areas or dig deeper into existing ones.
You are a savvy coach who wants to earn more and have premium clients who honor what you do and want to be part of your tribe.
I find that people believe the following money myths, mostly on an unconscious level, yet the unconscious can run our daily lives. Coaches are savvy on self-awareness, so take these money myths to heart.
It’s troublesome to form sound financial ideas once you've supported false beliefs over time. Wow, they do become burned into our brains. Change limiting beliefs and you’ll strengthen your foundation for making sound monetary choices.
- Money equates with being happy. Actually, a study done at Princeton University showed there is a correlation between financial gain and happiness, to a point. Happiness and emotional well-being improve with a rise in pay, up to $75,000. On the far side that, however, any increase failed to offer further benefits or enhancements.Other analysis shows that the amount of respect and social influence someone receives is the most valued asset. Of course, Money has some influence on these two things
- A disproportionate number of very successful individuals come from poor backgrounds. It’s staggering what number of extremely successful individuals never finished high school because adversity can build resilience. Average individuals tend to be predictive of average results. If a person learns from their experiences, their resilience seems to naturally carry them forward. Move beyond average.
- There will be enough time later to retire, save money, or pay for the kids' college education. This is a money myth because conditions don't always get better, as this last economic crunch proves. However now is always a great time for saving.
- Additional education means more cash. There is a difference in lifetime earnings between those with high school educations and those with college degrees. However, skill sets vary for earning income when the economic cycle fluctuates. In some fields, those with graduate degrees really earn less.
- Budgeting is the best plan to tighten your belt. A home budget could be a nice plan, however, is there room in that budget for a larger purchase or an emergency item?
Do any of those money myths limit you in any way?
Being real and recognizing and eliminating false beliefs is powerful in opening your mind to new possibilities. Continue learning and your monetary experience can still grow.
Do you want to earn what you are worth? Looking to start a business??
Have a look at our course Successful Coaching Business Set-Up In Systemized Steps and learn a step by step strategy from starting a business to making money out of it.
Opening the space for a client to stop, reflect, and then respond can unveil bonus information—new possibilities may appear. It's a good thing.
Michaleen (Micki) Lewis, MS, PCC, CPLP
What Does High Impact Mean?
Relationship coaching offers insights into broader issues. Clients see with new eyes where they were stuck or how they created a problematic situation. To dive deeper requires questions that have a high impact...and elicit the ah-ha that the client needs to know.
According to New Oxford's Dictionary, high impact means...
--impressive, bold, compelling, effective; punchy; forceful, powerful, high-powered, potent, hard-hitting; intensive, energetic, dynamic
High impact questions make a person think more deeply about an issue.
Closed-ended questions result in a yes or no and often don't get any deeper than that.
Open-ended questions can solve problems, and they may also generate a list of options or ideas.
High impact questions get the client out of a set way of thinking. When a relationship coach uses a high impact questions, it focuses the client in the present, the here and now. You present problems to a client with an urgency that leads them to take action.
The Elements of a High Impact Question
The elements that lend impact to a question are:
- It's direct and straightforward, dealing in reality instead of speculation
- It encourages creative thinking and thinking at a deeper level
- It promotes self-reflection
High impact questions move a client closer to attaining a goal or solving a problem. Your client gets things done by dealing not in 'why,' but in 'what' and 'how.'
Which One Do You Choose?
You can take any question and turn it into a high impact question by wording it differently. Imagine, for example, if you'd like to ask your client, 'What tasks would you like to outsource in your business?' An alternative high impact question that asks essentially the same thing would be, 'If you could pick just one task to outsource in your business today, what would it be?'
In the original question, you're asking something in the realm of imagination and ideas. The 'would like' of the question places it in the abstract. What you're doing with the second question is asking them to make a clear decision – which one would they outsource? You also put a time marker on it by asking them which they'd choose today. It becomes more urgent and real, and the answer leads directly to an action step – outsourcing that task. Such a priority question is used for to get valid answers. The right wording forces a person to choose one top priority, and that's the first step of taking action when you have many options.
Here's another example. Instead of asking your client, 'What would you like to be doing in ten years?' ask them instead, 'Imagine that it's ten years from now. What do your life and business look like on a day to day basis?' Even though we're using our imagination and picturing the future, you make it more real and immediate by saying 'what does it look like,' as if you were living it right now. This is more likely to produce answers that are clear and specific. Instead of saying, 'I'd be happy and successful,' they may say something like, 'I don't spend any time creating my own content because I have a writer who does that.' They've just defined a goal – finding and hiring a good writer for their content creation.
Part 2 – Listening
Turning regular questions into high impact questions that elicit clear actionable answers is only the first step. As a coach, you also need to listen to their response carefully and use it to guide them toward action steps. The whole point of high impact questions is to get them into the zone of thinking more deeply about their problems and challenges.
Here is a free coaching tool which provides a relationship coach and client worksheet as well as a list of high impact questions to give you examples of focusing your client's breakthrough.