How can you, a coach or consultant, form a connection with your target audience? One that makes them feel fierce loyalty to you where they spread good word of mouth and help you achieve your goals.
What Your Branding Is and Isn’t
Other seasoned marketers will teach you technical strategies like video marketing, blogging, podcasting and more. They’re great at teaching the technical steps and talking about how your content can help you with search engine optimization (SEO).
However, these technical steps are not what attraction brand marketing is about. Anyone can release a video. Anyone can slap content on a blog or website. And anyone can record an audio file.
You are a special person to be able to embrace the concept of branding for yourself, a true leader who isn’t afraid to command the clout you need online to draw the very best clients. You can leverage the attraction brand marketing system to draw people to you, not drive them to you.
What does attraction branding mean? Branding to attract clients is not hype and not hard selling. Attraction means you present yourself online–as a brand–in a way that has people clamoring for more from you.
You make them addicted to you over time. They love your personality. They love your insight, and they love how real you are with them. Branding with an attraction element helps make you visible to those wouldn’t otherwise find your site online.
Word of mouth is a powerful thing. When there’s a buzz created about you specifically – people flock to you like moths attracted to a light. They feel warmth and comfort in your message, and people respond to that and want to be around it.
Live Your Tag Line
A tagline is a kind of brand motto. When ACPI was formed, two pilot groups produced two different tags lines for ACPI to test.
- Take on the role of a lifetime.
- Make a difference
ACPI still uses both in different marketing venues, and since we chose those taglines, I have noticed other online businesses copy them. That means ACPI did its homework successfully.
What is your branding about? What do you want to be known for? Do you want to be the marketer who:
- …has a sympathetic nature?
- …is very blunt and honest with people?
- …over-delivers in value?
- …carefully scrutinizes everything before you recommend it?
Whatever you want people to think about you is what your brand’s tagline should be created around. Many marketers use a simple, “To your success” closing tagline at the end of every email and blog post.
This is generic marketing, and it does work. Yet, how much better would it be if you could come up with something that people remembered and associated with you?
What businesses are you drawn to? Think of those who you yourself are attracted to in the world of online business. What drew you to them. What elements are they using to capture people’s interest and turn them into loyal fans!
Coaches’s income streams takes planning premium content in varied formats and specific marketing sources to insure that you meet your income goals.
Setting Realistic Goals for Multiple Income Streams
Coaches are interpersonal helpers and need emotional and financial security. Most coaches I’ve met are not financially savvy people, but willing to learn and gain the financial planning skills.
So I ask, “How much do you want to earn?”
“Well,” the coach responds,”I guess it depends on what clients are willing to pay?”
“Wrong. It depends on what you want to earn? Let’s start planning what you want to earn.”
To make an annual income of $40, 000 you would spend 18 hours a week working one-to-one with clients.
Add five hours a week to consistently market your coaching practice, and you have 23 hours total of your work week.
Most likely you would have no more hours available if you have other people in your life who need you. You also have to consider your fatigue factor, burnout rate, or your ability to be inspiring all the time.
At ACPI, we encourage you to be more creative and find more fun ways to engage your clients. All of the ways you engage your clients in exchange for their investments are multiple income streams. Stop trading your valuable time for money and see below this sample of multiple income streams.
Go For The Larger Income Model From the Beginning
Why we at ACPI suggest that you began with larger income goals is to inspire your ideas and to motivate you to create a true business vision. Then through planning your Relationship Coaching business financial goals, you can initiate a six-month or twelve month plan to offer ready made courses, group coaching, training in emotional competence skills, as well as information products. ACPI provides these courses for you.
Many coaches start by pricing their services lower to attract more clients. Then when they are busy and their time is scheduled, they have no choice but to increase those hourly fees and risk losing those clients who are paying already. Why not focus on clients who have the ability to pay for your services up front and recognize the value you provide.
Few coaches, who come from helping professions to ACPI, have set income goals and actually brainstormed on how to achieve that.
The multiple income streams below have a targeted number of clients drawn to what you offer in a variety of courses, teleseminars, private coaching, or live trainings. You can see that even with minimal training, your ability to earn income can include any activities you like to provide.
Otherwise without offering what you are passionate about, you are more likely to burn out and be overwhelmed. So see what is possible below. Use this sample income stream chart to plan your own Relationship Coaching journey.
Planning Income Example
6 Month income projection
|One hour coaching for 8-weeks||One hour @ $85.00/4 weeks x 8 clients||$2720||$16,320|
|Course 1: Core Temperament Communication||4-week course and group coaching for 20 people @ $150||$3000 Offer 2x in 6 months||$6000|
|Course 2: Emotional Skills in Relationships||4-week course and coaching support for couples.10 couples @ $500 each||$5000 Offer once every 6 months.||$5000|
|One-day Live Training in Relationships||For 10 couples @ $897 per couple. ||$8970 Offer once every 6 months||$8970|
|Teleseminars|| 2 teleseminars per month @ $20.00–40 people per month||$4800||$4800|
|Total || || ||$41,090.00|
To make money online as a parent-family coach or an ACPI Trainer, you need to market your business online. The following marketing tips and ideas will guide your marketing efforts.
- When you decide who you want to work with, keep narrowing down your ideal client to a specific niche or group. Don’t send a marketing message to a general group. Specifically target the demographic you want to work with.
Narrow it down like this example: Dads….of teens….preparing to graduate from high school….who need a Core Temperament Inventory…..to consider career choices.
2. Talk about your business everywhere. Network with prospective clients. Give speeches at conferences. Clearly articulate your value when talking about your business in a video presentation for online viewing.
3. Write about your business in blog posts, newsletters, magazines and newspapers. A case study presents your strengths in helping a client. You could also discuss group coaching and when and how you offer services. Sell value! Send out a press release when you add a new service or you are just starting your business.
4. Be active on social media. Participate by answering questions, providing helpful information and being authentic. Over the last three years and the changes made to social media offering, Facebook still remain primary. Facebook also bought Instagram, and placing an ad on both sites bring traffic to you and your web site.
5. Create a professional looking website. Include your services, testimonials and an about you page as well as the home page.
6. While I do not advocate free sessions, you will notice in reading blogs that it is a popular way to meet new possible clients. Give away a free coaching session and see which prospective clients go on to purchase a bigger package.
7. Build a strong client list. Keep in contact with them, asking for referrals and testimonials.
8. Send out a regular newsletter and update your blog regularly.
9. Comment on other blogs and social media channels with relevant information. These types of connections, formed through social media, are reciprocated when you support others and ask for the same.
10. Get interviewed by a well-known person in your niche. Promote your coaching services during the interview.
11. Create YouTube videos with helpful information. Include links to your coaching services.
12. Include a link to your website on everything, including your email signature.
Marketing is a necessity in any business for making money online. It is how clients will find you.
The Next Step
Making money online with your coaching business can be done in many ways. It’s about how you package yourself as an expert, the marketing plan you create to get the word out about your services and the different types of services and products you offer. Your next step is to decide on your market, plan out your marketing, determine how you are going to make money, and begin attracting clients.
Having trouble pricing your coaching program? A coach’s difficult decision to make when determining your price is to consider value to your client and the your time not only to prepare, but also to coach..
Beginning coaches in all niches tend to price their time, content and value to the client way too low. You might charge as little as $97/month, while top business coaches can easily command $40,000, $50,000 or even $100,000 per year. Where will your program fit? A variety of factors affects this answer, such as:
- A year-long program is costlier than a 6-week offer.
- Certain industries, such as business, can demand higher price tags than others.Determining your price by comparison includes the value and end result for your clients.
- Beginners will be less likely to shell out big bucks for coaching than will more advanced clients.
- If your result includes an increase in profits for business, then a higher-priced program is possible.
In addition to these elements, consider comparable programs from your coaching colleagues. What do they offer and for how much?
Exercise: Determining Your Program Price for Length
Note: You can create multiple levels here as well. For example, you might offer both a 3-month and a six-month program.