Your first step before you start gathering names and emails for your client list is to identify your target market.
Only by describing your target market in detail can you give them the useful content and recommend offers they need. You create a target market profile that perfectly fits your client’s profile.
1. Basic Demographics. Gather necessary demographic information such as age, gender, location, income level, and education level.
2. Interests and Hobbies. Identify how the people in your target market spend their free time. What do they get excited about and what do they like to do?
3. Perceptions and Opinions. How your customers see themselves and the world around them is essential for you to know. Identify the types of things they think are interesting, amusing, annoying, frustrating, etc.
4. Values. Along with what they like and don’t like, identify what is relevant to your audience. They might value family, hard work, saving money, safety, individual expression, and such.
5. Shopping Behavior. What do your customers buy and how much money do they spend on the items? The critical fact helps identify their priority, and it enables you to understand what products to offer, how often, and at what prices.
6. Groups and Associations. To which groups, organizations, and associations do your list members belong? This fact corresponds to how they see themselves and define their interests and hobbies.
7. Lists To Which They Subscribe. Identify what other listings your subscribers have joined. It’s also good to know from what other companies they buy. Where do they go when they need information on a particular topic?
8. Language Considerations. Identify the tone of your audience’s language. Do they use slang or idiomatic speech patterns, or are they more professional and formal in their language use? Do they stick to just the facts, or are they like to hear your personal stories?
9. Problems, Pains, and Fears. The trio of topics is the most critical bit of information you need to know about your target market. Identify areas where they have problems, pain, fear, worries, or questions. What are they missing but badly needing? You will aim to offer products and services that address these deficits.
10. Where Your Market Spends Time. Where does your target market hang out both online and offline? That is where you’ll go to find and connect with them.
There are some ways to locate all this information. You can use social media, online forums, or Facebook to find and listen to your potential clients’ conversations. Or, you can come right out and ask them. Research your competition and other companies in your niche. Look at critical influencers in your niche and review their followers.
Develop the Final Target Market Profile
• Research your target market and fill out all of the above information on your Target Market Profile Worksheet.
• Identify at least two different segments of your market and create a profile of an individual in each segment that’s a perfect fit for your
My ideal client is between 35 and 65. She may be married or divorced with one or two children. She is middle class, educated, and lives in a middle-to-upper class neighborhood.
She has always been financially independent. She owns her own business or would like to have a part time business of her own. She is discerning with money, though will rarely spend it on herself unless it’s for a practical reason.
She makes lists and likes to be able to cross everything off her list, even though there is often more there than she can achieve. She compares her achievements to others as a way of gauging her worth. She often is overcritical of herself and lacks compassion for herself, though finds it for others.
She grew up in an environment where she had to take on responsibilities too early, which forced her to put aside her creative, spontaneous side and lose touch with her own needs and intuition. As a result, she is an over-responsible, independent, strong adult. She is dependable and tries to be there for others, whether it is in her best interest or not. She is overly loyal and often takes care of others because she feels like she should because nice people do that.
She follows the rules. She lives a lot in her own head and is afraid of making the wrong decision. She is a thinker and analyzer. As a result, she has lost touch with her own feelings and needs.
She has difficulty setting boundaries with others until circumstances become extreme. When she does set a boundary, she feels guilty and often softens the boundary or changes it to suit the other person. She says “yes” when she doesn’t want to, then feels resentful. She doesn’t have a good sense of self-worth and therefore has difficulty honoring herself.
She’s unaware of her own values and using them as a way of navigating life or making decisions. She makes decisions out of fear or guilt. Only when she feels she’s been pushed too far will she get angry and lash out or finally give herself what she wants.
She is a busy person who experiences free floating anxiety in quiet moments. She tries to get out of these feelings through staying busy, eating, or distracting herself with Internet activities. She is afraid to feel “negative” feelings for fear they will lead to something bad or shut her down completely. She is knowledgeable about positive thinking and feels guilty or fearful if she isn’t thinking constructively.
She has a spiritual reference (God, the Universe, Spirit, Higher Self) and may engage in a spiritual practice. She has trouble with meditation because her mind is constantly busy. She loves self-help books, psychology, and spirituality (especially relationship books, Law of Attraction, and codependency). She loves to read or learn about these things so she can fix her problems. When an issue arises, a book or self-help source soothes her. She feels in control of the problem.
She is afraid to let go of control. She has difficulty relaxing and will often need to eat, drink, or distract herself with Internet use to relax.
She is constantly thinking about the future and the next moment. She’d like to have more fun or nurturing activities, but can’t give herself permission or justify them. She often feels overwhelmed and drained. Her feelings seem to vacillate between anxious and depressed.
She can be found working on her computer either from home or at coffee shops, running errands, and taking care of the people in her life. She enjoys bookstores and self-growth classes. She has a creative side, though it is undeveloped and not given priority. She has a worldly cause she believes in that she may or may not be aware of yet. She enjoys people and has friends, but doesn’t make relationships a priority – this can be because of lack of time or lack of energy.
She has difficulty trusting or being intimate with men. She often attracts untrustworthy or needy men. (Or this could describe her relationship to a husband.)
Her greatest desire is to learn to love herself. She realizes she doesn’t treat herself well and wants to change. Yet she feels caught in shame or guilt when taking steps toward this.
She is tired of feeling anxious and depressed. She wants to feel better about herself and her relationships, but does not know how, despite the self-help books.
She is attracted to my sense of self-acceptance, non-judgment, safety, optimism, and trust in myself and a Higher Power for my safety and future.
She is ready to work with me because she sees my story and wants the balance and security I’ve achieved within myself. She feels seen and safe.
I offer her a place to begin to get to know her own feelings and emotions without fear. I show her how to feel her feelings in a way that will allow, heal them, and lead her to hear her own Inner Voice. She feels encouraged to listen to and take action toward her own needs and self-care. She experiences more self-love, self-compassion, and self-trust.
She feels more settled in her body and is able to feel good about herself and her decisions. When she makes a mistake, she sees the growth and good without shame. Though life may present her challenges, she feels more confident in herself and in life to take care of her. She is able to be with others in a way that allows her to be real and unafraid. She is able to lovingly set boundaries. Her relationship with herself and others are healthier because she is different inside. She now honors herself and is able to present with others in a way that honors them.
New ideas and desires arise in her as a result. She is more in touch with her body, needs, and emotions. She knows more of what she needs and where her limits are. She knows herself and how to take care of herself under stress. She has the resources, tools, and knowledge to handle her life. She can hear own Inner Voice and feels empowered to take risks towards what she desires.
My Family Coach didn’t have cliche, immediate answers to my questions about managing a toddler’s outbursts. Instead, she asked me more questions about values and viewpoints. When we finished the discussion, I realized I was in complete harmony with my parenting values. Her viewpoint allowed me to talk through my fears of parenting too strictly.
Every day in your families, you may operate from the perspective of doing the best you know how to do in dealing with the challenges and opportunities. That is so true for everyone, even your coach, who probably came to her profession because of similar experiences. Would you choose to work with a coach If you knew you could and would be…
- More effective in relationships,
- More productive with your time.
- Better focused on your goals
- More successful in communication
If you knew you could accomplish your goal, then you would alter your behavior to correspond with these insights. Your family coach supports your breakthrough and speeds up your learning curve.
You Are Limited By What You Do and Don’t Know
The only access you ordinarily have to change and to influence your family comes from these two areas: 1. What you know 2. What you don’t know In efforts to achieve more or be a better person, you might learn to do something better, or try a different way you heard or read about. You try again a strategy that worked for you before. This is all good. The problem is that it doesn’t stick. The small increments of progress are just that….small, yet they can be powerful if they give you a new skill, relevant understanding, and a next step. That is where the Family Coach enters the scenario. Few of us can make the changes personally we desire without help. We need feedback, another viewpoint, advice, a listener, a person who questions how we will get there and what will we have accomplished in our parenting. Here is the success secret that few parents know: Extraordinary growth comes from outside the area called “you don’t know” – your blind spots. Imagine the big bubble right outside of your reach filled with a vast array of unusual, new ideas and advice you seek. However, you could be blind to the giant bubble of answers. Very few family coaches will tell you what to do. In one sense, that rips off your self-discovery process for yourself and all the family members. Instead, coaches listen, feel, observe, and ask to help you go to the inner bubble of personal knowing —THAT is your unknown, unseen wisdom waiting to rise to the top. You wouldn’t let your child climb on to a bike he doesn’t know how to ride without helping him balance, pedal and practice until he has a feel for the bike. You stay balanced with a family coach until you feel the thrill of success just like your child careens downhill on his bike with hands in the air, “Wheeeeee.” That is the thrill of accomplishment. Your child felt joyful at self-discovery, As a parent, you go through self-discovery too.
Good communication is a key to understanding your child better. Togther, parenting coaches and parents review the steps to maintaining a harmonious relationship that keeps the parent-child relationship healthier and flourishing.
Firstly, be genuinely familiar with your child’s language especially during times of conflicts and confrontations. Familiarize yourself with your child’s words, the tone of voice, and emotional responsivity. Does the chid’s speech tone suggest a specific emotion like anxiety, shyness, fear, or the need to dominate or be shy? Secondly, learn how to accept the full range of your child’s emotionality.
- How do you take the chid’s overall behavior?
- Can you receive the emotions and feelings of your child?
- As you succeed in understanding his feelings, you are better able to guide him to express his unpleasant and unlikely feelings appropriately.
- Encourage a child’s real feelings in conversation. Suppression of emotions and feelings are not healthy.
Understanding a child
Thirdly, I have observed that not each parent shows a speaking child the courtesy of attention. Interrupting, bombarding the child with questions, or flinging anger and accusation signals that the child maintains her distance. Explain and make him realize that interrupting any speaker is considered rude by some adults.. This is also a way of instilling him some part of good values. Fourthly, always be approachable. As much as possible, help your child know that she can approach you and not to hesitate to discuss any problem or requests. If the child realizes that open communication between him and you is always possible, imagine how much respect your child has for you! Fifthly, ask questions so you gather further information, but not in an interrogating manner. Try to ask questions that solicit honest and direct answers from your child. How do you act and speak to your child, so that she feels confident with you. Lastly, provide useful, helpful and assuring responses to your child’s questions. Apply the principles of reflective listening. This way, you could have a clear and actual grasp of what it is your child is trying to tell you. Reflect on his words and the manner by which he talks. Understanding your child entails setting a good pattern of open communication between you both.