What Are Your Best Social Networking Sites?

With 200+ opportunities for social networking online, what is right for your business? You gain authority and leads, but you might take a closer look at the top five social networking opportunities.

You may find that some of those networks fit perfectly in with what youíre doing, but for the most part, youíll probably focus your efforts into the some of the five big systems we're discussing in this post. My goal is to help you understand what these networks are about and how they might fit in with your marketing plan.

Facebook

Was launched in 2004 and reported as of the first quarter of 2018, Facebook has 2.19 billion monthly users who are active. Facebook social networking reaches by far a wide audience and age ranges.

Facebook could serve you in two ways:

(1) You create your account page and start networking with people who fit your client or buyer persona.

(2) Facebook offers marketing through ads directed to your well-defined audience. Facebook has become a more visual network of companies and individuals sharing higher numbers of photos and videos. Your ads, then, are visually appealing. In summary, businesses advertise cost-effectively to grow their following and Facebook provides insights and also analytics to help understand the effectiveness of posts.

Having a Facebook group provides you with an interactive network that allows for content sharing, and the commenting system offers a stronger or cohesive connection. Interestingly enough, Facebook is a closed format, more so than networks like Twitter and Pinterest. Still, with a large number of people on Facebook, you can build a strategic presence and monetize that.

Twitter

Launching in 2006, Twitter now has over 500 million active users and receives over 1.6 billion search queries daily. Twitter also reaches a broad demographic as Facebook does.

Twitterí's uniqueness comes from the 280-character limit on tweet updates. Can you create concise tweets for your business that interest and entertain the users.  While you can upload photos to Twitter, the text-based social networking serves some businesses well.

While twitter updates are private, any user can search the content of people they follow. Can you imagine 6000 tweets go into cyberspace every SECOND? That amounts to "200 billion tweets per year." (www.internetlivestats.com/twitter-statistics)

LinkedIn

Linkedin, the oldest of these five social networking opportunities,  was launched in 2003. By design, the network was for professionals making professional connections. You will find that searching for professionals by the job, skill set, or interests is easy. Linkedin is smaller than Twitter and Facebook, but it is a focused network. With a claim of over 500 million users, the networking professionals can also purview the job market, which has increased since the recent change in ownership to Microsoft Corporation.

Service providers do very well on LinkedIn, but most businesses can benefit from a LinkedIn presence. The site is a source for not only finding employment and clients but also allows like-minded business people to share ideas, advice, connect to work on projects and more through groups.

Google+

Google, a relative newcomer in comparison, launched this network in 2010: http://plus.google.com-- Of 2.2 billion users, the active ones amount roughly to 111 million. Google+ attracts an audience with technical minds and offers interesting possible connections with Google's other products, including the search engine.

Google+ allows for the sharing of lengthy content, creating discussions, and sharing photos. And while Google+ does not necessarily reach the average social media user, the strength in Google+ comes from some important sources:

The +1 button -  On the network and throughout the web, Google users can show appreciation for content by giving it a +1. The +1 can help grow word-of-mouth audiences, but also have an impact on traffic through search engines.

Google Hangouts - Sophisticated video / audio conferencing software is built into Google, allowing businesses to make more meaningful connections with their audience. Even the President of the United States and other public figures have held their personal Hangouts.

The bottom line is if your audience is on Google+ (it may or may not be), you should explore the possibilities.

Pinterest

Currently, Pinterest is social media popular destination. They officially launched in 2012 and according to Comscore, by January 2012, had 11.7 million users. While on the surface, it seems like they have a tiny audience, it ís a unique network that many business strategists are keeping an eye on and businesses are tapping into the image extravaganza.

This network is the most visual by far, as its focus is on sharing photos (videos can be shared too) of things that interest users. These shares are called pins and allow users to create virtual pinboards in a variety of categories. The site also attracts considerably more men than women, giving you something to consider in your participation.

If your web content tends to be visual or your product photos are visually appealing, there could be a place for you on Pinterest. Like Twitter, Pinterest is a very open network, and you will find that your Pinterest content is readily seen and shared by people who don't directly follow you.

Parting Thoughts

Where you put your focus is where you will succeed. It is always better to do one or two things well, instead of a bunch of tasks haphazardly. If you are just getting started with social media, pick one in which to get your feet wet. If you're already involved, consider if you are putting your attention into the right areas and perhaps make a plan to explore new areas or dig deeper into existing ones.

Get Real! Is Money Your Blind Spot?

 Are you the type of personality who admits that you might have a blind spot when it comes to money?  Don't ignore this topic, as it could could cost you clients and more income!

Bias or blind spots prevent you from seeing income issues clearly, so your potentially biggest money issue is one you don’t even see.

The signs and symptoms that you have a blind spot are...

1. You don’t seem to make any progress.  For example, if you are always short of money, want to work on it, then you just work harder. The effort does not equal the return, and you cannot see that your effort garners zilch.

2. You want to understand why.  You attend seminars, take classes, and read about why you have issues with money. You follow instructions, write out the steps and have all the best intentions. Yet, taking action seems overwhelming.

3. Your intuitive sense nags at you. You absolutely know that something is amiss. So you search, read, journal, trying to be self-aware and discover the block insider of you. Unfortunately, blind spots are patterns you cannot see. Dig as you may, your cognition is programmed to looks everywhere, but you will not see it. This is why people help with the "identification" process first. Then do the inner work to move through it.

4. You tell people that you know the answer or tell a white lie about it. You don't want to lose face in front of friends. You attended the seminar and you read the book, and the energy of the group uplifted you. EUREKA! You got a glimpse of the blind spot. Now you know. In your innocence, you believe that knowing the blind spot will change that pattern burned into your memory. Unfortunately, that won't happen.

5. You defend yourself.  If you find yourself defending your income or money issues, ask yourself why. Why you have to defend against it brings to the surface the emotional patterns associated with money for you.  Your emotional patterns are not the events of the everyday world like your client didn't pay you yet, or you are transferring money from one account to another. Your defensive behavior is often an illogical excuse like "How can she mortgage her house for that program." Or "I wouldn't take money from my family for me?"

6.You really value what you defend! You must value money very highly if you defend it. What it represents for you would safety, security, creativity, success, and....you actually value it very highly, but don’t realize how important money is to you personally and professionally. Th blind spot is below the awareness level is you are reacting to it. Voila! This is the answer to the blind spot question: what am I defending? why do I need to defend it? What do I value so highly that I defend it?

Please don't ignore the blind spot issues. Being aware and noticing...granting self-permission to see and know...even saying, I am willing to see...brings unstoppable confidence and earning capacity!

 

 

 

 

 

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