Top Ten Tips to Build Your List

Each of us, who works online, knows that you build your list of e-mail addresses for successful marketing on the Internet. Your compilation of email addresses is your single, most powerful tool.

Email Addresses

You already have the e-mail addresses of the people who may be interested in what you have to offer.  Why not sell items that are related to topics in your email messages. The person, who trusted you enough to provide their email automatically, gave you the consent to communicate.  The informative tips in this blog discuss how to build your list in successful ways.

Tip Number 1: Blogging is king.

More precisely, regular blog posting is king. Starting a blog can be easy or difficult, depending on how you approach the task. The easy way is to automate your blog as you establish it. WordPress (WP) is one such tool of choice. It works on plug-ins and templates.  You create a customized look without the problems using coding.

If you can post a blog entry once a day, then you are doing well. I chose to post a new article every 3rd day. The timing allowed me to market each piece for several days on my social media accounts with the idea of generating leads to build your list.

Tip Number 2: Stay relevant.

Whether you are posting blog entries or sending e-mails to the addresses on your list, you need to stay on topic. If a client sees your facebook post, and then receives an email with useful information on another aspect of the same issue, they can connect the dots between you, the topic, and the varied streams of information..  You then maintain focus on the very subject that got people interested in the first place.

When you move away from the topic of interest, people will start skipping over what you send them. If they lose interest, then next step is marking your messages as spam. To make a transition to a new or ancillary topic, state the reason to move from topic one to topic two Use proper paragraphing can achieve this effect of movement.

Tip Number 3: Make a proper squeeze page.

A squeeze page (no, I don’t know why it is called that!) is a straightforward webpage built with an offer for visitors in exchange for their e-mail addresses. Sometimes the email is a way to access an online course, download a free ebook, or gain access to a membership site.

Examples of squeeze page software are Clickfunnels and Leadpages”

Don’t confuse the squeeze page with a sales page. A squeeze page asks for an email in exchange for information or a gift of sorts. A sales page does sell your services and products that are displayed on the pages along with price points.  What you put on a squeeze page is the premise of your service and sales content and headlines.

Tip Number 4: Skip the video on squeeze pages, or people will skip it.

Video works for generating leads, verifying your expertise,  and convincing visitors to buy.  People who visit your squeeze page and opt-in are the impulsive personality type. They come to the squeeze page to download what you offer. Mostly, they aren’t the patient type, even with high-speed broadband, to watch a video.

By keeping your squeeze pages free of videos, you allow it to load quickly and cleanly. Your visitors get to read the salient points right away, and they will opt-in during that magic moment when they decide they like what you do and represent.

Tip Number 5: No heavyweight effects on your squeeze page

In addition to not putting videos on your squeeze page,  also avoid media that consume high bandwidths. I have seen audio files, sparkling glitter, and falling raindrops on websites. The site was pretty, but…

Sounds and music slow down the loading time of the website. Ensure that images are compressed too.  Smarter Internet users block media from untrusted sources, so your special effects are just left out, and you do not lose your intended impact.

Tip Number 6: Use video in your posts!

YouTube has made publishing videos a breeze, and it is free, which means you can get a stronger emotional connection with your audience. Facebook Live offers a shorter video opportunity if you have a tribe or group with whom you teach and converse.

For awesome impact, add videos to blog posts. While some people prefer to read, higher numbers of people like to watch and listen. By including a video in your well-written blog posts, you can generate leads from the readers as well as the listeners.

Tip Number 7: Video responses are cool

Use videos in marketing blogs to respond to your clients’ essential questions. Your followers will know that you do care about what they think and ask because you take the time to create and post videos for them. Picking out the questions that matter most is the tricky part. Another tricky part is staying on topic as you discuss questions and answers. You can answer off-topic questions through email. Another way that videos work for you is that answers generate traffic and boost your popularity.

Tip Number 8: RSS is your friend

RSS refers to “Really Simple Syndication.”  The idea of using RSS to publish your blog posts is that it can publish your media to any RSS reader who is tuned in and signed up for your feed. When you post a blog entry, video, or an audio podcast, then those who chose to receive RSS data from you will get an update on their RSS readers. It’s like they get a personal notification every time you put something up online.

Tip Number 9: You can substitute audio for video

 If you are not confident about your appearance on video or want to keep your online footprint as small as you can, then using audio instead of a video is a perfect solution. The most important advantage of audio over a video is that it consumes less space and is downloaded quickly.

Tip Number 10: SEO

Search Engine Optimization, also called SEO, is a set of procedures that guide you to fix your web pages and their content, so search engines (like Google and Bing) feature it higher among results for relevant searches.

In practice, SEO is complicated because the rules change over time. Is it worth your time to learn and complete SEO for your site? Or, are you the type of business person who hires a support person to create SEO for your website? Unless you have a fast learning curve, hiring this task out might better serve your goals. At least, once I learned all about SEO, I did hire another person to complete my sites and I learned best practices also.

Course: Sales Funnels for Coaches 2

Several applications or tools help you build your sales funnel. Are you ready? Here are some of the most popular options when it comes to putting together both free and paid funnels.

Top Tools for Building Sales Funnels

Lead Pages—when it comes to building opt-in pages, LeadPages.net is one of the most powerful tools you have at your disposal. They’ve tracked and tested a variety of page styles to determine which ones convert best, and they make it easy for you to build similar pages for your funnel. It does come with a monthly fee, though, so before investing, you’ll want to be sure you can recoup your investment.

 Instabuilder--Similar to LeadPages, but without the monthly investment. Instabuilder is a plugin for WordPress that allows you to create your funnels. It includes several pipeline templates and a drag-and-drop page builder for the look you want and making it easy.

AWeber—Probably the most friendly email manager on the market today, AWeber is the choice for many small business owners, not only because it's simple to use, but because it's also economical. Starting at less than $20 per month for up to 500 subscribers, AWeber offers both autoresponders and broadcast emails, list automation, and segmenting emails, so you can send emails exactly when—and to whom—you want.

 AW Pro Tools—an add-on to AWeber, AW Pro Tools gives you added control over your list management by automatically removing unsubscribes, moving subscribers from one list to another based on the link they click, and other useful automation tools.

 PayPal—The simplest of all payment processors, PayPal allows you to take payments online for a very reasonable fee. It will also act as a simple shopping cart.

 Ontraport--Another email manager, Ontraport offers shopping cart functionality as well, so you can create powerful, fully-integrated funnels for your sales process. The benefit here is that you have a complete email system to sync with your shopping cart.

 Infusionsoft—Probably the top tool for any business model, Infusionsoft is an all-in-one solution for customer management, funnel setup, mailing list, and even membership sites. It's high-priced, but if you can (and will) use all its power, then Infusionsoft is well worth the investment.

You  have options when it comes to building out your sales funnels, but what are the must-have items? At the most basic level, you must have:

  1. A way to create web pages. A simple WordPress website will fill this need, with a little bit of work. LeadPages or Instabuilder are nice to have, but not essential, especially if you’re just getting started.

2. A shopping cart. PayPal is as easy as it gets when it comes to shopping carts, but other options include 1- Shopping Cart, Woo Commerce, and aMember.

I recommend you start small. Build the funnel framework using tools that don't cost a fortune. Once you have a few funnels up and running, you will be able to see where they can use improvement, and how the tools available to you can help make your funnels convert better and work more efficiently.

 

 

 

5 Technology Steps for Coach’s Online Biz

Managing the technology of a successful online biz for marketing, social media, and digital products confounds coaches. You might want to know:

  • How an autoresponder connects to your website.
  • Where do you send buyers to a "thank-you-purchase page.?"
  • Which credit card processor should you use?
  • Is Paypal enough? Do you need Stripe?

[tweetshareinline tweet="Every business owner asks these questions because the online biz model is specific and follows a structure." username="parent_Coach"]

Your website is your home base online, where you'll blog, post videos, maybe host a podcast, and create your sales and landing pages. People who read your blog could be potential clients who found answers to their issues.

It is not complicated, although it appears so. Here is what you need:

1. WordPress for a website or an online store. A virtual assistant could get your site established. You could start running a business in a day.

2. Email Manager is the next step to start building your mailing list. You'll need an autoresponder that serves the function exactly as named--an autoresponder service such as
ConvertKit
AWeber
MailChimp

3. To use your autoresponder, you'll create a series of follow-up emails that automatically get sent. You set the schedule for sending them out.

The autoresponders refer to and are part of your product funnel. Autoresponders are designed to promote your services like group coaching or your product like an Ebook or a checklist.

4. For the free downloaded ebook or list, you create an Opt-in Offer. Then place a form on your website to collect email addresses of everyone who wants your service or product.
Shopping Cart or Payment Processor

5. How will a customer pay you for your product or coaching services? The most convenient, and simple way to sell a product is through Paypal and your website. You will need a PayPal account set up in the business name or your name. Another payment option is Stripe.

Explore the Paypal payment plugins for your online biz web site. The way to set up PayPal payments on a website page is to...

  • Create a PayPal button that generates a code.
  • Then paste the code into a sales page. Paypal will notify you when a sale occurs, and you should be prepared to follow up each sale with a series of email autoresponders. Again this is automated through your Email program or your shopping cart solution.

I highly recommend an automated system because it is a massive time saver. Consider purchasing a shopping cart. These can be self-hosted or as a monthly service.

  • The shopping cart will
  • Take care of delivering the product.
  • Adding the purchaser to the appropriate mailing list, And send follow up emails.

You can even choose a cart that tracks affiliate sales if you'd like to entice others to promote your online biz products and services.