How to Market Your Coaching or Consulting Practice

Here are several examples to help market your coaching or consulting practice. These examples will help you master your marketing skills while others will simply grow your network, with the potential for additional revenue-enhancing techniques.

Personal Marketing
Create an advanced and broad network.

• Do your homework – find an online network that meets your needs.
• Meet other top coaches and form an alliance.
• Help others as often as possible and ask for help yourself. 
• Become a person that others want to know.

Public Relations
Become locally or nationally known.

• Create a press kit.
• Offer a free session to high-profile clients.
• Get in the news or on TV – offer to comment on relevant issues.
• Send out consistent press releases.
• Become a known expert in your field.
• Appear on a talk or radio show.
• Write a column on a blog or in a newspaper.

Electronic Marketing
The Internet is the advanced form of spreading the news about your business.

• Create or develop a professional website.
• Get links from other sites to your site.
• Create daily, useful content on your website.
• Add meta tags for search engine spiders.
• Create a scheduled newsletter to share information.

Creating Credibility
Become respected in your field.

• Create a niche in the business by finding a specialty.
• Find an “edge” and become certified as a coach with credentialing.
• Speak with other coaches and offer to teach for them.
• Write a book or ebook and compose articles, blogs, etc.

Becoming an Expert
As a professional, take the time to become an expert at your craft.

• Develop better listening and diagnostic skills.
• Speak in simple terms with potential clients. Don't over-explain!
• Understand and master your coaching skills.
• Read books to enhance your skills and knowledge level
• Consider attending a coaching conference.

Sell Yourself
Learn how to sell your product or service and yourself.

• Create an elevator pitch - a one-sentence introduction.
• Know what you’re selling and why you’re selling it.
• Take time to serve every potential buyer.
• In sales, be absolutely fearless.
• Ask open-ended questions rather than yes or no.

Earning Referrals
By always delivering more than a promise, referrals can be endless.

• Know your strengths and understand your weaknesses.
• Identify your target audience and clients.
• Learn to pass on clients that do not align with your skills.
• Consider offering free introductory discovery calls.
• Do not be afraid to ask for referrals—casual or otherwise.

Delivering Products/Services
Know what you are selling and give everyone something to buy.

• Offer the chance for group coaching.
• License all of your programs and work.
Offer or sell mp3 or audio tapes to potential clients.
• Take the time to launch a virtual university.

Let’s Start With Defining Your Success

How do you define SUCCESS?  One defnition is success is achieving your financial goals through your online coachinfg or consulting business.

Not a Destination

The problem is, success isn’t a destination. Success is a journey with stops along the way.  Being successful is moving toward your goals, this the way to achieve it is to be constantly moving forward with the goals in the distance.  Your happiness isn’t dependent upon actually reaching that goal, however.  Your success is based on the sense of accomplishment you derived from having closed the distance and achieved that goal.

The bottom line is that your definition of success is on the path to get the things that you want, one at a time, and to continue to improve yourself and to inspire yourself to reach the next level.

That brings us to the framework for those goals that you want to achieve – your habits for success. The practices that you cultivate will result in the success you desire. Habits for success are clearly defined, well thought out and designed to take you to the goals that you have set for yourself. To understand what a pattern for success is, set some goals first. But for demonstration purposes, here are three different examples because it can be difficult to know how to identify the successful habit.

The reason that people have problems becoming successful is that they have not figured out exactly what it means to be a success!  Defining it for yourself is the first step in achieving it. AT ACPI, we have varied goals for reaching our audience as well as monthly financial goals to tell us we are on target.

Defining Success

The problem is...success isn’t really a destination. Success is a journey with stops along the way. Those stops are the destinations where you want to arrive, but there is no final destination.  Being successful and happy is moving toward your goals, and the only way to achieve it is to be constantly moving forward.

You are going to want more, and that’s okay. You set another goal – a higher purpose – of being able to attend charity dinners where the price of a plate is over $1000 for example. Your happiness isn’t dependent upon the actual goal achievement. It is based upon your hard work and your sense of accomplishment derived from having achieved that goal

The bottom line is that your definition of success is never a specific destination. Preferably, your destiny is being on the path to get the things that you want and continue to improve yourself and inspire yourself to reach more and more goals.

That brings us to the framework for those goals that you want to achieve – your habits for success. The practices that you will be teaching yourself result in the success you desire. Habits for success are clearly defined, well thought out and designed to take you to the goals that you have set for yourself. To understand what a pattern for success is complete, you set some goals first.

Five Lessons from Warren Buffet

You might be wondering what super-investor Warren Buffett can teach you about life. You might be thinking that he knows a lot about money, but that has little to do with being an expert on life. You might be surprised. Warren is famous for his simple lifestyle and love of his work. Let these lessons in life be a guide for contentment in your own life:

1. Focus on what you love. Warren has a beautiful, modest home, and drives a $40,000 car. He could own the most expensive house and vehicles in the world, but he doesn’t. He drinks Coke, buys what he likes, and enjoys a relatively simple life.

Enjoy your life and the things you have. Avoid being concerned about what everyone else has or about what you could have. It’s more satisfying to own one perfect painting than to own ten that don’t thrill you. Seek out the things you love and avoid wasting your time on the rest.

2. Quality is more important than quantity. You only need to make a few right decisions to be incredibly successful. Warren Buffett has hundreds of billions of dollars to invest for himself and others, yet he frequently only owns 20 or so stocks. Be picky. Be happy with a smaller quantity.

Warren has a very famous line that states, “Your financial wealth would be much greater if you could only make 20 investments in your lifetime. You would make sure they were great if you had only 20 chances.”

3. Do what you love.  Warren has said that the essential part of success and contentment is doing what you love every day. That’s why he’s never stopped investing and making money. If you’re spending your time doing what you love, you continue doing the same thing regardless of how much money you have.

You might not enjoy the career you have right now. But are you doing anything to change that? Do you have a plan? Imagine how much more content you would be if you enjoyed going into work each day.

4. Mind your own business. You needn’t be concerned with what the competition is doing. Avoid being influenced by everyone else. If you do what everyone else is doing, you’ll simply be average. Avoid comparing yourself to everyone else. Follow your intuition. Most of us are overly concerned with others. We’re worried about how we compare. We’re concerned about their opinions of us. They’re probably thinking the same things. Get yourself out of that loop and do your job.

5. Stick to your talents. Warren is famous for shunning high-tech investments, even when they were practically a sure thing. He has stated that he doesn’t understand them well enough to invest in them. Stay in your areas of strength. You don’t need to do everything. Focus on what you know well.

We usually enjoy doing the things that showcase our strengths. That’s human nature. It also makes life easier. Work on your weaknesses, but leverage your strengths.

You might be thinking, “Yeah, anyone could be content with $50 billion.” But that’s not true. Studies have shown that happiness and income correlate to $75,000. Above that income level, happiness does not increase.

Super wealthy people became wealthy mainly because they were comfortable living a particular way and kept moving forward to those goals or achievements they had scheduled into life. You can be just as content, even if you never amass a mega-fortune. Aim to increase the amount of contentment in your life. It might not be an issue of money, possessions, or the other things that most people think to lead to happiness.

 

 

Empowering Habit: Confidence

As a parenting coach or a family coach, you could help clients gain confidence in areas of life where they feel shy or untrained.

 

Empowering Confidence

1. To boost your success in life, focusing on your confidence will have the most significant impact on your personality. There is a strong correlation between self-confidence and success, so expanding how you think about yourself is an important goal. Every day, remember your strengths by repeating affirmations that highlight your gifts and talents.

2. Going along with the crowd is a more natural choice than standing alone. However, taking a stand is an essential part of building confidence. The next time you disagree with something, or your gut is telling you not to be swayed, speak up. Think for yourself and experience more confidence in your own beliefs and ideas, will help you expand as a person.

3. If you want to boost your confidence, learn from other fields. Think outside the box and consider starting a blog, taking a language course, or joining a theater group. You will learn new skills and meet interesting people that can help you achieve whatever goals you set for yourself.

4. Trust your gut. You have an intuition that is aligned with your specific values and beliefs. Trust that intuition, mainly when it is speaking loudly. It is likely right.

5. Look to others for inspiration. If you are working on empowering confidence (or any other personal development goal), get inspired by others who have strength in this area. Inspiring books, podcasts, and seminars can provide you with new ideas and keep you motivated to continue working toward your dreams.
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6. Remember that each experience teaches you a lesson. When you are building confidence, focus on what you have learned and how you can use that to grow. This will avoid negative energy dedicated to thoughts of failure or mistakes.

7. Embrace fear. By recognizing when you are afraid, you can start to manage your reaction to fear. Once you decide fear no longer has control over you, you can live confidently in pursuing your goals.

8. Focus on your body language. When your body language says you are confident and assertive, others will treat you differently. Manage your non-verbal cues to portray inner confidence, even if you are not entirely feeling so on the inside.

9. Practice resilience. When you focus on how you overcome adversity, you grow in empowering confidence. Try something you’ve never done before to see how well you handle new situations or learning experiences. What did you learn from your success or failure? If it didn’t go so well, work toward bouncing back quickly and shrugging it off. Practicing resilience will definitely help you gain more confidence in all aspects of your life.

10. Focus on your decisions. Making better decisions in your life will result in better outcomes and more confidence for you. Your choices should be based on what is important to you, your values, and your goals. Making decisions based on these things, versus others’ needs or beliefs, will shape your life in ways that make you happy and healthy.

11. Believe. A consistent belief in yourself and your choices is vital to growing and empowering confidence. Let go of your doubt and insecurity and focus on how you are working to achieve your goals. Optimistic thoughts are a strong predictor of success.

Coach Online–Marketing Tips and Ideas to Make Money Online

To make money online as a parent-family coach or an ACPI Trainer, you need to market your business online. The following marketing tips and ideas will guide your marketing efforts.

  1. When you decide who you want to work with, keep narrowing down your ideal client to a specific niche or group. Don’t send a marketing message to a general group. Specifically target the demographic you want to work with.

Narrow it down like this example:  Dads....of teens....preparing to graduate from high school....who need a Core Temperament Inventory.....to consider career choices.

2.  Talk about your business everywhere. Network with prospective clients. Give speeches at conferences. Clearly articulate your value when talking about your business in a video presentation for online viewing. 

3. Write about your business in blog posts, newsletters, magazines and newspapers. A case study presents your strengths in helping a client. You could also discuss group coaching and when and how you offer services. Sell value! Send out a press release when you add a new service or you are just starting your business.

4. Be active on social media. Participate by answering questions, providing helpful information and being authentic. Over the last three years and the changes made to social media offering, Facebook still remain primary. Facebook also bought Instagram, and placing an ad on both sites bring traffic to you and your web site. 

5. Create a professional looking website. Include your services, testimonials and an about you page as well as the home page. 

6. While I do not advocate free sessions, you will notice in reading blogs that it is a popular way to meet new possible clients. Give away a free coaching session and see which  prospective clients  go on to purchase a bigger package.

7. Build a strong client list. Keep in contact with them, asking for referrals and testimonials.

8. Send out a regular newsletter and update your blog regularly.

9. Comment on other blogs and social media channels with relevant information. These types of connections, formed through social media, are reciprocated when you support others and ask for the same. 

10. Get interviewed by a well-known person in your niche. Promote your coaching services during the interview.

11. Create YouTube videos with helpful information. Include links to your coaching services.

12. Include a link to your website on everything, including your email signature.

Marketing is a necessity in any business for making money online. It is how clients will find you.

The Next Step

Making money online with your coaching business can be done in many ways. It’s about how you package yourself as an expert, the marketing plan you create to get the word out about your services and the different types of services and products you offer. Your next step is to decide on your market, plan out your marketing, determine how you are going to make money, and begin attracting clients.